“Let me tell you a story…” is one of the most powerful phrases a person can hear. Whether we realize it or not, people in our companies already tell stories through content, branding, campaigns, social media, PR, the products we develop and the services we deliver. But rarely do they differentiate us. And they’re often unorganized and inconsistent, at best. Learn how to avoid telling the same old story and create one that has a life of its own.