Presentation at annual European Association for Distance Teaching Universities (EADTU), Online, Open and Flexible Higher Education Conference, Milton Keynes, UK, 26th October, 2017.
MOOC Platforms, Participation and Business Models: Tensions in Focus
1. MOOC Platforms, Participation and
Business Models: Tensions in Focus
Prof. Mark Brown, Ass. Prof. Mairéad Nic
Giolla Mhichíl, Dr. Eamon Costello, Dr.
James Brunton
5. Jansen, D., & Konings, L. (2017). MOOC strategies of European Institutions. EADTU –
Available: http://eadtu.eu/documents/Publications/OEenM/MOOC_Strategies_of_European_Institutions.pdf
7. Jansen, D., & Konings, L. (2017). MOOC strategies of European Institutions. EADTU –
Available: http://eadtu.eu/documents/Publications/OEenM/MOOC_Strategies_of_European_Institutions.pdf
8. Typology of
MOOCS
Mass-Market Approach Niche-Market Approach
Formal
Approach
Targets a broad group of
students in terms of geography
and occupational background
and provides formal
recognition through course
credits that can count towards
college degrees
Targets a narrow group of
students in terms of geography
and occupational background
and provides formal recognition
through course credits that can
count towards college degrees
Informal
Approach
Targets a broad group of
students in terms of geography
and occupational background
& provides informal
recognition through badges or
diplomas
Targets a narrow group of
students in terms of geography
and occupational background &
provides informal recognition
through badges or diplomas
Source: Adapted from: Tømte, Fevolden, & Aanstad, (2017). Massive, Open, Online, and National? A
Study of How National Governments and Institutions Shape the Development of MOOCs International
Review of Research in Open and Distributed Learning, Volume 18, Number 5, pp.212-226
15. • a type of marketing
• a financial policy for higher education
• an academic labor policy
• an expression of Silicon Valley values
• a kind of entertainment media
MOOCs are…
Peters, M. (2013). Massive Open Online Courses and Beyond: the Revolution to Come.
Truthout, August 17