The document discusses the evolution of the mobile web, contrasting it with traditional web usage and highlighting the significance of services over devices. It emphasizes the importance of context, personalization, and user-generated content in shaping mobile internet experiences. The conclusion suggests that the future of the mobile web will focus on varied services that leverage multiple devices rather than simply replicating desktop experiences.

1. The Mobile Web How it could look like

2. HISTORY

3. How old is the mobile web?

4. The first mobile web

5. Why did it fail? The web became popular because there are no rules The mobile web is nothing but rules

6. DEFINITION

7. What is mobile internet? Mobile internet = new usage model (the web is not the net)

8. Mobile usage models Limited interaction time (30 seconds) Fun factor is more important then productivity Staying in touch No rational value perception Personalisation is important More lean-back then forward (constant change of context)

9. fixed internet mobile internet search is key context is key finding being found email VoIP & IM the world is outside the world is around me web surfing web services PC & laptop many devices

10. “ I don’t believe people are going to browse the Web on their phone. I don’t believe people want to use Wikipedia from their phone.” (Brendan Eich, CTO Mozilla)

11. The mobile web will be: not about the web not about the device It’s about services That live in the net Are available on multiple devices Can interact to become better

14. IDEAS

15. Game console evolution Nintendo Wii Making things simple again Microsoft XBOX 360 Bigger, better, more features Sony Playstation Controlling ecosystem Atari Pong 1 feature, “ appliance”

16. Mapping mobile evolution 1 feature, “appliance” Controlling ecosystem Bigger, better, more features Making things simple again ? Mobile Phones Voice calls only i-mode “ walled garden” Windows Mobile Carry-on computer

18. Orb

19. Nabaztag

21. STATEMENTS

23. afraid of disruption not IP ready OSS/BSS focussed not community based making still enough money today

25. LTAP = Location Time Activity Profile

27. Mobile Web 2.0 Web 2.0 User generated content Mashups Interactive rich experience Social networking Long Tail enablement Multi-device Mobile

29. What is attention management ? Lots of parties want our attention (classical = advertsing) What do we “pay” when we pay attention ? Attention management is about tracking the things you pay attention to (or ignore) mining and storing that data putting it to good use (optimize service)

31. One size fits nobody Prosumer model Lead users start experimenting Entrepreneurs pick up Operator facilitates turning it into a product e.g. Success of SMS, Ringtones, wallpapers Traditional model Operator decides what to launch Operator starts marketing Users adopt service e.g. Failure of wap, mms, java download

32. CONCLUSION

33. Mobile fits the web evolution The Internet: links computers Web: links documents Graph: links people and their activities / documents

34. So what’s the conclusion, hu ? The mobile web will be about It will not be about It will be supported by Start learning a new skill ! Widgets Webpages Device API’s GLOWE ?

35. Thank you !