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EAVESDROP DIPSTICK #006 Farmers Insurance ESP eavesdrop.silhouette.perspective ESP.ED006
Eavesdropping on customer perception for Farmers insurance SAMPLE EAVESDROP REPORT All Companies > Farmers Insurance >  Agent Perception ESP.ED006 To analyze performance of Farmers Insurance on dimensions like Brand Perception, Agent Perception, Customer Service Experience and Claims handling vis à vis competitors Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Solution ,[object Object],[object Object],[object Object],Take Aways Incompetent Insensitive Passive Rude Unhelpful Unprofessional Untruthful Bad
Extract  themes  from user generated content across customer touch points Spark   viral trends  using  web 2.0 concepts over  the internet Analyze  drivers  and  patterns behind brand perceptions AT KALEIDOSCOPE, WE LEVERAGE SOCIAL MEDIA Page number 6 of 12 Deliverable eavesdrop report  on named brands on a periodic basis Deliverable silhouette report  on named brands on a periodic basis Deliverable Strategy Consulting  to leverage web 2.0 for your brand  ESP.ED006 DOMAIN UNDERSTANDING LEXICONS EARDRUM™ MASHUPS SILHOUETTE EAVESDROP TM PERSPECTIVE
Fractal is a leading provider of customer intelligence to consumer-oriented businesses. Fractal's solutions help companies across the globe drive competitive advantage through a deeper understanding of their customer base, and using this understanding to drive intelligent interaction with customers. United States +1 201 633 8728 Rest of the Globe +65 6443 1926 www.fractalanalytics.com India +91 22 6704 2444 kal.eidoscope.com Kaleidoscope SOCIAL MEDIA ESP ESP.ED006 TM ESP

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Farmers Insurance ESP

  • 1. EAVESDROP DIPSTICK #006 Farmers Insurance ESP eavesdrop.silhouette.perspective ESP.ED006
  • 2.
  • 3. Extract themes from user generated content across customer touch points Spark viral trends using web 2.0 concepts over the internet Analyze drivers and patterns behind brand perceptions AT KALEIDOSCOPE, WE LEVERAGE SOCIAL MEDIA Page number 6 of 12 Deliverable eavesdrop report on named brands on a periodic basis Deliverable silhouette report on named brands on a periodic basis Deliverable Strategy Consulting to leverage web 2.0 for your brand ESP.ED006 DOMAIN UNDERSTANDING LEXICONS EARDRUM™ MASHUPS SILHOUETTE EAVESDROP TM PERSPECTIVE
  • 4. Fractal is a leading provider of customer intelligence to consumer-oriented businesses. Fractal's solutions help companies across the globe drive competitive advantage through a deeper understanding of their customer base, and using this understanding to drive intelligent interaction with customers. United States +1 201 633 8728 Rest of the Globe +65 6443 1926 www.fractalanalytics.com India +91 22 6704 2444 kal.eidoscope.com Kaleidoscope SOCIAL MEDIA ESP ESP.ED006 TM ESP

Editor's Notes

  1. ESP.ED006#1: Welcome to this slidecast by ESP. This particular dipstick is about Farmers Insurance and its competitors.