Business Model Canvas - Gojek

1. BUSINESS MODEL
CANVAS
Eli Ermawati

2. INTRODUCTION
• Go-Jek was launched in August 2010. It was conceived
by founder Nadiem Makarim when he was working as a
consultant for McKinsey and Co. in Jakarta.
• The Go-Jek app offered three basic services: transport,
courier, and shopping, all delivered by its army of ojek
drivers.

3. Go-Jek Services

4. Business Model Canvas - GOJEK
Key Partners
• Gojek driver as a
partner
• Supplier Attribute
driver (Helmet,
jacket)
• Server Provider
Key Activities
• User Data
Management
• Connecting between
driver and passenger
• Connecting between
seller and buyer
(olshop, food, etc)
• Connecting between
provider and
telecomunication user
• Connecting between
sender and receiver
Value
Propositions
• Provide public
transportation with
good quality, fast
access, and low price
Customer
Relationships
• Discount and
promotion
• Newsletter email
• More fitur application
Customer
Segments
• Employee
• Office Staff
• Student
• Public Transportation
User
• Housewife
• Internet User
Key
Resources
• Google Maps or Waze
• Gojek Applications
• Server Provider
Channels
• Gojek Applications
• Advertisment
Billboard
• Review and Rating
User
Cost Structure
• Profit Sharing with driver partner
• Rental of server infrastructure provider
• API Cost of Google Maps
• Salary office staff
• Maintenance and repair system
• Advertisement
Revenue Streams
• Gojek Services User
• Gopay (Electronic Wallet/Electronic payment)

5. Customer Segments
• Employee
• Office Staff
• Student
• Public Transportation User
• Housewife
• Internet User

6. Value Proporsitions
• Provide public transportation with good quality,
fast access, and low price

7. Channels
• Go-Jek Applications
• Advertisment Billboard
• Review and Rating User

8. Customer Relationships
• Discount and promotion
• Newsletter email
• More fitur application

9. Revenue Streams
• Go-Jek Services User
• Go-Pay (Electronic Wallet/Electronic payment)

10. Key Resources
• Google Maps or Waze
• Go-Jek Applications
• Server Provider

11. Key Activities
• User Data Management
• Connecting between driver and passenger
• Connecting between seller and buyer (online
shop, food, etc)
• Connecting between provider and
telecommunication user
• Connecting between sender and receiver

12. Key Partners
• Go-Jek driver as a partner
• Supplier Attribute driver (Helmet, Jacket)
• Server Provider

13. Cost Structure
• Profit Sharing with driver partner
• Rental of server infrastructure provider
• API Cost of Google Maps
• Salary office staff
• Maintenance and repair system
• Advertisement

14. Thank you