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Stakeholder Management for
Events
FdA Events Management - Beth McGowan
What are stakeholders?
A stakeholder is anyone with an interest in a business.
Stakeholders are individuals, groups or org...
Who are stakeholders?
Stakeholders will vary on each project that you undertake but for an event they
could be:
event orga...
Internal /External Stakeholders
Internal stakeholders are groups within a business or people who work directly
within the ...
Internal and External Stakeholders Diagram
Primary and Secondary Stakeholders
Primary stakeholders are the people and groups most affected by the outcome of
the proj...
Primary and Secondary Stakeholders
Primary stakeholder groups are deemed essential to events as without them the
event can...
Stakeholders Task One
Using the list of possible stakeholders, assign each one as an
primary or a secondary stakeholder an...
Stakeholder Groups
There may be more, these are just an example.
http://www.curriculumbits.com/prodimages/details/business...
Engaging Stakeholder Groups
In managing successful events, it is essential to engage
event stakeholders throughout the eve...
https://www.mindtools.com/pages/article/newPPM_07.h
tm#Interactive/article/newPPM_07.htm#Interative TASK TWO
Mindtools.com...
Stakeholder Group Management Part 1
Capture multiple addresses and contacts at each organisation
Categorise organisations ...
Stakeholder Group Management Part two
Store enhanced profile information (interests, memberships)
View all interaction wit...
Stakeholder Plan Pt 2 - https://www.mindtools.com/pages/article/newPPM_08.htm
Bibliography
Bbc.co.uk,. 'BBC - GCSE Bitesize: What Are Stakeholders?'. N.p., 2015. Web. 21 Oct. 2015.
'Business Stakehold...
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Stakeholder management for events

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Stakeholder management for events

  1. 1. Stakeholder Management for Events FdA Events Management - Beth McGowan
  2. 2. What are stakeholders? A stakeholder is anyone with an interest in a business. Stakeholders are individuals, groups or organisations that are affected by the activity of the business. (BBC.co.uk, 2015)
  3. 3. Who are stakeholders? Stakeholders will vary on each project that you undertake but for an event they could be: event organisers employees and volunteers service and contract providers (e.g. catering, merchandise, amusement structures and equipment) emergency services (e.g. SA Ambulance Service, SA Police, Metropolitan Fire Service, State Emergency Service, Country Fire Service, etc.) local council security services transport services (e.g. Department of Transport, Energy and Infrastructure (DTEI)) regulators (e.g. SafeWork SA, Office of the Technical Regulator (OTR)) Media members of the public who attend the event
  4. 4. Internal /External Stakeholders Internal stakeholders are groups within a business or people who work directly within the business, such as employees, owners, and investors. External stakeholders are groups outside a business or people who are not directly working within the business but are affected in some way from the decisions of the business, such as customers, suppliers, creditors, community, trade unions, and the government. Source: Boundless. “Business Stakeholders: Internal and External.” Boundless Accounting. Boundless, 21 Jul. 2015. Retrieved 21 Oct. 2015 from https://www.boundless.com/accounting/textbooks/boundless-accounting-textbook/introduction-to-accounting-1/overview-of-key-elements-of-the- business-19/business-stakeholders-internal-and-external-117-6595/
  5. 5. Internal and External Stakeholders Diagram
  6. 6. Primary and Secondary Stakeholders Primary stakeholders are the people and groups most affected by the outcome of the project and the outcome may be positive or negative. In research analysis, they are often divided into groups based upon certain demographic factors such as gender, socioeconomic status, age and ethnicity. Secondary stakeholders are individuals or groups not directly affected by the outcome of the project, but still having an interest in it. They often help provide aid to the primary stakeholders. These groups may include government agencies, moneylending institutions or monitoring agencies. (eHow UK)
  7. 7. Primary and Secondary Stakeholders Primary stakeholder groups are deemed essential to events as without them the event cannot happen or cannot take place. The essential primary event stakeholders are defined as: employees volunteers sponsors suppliers spectators attendees and participants. Secondary stakeholders are also important to the success and survival of the event but do not have the same direct impact upon the event as primary stakeholders. These stakeholders are classified therefore as: government the host community emergency services general business media and tourism organisations.
  8. 8. Stakeholders Task One Using the list of possible stakeholders, assign each one as an primary or a secondary stakeholder and an internal or external stakeholder : event organisers employees and volunteers service and contract providers (e.g. catering, merchandise, amusement structures and equipment) emergency services (e.g. SA Ambulance Service, SA Police, Metropolitan Fire Service, State Emergency Service, Country Fire Service, etc.) local council security services transport services (e.g. Department of Transport, Energy and Infrastructure (DTEI)) regulators (e.g. SafeWork SA, Office of the Technical Regulator (OTR)) Media Analysis Primary Secondary Internal External
  9. 9. Stakeholder Groups There may be more, these are just an example. http://www.curriculumbits.com/prodimages/details/business/bus0003.html Participants and spectators (supporting the event and being rewarded with entertainment) Co-workers (who provide labour and support in return for payment and other rewards) The host organisation (reciprocal participation and support) The host community (impacts and context) Sponsors (financial or in-kind support in return for acknowledgement and exposure to audiences) Media organisations (promoting the event in return for advertising revenue or editorial). (Gupta, 2015)
  10. 10. Engaging Stakeholder Groups In managing successful events, it is essential to engage event stakeholders throughout the event planning process to gain community satisfaction and support for the event: resulting in competitive advantage. (Gupter, 2015)
  11. 11. https://www.mindtools.com/pages/article/newPPM_07.h tm#Interactive/article/newPPM_07.htm#Interative TASK TWO Mindtools.com has an interactive app than can help you do a form of stakeholder group analysis. Read the linked page and video and then use their interactive app to complete one for the list of stakeholders previously used. Stakeholder analysis app.
  12. 12. Stakeholder Group Management Part 1 Capture multiple addresses and contacts at each organisation Categorise organisations and individuals (customer, prospect) Define organisation/stakeholder hierarchies and relationships Define stakeholder roles and responsibilities Capture individual’s relationships with organisations (advisor) Define account managers and team responsibilities Assign contact strategies and account management plans
  13. 13. Stakeholder Group Management Part two Store enhanced profile information (interests, memberships) View all interaction with the organisation, address and individual Capture subscriptions and publication requests Manage preferences (methods of communication, opt outs) Create a consolidated view with information from external systems1 View event history (interest, attendance, non-attendance) Pre-defined online surveys to capture feedback and requirements
  14. 14. Stakeholder Plan Pt 2 - https://www.mindtools.com/pages/article/newPPM_08.htm
  15. 15. Bibliography Bbc.co.uk,. 'BBC - GCSE Bitesize: What Are Stakeholders?'. N.p., 2015. Web. 21 Oct. 2015. 'Business Stakeholders: Internal And External'. Boundless (2015): n. pag. Web. 21 Oct. 2015. eHow UK,. 'The Difference Between Primary And Secondary Stakeholders | Ehow UK'. N.p., 2015. Web. 21 Oct. 2015. Gupta, Neeraj. 'Stakeholder Management For Events And Impacts That Events Make'. 2015. Presentation. Mindtools.com,. 'Stakeholder Analysis: Winning Support For Your Projects'. N.p., 2015. Web. 21 Oct. 2015.

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