Unique Kimberley, bringing real people, real content and real stories to tourism marketing.
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See how Unique Kimberley is using the Stackla platform to bring real people using real content to tell the positive story of tourism operators in Broome and the Kimberley.
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Unique Kimberley, bringing real people, real content and real stories to tourism marketing.
- 1. Real people. Real content. Real Stories..
- 2. There’s been a dramatic shift in consumer behavior
- 3. Back then… But now… Consumers create content for brandsBrands created content for consumers
- 4. 3x 5% *Beckon Research: Marketing Truth or Marketing Hype, 2016 Brand-centric messages are being ignored year-over-year increase in brand created content Brands are spending more… for less return of all brand created content gets noticed
- 5. Traveller-centric messages ignite passion + inspire action *Nielsen: Global Consumer Trust Index, 2014, Forbes: Are Brands Wielding More Influence In Social Media Than We Thought?, 2012 of consumers trust earned media more than owned media92% Strengthen consumer trust… of purchase decisions are peer influenced and drive sales 81%
- 6. Travellers are sharing more than ever before
- 7. and travellers trust travellers more than they trust brands
- 8. Giant Tide Tours Destination Broome Destination Kimberely We put traveller’s positive stories at the heart of brand marketing.
- 9. Word of mouth marketing for the digital age discover curate engage analyz e
- 10. Customer Stories
- 11. One of the world’s leading social content aggregating platforms
- 12. Trusted by 450+ leading brands
- 13. 15X 40% Lower cost per engagement 40% lower cost per engagement for Facebook ad campaigns using Stackla’s Brand Networks plugin Clickthrough improvement In Visit Victoria ad campaigns ROI during London Fashion Week11: 1Topshop #LIVETRENDS campaign Curation beats creation “We have some really remote locations which are expensive to set up photo shoots for. UGC provides us with dynamic content on site for these locations.” Market Team, Visit Scotland +
- 14. Bringing real people, real content & and real stories to your marketing.
Editor's Notes
- People are making purchasing decisions based off the experiences and recommendations of others instead of buying into branded content. 84 percent of Millennials say user-generated content has at least some influence on what they buy, and 73 percent say it’s important to read others’ opinions before purchasing. (Bazaarvoice)
- Only 1 piece of branded content gets noticed out of every 20 you produce. The status quo isn’t working. Creating your own content isn’t working and it’s not driving engagement. It’s impossible to create personalized, relatable experiences for every one of your customers. There has been a clear power shift from the marketer to the consumer.
- UGC works...Customer stories are genuine and believable. They ignite passion and inspire action.
- This social sharing phenomenon has presented marketers with an unprecedented opportunity; access to a giant footprint of compelling, visual customer stories which brands can use to make their marketing more genuine, personal and relatable. In 2014 consumers doubled their sharing activity on mobile, according to Q4 Social Sharing Report from ShareThis. Mobile device (or smartphone) users now spend 20% of their activity on that device sharing content. 1.7 billion use social networks from a mobile device and spend 20% of their activity on that device sharing content.
- We believe in creating a world where brands market with people as opposed to at them. 84% of millennials don’t trust traditional advertising. –Hubspot
- Stackla is taking marketers where they need to go. Instead of relying on brand-centric marketing, we’re ushering in a new era of customer-centric marketing where the consumers tell the brand’s story. We are creating a world where brands market with people as opposed to marketing at them.
- We’re the new source of authentic content. Stackla allows companies to sift through the billions of posts on the social web, identify the most compelling stories in real-time and showcase them throughout all aspects of their marketing. Our predictive intelligence and workflow automation capabilities inform real-time decisions and save marketers time and money.
- By harnessing and showcasing their most compelling customer stories, marketers are able to lift engagement, strengthen consumer trust and drive sales. We don’t just talk about customer centricity, we make it real.
- We have a proven technology. A platform that over 450+ leading brands use to identify their most powerful customer stories and align them with their key audiences.
- Our customers are getting great results…