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Insurance social media_talk_v2
- 1. Effec%ve Marke%ng Campaigns: Social Media Marke%ng vs. Tradi%onal Marke%ng Virality
- 2. 7
- 3. #7 “Cool” ain’t enough!
- 5. #6 It is not about lead generation!
- 6. Social Media is poor at generating leads
- 7. The ROI Journey • Analog marketing – Advertising: Tracking was an issue – Direct mail: Cost of production • Digital marketing – Email marketing: Relevance is an issue – Keyword advertising: Conversion is still an issue • Social marketing – Pull, not push – Conversion still remains an issue
- 8. #5 Think Social Media functionality, not reach!
- 11. First and Foremost: Don’t think destination!
- 12. D.I.Y.
- 13. #4 The new axis: CMO + CIO!
- 14. Collaboration is the key to success • By 2017, Gartner says that CMO’s will spend more on IT than CIO’s • Important Trends – 1to1 marketing analytics – Marketing automation – Multi channel integration – Integration with Partner platforms • Integration beyond acquisition – Servicing – CRM
- 15. #3 Effective tools are available on the cloud!
- 16. Plugins • Facebook provides rich media Open Graph distribution • Emergence of Facebook as a platform
- 17. Vibrant communities on insurance • Twitter has a share of voice problem • Think consumption, not distribution
- 18. Easy newsletter management • Channel integration provides a single view of customer • Tools on the cloud provide prebuilt integrations
- 19. Affordable test and learn • The key is to keep experimenting
- 20. #2 Mobile First!
- 21. Window to the world • Mobiles are the primary internet access devices • Always on, connected, with the user • Context for relevance • Emergence of the cloud
- 22. Rethink digital strategy • Simple, intuitive user interfaces • Context aware applications • Social integration • Discovery, not search • Apps, not portals • E Commerce, not advertising • Think Cloud
- 23. #1 APIs are the new advertisements
- 24. API explosion
- 25. Vision of 2020 • 50 billion internet users • 50 billion connected devices • 1 million open APIs • Millions of apps • Internet becomes the operating system
- 26. # L Early adopters are trickling in…
- 27. Statistics • APIs on insurance – 2 • Insurance Mashups -7 • Early apps are being rolled out
- 28. Early apps being rolled out
- 30. Excellent platforms to integrate
- 31. And they are open to integration
- 32. Many more integration opportunities exist