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MEDIA AND INFORMATION LITERACY
(MIL)
LEARNING COMPETENCIES
Learners will be able to…
 describe how communication is affected by
media and information
 Identify the similarities and differences
between and among media literacy,
information literacy, and technology literacy
 Discuss responsible use of media and
information
What is communication?
Why do we communicate?
How do we communicate?
Communication
The act or process of using words,
sounds, signs, or behaviors to express or
exchange information or to express your
ideas, thoughts, feelings, etc., to
someone else.
The exchange of information and
the expression of feeling that can
result in understanding.
WHAT IS
COMMUNICATION?
WHATARE THE TWO BASIC TYPES OF
COMMUNICATIONS?
VERBAL
COMMUNICATION
•Oral
•Written
NON-VERBAL
COMMUNICATION
• Signs
• Symbols
• Colors
• Gestures
• body language
• facial expressions
PROCESS OF COMMUNICATION
COMMUNICATIONMODEL
MESSAGE
FEEDBACK
SOURCE
RECIEVER
RECIEVER
SOURCE
DECODE
ENCODE
DECODE
ENCODE
HUMAN
Verbal,Body Language
CHANNEL
MECHANICAL
Internet,Smartphone,TV
Newspaper,Radio,Mail
COMMUNICATIONMODEL
MESSAGE
FEEDBACK
SOURCE
RECIEVER
RECIEVER
SOURCE
DECODE
ENCODE
DECODE
ENCODE
HUMAN
Verbal,Body Language
CHANNEL
MECHANICAL
Internet,Smartphone,TV
Newspaper,Radio,Mail
COMMUNICATIONMODEL
MESSAGE
FEEDBACK
RECIEVER
SOURCE
DECODE
ENCODE
DECODE
ENCODE
HUMAN
Verbal,Body Language
CHANNEL
MECHANICAL
Internet,Smartphone,TV
Newspaper,Radio,Mail
MESSAGE
FEEDBACK
SOURCE
RECIEVER
RECIEVER
SOURCE
DECODE
ENCODE
DECODE
ENCODE
HUMAN
Verbal,Body Language
CHANNEL
MECHANICAL
Internet,Smartphone,TV
Newspaper,Radio,Mail
COMMUNICATIONMODEL
MESSAGE
FEEDBACK
RECIEVER
SOURCE RECIEVER
SOURCE
DECODE
ENCODE
DECODE
ENCODE
HUMAN
Verbal,Body Language
CHANNEL
MECHANICAL
Internet,Smartphone,TV
Newspaper,Radio,Mail
COMMUNICATIONMODEL
MESSAGE
FEEDBACK
SOURCE
RECIEVER
RECIEVER
SOURCE
DECODE
ENCODE
DECODE
ENCODE
HUMAN
Verbal,Body Language
CHANNEL
MECHANICAL
Internet,Smartphone,TV
Newspaper,Radio,Mail
COMMUNICATIONMODEL
How is communication affected bymedia
and information?
INFORMATION
 data, knowledge
derived from
study, experience,
or instruction,
signals or symbols
 knowledge of
specific events or
situations
MEDIA
 Communication
Tools
Communication
TERMS TO UNDERSTAND
• The ability to read, analyze, evaluate and
produce communication in a variety of
media forms.
Media Literacy
Information
Literacy
• The ability to recognize when information
is needed and to locate, evaluate,
effectively use and communicate
information in its various formats.
• The ability to use digital technology,
communication tools or networks to
locate, evaluate, use, and create
information.
Technology
(Digital) Literacy
Source: MIL Curriculum for Teachers by UNESCO, 2011
Media and Information
Literacy (MIL)
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-long
learning skills for socializing and
becoming active citizens
Source:MIL Policy and Strategy Guidelines by UNESCO, 2013

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MIL Lesson 1.pptx