Manuu MBA Team 2013-15

2. Communication
"Of all of our inventions for mass
communication, pictures still speak the most
universally understood language.“
Walt Disney
Types:
I. Verbal Communication (word, speech, text)
II. Non Verbal Communication (Cues, body,
color, language and gestures etc.)

3. 50% of any communication is understood
by the body language and cues.

5. I. CONVEYING THE RIGHT MESSAGE
II. COORDINATION OF EFFORT
III. GOOD INDUSTRIAL RELATION
IV. DEVELOPMENT OF MANAGERIAL SKILLS

6. ProcessEncoding
Message
Channel
ReceiverDecoding
Feed back
Sender

7. Barriers of Communication
• Lack of Knowledge
• Lack of Listening Skills
• Lack of Interest
• Inability to understand
• Cultural and Religious
Differences

8. Models of Communication
Laswell (1948)
Linear Model
Weaver & Shannon
Who What
In what
channel
To whom
With what
effect

9. Interactive Model
Message
↔
Encoder
Source
Decoder
Decoder
Source
Encoder

10. Transactional Model