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Mo.De. Motivational Design
1) The document discusses motivational design for social networks. It outlines four pillars of motivational design: functional needs, social usability, relational motivations, and circadian activity flow. 2) Relational motivations that fuel social networks are discussed, including competition, excellence, curiosity, and affection. Examples are given for how different social networks incorporate these motivations. 3) Social usability and its properties like interpersonal relations, identity, and communication are covered. Examples show how networks like Facebook, Skype, and FriendFeed use these properties. 4) Circadian activity flow is defined as the sequence of actions people take during a day based on priorities. Twitter is used as an example
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