SlideShare a Scribd company logo
Victoria’s Secret is an
 American retailer of
        women’s
wear, lingerie, & beauty
        products
Target Audience

• -Women ranging in age
      from 14-50

 • -interested in buying
    underwear, beauty
   products, or clothing

     • -worldwide
Ad Campaign

• Search & Network Displays

• Advertise in all countries &
          territories

• Displayed on all available
 sites, including partner sites
Ad Campaign

 • Ad extensions, closest
location will be available for
            user

• Optimize for more clicks

• No cap on impressions
Budget for Ad Campaign

   • Keep campaign small in
            beginning
  • $10 per day, will increase
           throughout
• Budget depends on different
       factors and results
Social Media Strategy

• Keep customers involved

    • Raise awareness

• Information about store
   locations will be made
  available for customers
Social Media Strategy

      • Create a fan page

• Include photos and information
        about new products

   • Sales will be announced

    • Customer engagement
Social Media Strategy

  • Tools used will include
   HootSuite, Klout, Screenr

• Main focus will be on Klout

   • Facebook & Twitter
Social Media Strategy

• Limit tweets and posts on
     Facebook & Twitter

• Handle negative feedback
     in a positive way
Budget for Social Media
         Strategy
  • Will be kept at or below
     $55,000 for the year

• Will keep track of results and
       feedback from fans

    • Budget may change
Social Media Strategy

   • Customers can share
  experiences and similarities
          with others

• Keep track of competition &
    popularity with social
           networks

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Digital marketingstrategy

  • 1.
  • 2. Victoria’s Secret is an American retailer of women’s wear, lingerie, & beauty products
  • 3. Target Audience • -Women ranging in age from 14-50 • -interested in buying underwear, beauty products, or clothing • -worldwide
  • 4. Ad Campaign • Search & Network Displays • Advertise in all countries & territories • Displayed on all available sites, including partner sites
  • 5. Ad Campaign • Ad extensions, closest location will be available for user • Optimize for more clicks • No cap on impressions
  • 6. Budget for Ad Campaign • Keep campaign small in beginning • $10 per day, will increase throughout • Budget depends on different factors and results
  • 7. Social Media Strategy • Keep customers involved • Raise awareness • Information about store locations will be made available for customers
  • 8. Social Media Strategy • Create a fan page • Include photos and information about new products • Sales will be announced • Customer engagement
  • 9. Social Media Strategy • Tools used will include HootSuite, Klout, Screenr • Main focus will be on Klout • Facebook & Twitter
  • 10. Social Media Strategy • Limit tweets and posts on Facebook & Twitter • Handle negative feedback in a positive way
  • 11. Budget for Social Media Strategy • Will be kept at or below $55,000 for the year • Will keep track of results and feedback from fans • Budget may change
  • 12. Social Media Strategy • Customers can share experiences and similarities with others • Keep track of competition & popularity with social networks