GNC is a health and nutrition supplement retailer that was founded in 1935 and now has 6,000 stores in 50 countries. The document outlines GNC's digital marketing campaign to increase awareness of its high quality, affordable products and pull away from competitors like BodyBuilding.com and Vitamin Shoppe. The campaign utilizes social media, free samples, contests, and a smartphone application to connect with customers and raise sales by 5%.

1. Digital Marketing
By: Nick Greco

2. Background
 First store opened in
1935 in Pittsburgh by
David Shakarian
 GNC name was born in
1960
 6,000 stores in 50
countries
 150 quality checks

3. Target Audience
Consumers who have:
 Healthy lifestyles
 Goals
 Active Lifestyles

4. Big Idea
High Quality
Products
at the
Best Prices

5. Goals
 Pull away from competitors
 Raise awareness
o Gain members
o Increase sales by 5%

6. Campaign
Free Samples
Contests
Sponsored booths

7. Connecting with Consumers
 Facebook
 Twitter
 Smart Phone Application

8. Competition
BodyBuilding.com
Vitamin Shoppe

9. o Pay-Per-Click
Campaign Budget
 Print Ad Magazines
 $1,200,000
 Application
Optimization
 $8,000
 Contest winners
 $12,000
 Samples
 $603,200
 $1,396,800/year
 $116,400/month
 $$0.97/click 4,000 clicks
$1,200,000.00
$8,000.00
$12,000.00
$603,200.00
$1,396,800.00
per day
Total= $3,220,000

10. Summary
 Pull away from competitors, raise
awareness, increase sales.
 Use social media, Sponsor booths,
Samples and smartphones to promote
 Gain loyal customers