SlideShare a Scribd company logo

Iabc seattle-jeff hasen-momentsoftrust-042210

•
•
IABC Seattle
IABC Seattle

IABC/Seattle Morning Manager event on 4/22/10 featured Jeff Hasen, Chief Marketing Officer of Hipcricket talking about Moments of Trust, touchpoints of

Business
1 of 49
Moments of Trust Jeff Hasen April 22, 2010
 
With Prizes Like This ,[object Object]
 
Do I Have A Deal For You?
Moments of Trust ,[object Object]
Where Brand Meets Constituencies ,[object Object],[object Object],[object Object],[object Object]
Integrity, Service or Else ,[object Object],[object Object]
My Moment To Gain Your Trust
When You Just Gotta Go
My Road
My Road
On Scene For History ,[object Object]
“ I Can’t Believe What I Just Saw” ,[object Object]
And Then There Was Arum ,[object Object]
Now Sanford And Tiger And …
Moments of Trust Trends ,[object Object],[object Object],[object Object],[object Object]
User-Generated Content ,[object Object],[object Object],[object Object]
What Technology Barriers?
Have A Phone, Have a Voice ,[object Object],[object Object]
Distrust In Company Management ,[object Object]
Distrust in Media ,[object Object]
Play Out on Individual Level ,[object Object]
More Than Quality of Food ,[object Object],[object Object]
$14 For Receiving A Package ,[object Object],[object Object]
What Stakeholders Say Matters
Massive Mistrust ,[object Object],[object Object]
Companies Are “Falling Short” ,[object Object],[object Object]
Consumers’ Bubbles Are Burst ,[object Object],[object Object]
You Take Him, No You Take Him ,[object Object],[object Object],[object Object]
“ I’m Tellin’” ,[object Object]
Consumers Abandon Losers ,[object Object]
Customers Buy From Winners ,[object Object]
Fortune’s Most Admired
Driven Off The List? ,[object Object],[object Object],[object Object]
Leading CEOs Hit The Road … Literally ,[object Object]
“ You Have To Have Your Values” ,[object Object],[object Object]
[object Object],“ Why You, Why Now?
Identifying Your Organization’s Moments of Trust ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do Employees Have Each Others’ Backs? ,[object Object],[object Object]
Authenticity Sells ,[object Object]
Lying To Shareholders Doesn’t Sell ,[object Object],[object Object]
Keep A Scorecard ,[object Object],[object Object],[object Object],[object Object],[object Object]
Change The Score To Your Advantage ,[object Object],[object Object],[object Object]
Communicating Accountability ,[object Object],[object Object],[object Object]
Our Role As Marketers ,[object Object],[object Object],[object Object]
Godin With The Last Word ,[object Object]
Moments For Questions
Jeff Hasen jeffhasen.com [email_address] 425 202-0835 Twitter: @momentsoftrust @jeffhasen

Recommended

How to Provide Customer Service via Social Media [the Right Way]
How to Provide Customer Service via Social Media [the Right Way]How to Provide Customer Service via Social Media [the Right Way]
How to Provide Customer Service via Social Media [the Right Way]
Comnio
 
Generosity marketing by Stitchcraft Marketing
Generosity marketing by Stitchcraft MarketingGenerosity marketing by Stitchcraft Marketing
Generosity marketing by Stitchcraft Marketing
Leanne Pressly
 
Safeguarding trust with our audiences | The future of engagement conference |...
Safeguarding trust with our audiences | The future of engagement conference |...Safeguarding trust with our audiences | The future of engagement conference |...
Safeguarding trust with our audiences | The future of engagement conference |...
CharityComms
 
Marketing profs storytelling 061413
Marketing profs storytelling 061413Marketing profs storytelling 061413
Marketing profs storytelling 061413
Carla Johnson
 
Customer disatisfaction costing your business
Customer disatisfaction costing your businessCustomer disatisfaction costing your business
Customer disatisfaction costing your businessSteveLiliopoulos.com
 
Integrated Direct Response: Basics From the On and Offline Sides of the Marke...
Integrated Direct Response: Basics From the On and Offline Sides of the Marke...Integrated Direct Response: Basics From the On and Offline Sides of the Marke...
Integrated Direct Response: Basics From the On and Offline Sides of the Marke...
hjc
 
Nonprofit Crowdfunding - How to Win Friends and Influence Donors
Nonprofit Crowdfunding - How to Win Friends and Influence DonorsNonprofit Crowdfunding - How to Win Friends and Influence Donors
Nonprofit Crowdfunding - How to Win Friends and Influence Donors
Bloomerang
 
Magic matters | The future of engagement conference | 25 April 2018
Magic matters | The future of engagement conference | 25 April 2018Magic matters | The future of engagement conference | 25 April 2018
Magic matters | The future of engagement conference | 25 April 2018
CharityComms
 

Recommended

How to Provide Customer Service via Social Media [the Right Way]
How to Provide Customer Service via Social Media [the Right Way]How to Provide Customer Service via Social Media [the Right Way]
How to Provide Customer Service via Social Media [the Right Way]
Comnio
 
Generosity marketing by Stitchcraft Marketing
Generosity marketing by Stitchcraft MarketingGenerosity marketing by Stitchcraft Marketing
Generosity marketing by Stitchcraft Marketing
Leanne Pressly
 
Safeguarding trust with our audiences | The future of engagement conference |...
Safeguarding trust with our audiences | The future of engagement conference |...Safeguarding trust with our audiences | The future of engagement conference |...
Safeguarding trust with our audiences | The future of engagement conference |...
CharityComms
 
Marketing profs storytelling 061413
Marketing profs storytelling 061413Marketing profs storytelling 061413
Marketing profs storytelling 061413
Carla Johnson
 
Customer disatisfaction costing your business
Customer disatisfaction costing your businessCustomer disatisfaction costing your business
Customer disatisfaction costing your businessSteveLiliopoulos.com
 
Integrated Direct Response: Basics From the On and Offline Sides of the Marke...
Integrated Direct Response: Basics From the On and Offline Sides of the Marke...Integrated Direct Response: Basics From the On and Offline Sides of the Marke...
Integrated Direct Response: Basics From the On and Offline Sides of the Marke...
hjc
 
Nonprofit Crowdfunding - How to Win Friends and Influence Donors
Nonprofit Crowdfunding - How to Win Friends and Influence DonorsNonprofit Crowdfunding - How to Win Friends and Influence Donors
Nonprofit Crowdfunding - How to Win Friends and Influence Donors
Bloomerang
 
Magic matters | The future of engagement conference | 25 April 2018
Magic matters | The future of engagement conference | 25 April 2018Magic matters | The future of engagement conference | 25 April 2018
Magic matters | The future of engagement conference | 25 April 2018
CharityComms
 
Customerservicepresentationlhric 140702103402-phpapp02
Customerservicepresentationlhric 140702103402-phpapp02Customerservicepresentationlhric 140702103402-phpapp02
Customerservicepresentationlhric 140702103402-phpapp02Zuleika Cuevas, MBA
 
Storytelling in 2016 - 5 Things Your Nonprofit Should Do Differently
Storytelling in 2016 - 5 Things Your Nonprofit Should Do DifferentlyStorytelling in 2016 - 5 Things Your Nonprofit Should Do Differently
Storytelling in 2016 - 5 Things Your Nonprofit Should Do Differently
Bloomerang
 
Part 2: Creative Slamdown: Hear how great creatives successfully sell mundane...
Part 2: Creative Slamdown: Hear how great creatives successfully sell mundane...Part 2: Creative Slamdown: Hear how great creatives successfully sell mundane...
Part 2: Creative Slamdown: Hear how great creatives successfully sell mundane...Vivastream
 
Donation Pages that Deliver
Donation Pages that DeliverDonation Pages that Deliver
Donation Pages that Deliver
Shanelle Clapham Digital Fundraising
 
Duncan Lockard - Using Big Data to Change the World
Duncan Lockard - Using Big Data to Change the WorldDuncan Lockard - Using Big Data to Change the World
Duncan Lockard - Using Big Data to Change the World
Julia Grosman
 
The Caring Economy
The Caring EconomyThe Caring Economy
The Caring Economy
Manny Alamwala
 
Great by attitude
Great by attitudeGreat by attitude
Great by attitude
Carter Bing Andika
 
Ripple 6 Digiday Social
Ripple 6 Digiday SocialRipple 6 Digiday Social
Ripple 6 Digiday SocialDM2EVENTS
 
C:\Documents And Settings\Dpearce\Desktop\Visitusasurvey2010
C:\Documents And Settings\Dpearce\Desktop\Visitusasurvey2010C:\Documents And Settings\Dpearce\Desktop\Visitusasurvey2010
C:\Documents And Settings\Dpearce\Desktop\Visitusasurvey2010
danielpearce
 
Fundr.Strategy
Fundr.StrategyFundr.Strategy
Fundr.Strategy
Messrs G Owen & Co
 
Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Conte...
Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Conte...Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Conte...
Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Conte...
Snap Skout
 
Where Stellar Messages Come From
Where Stellar Messages Come FromWhere Stellar Messages Come From
Where Stellar Messages Come From
Chip Dizárd
 
Riding the Age Wave: Will Your Club Sink or Swim?
Riding the Age Wave: Will Your Club Sink or Swim?Riding the Age Wave: Will Your Club Sink or Swim?
Riding the Age Wave: Will Your Club Sink or Swim?
theGrapevine411
 
"Trust: the cornerstone of successful business relationships"
"Trust: the cornerstone of successful business relationships""Trust: the cornerstone of successful business relationships"
"Trust: the cornerstone of successful business relationships"
Martin Jack
 
Alliance 2017 - Creative Ways to Fundraise
Alliance 2017 - Creative Ways to FundraiseAlliance 2017 - Creative Ways to Fundraise
Alliance 2017 - Creative Ways to Fundraise
Sparkrock
 
SkinIt Branding Presentation
SkinIt Branding PresentationSkinIt Branding Presentation
SkinIt Branding Presentation
petermulally
 
Shepherding Change
Shepherding ChangeShepherding Change
Shepherding Change
Tom Gaskin
 
The Art and Science of Effective Gift Acknowledgements (DonorSearch Flash Class)
The Art and Science of Effective Gift Acknowledgements (DonorSearch Flash Class)The Art and Science of Effective Gift Acknowledgements (DonorSearch Flash Class)
The Art and Science of Effective Gift Acknowledgements (DonorSearch Flash Class)
Bloomerang
 
Mom Central Consulting Capabilities
Mom Central Consulting CapabilitiesMom Central Consulting Capabilities
Mom Central Consulting Capabilities
Megan Maguire
 
Financial literacy for lottery players - Indiana case study
Financial literacy for lottery players - Indiana case study Financial literacy for lottery players - Indiana case study
Financial literacy for lottery players - Indiana case study
Horizons RG
 
Coffee f tea
Coffee f teaCoffee f tea
Coffee f tea
Sofia Lopez
 
Союзтех-presentation-ENG
Союзтех-presentation-ENGСоюзтех-presentation-ENG
Союзтех-presentation-ENGPierre-Fran Beuchard
 

More Related Content

What's hot

Customerservicepresentationlhric 140702103402-phpapp02
Customerservicepresentationlhric 140702103402-phpapp02Customerservicepresentationlhric 140702103402-phpapp02
Customerservicepresentationlhric 140702103402-phpapp02Zuleika Cuevas, MBA
 
Storytelling in 2016 - 5 Things Your Nonprofit Should Do Differently
Storytelling in 2016 - 5 Things Your Nonprofit Should Do DifferentlyStorytelling in 2016 - 5 Things Your Nonprofit Should Do Differently
Storytelling in 2016 - 5 Things Your Nonprofit Should Do Differently
Bloomerang
 
Part 2: Creative Slamdown: Hear how great creatives successfully sell mundane...
Part 2: Creative Slamdown: Hear how great creatives successfully sell mundane...Part 2: Creative Slamdown: Hear how great creatives successfully sell mundane...
Part 2: Creative Slamdown: Hear how great creatives successfully sell mundane...Vivastream
 
Donation Pages that Deliver
Donation Pages that DeliverDonation Pages that Deliver
Donation Pages that Deliver
Shanelle Clapham Digital Fundraising
 
Duncan Lockard - Using Big Data to Change the World
Duncan Lockard - Using Big Data to Change the WorldDuncan Lockard - Using Big Data to Change the World
Duncan Lockard - Using Big Data to Change the World
Julia Grosman
 
The Caring Economy
The Caring EconomyThe Caring Economy
The Caring Economy
Manny Alamwala
 
Great by attitude
Great by attitudeGreat by attitude
Great by attitude
Carter Bing Andika
 
Ripple 6 Digiday Social
Ripple 6 Digiday SocialRipple 6 Digiday Social
Ripple 6 Digiday SocialDM2EVENTS
 
C:\Documents And Settings\Dpearce\Desktop\Visitusasurvey2010
C:\Documents And Settings\Dpearce\Desktop\Visitusasurvey2010C:\Documents And Settings\Dpearce\Desktop\Visitusasurvey2010
C:\Documents And Settings\Dpearce\Desktop\Visitusasurvey2010
danielpearce
 
Fundr.Strategy
Fundr.StrategyFundr.Strategy
Fundr.Strategy
Messrs G Owen & Co
 
Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Conte...
Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Conte...Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Conte...
Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Conte...
Snap Skout
 
Where Stellar Messages Come From
Where Stellar Messages Come FromWhere Stellar Messages Come From
Where Stellar Messages Come From
Chip Dizárd
 
Riding the Age Wave: Will Your Club Sink or Swim?
Riding the Age Wave: Will Your Club Sink or Swim?Riding the Age Wave: Will Your Club Sink or Swim?
Riding the Age Wave: Will Your Club Sink or Swim?
theGrapevine411
 
"Trust: the cornerstone of successful business relationships"
"Trust: the cornerstone of successful business relationships""Trust: the cornerstone of successful business relationships"
"Trust: the cornerstone of successful business relationships"
Martin Jack
 
Alliance 2017 - Creative Ways to Fundraise
Alliance 2017 - Creative Ways to FundraiseAlliance 2017 - Creative Ways to Fundraise
Alliance 2017 - Creative Ways to Fundraise
Sparkrock
 
SkinIt Branding Presentation
SkinIt Branding PresentationSkinIt Branding Presentation
SkinIt Branding Presentation
petermulally
 
Shepherding Change
Shepherding ChangeShepherding Change
Shepherding Change
Tom Gaskin
 
The Art and Science of Effective Gift Acknowledgements (DonorSearch Flash Class)
The Art and Science of Effective Gift Acknowledgements (DonorSearch Flash Class)The Art and Science of Effective Gift Acknowledgements (DonorSearch Flash Class)
The Art and Science of Effective Gift Acknowledgements (DonorSearch Flash Class)
Bloomerang
 
Mom Central Consulting Capabilities
Mom Central Consulting CapabilitiesMom Central Consulting Capabilities
Mom Central Consulting Capabilities
Megan Maguire
 
Financial literacy for lottery players - Indiana case study
Financial literacy for lottery players - Indiana case study Financial literacy for lottery players - Indiana case study
Financial literacy for lottery players - Indiana case study
Horizons RG
 

What's hot (20)

Customerservicepresentationlhric 140702103402-phpapp02
Customerservicepresentationlhric 140702103402-phpapp02Customerservicepresentationlhric 140702103402-phpapp02
Customerservicepresentationlhric 140702103402-phpapp02
 
Storytelling in 2016 - 5 Things Your Nonprofit Should Do Differently
Storytelling in 2016 - 5 Things Your Nonprofit Should Do DifferentlyStorytelling in 2016 - 5 Things Your Nonprofit Should Do Differently
Storytelling in 2016 - 5 Things Your Nonprofit Should Do Differently
 
Part 2: Creative Slamdown: Hear how great creatives successfully sell mundane...
Part 2: Creative Slamdown: Hear how great creatives successfully sell mundane...Part 2: Creative Slamdown: Hear how great creatives successfully sell mundane...
Part 2: Creative Slamdown: Hear how great creatives successfully sell mundane...
 
Donation Pages that Deliver
Donation Pages that DeliverDonation Pages that Deliver
Donation Pages that Deliver
 
Duncan Lockard - Using Big Data to Change the World
Duncan Lockard - Using Big Data to Change the WorldDuncan Lockard - Using Big Data to Change the World
Duncan Lockard - Using Big Data to Change the World
 
The Caring Economy
The Caring EconomyThe Caring Economy
The Caring Economy
 
Great by attitude
Great by attitudeGreat by attitude
Great by attitude
 
Ripple 6 Digiday Social
Ripple 6 Digiday SocialRipple 6 Digiday Social
Ripple 6 Digiday Social
 
C:\Documents And Settings\Dpearce\Desktop\Visitusasurvey2010
C:\Documents And Settings\Dpearce\Desktop\Visitusasurvey2010C:\Documents And Settings\Dpearce\Desktop\Visitusasurvey2010
C:\Documents And Settings\Dpearce\Desktop\Visitusasurvey2010
 
Fundr.Strategy
Fundr.StrategyFundr.Strategy
Fundr.Strategy
 
Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Conte...
Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Conte...Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Conte...
Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Conte...
 
Where Stellar Messages Come From
Where Stellar Messages Come FromWhere Stellar Messages Come From
Where Stellar Messages Come From
 
Riding the Age Wave: Will Your Club Sink or Swim?
Riding the Age Wave: Will Your Club Sink or Swim?Riding the Age Wave: Will Your Club Sink or Swim?
Riding the Age Wave: Will Your Club Sink or Swim?
 
"Trust: the cornerstone of successful business relationships"
"Trust: the cornerstone of successful business relationships""Trust: the cornerstone of successful business relationships"
"Trust: the cornerstone of successful business relationships"
 
Alliance 2017 - Creative Ways to Fundraise
Alliance 2017 - Creative Ways to FundraiseAlliance 2017 - Creative Ways to Fundraise
Alliance 2017 - Creative Ways to Fundraise
 
SkinIt Branding Presentation
SkinIt Branding PresentationSkinIt Branding Presentation
SkinIt Branding Presentation
 
Shepherding Change
Shepherding ChangeShepherding Change
Shepherding Change
 
The Art and Science of Effective Gift Acknowledgements (DonorSearch Flash Class)
The Art and Science of Effective Gift Acknowledgements (DonorSearch Flash Class)The Art and Science of Effective Gift Acknowledgements (DonorSearch Flash Class)
The Art and Science of Effective Gift Acknowledgements (DonorSearch Flash Class)
 
Mom Central Consulting Capabilities
Mom Central Consulting CapabilitiesMom Central Consulting Capabilities
Mom Central Consulting Capabilities
 
Financial literacy for lottery players - Indiana case study
Financial literacy for lottery players - Indiana case study Financial literacy for lottery players - Indiana case study
Financial literacy for lottery players - Indiana case study
 

Viewers also liked

Coffee f tea
Coffee f teaCoffee f tea
Coffee f tea
Sofia Lopez
 
Maps pop pyramids
Maps pop pyramidsMaps pop pyramids
Maps pop pyramids
Coach Cherry
 
Map center lesson grids
Map center lesson gridsMap center lesson grids
Map center lesson grids
Coach Cherry
 
Συνέντευξη Νίκου Ανδρουλάκη στο ''ΒΗΜΑ Fm''
Συνέντευξη Νίκου Ανδρουλάκη στο ''ΒΗΜΑ Fm''Συνέντευξη Νίκου Ανδρουλάκη στο ''ΒΗΜΑ Fm''
Συνέντευξη Νίκου Ανδρουλάκη στο ''ΒΗΜΑ Fm''
NTUA
 
Map center lesson road maps
Map center lesson road mapsMap center lesson road maps
Map center lesson road maps
Coach Cherry
 
edward stuart marshall 2015
edward stuart marshall 2015edward stuart marshall 2015
edward stuart marshall 2015eddie marshall
 
10364
1036410364
10364
ivanov15666688
 
Food Safety: Feedback from breakout session to plenary
Food Safety: Feedback from breakout session to plenary Food Safety: Feedback from breakout session to plenary
Food Safety: Feedback from breakout session to plenary
Independent Science and Partnership Council of the CGIAR
 
Webinar Jan-Willem Hoogeweegen Merkpositionering Juni 2016
Webinar Jan-Willem Hoogeweegen Merkpositionering Juni 2016Webinar Jan-Willem Hoogeweegen Merkpositionering Juni 2016
Webinar Jan-Willem Hoogeweegen Merkpositionering Juni 2016
Jan-Willem Hoogeweegen
 
IABCSeattle - Angee Linsey on Creating Key Messages To Tell Your Own Story
IABCSeattle - Angee Linsey on Creating Key Messages To Tell Your Own StoryIABCSeattle - Angee Linsey on Creating Key Messages To Tell Your Own Story
IABCSeattle - Angee Linsey on Creating Key Messages To Tell Your Own Story
IABC Seattle
 

Viewers also liked (13)

Coffee f tea
Coffee f teaCoffee f tea
Coffee f tea
 
Союзтех-presentation-ENG
Союзтех-presentation-ENGСоюзтех-presentation-ENG
Союзтех-presentation-ENG
 
Maps pop pyramids
Maps pop pyramidsMaps pop pyramids
Maps pop pyramids
 
Map center lesson grids
Map center lesson gridsMap center lesson grids
Map center lesson grids
 
talentProfilePrintFullPDF
talentProfilePrintFullPDFtalentProfilePrintFullPDF
talentProfilePrintFullPDF
 
Συνέντευξη Νίκου Ανδρουλάκη στο ''ΒΗΜΑ Fm''
Συνέντευξη Νίκου Ανδρουλάκη στο ''ΒΗΜΑ Fm''Συνέντευξη Νίκου Ανδρουλάκη στο ''ΒΗΜΑ Fm''
Συνέντευξη Νίκου Ανδρουλάκη στο ''ΒΗΜΑ Fm''
 
Map center lesson road maps
Map center lesson road mapsMap center lesson road maps
Map center lesson road maps
 
edward stuart marshall 2015
edward stuart marshall 2015edward stuart marshall 2015
edward stuart marshall 2015
 
10364
1036410364
10364
 
Food Safety: Feedback from breakout session to plenary
Food Safety: Feedback from breakout session to plenary Food Safety: Feedback from breakout session to plenary
Food Safety: Feedback from breakout session to plenary
 
Webinar Jan-Willem Hoogeweegen Merkpositionering Juni 2016
Webinar Jan-Willem Hoogeweegen Merkpositionering Juni 2016Webinar Jan-Willem Hoogeweegen Merkpositionering Juni 2016
Webinar Jan-Willem Hoogeweegen Merkpositionering Juni 2016
 
IABCSeattle - Angee Linsey on Creating Key Messages To Tell Your Own Story
IABCSeattle - Angee Linsey on Creating Key Messages To Tell Your Own StoryIABCSeattle - Angee Linsey on Creating Key Messages To Tell Your Own Story
IABCSeattle - Angee Linsey on Creating Key Messages To Tell Your Own Story
 
Jean Orlando Felippe Paniagua - CV Español
Jean Orlando Felippe Paniagua - CV EspañolJean Orlando Felippe Paniagua - CV Español
Jean Orlando Felippe Paniagua - CV Español
 

Similar to Iabc seattle-jeff hasen-momentsoftrust-042210

KEYNOTE: Swipe. Click. Binge. Repeat. What Happens When Performance Marketing...
KEYNOTE: Swipe. Click. Binge. Repeat. What Happens When Performance Marketing...KEYNOTE: Swipe. Click. Binge. Repeat. What Happens When Performance Marketing...
KEYNOTE: Swipe. Click. Binge. Repeat. What Happens When Performance Marketing...
Hanapin Marketing
 
Swipe. Click. Binge. Repeat. What Happens When Performance Marketing Isn't En...
Swipe. Click. Binge. Repeat. What Happens When Performance Marketing Isn't En...Swipe. Click. Binge. Repeat. What Happens When Performance Marketing Isn't En...
Swipe. Click. Binge. Repeat. What Happens When Performance Marketing Isn't En...
JD Prater
 
Techshare Presentation
Techshare PresentationTechshare Presentation
Techshare Presentation
Third River Marketing LLC
 
How to thrive and survive in the age of digital disruption
How to thrive and survive in the age of digital disruptionHow to thrive and survive in the age of digital disruption
How to thrive and survive in the age of digital disruption
Galland.be bvba
 
Building Brand Love in B2B
Building Brand Love in B2BBuilding Brand Love in B2B
Building Brand Love in B2B
Jazzy Danziger
 
The Friend's Guide to Branding
The Friend's Guide to BrandingThe Friend's Guide to Branding
The Friend's Guide to Branding
Eric Mower + Associates
 
Lessons from the coffee shop to boost sales and seal deals
Lessons from the coffee shop to boost sales and seal dealsLessons from the coffee shop to boost sales and seal deals
Lessons from the coffee shop to boost sales and seal dealsGUY FLEMMING
 
ROI 2010 Keynote - Ben McConnell on the Client Experience
ROI 2010 Keynote - Ben McConnell on the Client ExperienceROI 2010 Keynote - Ben McConnell on the Client Experience
ROI 2010 Keynote - Ben McConnell on the Client Experience
radiusofinfluence
 
Noble Sales Purpose
Noble Sales PurposeNoble Sales Purpose
Noble Sales PurposeConner Burt
 
11 Cs Of Breakthrough Brands
11 Cs Of Breakthrough Brands11 Cs Of Breakthrough Brands
11 Cs Of Breakthrough Brands
ICONiQ   
 
Voice of customer part 1 using voice of customer insights to drive your crm s...
Voice of customer part 1 using voice of customer insights to drive your crm s...Voice of customer part 1 using voice of customer insights to drive your crm s...
Voice of customer part 1 using voice of customer insights to drive your crm s...Vivastream
 
Voice of Customer Part 1 Using Voice of Customer Insights to Drive Your CRM S...
Voice of Customer Part 1 Using Voice of Customer Insights to Drive Your CRM S...Voice of Customer Part 1 Using Voice of Customer Insights to Drive Your CRM S...
Voice of Customer Part 1 Using Voice of Customer Insights to Drive Your CRM S...Vivastream
 
Trust & Ethics in PR — PRSA Training Series
Trust & Ethics in PR — PRSA Training SeriesTrust & Ethics in PR — PRSA Training Series
Trust & Ethics in PR — PRSA Training Series
Public Relations Society of America
 
Trust me I'm Marketing
Trust me I'm MarketingTrust me I'm Marketing
Trust me I'm Marketingbpost
 
Social Media Marketing for Insurance Agents (and what to do about it)
Social Media Marketing for Insurance Agents (and what to do about it)Social Media Marketing for Insurance Agents (and what to do about it)
Social Media Marketing for Insurance Agents (and what to do about it)
Confluency Solutions
 
A marketing tune up-july29
A marketing tune up-july29A marketing tune up-july29
A marketing tune up-july29
LOGO Dynamics, Inc.
 
Desk.com's Principles of Customer WOW
Desk.com's Principles of Customer WOWDesk.com's Principles of Customer WOW
Desk.com's Principles of Customer WOW
Desk
 
Advice For Brands 2016
Advice For Brands 2016Advice For Brands 2016
Advice For Brands 2016
Odem Global, Inc.
 
Speed of Trust
Speed of TrustSpeed of Trust
Speed of Trust
Andy Moore, MPM® RMP®
 

Similar to Iabc seattle-jeff hasen-momentsoftrust-042210 (20)

KEYNOTE: Swipe. Click. Binge. Repeat. What Happens When Performance Marketing...
KEYNOTE: Swipe. Click. Binge. Repeat. What Happens When Performance Marketing...KEYNOTE: Swipe. Click. Binge. Repeat. What Happens When Performance Marketing...
KEYNOTE: Swipe. Click. Binge. Repeat. What Happens When Performance Marketing...
 
Swipe. Click. Binge. Repeat. What Happens When Performance Marketing Isn't En...
Swipe. Click. Binge. Repeat. What Happens When Performance Marketing Isn't En...Swipe. Click. Binge. Repeat. What Happens When Performance Marketing Isn't En...
Swipe. Click. Binge. Repeat. What Happens When Performance Marketing Isn't En...
 
Techshare Presentation
Techshare PresentationTechshare Presentation
Techshare Presentation
 
How to thrive and survive in the age of digital disruption
How to thrive and survive in the age of digital disruptionHow to thrive and survive in the age of digital disruption
How to thrive and survive in the age of digital disruption
 
Building Brand Love in B2B
Building Brand Love in B2BBuilding Brand Love in B2B
Building Brand Love in B2B
 
The Friend's Guide to Branding
The Friend's Guide to BrandingThe Friend's Guide to Branding
The Friend's Guide to Branding
 
Lessons from the coffee shop to boost sales and seal deals
Lessons from the coffee shop to boost sales and seal dealsLessons from the coffee shop to boost sales and seal deals
Lessons from the coffee shop to boost sales and seal deals
 
ROI 2010 Keynote - Ben McConnell on the Client Experience
ROI 2010 Keynote - Ben McConnell on the Client ExperienceROI 2010 Keynote - Ben McConnell on the Client Experience
ROI 2010 Keynote - Ben McConnell on the Client Experience
 
Noble Sales Purpose
Noble Sales PurposeNoble Sales Purpose
Noble Sales Purpose
 
11 Cs Of Breakthrough Brands
11 Cs Of Breakthrough Brands11 Cs Of Breakthrough Brands
11 Cs Of Breakthrough Brands
 
Voice of customer part 1 using voice of customer insights to drive your crm s...
Voice of customer part 1 using voice of customer insights to drive your crm s...Voice of customer part 1 using voice of customer insights to drive your crm s...
Voice of customer part 1 using voice of customer insights to drive your crm s...
 
Voice of Customer Part 1 Using Voice of Customer Insights to Drive Your CRM S...
Voice of Customer Part 1 Using Voice of Customer Insights to Drive Your CRM S...Voice of Customer Part 1 Using Voice of Customer Insights to Drive Your CRM S...
Voice of Customer Part 1 Using Voice of Customer Insights to Drive Your CRM S...
 
Trust & Ethics in PR — PRSA Training Series
Trust & Ethics in PR — PRSA Training SeriesTrust & Ethics in PR — PRSA Training Series
Trust & Ethics in PR — PRSA Training Series
 
Trust me I'm Marketing
Trust me I'm MarketingTrust me I'm Marketing
Trust me I'm Marketing
 
Social Media Marketing for Insurance Agents (and what to do about it)
Social Media Marketing for Insurance Agents (and what to do about it)Social Media Marketing for Insurance Agents (and what to do about it)
Social Media Marketing for Insurance Agents (and what to do about it)
 
A marketing tune up-july29
A marketing tune up-july29A marketing tune up-july29
A marketing tune up-july29
 
Desk.com's Principles of Customer WOW
Desk.com's Principles of Customer WOWDesk.com's Principles of Customer WOW
Desk.com's Principles of Customer WOW
 
Advice For Brands 2016
Advice For Brands 2016Advice For Brands 2016
Advice For Brands 2016
 
Speed of Trust
Speed of TrustSpeed of Trust
Speed of Trust
 
Customer Delight
Customer DelightCustomer Delight
Customer Delight
 

More from IABC Seattle

Iabc seattle kristin-graham-expedia-smlessonslearned-2010
Iabc seattle kristin-graham-expedia-smlessonslearned-2010Iabc seattle kristin-graham-expedia-smlessonslearned-2010
Iabc seattle kristin-graham-expedia-smlessonslearned-2010
IABC Seattle
 
IABCSeattle - TJKelly - Beyond Channels: Social Media Trends
IABCSeattle - TJKelly - Beyond Channels: Social Media TrendsIABCSeattle - TJKelly - Beyond Channels: Social Media Trends
IABCSeattle - TJKelly - Beyond Channels: Social Media Trends
IABC Seattle
 
Iabc Seattle Comms Mgmt2010s Jim Desler Microsoft
Iabc Seattle Comms Mgmt2010s Jim Desler MicrosoftIabc Seattle Comms Mgmt2010s Jim Desler Microsoft
Iabc Seattle Comms Mgmt2010s Jim Desler Microsoft
IABC Seattle
 
Waggener Edstrom Harnessing The Power Of Twitter
Waggener Edstrom Harnessing The Power Of TwitterWaggener Edstrom Harnessing The Power Of Twitter
Waggener Edstrom Harnessing The Power Of Twitter
IABC Seattle
 
IABCSeattle - Chris Brogan - Social Media
IABCSeattle - Chris Brogan - Social MediaIABCSeattle - Chris Brogan - Social Media
IABCSeattle - Chris Brogan - Social Media
IABC Seattle
 
IABCSeattle Lara Feltin - Biznik - Social Media
IABCSeattle Lara Feltin - Biznik - Social MediaIABCSeattle Lara Feltin - Biznik - Social Media
IABCSeattle Lara Feltin - Biznik - Social Media
IABC Seattle
 
IABCSeattle - Shelly Farnham - Social Media
IABCSeattle - Shelly Farnham - Social MediaIABCSeattle - Shelly Farnham - Social Media
IABCSeattle - Shelly Farnham - Social Media
IABC Seattle
 

More from IABC Seattle (7)

Iabc seattle kristin-graham-expedia-smlessonslearned-2010
Iabc seattle kristin-graham-expedia-smlessonslearned-2010Iabc seattle kristin-graham-expedia-smlessonslearned-2010
Iabc seattle kristin-graham-expedia-smlessonslearned-2010
 
IABCSeattle - TJKelly - Beyond Channels: Social Media Trends
IABCSeattle - TJKelly - Beyond Channels: Social Media TrendsIABCSeattle - TJKelly - Beyond Channels: Social Media Trends
IABCSeattle - TJKelly - Beyond Channels: Social Media Trends
 
Iabc Seattle Comms Mgmt2010s Jim Desler Microsoft
Iabc Seattle Comms Mgmt2010s Jim Desler MicrosoftIabc Seattle Comms Mgmt2010s Jim Desler Microsoft
Iabc Seattle Comms Mgmt2010s Jim Desler Microsoft
 
Waggener Edstrom Harnessing The Power Of Twitter
Waggener Edstrom Harnessing The Power Of TwitterWaggener Edstrom Harnessing The Power Of Twitter
Waggener Edstrom Harnessing The Power Of Twitter
 
IABCSeattle - Chris Brogan - Social Media
IABCSeattle - Chris Brogan - Social MediaIABCSeattle - Chris Brogan - Social Media
IABCSeattle - Chris Brogan - Social Media
 
IABCSeattle Lara Feltin - Biznik - Social Media
IABCSeattle Lara Feltin - Biznik - Social MediaIABCSeattle Lara Feltin - Biznik - Social Media
IABCSeattle Lara Feltin - Biznik - Social Media
 
IABCSeattle - Shelly Farnham - Social Media
IABCSeattle - Shelly Farnham - Social MediaIABCSeattle - Shelly Farnham - Social Media
IABCSeattle - Shelly Farnham - Social Media
 

Recently uploaded

RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
Erika906060
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Avirahi City Dholera
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
Workforce Group
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
dylandmeas
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
balatucanapplelovely
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ofm712785
 
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
taqyed
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
NathanBaughman3
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
HumanResourceDimensi1
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
BBPMedia1
 

Recently uploaded (20)

RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 

Iabc seattle-jeff hasen-momentsoftrust-042210