3. Service/Product Bundle Airport shuttle Coffee lounge Variant In house restaurant Deferred payment plans Peripheral Service Bath robe Garment bag Peripheral Goods Room for the night Business suits Core Business hotel Custom clothier Business Core Service Example Core Goods Example Element
7. The Service Process Matrix Managers of services in any category share similar challenges. There are some differences as well.
8. The Service Process Matrix What are some of the issues of concern for each category identified in the Service Process Matrix? (Please take a moment and think about this)
The distinction between a product and service is difficult to make, because the purchase of a product is accompanied by some facilitating service (eg: installation, support, etc.) Each purchase includes a bundle of goods and services.
Service factory provide a standardized service with high capital investment. The high capital investment requires managers to schedule demand to maintain the utilization of the equipment Service shops permit more service customization but they do so in a high capital environment.
Service factory provide a standardized service with high capital investment. The high capital investment requires managers to schedule demand to maintain the utilization of the equipment Service shops permit more service customization but they do so in a high capital environment.
The intangible nature of services also presents a problem for customers . When buying a produc, the customer s able to see it, feel t, and test its performance before purchase. For service they have to rely on the reputation
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