Digital technologies are changing how people consume information and travel companies must adapt. The document outlines 6 digital realities and recommendations for how hotels can take advantage of current trends: 1) People are overloaded with information and have short attention spans. 2) Social media is dominating online engagement. 3) Smartphones are growing while total phone sales are flat. Hotels should establish a strong social media presence, use customer data to target deals, partner with travel sites, and implement gamification and early adoption of new technologies.

1. 3 Digital reali+es
for the Travel Industry
Stelios Landrakis
Yiannis Doxaras

2. Nowadays the train of technology and digital
trends is moving too fast..

3. Digital Reality 1: People are trapped to informa8on

4. 34GB
/ 105 000 words
Uni.california 2010

5. The amount of informa+on the human brain is
loaded everyday

6. Harsh Reality: People cannot consume all this informa+on
and are forced to improve their a@en+on management system

7. Digital Reality 2 : Social Media dominate the Online
world

8. People’s a@en+on is changing direc8ons

10. Social Media
Socialweb.gr

11. Digital Reality 3: The Future is ruled by smart phones

12. I:In late 2011 Smart phones penetra+on will catch
feature phones

13. Smartphones as a sub‐market are growing,
while total Phone sales are Flat
Gartner Report Feb 2010

14. In such of an era, how can my company take advantage of
current trends and posi+on itself as market leader?

15. Enter 360 Approach for Hotels

16. ‘’People in order to sink in,need to hear things 3‐5
+mes and ideally from 2‐4 different media’’
Edelman Trust Barometer

17. I:Set goals before anything else

18. What problem does an approach on the new
marke+ng dimensions solve?

19. II:Fish where the fish are

20. 2 950 000

21. Facebook greek popula+on right now*
* Aug 2010

22. Op+mum Approach: Establish a Facebook property and build a living –
breathing place by stuffing people with people that know what
community wants

23. III: Use insights taken from customers digital
footprints

24. 66%

25. % of people who have stated they search for special
offers more than ever before
Emarketer 2010

26. People get excited with deals!

27. IV: Connect your brand to
innova+on and target
middle to high end users

28. ‘’The majority of +me on mobile, is spent browsing
the web and using apps’’

29. 2013
Arpu Trends 2010

30. The year consumers will pay more for data than
voice

33. V: Use the force of travel sites

34. 34

35. 35

36. 2 000 000

37. People log in daily to trip advisor

38. Op+mum Approach:
Encourage them to write
their experience on your
hotel!

39. VI: Enter Social Game Dynamics

40. people are experiencing a sense of achievement

41. travel industry is the first adopter of game
oriented offerings

44. ‘‘The greatest advantages will go to the first
movers who embrace this shi_. It's not too late’’
Adage column 2009

45. Thank you!
Stelios Landrakis Jr
Yiannis Doxaras
niobiumlabs.com
mobilezapp.com