1. Transportation and Works Department

2. Transportation and Works Department
Our Sponsors

3. Transportation and Works Department
CarSharing Association:
“Shared Mobility and Public Transit“
Lorenzo Mele – TDM Coordinator
September 16, 2013
CarSharing, Parking and TDM:
The Mississauga Experience

4. Transportation and Works Department
Overview
• Policy Context
• What is TDM?
• Employee Paid Parking
• CarShare Pilot Project
• Smart Commute – Bundled Mobility Services

5. Transportation and Works Department
THEN
1970 Population – 52,186

6. Transportation and Works Department
NOW
2011 Population – 714,000

7. Transportation and Works Department
Population & Employment
Population
479,624
Employment
274,100
1991
Population
612,925
Employment
368,750
2001
Population
713,443
Employment
415,710
2011
Population
812,000
Employment
519,000
2031

8. Transportation and Works Department
Strategy #4 – Create an ambitious TDM Program
Strategic Pillar ‘Move’ - Create a transit oriented City
Chapter 8 – Create a multi-modal City
Action 4 - Invest in car-sharing

9. Transportation and Works Department
WHEN?WHEN?
TIME
Weekday peak hour
Weekday off-peak
Evening
Weekend
WHETHER?WHETHER?
SUBSTITUTES
Telework
Teleconferencing
Online shopping
Trip chaining
WHY?WHY?
PURPOSE
Work
School
Shopping
Recreation
WHERE?WHERE?
DESTINATION
Street
Neighbourhood
Community
City
HOW?HOW?
MODE
Walking
Cycling
Public transit
Car driver/passenger
TRANSPORTATION DEMAND MANAGEMENT (TDM)TRANSPORTATION DEMAND MANAGEMENT (TDM)
TRANSPORTATION DEMAND
WHEN?WHEN?
TIME
Weekday peak hour
Weekday off-peak
Evening
Weekend
WHETHER?WHETHER?
SUBSTITUTES
Telework
Teleconferencing
Online shopping
Trip chaining
WHY?WHY?
PURPOSE
Work
School
Shopping
Recreation
WHERE?WHERE?
DESTINATION
Street
Neighbourhood
Community
City
HOW?HOW?
MODE
Walking
Cycling
Public transit
Car driver/passenger
TRANSPORTATION DEMAND MANAGEMENT (TDM)TRANSPORTATION DEMAND MANAGEMENT (TDM)
TRANSPORTATION DEMAND
Source: Noxon & Associates

10. Transportation and Works Department
Source: Noxon & Associates

11. Transportation and Works Department
Source: ACT Canada 2010

12. Transportation and Works Department
Source: Noxon & Associates

13. Transportation and Works Department
Source: Noxon & Associates

14. Transportation and Works Department
Employee Paid Parking
PASS TYPE COST
Annual $435
Monthly $45
Part-time monthly $27
Carpool monthly $30
Multi-Visit Card $1.88/24 hr.
• Recommended in Downtown Parking
Strategy and consistent with priority to
"Develop a Transit Oriented City".
• Solution to increased parking demand in
growing downtown
• Encouraging more sustainable
transportation options that reduce single
occupant vehicle travel.

15. Transportation and Works Department
Car Share Pilot Project Objectives
Short-term
• Market test in downtown Mississauga
• Compliment introduction of employee paid parking
• Fleet/personal vehicle alternative for City employees
• Support Smart Commute program goals and add service to bundle
Long-term
• Maximize transit investments
• Support development density vision
• Carshare service parking strategy

16. Transportation and Works Department
Car Share Service
April 2012 to August 2103
Vehicles (3) 1 - Reserved City use
(M-F) -- 8AM to 6PM
2 - Open use
Members
(244)
168 community 76 City staff
Overall Use Trips
1,034
KM
46,935
HR
4,513
City Use Trips
418
KM
11,695
HR
1,289
City Cost Driving - $10,204 Guaranteed - $6,182*
* Year one

17. Transportation and Works Department
Program/Service Members
Carpool Zone
(ride matching)
145
Transit Program 97
CarShare 76 16% Transit
Bike User Group 42
Telework 12

18. Transportation and Works Department
32 - Members in Mississauga
20 - Members in Pearson Airport Area
Savings from April 2012 to March 2013
Number of SOV trips reduced 192,455
VKT (vehicle kilometers travelled) Savings 14,104,046
GHG Savings (kg) 3,059,862
Commuter Savings $9,101,905

19. Transportation and Works Department
Thank you!