This document provides information about the co-founders and investors of Manpacks, an online subscription service for men's essential products. It summarizes Manpacks' target market as tech-savvy men ages 25-45, and describes their customer acquisition strategies including content marketing, distribution partners, and paid advertising. Metrics shown include over 1800 paid subscribers, 10% monthly growth, 65% quarterly retention, and average order value of $40. $500k in convertible note funding is committed from investors.
UW Entrefest - 10 Startup Business Models that work and 3 that fail Dave Parker
If you're a startup founder you recognize your idea is unique, but your business model isn't unique. What should you know about making $$ before you leave your day job.
UW Entrefest - 10 Startup Business Models that work and 3 that fail Dave Parker
If you're a startup founder you recognize your idea is unique, but your business model isn't unique. What should you know about making $$ before you leave your day job.
We started LawnStarter to take the pain out of ordering lawn care. This is the pitch deck we used to raise our angel round of funding.
After raising funding, we launched in the DC area, specifically Fairfax County and Arlington. Now we're expanding into Austin TX as well. I hope you find this deck helpful as you begin to raise funds for your venture!
AppVirality - Plug & Play growth hacking toolkit for Mobile apps.
We help app developers implement Uber/Lyft like in-app referrals under 30 minutes. No coding required.
Checkout - http://appvirality.com
Kibin is the newest and easiest way to get the things you write looked at by another set of eyes. Upload to Kibin and have another user leave edits and feedback on your writing in less than 24 hours!
Find out more at www.kibin.com or www.angel.co/kibin
This is the one that didn't work out.
Read the blog post here:
https://medium.com/@DanielleMorrill/welcome-brad-feld-to-the-mattermark-team-announcing-our-6-5m-series-a-dd9532fc1b39
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
DSC has battled against the industry giants and indicated that this “David” fears no “Goliaths”. Although it has currently 2 million active users, DSC still hasn’t turned a profit, despite bringing $64 million in revenue on 2014 and a projected $140 million this year. They have a solid market position, as their razor blades represent today about 10% of the razors sold on the USA. Their unique approach to the razor’s business has forced Gillette to create its own Shave Club, evidencing how influential they have been to men’s grooming market. And after three years on the market Dollar Shave Club is just getting started: so buckle up!
We started LawnStarter to take the pain out of ordering lawn care. This is the pitch deck we used to raise our angel round of funding.
After raising funding, we launched in the DC area, specifically Fairfax County and Arlington. Now we're expanding into Austin TX as well. I hope you find this deck helpful as you begin to raise funds for your venture!
AppVirality - Plug & Play growth hacking toolkit for Mobile apps.
We help app developers implement Uber/Lyft like in-app referrals under 30 minutes. No coding required.
Checkout - http://appvirality.com
Kibin is the newest and easiest way to get the things you write looked at by another set of eyes. Upload to Kibin and have another user leave edits and feedback on your writing in less than 24 hours!
Find out more at www.kibin.com or www.angel.co/kibin
This is the one that didn't work out.
Read the blog post here:
https://medium.com/@DanielleMorrill/welcome-brad-feld-to-the-mattermark-team-announcing-our-6-5m-series-a-dd9532fc1b39
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
DSC has battled against the industry giants and indicated that this “David” fears no “Goliaths”. Although it has currently 2 million active users, DSC still hasn’t turned a profit, despite bringing $64 million in revenue on 2014 and a projected $140 million this year. They have a solid market position, as their razor blades represent today about 10% of the razors sold on the USA. Their unique approach to the razor’s business has forced Gillette to create its own Shave Club, evidencing how influential they have been to men’s grooming market. And after three years on the market Dollar Shave Club is just getting started: so buckle up!
College: Boston University
Class: Principles and Practices in Advertising
Group project to develop a campaign for Harry's Razor in efforts to build brand awareness to target audience.
Dollar Shave Club’s Billion Dollar User EngagementIterable
How does a billion dollar startup engage its customers? This User Engagement Teardown answers that question.
From their viral launch video in 2012 to this week’s $1B acquisition by Unilever, Dollar Shave Club has been a massive success. In just four years they captured 15% of their market and became legitimate competitors to consumer packaged goods (CPG) giants like P&G and Unilever.
We took 21 days to analyze what Dollar Shave Club does to convert users into customers and customers into loyal brand advocates. We signed up, subscribed, downloaded, followed, liked, clicked, tapped, browsed, and even purchased, and now we’re sharing it with you.
Indeed vs. AngelList - User Engagement TeardownIterable
This is an Iterable User Engagement Teardown comparing Indeed and AngelList's user engagement strategies in the first 2 weeks post-signup.
After evaluating all emails and push notifications received, we identify what these companies do well and where there is room for improvement. Everything shown in the slides (and any recommendations) can be implemented with Iterable.
To see more User Engagement Teardowns, visit http://iterable.com/teardown
How do you create a content strategy and then execute content assets throughout the buying cycle? In this session, Curt will show you how his team at MasterControl has developed a process for content creation, and how that content is found and delivered
to prospects and customers. In this session, you’ll learn:
• Where the content marketing strategy starts and getting buy-in
• What types of content works best at different parts of the buying cycle
• The best way to integrate content marketing into the entire marketing strategy
Metrics. Because everything COUNTS (LeanCamp Madrid 2012)Justo Hidalgo
Keynote presentation at LeanCamp Madrid 2012. Metrics are key for every startup. This presentation shows some basics about metrics and analytics, with specific examples about how they're being used in 24symbols, a publishing-related startup.
We wanted to share our current thinking on how you can build “robotic” systems to enhance the e-commerce customer experience. The key elements:
* automated customer surveys to understand voice-of-customer and Net Promoter® Score in real-time
* automated customer segmentation by lifetime value
* automated customer segmentation by loyalty (using Net Promoter Score)
* process to help customers needing immediate response
* clustering customer issues together for longer-term strategic fix
* close-loop monitoring of results (Net Promoter Score and other metrics)
* Responding to customers with updates on your actions
You could roll-your-own solution, but we believe CustomerGauge has all the parts you need to start this now – and we have proof points from our major e-commerce clients including Canon, Philips and Vodafone.
Webinar : Acquia Lift for a optimized and personalized user experienceCyril Reinhard
Each person is unique ! How to personalize user experience ?
Acquia in few words
The Digital world need more personalization
Acquia Lift overview
Demonstration
Case study: Acquia Lift sur Acquia.com
Conclusion
Content Commerce + Growth Strategies For Online RetailersRoland Frasier
Content meets Commerce and growth strategies presentation for online retailers. The most successful internet retailers strategies combine compelling content with commerce to reach more customers and achieve sustainable growth.
Improving Your Website - 9 Tips for Making it Effective for Your Business Gems Solutions
A common theme among small businesses and nonprofits is they don’t know what their website is doing for them. Many don't update their website and don’t even know how much traffic they’re getting. This presentation will give you 9 ideas about how you can improve your website today!
10 tips on how to maximise your mobile advertising spend 121008Tom Horsey
A talk that I gave during BAC 2012 (the gambling conference) on top tips for improving the effectiveness of mobile advertising campaigns. This is valid for all types of display advertising campaign, not just gambling, and in many instances not even just mobile.
http://www.crazy4media.com
Keeping Our Seat At The Table: A Marketing Report CardPardot
The modern marketing organization aspires to drive revenue, function as a strategic center of influence and provide leadership to the entire organization. How is it doing? In a benchmarking study sponsored by Pardot, a salesforce.com company, and Demand Metric seeks to find out.
Join Jerry Rackley and Alison Gooch as they present and discuss the results of this study. The data provides a perspective - sometimes encouraging and other times sobering - that every modern marketer needs to understand.
Collective Mining | Corporate Presentation - May 2024
Manpacks Deck
1.
2. Co-founders
Ken Johnson, CEO Andrew Draper, CTO
Product & Business Development Design / Development, Creative
• 8 yrs Retail Management & Ops • 15 yrs Web Design & Dev.
• Certified Web Analyst • JS/jQuery, CSS, PHP/MySQL
Investors
Brandon Zeuner & Ryan Swagar Dave McClure Dan Martell Brian Murphy Betaspring
2010 Incubator
3. Guys hate to shop :( So we don’t make them.
Lazy buyers of: - underwear
- socks
- shirts Automation.
- grooming products
- condoms
Prefer fast & easy, no thought Curation. Amazon = 37,000 results
for “men’s underwear”
Aren't monitoring new products Discovery. [CLICK TO ADD]
4. Manpacks makes money with an opt-out, subscription-style
service that prompts essential purchases every 3 months.
13. Competition: Subscribe & Save = automation for
shoppers who know what they want
Defensibility: - #winning name with fun & casual brand. See:
- External attitude, loyal user base, internal culture of fun.
- Relentless (niche) customer focus
16. Appendix—Market Resources & Tools of the Trade
Masculine Dynamism—Men’s Care Growing Fast office.manpacks.com—orders & inventory management.
demand forecasting.
"The [United States] region is set to continue to see strong growth, adding more than
$800 million to its size by 2014 as men in the region move beyond basic products
related to shaving to more sophisticated grooming regimens that incorporate numerous Simple Office—performance tracking & real-time social
skin care and post-shave products."
monitoring
http://www.gcimagazine.com/marketstrends/consumers/men/111394189.html?
utm_source=Most+Read&utm_medium=website&utm_campaign=Most+Read Mailchimp—track newsletter effectiveness
Men’s Grooming Booming Twitter—listening & relationship building, support, contests
"With sales of $4.7 billion, the U.S. is by far the largest single market for men’s care,
and has nearly doubled in value size during the past 10 years, rising from around $2.7 Zopim (live chat)—customer service & feedback
billion in 1999, according to Euromonitor International."
http://www.gcimagazine.com/marketstrends/consumers/men/69565577.html? KISSmetrics—funnel conversion reports
utm_source=Most+Read&utm_medium=website&utm_campaign=Most+Read
Optimizely—A/B testing copy
Men's underwear purchases examined
"According to Mintel, men buy an average of 3.4 pairs of underwear in a year. But from Zendesk—customer service ticketing
2004 to 2008, the proportion of men buying single pairs at a time increased from 5
percent to 8 percent, while the share of men opting for packs of four or more fell
slightly, to 66 percent - indicating that shoppers may be trying to save money by Taskforce—task management
buying only when necessary."
http://www.allbusiness.com/economy-economic-indicators/economic-conditions- AgileZen—project management & workflow
recession/12796665-1.html