The document is a sample eavesdrop report analyzing conversations about the HP Pavilion laptop brand. It provides an overall customer value scorecard for HP Pavilion across different dimensions like performance, features, software, usage and more. The report finds issues with HP Pavilion's customer service, user friendliness and software based on user feedback. It recommends improving customer service, reducing repair costs, and improving build quality while keeping costs constant. The company, Fractal, provides customer intelligence solutions and tools like eavesdrop reports, silhouette reports and social media analysis to help brands leverage user generated content and web 2.0 concepts.

1. EAVESDROP DIPSTICK #012 HP Pavilion ESP eavesdrop.silhouette.perspective ESP.ED012

3. Extract themes from user generated content across customer touch points Spark viral trends using web 2.0 concepts over the internet Analyze drivers and patterns behind brand perceptions AT KALEIDOSCOPE, WE LEVERAGE SOCIAL MEDIA Page number 6 of 12 Deliverable eavesdrop report on named brands on a periodic basis Deliverable silhouette report on named brands on a periodic basis Deliverable Strategy Consulting to leverage web 2.0 for your brand ESP.ED012 DOMAIN UNDERSTANDING LEXICONS EARDRUM™ MASHUPS SILHOUETTE EAVESDROP TM PERSPECTIVE

4. Fractal is a leading provider of customer intelligence to consumer-oriented businesses. Fractal's solutions help companies across the globe drive competitive advantage through a deeper understanding of their customer base, and using this understanding to drive intelligent interaction with customers. United States +1 201 633 8728 Rest of the Globe +65 6443 1926 www.fractalanalytics.com India +91 22 6704 2444 kal.eidoscope.com Kaleidoscope SOCIAL MEDIA ESP ESP.ED012 TM ESP