This document discusses the importance of modeling and metadata management for businesses. It notes that 60% of IT projects fail or only partially succeed due to poor alignment between business and IT. Effective modeling helps ensure business goals, rules and requirements are met and that changes can be implemented with minimal risk, time and cost. Metadata management provides business agility, aids regulatory compliance, and forms the foundation for service-oriented architectures. The document promotes PowerDesigner as the leading tool for conceptual, logical and physical data modeling as well as enterprise architecture and metadata management.

1. WHY MODELING MATTERS ?
BRINGING VALUE TO THE
ENTERPRISE.
RUAIRI PRENDIVILLE
SENIOR CONSULTANT , SYBASE (UK)
JUNE I4TH, 2012, ISTANBUL

2. BUSINESS DRIVERS EFFECTING IT
Metadata Management Business Value
• Business Agility and IT Alignment
– Impact Analysis reduces time, cost and risk
– Change Management eases implementation
• Regulatory Compliance
– MiFD, SOX, Basel II demand consistent
standards
– Traceability reports provide insurance
 Ensure all holes are found/covered
 Reduces impact of an audit
• Foundation for SOA
– Depends on consistent integration
– Repository of Assets aligned to Process
2 – Company Confidential – June 18, 2012

3. 60% OF PROJECTS LEAD TO FAILURE OR PARTIAL SUCCESS.
THE CHALLENGE IS IN ALIGNING BUSINESS & IT
End-User
Business Analysts BUSINESS-CENTRIC
IT
Management
COORDINATES ROLES &
Enterprise
Architects DISCIPLINES TO MAXIMIZE
BUSINESS VALUE,
TIMELINESS AND AGILITY
Data Analysts
Data Designers Application
DBAs Designers
Application APPLICATION/CODE-CENTRIC
Developers
3 – Company Confidential – June 18, 2012

4. Communication between people
Business
Processes
Information
concepts Application
Business
Users
Data
Transform Protocols
Physical Data
4 – Company Confidential – June 18, 2012

5. WHAT IS “ENTERPRISE…”?
Organization
+
Business
5 – Company Confidential – June 18, 2012

6. Organization
WOULD YOU BUILD A HOUSE WITHOUT A BLUEPRINT?
The Architect validates the The Contractors will take this
concept with the client. From blueprint and optimize
it based on technical
these drawings, a technical
considerations – linked to the
diagram will be derived.
Architectural View.
6 – Company Confidential – June 18, 2012

7. ARCHITECTURE IS…
• Methodologies & Frameworks
• Metadata Management
• Governance & Standards
• Services & Resources
• IT Planning, Project and
Portfolio Management
• Modeling
• etc…
Effective tooling makes Architecture Actionable!
7 – Company Confidential – June 18, 2012

8. POWERDESIGNER WSBPEL 2.0
VALUE PROPOSITION BPMN, ebXML
Business
Business
Process
Processes
Model
Conceptual C# VB.NET
Object
Data
Information Java J2EE
Oriented
Model Application PowerBuilder
concepts
REPOSITOR
Model
(UML)
Requirements
Y
Business
Model
Data Users
Movements
XML
Model
Data
Model
Replication Transform Protocols DTD
Federation,
ETL, EII Physical
Schema
Data
Model
Physical Data
ODBC or Native
DDL Drivers
8 – Company Confidential – June 18, 2012

9. METADATA IS KEY
Metadata Management Business Value
• Business Agility and IT Alignment
– Impact Analysis reduces time, cost and risk
– Change Management eases implementation
• Regulatory Compliance
– MiFD, SOX, Basel II demand consistent
standards
– Traceability reports provide insurance
 Ensure all holes are found/covered
 Reduces impact of an audit
• Foundation for SOA
– Depends on consistent integration
– Repository of Assets aligned to Process
9 – Company Confidential – June 18, 2012

10. GOALS OF METADATA MANAGEMENT
• Impact Analysis
– Report On Dependencies And Downstream Dependencies
– Spans Multiple Modeling Paradigms
• Requirements Management
– Ensure Business Goals, Rules, Requirements are met
– Link change to Business with aligned IT elements
• Reporting
– Sharing information with those that take action
• Customizing
– Ensure Metadata is 100% aligned with corporate goals
10 – Company Confidential – June 18, 2012

11. MODEL DRIVEN METADATA MANAGEMENT
• Models the “face” of metadata
– Easy creation, visualization and maintenance
– User interface – used for communication to all audiences
– Graphical tools assist in define and describe
• Repository the “warehouse” of metadata
– Repository tools extend the model
– Analytics of Metadata
– Reuse of Metadata
– Control and evaluation of Metadata
11 – Company Confidential – June 18, 2012

12. Metadata Repository Architecture
12 – Company Confidential – June 18, 2012

13. GAIN USE OF METADATA
Impact Analysis
– Report On Dependencies And Downstream Dependencies
– Spans Multiple Models/Sets of Metadata (Cross-Functional
Impact vs. Localized View)
Requirements Management
– Spans Multiple Models/Sets of Metadata (Cross-Functional
Requirements Management vs. Localized View)
Enforce Standards and Practices
– Guaranteed Results from Standards and Practices Definitions
Enhanced Metadata Definitions
– Total Define & Describe Experience – Tailored to Your
Practices
14 – Company Confidential – June 18, 2012

14. POWERDESIGNER IS LEADING…
• #1 Data Modeling/Enterprise Information Architecture Tool
– Based on Gartner information since 2004
• Consistent Double digit market leadership
– Based on Gartner DataQuest since 2006
• First & Only tool endorsed for leadership in Enterprise Architecture
– “For the first time, we are seeing a vendor willing to step up to the plate and
take Enterprise Architecture into the Business Design domain as it was
originally intended to be, far beyond Information Systems and Technology.” -
John A. Zachman, CEO, Zachman International, Inc.
• Only modeling tool provided certification that
applies towards the CDMP Certification
15 – Company Confidential – June 18, 2012

15. POWERDESIGNER DA MARKET PRESENCE
PowerDesigner is #1 in its Market
• Gartner MQ Leader
• Gartner DataQuest Top Share (35%)
• Open & Heterogeneous
– Supports 60+ RDBMS
– Supports Java, .NET, PB
• Innovative
– New releases every 9-18 months
– Major New Features
– Regular code refreshes (EBFs)
• Installations Range from Workgroup
(3-5 users) to Enterprise (1000+)
• Continuous growth and new customer
acquisitions annually
16 – Company Confidential – June 18, 2012

16. POWERDESIGNER’S ARCHITECTURE
17 – Company Confidential – June 18, 2012

17. THE VALUE OF POWERDESIGNER
Capture, Manage & Communicate
The Impact of Change in
dynamic & complex enterprises
-
Integrated, Aligned & Agile Tooling
Focused on
Modeling & Metadata Management
#1 in Enterprise Information Architecture
–
Leader in Enterprise Architecture
18 – Company Confidential – June 18, 2012