Mobius Innovations: An Introduction
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This document discusses how context awareness will transform analytics and conversations. Ubiquitous sensors will generate more big data that provides personal and continuous context. Understanding context will influence business applications and consumer spending. The company's online platform allows developers to embed context awareness into apps using packaged or custom contexts and workflows. Case studies show how transaction context can predict future purchases. The market potential for context awareness is large at $96 billion annually by 2015.
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Mobius Innovations: An Introduction
- 1. SENSE CONTEXTUALIZE CONVERSE STRICTLY PRIVATE AND CONFIDENTIAL
- 2. Big picture • Ubiquitous sensors will transform the way we look at big data – Personal, Continuous and Distributed • Understanding context will be a critical differentiator in business applications – Estimated to influence $96 BN of Annual Consumer Spend in 2015 by Gartner (http://www.gartner.com/newsroom/id/1827614) • Contextual real time conversations is the next wave on devices – Mobile Devices are now the premier source of service consumption overtaking desktops 2 STRICTLY PRIVATE AND CONFIDENTIAL
- 3. Context awareness is next gen analytics 3 STRICTLY PRIVATE AND CONFIDENTIAL TRADITIONAL ANALYTICS CONTEXT AWARENESS WHO TARGET WHEN TARGET BATCH ACTION REAL TIME ACTION
- 4. Our online platform 4 STRICTLY PRIVATE AND CONFIDENTIAL • A self serve platform for developers to easily embed context awareness into their app workflows
- 5. SENSOR NETWORK HARD SENSORS SOFT SENSORS CONVERSE BUILD YOUR OWN CONTEXT USE PACKAGED CONTEXT MOBIUS.IO ALCHEMIST CONTEXT AWARE APP BUILD YOUR OWN WORKFLOWS USE PACKAGED WORKFLOWS BUILD YOUR OWN CONTENT USE PACKAGED CONTENT CONTEXTUDIO Mobius platform architecture 5 STRICTLY PRIVATE AND CONFIDENTIAL mobius core IP IP
- 6. EVENING/BIRTHDAY/MARCH/… Dimensions of context 6 STRICTLY PRIVATE AND CONFIDENTIAL SPACE TIME ENVIRONMENT IDENTITY PRESENCE SOCIAL DOMAIN OFFICE/BEACH/NEAR BRANCH… RAINING/CROWDED/HEAVY TRAFFIC/… MALE/SENIOR/OWNS CAR/… WALKING/BUSY/DORMANT/… FRIENDED/INFLUENCER/LIKES/… NEW DEPOSIT/HIGH SPEND/BOUGHT HOUSE/…
- 7. 7 LOCATION BASIC OWNERSHIP LIFESTAGE EVENT DURATIONS PURCHASINGPATTERN STRICTLY PRIVATE AND CONFIDENTIAL Figure: Transaction Contextual Architecture Case study: Context predicts next transaction CREDIT CARD MAJOR CONTEXT ANALYTICS
- 8. Traction 8 STRICTLY PRIVATE AND CONFIDENTIAL • Platform as a service: White labeling Interest expressed by Analytics Services Company • Data monetization: Client: Visa Analytics, Conversation with Telecom major • Functionality Monetization: Conversation with digital agency, Conversation with large Systems Integrator
- 9. Market potential 9 STRICTLY PRIVATE AND CONFIDENTIAL • As big as Search: Gartner estimates that context awareness to mobile would be as big as search is to the internet • Estimated to influence $96 BN of Annual Consumer Spend in 2015 by Gartner (http://www.gartner.com/newsroom/id/1827614) • Bigger than 6 Bn: Mobile advertising is a 6 Bn market, waiting to be disrupted • Context Aware Computing Market worth $120 Billion by 2018 – Source: MarketsandMarkets • (http://www.prnewswire.com/news-releases/context-aware- computing-market-worth-120-billion-by-2018-197322021.html)
- 10. Mobius team CEO Nirmal Palaparthi : IIT Madras, IIM Ahmedabad • Co Founded a Predictive Analytics firm Fractal in 2000 • Consulted for multiple Banks on CRM Analytics across the globe • Education: Bachelors in Computer Science, MBA Chief Mentor Girija Pande : BITS Pilani, IIM Ahmedabad • Chairman, APEX Advisors, providing advice and mentoring on setting up businesses in Asia Pacific • Former Chairman, APAC of TCS, current board director and advisor on Tata communications Board Members • Rahul Phondke : University of Mumbai, IIM Ahmedabad • Chairman MSG Global Solutions, Asia Pacific, Germany’s largest privately held software firm • Krishan Sharma : IIM Ahmedabad • Vice President, Mercuri Urval, Talent Management, Business Transformation, Executive and Board Services Angels and Advisors • Reginald Garnepudi • Sachin Shetty • Rahul Pande 10 STRICTLY PRIVATE AND CONFIDENTIAL