Mom Central Consulting is a marketing firm that specializes in engaging mothers through word-of-mouth programs and social media strategies. The firm works with over 200 national brands to help them develop meaningful conversations with mothers. The CEO, Stacy DeBroff, is a nationally recognized parenting expert. Mom Central Consulting runs programs like Mom Ambassadors that engage influential mothers to recommend brands to others through online and offline interactions, fueling awareness, engagement, and sales. One case study example described a successful year-long program for Feld Entertainment that engaged 750 mom ambassadors across 20 markets to positively impact ticket sales.

1. Ignite Mom Influencers Capabilities Highlights www.MomCentralConsulting.com

3. Why Mom Word-of-Mouth Programs work

4. Beverages

5. Food

6. Consumer Packaged Goods

7. Technology, Financial Services, Consumer Appliances

8. Toys and kids entertainment

9. How Word-of-Mouth differs from Advertising Advertising = one way message from brand to consumer. Often it is a message sent to people that are not interested in the brand or what the brand has to say. Mom Central’s Word-of-Mouth Programs = two way conversations between brands and consumers. Mom Central Consulting engages Moms with a strong Sphere of Influence -These are Mom Influencers with the ability to exponentially engage many other Moms via a variety of online and offline platforms.

10. MCC Mom Ambassador Case Study: Feld Entertainment Mom Central Consulting received a Silver WOMMY award from WOMMA in 2009 for this program

13. MOM CENTRAL CONSULTING 77 Chapel Street Newton, MA 02458 www.MomCentralConsulting.com 617- 244-3002