•Services are the “product” offered by the service producer. The product acceptance and utilization must grow from successful relevance to the customer’s intent and from the customer’s product- enabled capability. The highest product value derives from it being used where it is needed, not merely where it is available.
•Industrial development, funding, and competition all independently change and can separately or together modify the probability that existing operations can reliably create and defend the opportunities necessary for the business. The business must anticipate and coordinate those independent factors to exploit change and manage risk.
What is a service?
Regardless of type, means or implementation, all services have the same distinguishing definition:
•A “service” is a set of outputs from an ongoing operation, that are available to a requester, on demand by the requester, under terms of agreement.
Operational outputs can occur continuously without ever acquiring accessibility, utility and manageability as a service.
Some outputs of an operation can be offered as a service while other outputs of the same operation may not be offered.A requester can be a person or a device.
A service offers a design, a vehicle, and a method of obtaining the operational outputs. But regardless of the formof the service –for example, being a technology, an activity, or a blend of the two –the qualifying definition of a “service” never changes.
Service is obtained to “make a difference”, with a calculated persistence, in an effectively managed way.
This requires the service introduction to cause a “change” to occur.
The executive concern:
Using the correct approach for solving the right problem
The four classes of services take on significance according to a variety of businessperspectivesthat test the propriety of the available service.
The perspectives examine the idea of what business change is most important, and what mode of change is most effective for that purpose.