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Planning models
Event Planning | Week 2
Learning outcomes
By the end of the session, you will be able to:
 Describe the stages of planning an event
 Identify the components of event planning
 Compare and analyse different theoretical planning models
What’s all this
about
planning?
1. Using the lead-in period
2. Developing the client relationship
3. Getting the suppliers
4. Finding the venue
5. Building the budget
Event planning
process
Bowdin, G. Allen, J. O’Toole, W.
Harris, R. McDonnell, I. (2011),
Events Management. 3rd edition.
Oxford, UK: Elsevier. p.190.
The event
management
process
Lee, S. and Goldblatt, J. (2020).
Special Events: The brave new
world for bolder and better live
events. 8th edition. New York:
Wiley.
Research
Design
PlanningCoordination
Evaluation
Event
Management
Body of
Knowledge
(EMBOK)
Silvers, J. (2012). Professional
Event Coordination. 2nd edition.
New Jersey: Wiley.
CONTINUOUS IMPROVEMENT
CREATIVITY
ETHICS
INTEGRATION
STRATEGIC THINKING
INITIATION
PLANNING
IMPLEMENTATION
EVENT
CLOSURE
E
CI
I
ST
C
ADMINISTRATION
DESIGN
MARKETING
OPERATIONS
RISK
CLASSES
I P IM CE
PHASES
ASSESS
SELECT
MONITOR
COMMUNICATE
DOCUMENT
DOMAINS
The EMBOK is a framework that consists of a variety of facets that represent the fundamentals of events management. It brings together
the functions of event management with the event planning process, as well as provides a structure that facilitates collecting, analyzing,
and retrieving the knowledge surrounding event management.
The International EMBOK Model
© 2005, International EMBOK Executive, All Rights Reserved
Source: Torkildsen, G. (2011). Sport and Leisure Management. 6th edition. Oxon, UK: Routledge.
What’s in a
plan?
What’s in a
plan?
Source: Silvers, J. (2012). Professional Event Coordination. 2nd edition. New
Jersey: Wiley.
Any questions?

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Models of event planning

Editor's Notes

  1. 1. Lead-in: What happens during the lead-in period Planning - Booking entertainment Venue sourcing - Sourcing suppliers Client liaison - Liaison with suppliers, such as caterers Research - Producing documents, such as the production schedule Fact-finding - Invitations and tickets The impact of a short lead-in Limits creativity – no time - Unavailability of suppliers and venues Limits choice - Compromises decisions Costs more - Reactive management (not proactive management) 2. Client Relationship Where to find a client – networking; other events; guides and directories; direct targeting to organisations; referrals; repeat business The importance of developing the client relationship – also important for repeat business and referrals to new clients Managing the client during the event process – before, during and afterwards 3. Suppliers Building a supplier list Knowing your suppliers Trusting your suppliers Relying on your suppliers Your legacy is in the hands of your suppliers 4. Venue Knowing where to find venues Guides/directories Online websites Venue brochures City tourist guides Walking round the city to identify venues Your relationship with the venue Trusting the venue Proposing venues to the client 5. Budget Building the budget What is included in the budget Contingency Controlling the budget