Mobile Web 2.0 extends the principles of Web 2.0, which involves two-way collaborative content creation and consumption, to mobile devices. It allows users to access the web and interact with popular websites and applications from their mobile browser. Popular mobile Web 2.0 applications and widgets allow users to stay updated with notifications from their favorite sites and services in real time without using a mobile browser. Revenue opportunities for mobile Web 2.0 include advertising, value-added services, and applications. However, limitations like small screens and slower speeds pose challenges to widespread adoption of mobile Web 2.0.

1. WEB 2.0 ON MOBILE Group: i4i TusharChaudhary 09BM8056 VipinDutt 09BM8091 D S Praveen Kumar 09BM8092 SujeethUngratwar 09BM8097

2. Web 2.0 Old concept – One way communication of media. No dialogue or way of taking part in the production of the content. New concept – Two way collaborative content and media production and consumption. Audience actively takes part in the creation of the media. Feeling of commitment. Sharing and interacting in real time.

3. Mobile Web2.0 Web browser-based access to the World Wide Web using a mobile device connected to a wireless network Web 2.0 is the Intelligent web or ‘Harnessing Collective Intelligence.' Mobile Web 2.0 extends the principle of 'Harnessing Collective Intelligence' to restricted devices i.e. Mobiles Google has taken notice and created its own mobile phone operating system called Android that takes advantage of the various Google applications popular on the PC such as Google Maps, Google Calendar, Google video etc.

4. Mobile Web 2.0 cont…

5. What are consumers doing with their phone?

6. Widgsets Window Gadgets’, widgets are programs that look like a little window or box on the screen Desktop widgets – mini-applications that pull content from the browser to integrate it with the desktop Web widgets – based on browser technologies (HTML, Java, Flash etc.), these small pieces of code can be installed and run on any separate HTML-based Web page Mobile Widgets – enable mobile phone users to access their favourite Internet content and services without the need for a mobile browser, and also to create and share content with other users

7. Players

8. Shozu Formed in 2001 It allows you to update all your favorite sites at once e.gorkut, facebook etc Business By selling the software By partnering with websites By Advertising

9. Notify Me It informs you about the notifications that interest you in real time

10. Notify Me cont… Login : Free of cost Business Partnership Advertisement

11. Siri It is a new way to interact with the Internet on your mobile phone. Like a real assistant It does all the work giving you the information you need at your fingertips. Business Advertisements

12. Mobile vs Computer(comscore) 5 Times more likely 4 Times more likely 3 Times more likely 2 Times more likely

13. Trend in Last 50 Years

14. Growth Pattern

15. Mobile Internet Vs PC Internet

16. Emerging mobile web2.0 opportunities Advertising Anywhere, anytime accessibility Converging worlds of web and mobile Flat-Rate data pricing Improving end user experience Increasing mobile and 3G penetration New revenue opportunities Off Portal Services Value chain disruption

17. Revenues Mobile Services and Applications - supposed to generate 22 billion USD in 2011 Mobile Content publisher - supposed to generate 60 billion USD in 2011 Mobile Advertising - supposed to generate 14 billion USD in 2011

18. Revenue

19. Limitations Small screen size Lack of windows Navigation Types of pages accessible Speed Broken pages Compressed Pages Cost Size of message Lack of java script and cookies

20. Hurdles to the Deployment and Adoptionof Mobile Web 2.0 Applications Technology fragmentation Privacy and regulation Channel dominance Cost of mobile data services Fear or bit pipe scenario Industry structure Security Lack of metrics Economic downturn

21. Market for mobile web2.0 applications Mobile social networking Mobile search Mobile IM Mobile entertainment Mobile Audio (Ringtones) Mobile Games Mobile Logos, Wallpapers Mobile Videos Mobile Betting

22. Thank You