1. A B U I L D I N G E X P L A N AT I O N
SPATIAL RHETORIC
ENGL102 C.J.
Hill
2. WHAT IS RHETORIC?
• Rhetoric is the art of effective or persuasive speaking or
writing, especially the use of figures of speech and other
compositional techniques
3. COMPOSITIONAL TECHNIQUES?
• Pathos
• Appeals of emotion
• Ex. ASPCA Sarah McLachlan PSAs, showing sad puppies
• Logos
• Appeals of logic
• Ex. ASPCA PSAs, money helps the world have less sad puppies
• Ethos
• Appeals of authority
• Ex. ASPCA—American Society for the Prevention of Cruelty to
Animals. A nonprofit organization that has been around for
hundreds of years and has saved the lives of thousands of
animals nationwide
4. THE TRIANGLE
The triangle
illustrates the
connection of
these details and
how they all play
off each other to
create a
persuasive
message
The speaker
chooses the proper
genre to address
the chosen subject,
which can change
based on the
audience, and the
audience gives a
message back to
speaker.
And
around the other
direction as well.
5. VISUAL RHETORIC
• Visual rhetoric is a kind of rhetoric that communicates
through ways other than written communication. The
same techniques are used, they are
simply visual rather than
than written written
7. SPATIAL RHETORIC
• Spatial rhetoric is a subsection of visual rhetoric. Just as
visual rhetoric, persuasive techniques are seen, not
spoken or written. But unlike visual rhetoric, the
message is attached to a real-life location
8. THINK ABOUT IT
• Think of a place that you’re very familiar with. Is that
place projecting a certain message for visitors? What
tools do they use to convey this message?
9. CONCLUSION
• Rhetoric
• The act of persuasively communicating a message through
writing
• Ethos, logos, pathos
• Visual Rhetoric
• The act of persuasively communicating a message through visual
elements
• Spatial Rhetoric
• The act of persuasively communicating a message through visual
elements, history, architecture, and other spatial elements
• The focus of the English 102 Unit 4 Multi-Genre Project
