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W1 history of event management f07

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W1 history of event management f07

  1. 1. WELCOME TO EVENT MANAGEMENT STRATEGIES
  2. 2. HISTORY OF EVENT MANAGEMENT
  3. 4. Early Events <ul><li>Gathering events that would bring clans and tribes together to create peace, harmony and good will. </li></ul>
  4. 5. <ul><li>Ceremonial events that would create the image of wealth, power and authority. </li></ul>
  5. 6. <ul><li>Religious events that would influence and in-still loyalty. </li></ul>
  6. 7. <ul><li>Political events that have shaped the world as we know it. </li></ul>
  7. 8. Role of Events in Society Today <ul><li>Social </li></ul><ul><li>The social element of events provide an opportunity for individuals to interact, develop tradition, strengthen and bond the community, create a community identity, increase awareness of diverse cultural environments, in-still pride and patriotism. </li></ul>
  8. 10. <ul><li>  </li></ul><ul><li>Political </li></ul><ul><li>Political events signify and demonstrate power and popularity, provide a forum for civic celebrations, to acknowledge accomplishments, to reinforce traditions, influence public opinion and perception. </li></ul><ul><li>  </li></ul>
  9. 12. <ul><li>Economic </li></ul><ul><li>Events play a role in the financial success of a community by providing employment, the creation of legacies, attracting tourists, influencing spending and providing charities with fundraising means. </li></ul><ul><li>  </li></ul>
  10. 14. 21 st Century Factors <ul><li>1.      Professional Standards and Education of Event Organizers </li></ul><ul><li>Employers today are looking for individuals with specialized training in event management. Colleges and Universities offer a variety of topic specific courses in addition to associations such as the Canadian Tourism Human Resource Council and International Festivals and Events Association which offer national and international certification. </li></ul>
  11. 15. <ul><li>2.      Population Demographics of participant audience </li></ul><ul><li>Our population is constantly changing and because of that so will the types of events we offer. It is the responsibility of the event manager to continuously research population changes and trends in order to be able to produce successful events. </li></ul>
  12. 16. <ul><li>3.      Social Trends </li></ul><ul><li>Social events are important today in our fragmented society. Events are often the result of tragedy, celebration or the human need to connect with others for a common cause. </li></ul>
  13. 17. <ul><li>4.      Economic Trends </li></ul><ul><li>The economic climate will affect the types of events we plan, sponsorship opportunities, ticket pricing and the ability of participants to attend. </li></ul>
  14. 18. <ul><li>5.      Political Trends </li></ul><ul><li>Laws and finances are two areas in which political decisions affect the world of special events. </li></ul>
  15. 19. <ul><li>6.      Expanding Role Event Managers Play in the Corporate World </li></ul><ul><li>Events have always been a part of the corporate world but today’s advertising and promotional challenges have forced companies to change the way they do business. Many companies have professional event managers on staff and incorporate event marketing as a significant piece of their overall marketing strategy. </li></ul>
  16. 20. <ul><li>7.      Technology  </li></ul><ul><li>Technology has increased the speed in which we do business but it has also provided us with many tools to make our jobs easier and more efficient. It is the responsibility of the event manager to stay abreast with current technology. </li></ul>
  17. 21. <ul><li>8.      Volunteer Trends </li></ul><ul><li>There has been a huge increase in the number of professional, charitable and non-profit association hosted events. This significant grown has increased the demands on the number of volunteers required to plan and execute them successfully. The changing population demographics affects who is volunteering today. </li></ul>
  18. 22. The Key to Successful Events!
  19. 23. TASTE
  20. 24. SMELL
  21. 25. HEARING
  22. 26. TOUCH
  23. 27. SIGHT
  24. 28. EMOTIONS

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