Towards Context Awareness
Next Generation CRM
Nirmal Palaparthi, April 2013
Topics
•  Social Media Evolution
•  Internet of Things
•  Context Awareness
Web 2.0




           h"p://louisfernandes.webs.com/apps/blog/	
  
Data 2.0 (Linked Open Data, Web 3.0)
h"p://www.widetag.com/widenoise/	
  
Takeaway: Emergence of Social Sensors
Internet of things
•  Wearable Sensors
•  Environment Sensors
•  Personal Applications
New Child: Internet of Things
Takeaway: Emergence of Personal Applications




     h"p://www.slideshare.net/ctorgan/self-­‐tracking-­‐sensors-­‐and-­‐mhealth-­‐trends-­‐and-­‐opportuni;es	
  
Context Awareness
•  Me Marketing
•  Ambient Intelligence
Paradigm Shift: We need new tools




h"p://www.slideshare.net/helgetenno/context-­‐value-­‐the-­‐new-­‐marke;ng-­‐economy	
  
Context is about layers of meaning




     h"p://www.slideshare.net/adrienjoly/contextawareness-­‐the-­‐missing-­‐block-­‐of-­‐social-­‐networking-­‐presenta;on	
  
Me Marketing Process
And beyond marketing…
Mobius Innovations
Big Data   . Small Devices . Contextual Experiences




                                                       STRICTLY PRIVATE AND CONFIDENTIAL
Transactional Context


        Spatial Context                                                                                                 Temporal Context
Around the locality of the
                                                                                                                        Related to temporal aspects of
transaction viz., geofences,
                                                                                                                        transactions viz., time slices, events,
commute modes and
                                                                                                                        and temporal metrics on transactions
layers of meaning over
location

                                                                                                           ATIONS	
  
                                                                                              EVENT	
  DUR
                                         LOCATION	
  BASIC
                                                             	
  


                                                                                               OWNERSHIP
                                                                                                        	
  




                                                                                                                         Lifestream Context
    Attitudinal Context                                                                                                  Depends on life events of cardholders
About attitude of a                                                                                                      viz., ownership, life stages and
c a r d h o l d e r. A t t i t u d e s                                                                                   important events
towards price, brands and
transactions




                                                         STRICTLY PRIVATE AND CONFIDENTIAL
Mobius Solutions
•  Sense and respond
   –  Respond with appropriate messages at every situation
•  Continue conversing with the customer
   –  Treat discrete interactions as one continuous experience
•  Embed real time analytics into the customer dialog
   –  Bring down the test and learn cycle to nanoseconds




•  Mobius has a comprehensive interface library that can be
   customized across your touch points



                       STRICTLY PRIVATE AND CONFIDENTIAL
Mobius Architecture
         ON DEVICE 
                                                ON DEVICE 
          SENSORS
     TOUCHPOINTS
                                ACTUATORS



      SMART DEVICE 
   INTERFACES
                              SMART DEVICE 
         SENSORS
                                                 ACTUATORS
                                          DOMAIN
                          FACTS
       REPOSITORY
        LIFESTREAM
                                               LIFESTREAM
           SENSORS
                                               ACTUATORS



 PUBLICLY AVAILABLE                                                 INTERFACE
           SENSORS
                                                ACTUATORS
           CONVERSATION
                                                                                            MANAGER
                        CONTEXT
                                       PERSONALIZER
                       REASONER




                                                                                                           CONSOLE
                                                                                                           SERVICE
                                                                                            INTERFACE
         EXTERNAL
                                                  EXTERNAL
                OPTIMIZER
          RECORD
                                                   ACTUATOR
         SENSORS
                             LEARNING
                   API
                                                ENGINE
                                                                                         TOUCH POINT
                                                                                        CONFIGURATOR
 SENSOR LIBRARY
               MOBIUS CORE
                ACTUATOR LIBRARY


                                                          COMMUNICATION




                                                                                   SERVICE
                PERSONAL
                                                                                  SIMPLIFIER
             RECOMENDER




                                         STRICTLY PRIVATE AND CONFIDENTIAL
QUESTIONS?


nirmal@mobius-innovations.com

Towards Context Awareness

  • 1.
    Towards Context Awareness NextGeneration CRM Nirmal Palaparthi, April 2013
  • 2.
    Topics •  Social MediaEvolution •  Internet of Things •  Context Awareness
  • 3.
    Web 2.0 h"p://louisfernandes.webs.com/apps/blog/  
  • 4.
    Data 2.0 (LinkedOpen Data, Web 3.0)
  • 6.
  • 7.
    Takeaway: Emergence ofSocial Sensors
  • 8.
    Internet of things • Wearable Sensors •  Environment Sensors •  Personal Applications
  • 9.
  • 14.
    Takeaway: Emergence ofPersonal Applications h"p://www.slideshare.net/ctorgan/self-­‐tracking-­‐sensors-­‐and-­‐mhealth-­‐trends-­‐and-­‐opportuni;es  
  • 15.
    Context Awareness •  MeMarketing •  Ambient Intelligence
  • 16.
    Paradigm Shift: Weneed new tools h"p://www.slideshare.net/helgetenno/context-­‐value-­‐the-­‐new-­‐marke;ng-­‐economy  
  • 17.
    Context is aboutlayers of meaning h"p://www.slideshare.net/adrienjoly/contextawareness-­‐the-­‐missing-­‐block-­‐of-­‐social-­‐networking-­‐presenta;on  
  • 18.
  • 19.
  • 20.
    Mobius Innovations Big Data . Small Devices . Contextual Experiences STRICTLY PRIVATE AND CONFIDENTIAL
  • 21.
    Transactional Context Spatial Context Temporal Context Around the locality of the Related to temporal aspects of transaction viz., geofences, transactions viz., time slices, events, commute modes and and temporal metrics on transactions layers of meaning over location ATIONS   EVENT  DUR LOCATION  BASIC   OWNERSHIP   Lifestream Context Attitudinal Context Depends on life events of cardholders About attitude of a viz., ownership, life stages and c a r d h o l d e r. A t t i t u d e s important events towards price, brands and transactions STRICTLY PRIVATE AND CONFIDENTIAL
  • 22.
    Mobius Solutions •  Senseand respond –  Respond with appropriate messages at every situation •  Continue conversing with the customer –  Treat discrete interactions as one continuous experience •  Embed real time analytics into the customer dialog –  Bring down the test and learn cycle to nanoseconds •  Mobius has a comprehensive interface library that can be customized across your touch points STRICTLY PRIVATE AND CONFIDENTIAL
  • 23.
    Mobius Architecture ON DEVICE ON DEVICE SENSORS TOUCHPOINTS ACTUATORS SMART DEVICE INTERFACES SMART DEVICE SENSORS ACTUATORS DOMAIN FACTS REPOSITORY LIFESTREAM LIFESTREAM SENSORS ACTUATORS PUBLICLY AVAILABLE INTERFACE SENSORS ACTUATORS CONVERSATION MANAGER CONTEXT PERSONALIZER REASONER CONSOLE SERVICE INTERFACE EXTERNAL EXTERNAL OPTIMIZER RECORD ACTUATOR SENSORS LEARNING API ENGINE TOUCH POINT CONFIGURATOR SENSOR LIBRARY MOBIUS CORE ACTUATOR LIBRARY COMMUNICATION SERVICE PERSONAL SIMPLIFIER RECOMENDER STRICTLY PRIVATE AND CONFIDENTIAL
  • 24.