See how Unique Kimberley is using the Stackla platform to bring real people, real content and real stories to tourism marketing in Broome and the Kimberley.
5 Ways Travel Brands Can Maximize the Power of UGC in 2017Stackla
There is great content being published every day by travelers, and it has an influence over consumers. These organic social posts, tweets, photos, videos, and reviews are user-generated content (UGC), and they’re helping travel, tourism and hospitality brands authentically connect with travelers.
While there are numerous ways travel and tourism brands to strategically leverage UGC throughout their marketing efforts, here are 5 ways to truly maximize UGC this year.
Digital Travel Summit: How UGC Fuels the Travel Booking CycleStackla
At the 2017 Digital Travel Summit in London, Stackla customer Virgin Holidays shared how they leverage user-generated content to fuel their travel booking cycle with campaigns like Seize The Holiday and #RedIsTheNewBlack. Read the full case study here: https://stackla.com/case-studies/virgin-holidays/
Nj Ad Club Preso 2009 Adv In Econ Downturngregpadley
Presentation for the NJ Ad Club regarding advertising during economic downturn. How to leverage media, message and maximize budget. More importantly, what the future holds for marketers.
5 Ways Travel Brands Can Maximize the Power of UGC in 2017Stackla
There is great content being published every day by travelers, and it has an influence over consumers. These organic social posts, tweets, photos, videos, and reviews are user-generated content (UGC), and they’re helping travel, tourism and hospitality brands authentically connect with travelers.
While there are numerous ways travel and tourism brands to strategically leverage UGC throughout their marketing efforts, here are 5 ways to truly maximize UGC this year.
Digital Travel Summit: How UGC Fuels the Travel Booking CycleStackla
At the 2017 Digital Travel Summit in London, Stackla customer Virgin Holidays shared how they leverage user-generated content to fuel their travel booking cycle with campaigns like Seize The Holiday and #RedIsTheNewBlack. Read the full case study here: https://stackla.com/case-studies/virgin-holidays/
Nj Ad Club Preso 2009 Adv In Econ Downturngregpadley
Presentation for the NJ Ad Club regarding advertising during economic downturn. How to leverage media, message and maximize budget. More importantly, what the future holds for marketers.
Modernizing Iconic Brands in the Digital Age - Social Media Masters SummitDigital Megaphone
Iconic brands Marie Callender’s, Orville Redenbacher’s and Reddi-wip have been adored by consumers for generations. But as a new era of shoppers comes of age, those brands are challenged to stay relevant. Conagra Brands is using a wide range of contemporary tactics and experiences to keep these brands fresh and dynamic.
Jon Harris, Senior Vice President & Chief Communications Officer at Conagra Brands will share how his team is breathing life into these classics and reaching a targeted audience though customer listening, relationship building and unique experiences.
The nonstop flood of status updates, tweets, pins, snaps, and posts in today’s super-charged social environment presents a challenge for brands to break through the clutter and meaningfully engage with customers. The power of social media is well documented, but how can marketers connect the dots and effectively interact with customers in such a fast-changing space? In this deck, discover key strategies for businesses to increase brand loyalty through social engagement.
Would you rather be right or liked? A look at advertising vs. content (By: El...PluggedIn BD
Advertising is hard-working, smart and persuasive while content gets a hall pass. Designed to not interrupt, content measures soft metrics like engagement, sentiment, and maybe perception change.
As marketers, we make false delineations to balance what we think will work for us vs. what other people will value.
Instead, both have a role, and they must become one.
The 3 Secrets to Explosive Business Growth in the Next Year! #MarketingSocial Savvy Geek, LLC
The 3 Secrets To Explosive Business Growth in The Next Year!
Even When The Economy Stinks, Businesses That Know These Business-Building Secrets Are Booming!
Learn how to:
Get More Customers
Get Customers to Buy More Often
Get Customers to Buy More
Improve each area of your business and increase your profits!
Given the company Cooper Tire for a group project, come up with a campaign that they could use to target more women. Also, choose influencers to help get their message out to their audience. For this project, I was tasked with finding the target audience, which was moms ages 26-65, finding the right social media platforms and why were those platforms chosen for the campaign.
What Do Customers Expect From Today's Customer Services?SurveyCrest
Customers want more than their expectations. Therefore it becomes a never ending challenge for the businesses to keep their customers satisfied all the time. Want to know what customers expect from you these days? Find out here!
Shopping Habits of Parents of Tomorrow Today - Social Media Masters SummitDigital Megaphone
Learn valuable insights from babycenter.com’s latest research on Millennial Moms, Millennial Parents, and Older Gen Z parents (18 – 24)- You’ll learn what grabs their attention, dollars and loyalty.
Modernizing Iconic Brands in the Digital Age - Social Media Masters SummitDigital Megaphone
Iconic brands Marie Callender’s, Orville Redenbacher’s and Reddi-wip have been adored by consumers for generations. But as a new era of shoppers comes of age, those brands are challenged to stay relevant. Conagra Brands is using a wide range of contemporary tactics and experiences to keep these brands fresh and dynamic.
Jon Harris, Senior Vice President & Chief Communications Officer at Conagra Brands will share how his team is breathing life into these classics and reaching a targeted audience though customer listening, relationship building and unique experiences.
The nonstop flood of status updates, tweets, pins, snaps, and posts in today’s super-charged social environment presents a challenge for brands to break through the clutter and meaningfully engage with customers. The power of social media is well documented, but how can marketers connect the dots and effectively interact with customers in such a fast-changing space? In this deck, discover key strategies for businesses to increase brand loyalty through social engagement.
Would you rather be right or liked? A look at advertising vs. content (By: El...PluggedIn BD
Advertising is hard-working, smart and persuasive while content gets a hall pass. Designed to not interrupt, content measures soft metrics like engagement, sentiment, and maybe perception change.
As marketers, we make false delineations to balance what we think will work for us vs. what other people will value.
Instead, both have a role, and they must become one.
The 3 Secrets to Explosive Business Growth in the Next Year! #MarketingSocial Savvy Geek, LLC
The 3 Secrets To Explosive Business Growth in The Next Year!
Even When The Economy Stinks, Businesses That Know These Business-Building Secrets Are Booming!
Learn how to:
Get More Customers
Get Customers to Buy More Often
Get Customers to Buy More
Improve each area of your business and increase your profits!
Given the company Cooper Tire for a group project, come up with a campaign that they could use to target more women. Also, choose influencers to help get their message out to their audience. For this project, I was tasked with finding the target audience, which was moms ages 26-65, finding the right social media platforms and why were those platforms chosen for the campaign.
What Do Customers Expect From Today's Customer Services?SurveyCrest
Customers want more than their expectations. Therefore it becomes a never ending challenge for the businesses to keep their customers satisfied all the time. Want to know what customers expect from you these days? Find out here!
Shopping Habits of Parents of Tomorrow Today - Social Media Masters SummitDigital Megaphone
Learn valuable insights from babycenter.com’s latest research on Millennial Moms, Millennial Parents, and Older Gen Z parents (18 – 24)- You’ll learn what grabs their attention, dollars and loyalty.
Anillos hechos a mano de la plata esterlinaDakota Brodie
A diferencia de otros tipos de accesorios, las joyas hechas a mano son hechas a mano por la gente sin la ayuda de una máquina. Por lo tanto, el proceso es más largo y el trabajo es más difícil.
Identificar los tipos de soldaduras conocidos en la industria.
Reconocer e identificar los símbolos de soldaduras de acuerdo a la cantidad de cordones soldados
Necesito enviar invitaciones del bautismoJosh Keller
Las invitaciones del bautismo se envían generalmente para los bautismos infantiles. El bautismo infantil es un procedimiento religioso cristiano para los recién nacidos o incluso para los niños pequeños.
Light Fidelity (Li-Fi) is a bidirectional, high-speed and fully networked wireless communication technology similar to Wi-Fi. The term was coined by Harald Haas[1] and is a form of visible light communication and a subset of optical wireless communications (OWC) and could be a complement to RF communication (Wi-Fi or cellular networks), or even a replacement in contexts of data broadcasting.
Unique Kimberley, bringing real people, real content and real stories to tour...Robyn Maher
See how Unique Kimberley is using the Stackla platform to bring real people using real content to tell the positive story of tourism operators in Broome and the Kimberley.
We all know producing quality, user-centered content is essential to SEO success -- but when an organization is low on time, budget, and resources, it can be a challenge. Learn how to implement an effective lean content strategy that will reach the right eyes.
Custom soccer balls are growing in popularity every day. Select any design of Soccer Ball and we will modify it according to your instructions. Soccer balls are made in sizes 3, 4, and 5 for practice and game play.
We live in a competitive world, especially when it comes to the current job market. So what can you do to set yourself apart? Here are five reasons why learning a foreign language might just be the ticket to a better career.
Masterclassing - Driving Conversions Through the Power of Social ProofStackla
Stackla's Mike Anderson shared how brands can effectively increase online conversion rates by leveraging user-generated content (UGC) to provide social proof to online shoppers at a recent Toronto Masterclassing event.
Thanks to the proliferation of social media, brands are no longer competing against each. They are competing against every form of messaging. Consumers (particularly Millennials) know when they are being marketed to, and anything that sounds like a pitch will be ignored. Peer opinions, in fact, are considered two to three times more reliable than brand messaging.
Enter content marketing, or brand journalism, native advertising, etc…
- It’s sharing branded content through stories to:
- Capture the brand’s persona through branded storytelling.
- Enable social sharing through brand advocates.
- Enable brand discovery through consumer exploration.
- Connect the brand to consumers in context through cultural, relevant and valuable content.
- Change and enhance the consumer experience.
- Create visible brand value through the content.
- Continuously measure, examine, and optimize the consumer experience.
What impact are fake news and clickbait having on consumer trust in social media? We look to find out and assess the implications for marketers and their media buying.
Building brands in the social media agePete Durant
A new marketing planning and strategic framework and best practice content strategy that'll build brands for now, for tomorrow, brands that'll last. Learn how to tell a modern story with this framework.
Unlocking brand value with social communitiesSTATSIT
Online brand communities can deliver consumer engagement, loyalty and become a major force for driving revenue. We will be investigating how to evaluate your social community and how to systematically develop it for brand growth. I will be sharing our latest findings from a joint study with WFA (World Federation of Advertisers) and immediate steps you can take to improve your return on social.
The small team in STATSIT has collected over hundreds of millions of social media conversations since 2008, manually classified around 200,000+ of them and conducted over 1,500 projects for over 170 brands.
Social media, news & brand sentiment November 2012benny008
An overview of the state of play and emerging trends in social media, plus some examples from the last few weeks and years of where they have affected companies' activities, the news agenda and public actions, delivered to YPO Malta November 2012
Unlocking Brand Growth with Social CommunitiesSiim Säinas
Presented at a breakfast event in partnership with WFA (World Federation of Advertisers) in Singapore and Jakarta.
http://www.statsit.com/blog/2016/05/30/build-successful-online-brand-communities-deliver-growth/
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
Deep social - Social 3.0 - James GaubertJames Gaubert
Awesome deck on the future of social - social 3.0
Gone are the days of vanity measurement, brand clutter and tired content - this is social 3.0 - the future, deep social!
Most CMOs now understand the need to incorporate content in their marketing mix, but many still feel they are shooting in the dark when it comes to what type of content to produce. Content may be today’s hottest buzzword, yet despite all this chatter, there are still key insights missing from the conversation.
This edition of Arnold On focuses on Content Marketing.
In order to fill in the gaps, we surveyed more than 1,500 consumers across the US, UK and China to gauge their attitudes and behaviors when it comes to content.
We overlaid our understanding of what it takes to design, build and optimize effective content systems based on Arnold Worldwide’s experience helping clients infuse content into their marketing mix.
In this report, we’ll show the role content can play in a brand’s marketing strategy and present the key principles for getting to Great Content That Works.
Humans first—a Hootsuite guide to social media strategyJames Mulvey
I developed this story about building social strategies around four fundamental human needs. This deck was used as an executive talk-track and sales enablement piece for our enterprise sales team.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
4. 3x
5%
*Beckon Research: Marketing Truth or Marketing Hype, 2016
Brand-centric messages
are being ignored
year-over-year increase in
brand created content
Brands are spending more… for less return
of all brand created content
gets noticed
5. Traveller-centric messages ignite
passion + inspire action
*Nielsen: Global Consumer Trust Index, 2014, Forbes: Are Brands Wielding More Influence In Social Media Than We Thought?, 2012
of consumers trust earned media
more than owned media92%
Strengthen consumer trust…
of purchase decisions
are peer influenced
and drive sales
81%
13. 15X
40%
Lower cost per
engagement
40% lower cost per engagement for Facebook ad campaigns
using Stackla’s Brand Networks plugin
Clickthrough improvement
In Visit Victoria ad campaigns
ROI during
London Fashion
Week11:
1Topshop #LIVETRENDS campaign
Curation beats creation
“We have some really remote locations which are expensive to
set up photo shoots for. UGC provides us with dynamic content
on site for these locations.”
Market Team, Visit Scotland
+
People are making purchasing decisions based off the experiences and recommendations of others instead of buying into branded content.
84 percent of Millennials say user-generated content has at least some influence on what they buy, and 73 percent say it’s important to read others’ opinions before purchasing. (Bazaarvoice)
Only 1 piece of branded content gets noticed out of every 20 you produce. The status quo isn’t working. Creating your own content isn’t working and it’s not driving engagement. It’s impossible to create personalized, relatable experiences for every one of your customers.
There has been a clear power shift from the marketer to the consumer.
UGC works...Customer stories are genuine and believable. They ignite passion and inspire action.
This social sharing phenomenon has presented marketers with an unprecedented opportunity; access to a giant footprint of compelling, visual customer stories which brands can use to make their marketing more genuine, personal and relatable.
In 2014 consumers doubled their sharing activity on mobile, according to Q4 Social Sharing Report from ShareThis. Mobile device (or smartphone) users now spend 20% of their activity on that device sharing content.
1.7 billion use social networks from a mobile device and spend 20% of their activity on that device sharing content.
We believe in creating a world where brands market with people as opposed to at them.
84% of millennials don’t trust traditional advertising. –Hubspot
Stackla is taking marketers where they need to go. Instead of relying on brand-centric marketing, we’re ushering in a new era of customer-centric marketing where the consumers tell the brand’s story. We are creating a world where brands market with people as opposed to marketing at them.
We’re the new source of authentic content. Stackla allows companies to sift through the billions of posts on the social web, identify the most compelling stories in real-time and showcase them throughout all aspects of their marketing.
Our predictive intelligence and workflow automation capabilities inform real-time decisions and save marketers time and money.
By harnessing and showcasing their most compelling customer stories, marketers are able to lift engagement, strengthen consumer trust and drive sales. We don’t just talk about customer centricity, we make it real.
We have a proven technology. A platform that over 450+ leading brands use to identify their most powerful customer stories and align them with their key audiences.