Download as PDF, PPTX
Uploaded byDinh Le Dat (Kevin D.)
ANTS - 360 view of your customer - bigdata innovation summit 2016
This document provides biographical information about Dr. Dinh Le Dat, the co-founder and CEO of ANTS, a Big Data advertising and data-driven marketing solution company. It outlines his educational background, including a PhD in Physics and Mathematics from Moscow State University, and over 15 years of experience working for technology companies in Vietnam, including roles as CTO of FPT Online Service JSC and co-founder of Yola JSC. It also lists his contact information and links to his LinkedIn profile and website.
More Related Content
Similar to ANTS - 360 view of your customer - bigdata innovation summit 2016
ANTS - 360 view of your customer - bigdata innovation summit 2016
- 1. Dr. Dinh LeDat ANTS Co-founder & CEO dat@ants.vn | +84 91 2323 911 http://ants.vn BIGDATA HCMC, 08/2016 3600 VIEW OF YOUR CUSTOMER
- 2. ConfidentialSource: ANTS 2015 Dr.Dinh Le Dat (1982) Co-founder & CEO of ANTS, BigData & Digital Business Evangelist, Expert in Big Data/Data-Driven Marketing at FPT Corporation. • Co-founder, CEO of ANTS – Big Data in Advertising and Data-Driven Marketing Solution (ANTS.vn). • Former Chief Technology Officer at FPT Online Service JSC. • I worked for Boeing-Luxoft Russia, FPT Online Service JSC, FPT Technology Innovation. • 15+ years in Internet Technology and Product EcoSystem experience including Social Network/ Social Media (Banbe.net, Nhacso.net), Online News (VnExpress.net, Ngoisao.net), Games Online (Gate.vn), eCommerce (Sendo.vn) and Online Advertising (ANTS.vn, eClick.vn). • 10+ years in Technical Architect of High Scalability for Web/Mobile & Big Data/Analytics in Digital Content and Online Advertising. • Co-founder, Former CTO of Yola JSC – Leading English E-learning Platform (Yola.vn) • Awarded Doctor of Philosophy in Physics and Mathematics (Ph.D.) at M.V. Lomonosov Moscow State University with research “METADATA MODEL ONTOLOGY FOR GEOSPATIAL DATA AND SERVICES” (2008). • Finished with diploma with honors & medalist at Faculty of Computational Mathematics and Cybernetics, M.V. Lomonosov Moscow State University (2004). (https://www.linkedin.com/in/dinhledat & http://dinhledat.com)
- 3. Confidential Sondergaard writes, “In2009, 0.9B sensors and 1.6B personal devices – so roughly 2.5B ‘things’ – were connected. But by 2020, that will grow to become 30B ‘things.’ In fact, by 2020 all products costing more than $100 should have sensors embedded…” #DigitalIndustrialEconomy #DataDrivenEconomy
- 4. Confidential Business leaders don’tthink of digital as central to their business because in the past, it hasn’t been. But now your customers, your products, your business operations, and your competitors are fundamentally DIGITAL.
- 5. Confidential Gartner - Data-driven marketingrefers to acquiring, analyzing and applying information about customer and consumer wants, needs, context, behavior and motivations. Source: Gartner, Publicis 2015
- 6.
- 7.
- 8.
- 9.
- 10.
- 11. ConfidentialSource: Steve Jobs,Apple “Get closer than ever to your CUSTOMERS. So close that you tell them what they need well before they realize it themselves.”
- 12. CRM Location Billing & OrderingSocial Web/Apps/ClickstreamNetwork/Usage ChannelsDemographic Service Call Records Devices ConfidentialSource: Cloudera 2016 A holistic real-time view of your individual customers Across all products, systems, devices and interaction channels In order to deliver a consistent, personalized, context specific and relevant experience
- 13. ConfidentialSource: ANTS, Cloudera2016 PERSONALIZED to reflect preference and aspirations RELEVANT in the moment to customer’s needs and expectations CONSISTENT across all channels, brands, and devices CONTEXTUALIZED to present location and circumstances
- 14.
- 15. ConfidentialSource: Cloudera 2016 Mostorganizations have a static version of the customer profile in their data warehouse • Mainly structured data • Only internal data • Only “important” data • Only limited data Activity data – clickstream data, content preferences, customer care logs, is kept in BU silos or not kept at all
- 16.
- 17. ConfidentialSource: Cloudera 2016 StructuredData Islands Semi-Structured DataIslands Other/NewData Sources – Mobile, Sensors, Apps, Network Logs, Files Does not model easily into traditional database schema Limited processing power Storage scaling very expensive. Not designed for ETL Based on sample / limited data Manual work
- 18.
- 19. ConfidentialSource: ANTS, Cloudera2016 Who are you? Where are you? What have you purchase? What content do you prefer (+ads)? Who do you know? What can you afford? What is you value to the business? How / why have you contacted us?
- 20.
- 21.
- 22.
- 23.
- 24. Confidential Enrich Audience &Customer Data using Data Management Platform Customer Acquisition using Data-Driven and Automation Digital Marketing 3600 Customer Insight and Journey in Omni-Channel D ATA - D R I V E N & A U T O M AT I O N S A L E - M A R K E T I N G P L AT F O R M • Unique Audience • 500+ Data Points/Audience: Demographics, Email, Phone, Location, Internet Behavior, Content Reading Trends, Social & Friends Graphs, Event, Interest, Ecommerce and Advertising Intent, Mobile, etc. • Customer Profile • Customer and Product Data Model Big Data Analytics, Customer Data Modeling based on multiple data points, Customer Segmentation and Marketing ROI, etc. 1 2 3 Outcome&KPIsObjective • Cost Per Lead • Cost Per Customer Multichannel Brand & Performance Campaign with Lead/Customer Acquisition, Dynamic Content Optimization, Web UI/UX Optimization, Automation CRM-Mobile-Sale-CallCenter, etc.
- 25.
- 26.
- 27.
- 28.
- 29. ConfidentialSource: Gartner Catalyst2014, ANTS CASE STUDY Last 24H Million of Non-decision making target audience
- 30. Confidential • 3600 Viewof Customer • Driver & User Experiences • Real-time Traffic Data • Dispatcher Optimization • Scheduling • Fraud Prediction • … CASE STUDY
- 31. Confidential CASE STUDY • 3600View of Customer • International • Social Media • Internet & OTT • 2nd Screen • Gamification • Content on-demand • Recommendation (75% views) 75% of users select movies based on RECOMMENDATIONS • 27M Users • 30M Plays/Day • 40B Events/Day • 4M Rating/Day • 3M Search/Day
- 32. Confidential • 3600 Viewof Customer • Mobile & Social • Connected Consumer • CRM • Augmented Reality • User Experiences • Real-time • Recommendation • Up-Sale/Cross-Sale • … CASE STUDY
- 34. ConfidentialSource: Gartner, Publicis2015 Unleash the full economic potential of #Digital Business!
- 35. ANTS | FPTCorporation / FPT Technology Innovation Mobile: +84 91 2323 911 / Office: +84 8 7301 9199 / Fax: +84 8 7301 9199 FPT Building – 9th Floor, FPT Technology Innovation, 153 Nguyen Dinh Chieu Str., Ward 6, Dist.3, HCMC, Vietnam Dat@ants.vn | http://ants.vn | http://fptventures.vn THANKS FOR WATCHING