7. Emotion: Analyzed the emotional content of words used in millions of tweets allowed researches to gage Dow Jones index up to six days in advance with 87.6% accuracy.
8.
9. Evolution Devolution Homo Sapiens Neanderthensis The Great Shopper The Great Ape Homo Mobilus Homo Portibus VS.
11. CRM in your pocket . . . 82% of US adults own a cell phone Phone sales out-gunning portable/fix devices 1 Source: Pew Research Center’s Internet & American Life Project and The Nielsen Co. survey: April 29-May 30, 2010
12. Store Other Store82% Doctor’s office55% Sporting event36% VS. In plane 14% In church7% Movie Theatre17% 11
29. Tie mobile to basket need to tie the consumer’s mobile number to the basket Thanks for your entry. If you wish to join VIP club and receive deal alerts, reply VIP. 24
30. Tie mobile to product need to tie the consumer’s mobile number to the product Thanks for your purchase. Your Angry Bird pillow has been shipped to your billing address. 25
45. 5 billion devices 1.6 billion servings We’d like a Coke in the other hand of everybody with a mobile phone. Just about every hand will have a mobile phone.
46. Unless you’re trying to reach just about every person on the planet . . Trillion Text messages GHI 4 1
47. Coke: “Whatever works” SMS works. As will credit card, NFC, etc. Its not the mode that matters 36
53. Digital Virtual Physical Have you ever purchased any of the following products via your mobile device? Non-Shoppers Goods & Services Mobile Shoppers Digital Only 59 million US mobile shoppers of physical goods or services 122 million when including digital goods (Source: Informa WCIS Q4 2010, inMobi Mobile Shopping Research March 2011) Base = Total respondents (US = 2,368) Q4. Have you ever purchased any of the following products via your mobile device? InMobi Consumer Perceptions on Mobile Shopping, May 2011 42
54. With physical goods, purchase via mobile phone more important than purchase on mobile phone When looking to purchase, how will you use your mobile device? Research Price comparison Purchase Local store search Local store Search Price comparison Research Purchase Price comparison Local store Search Research Purchase Price comparison Purchase Research Base = Total in-market shoppers (Apparel=406; Consumer Electronics=498; Entertainment Tickets=313; Digital Content/Games=651) Q11A-D. When looking to purchase <product>, how will you use your mobile device? 43
57. “Bridge” Payment Solutions Goal: Simple and secure way to connect a device to a party who can verify and settle a mobile payment or voucher. Starbucks scans a trackable 2D code on the phone screen. PayPal’s BUMP uses an accelerometer. If that doesn’t work, Fig Card provides shopkeepers a USB that communicates with a downloadable mobile APP over a store’s Wi-Fi network. Shopkickuses proprietary hardware that emits special frequency sound wavesto a downloadable APP.
59. Sticker / USB (PayPal) Side Load (Bank) Bundled (Carrier) The NFC authentication process is centered around a Trusted Service Manager (TSM). The TSM manages the provisioning a device (Secure Element) for mobile payment. A TSM is the trusted party that communicates to the bank’s and mobile phone’s security system. Apple, Google and the wireless carrier can become a TSM and coexist on the devise. 48
62. Road blocks: Privacy “Recent inventions and business methods call attention to the next step which must be taken for the protection of the person, and for securing to the individual … the right "to be let alone." …photographs and newspaper …have invaded the sacred precincts of private and domestic life …"what is whispered in the closet shall be proclaimed from the house-tops.” The Right To Privacy, Harvard Law Review 51
63. Road blocks: Privacy “Recent inventions and business methods call attention to the next step which must be taken for the protection of the person, and for securing to the individual … the right "to be let alone." … photographs and newspaper … have invaded the sacred precincts of private and domestic life … "what is whispered in the closet shall be proclaimed from the house-tops.” The Right To Privacy, Harvard Law Review Vol. IV , Warren and Brandeis, December 15, 1890
66. Risk Reward Personal Computer Issuer Phone Consumer Teller ATM Laptop Card Not Present 3G 4G WiFi Cash Checks Cash Checks Cards Merchant Major Bank 4123 xxxx xxxx 5678 Date John Doe VS. MOTO Consumer Risk Rogue platforms Merchant Risk Spontaneous Unattended Issuer Risk Wireless Remote Access Omnipresent WLAN Work Home Location 24 Hour Branch 9 – 5 As remote access has migrated to mobile, risk has continued to increase 55
67. www.iab.net Linkedin: IAB MOBILE www.m-e-f.org Linkedin: MOBILE COMMERCE, SECURITY & PRIVACY (MEF)
