2. Learning outcomes
By the end of the session, you will be able to:
Describe the stages of planning an event
Identify the components of event planning
Compare and analyse different theoretical planning models
4. 1. Using the lead-in period
2. Developing the client relationship
3. Getting the suppliers
4. Finding the venue
5. Building the budget
5. Event planning
process
Bowdin, G. Allen, J. O’Toole, W.
Harris, R. McDonnell, I. (2011),
Events Management. 3rd edition.
Oxford, UK: Elsevier. p.190.
6. The event
management
process
Lee, S. and Goldblatt, J. (2020).
Special Events: The brave new
world for bolder and better live
events. 8th edition. New York:
Wiley.
Research
Design
PlanningCoordination
Evaluation
1. Lead-in:
What happens during the lead-in period
Planning - Booking entertainment
Venue sourcing - Sourcing suppliers
Client liaison - Liaison with suppliers, such as caterers
Research - Producing documents, such as the production schedule
Fact-finding - Invitations and tickets
The impact of a short lead-in
Limits creativity – no time - Unavailability of suppliers and venues
Limits choice - Compromises decisions
Costs more - Reactive management (not proactive management)
2. Client Relationship
Where to find a client – networking; other events; guides and directories; direct targeting to organisations; referrals; repeat business
The importance of developing the client relationship – also important for repeat business and referrals to new clients
Managing the client during the event process – before, during and afterwards
3. Suppliers
Building a supplier list
Knowing your suppliers
Trusting your suppliers
Relying on your suppliers
Your legacy is in the hands of your suppliers
4. Venue
Knowing where to find venues
Guides/directories
Online websites
Venue brochures
City tourist guides
Walking round the city to identify venues
Your relationship with the venue
Trusting the venue
Proposing venues to the client
5. Budget
Building the budget
What is included in the budget
Contingency
Controlling the budget