What did Walt Disney, Steve Jobs, and Rosa Parks have in common? They each had a story that drove them, moved them to action, and ultimately inspired them and those around them to change the world. Each of us has stories that can propel us forward—or hold us back, if we’re not examining our stories with purpose. In this talk, you will learn how story not only flows through successful businesses and careers, but how to harness tools that you already have at your disposal to to identify, optimize, and ultimately bring your best story to life.

1. Own Your StoryDonna Lichaw | donnalichaw.com | @dlichaw

3. How story works

5. Stories inspire

6. Stories inspire
Stories motivate

7. Stories inspire
Stories motivate
Stories call to action

8. Stories hold you back

9. Oscar

15. Find your story

16. There is no such thing
as an actual experience

26. Goal

31. 1997 2017

32. What do you want
to accomplish?

33. What’s your story?

38. I’m not a leader.
I can’t manage my time…
I don’t have a mentor.
I want to be a better leader.
I want to move into [new specialty].
I want to figure out my next steps.
I have no idea what my path is.
I don’t know what my next steps are.
I’m not sure if I should do [option A] or [option B]

41. Is your story
structure sound?

42. Why?

43. How have you done
this before?

47. What if…?

48. What if…?

50. Bring your story to life

51. What’s the smallest
experiment you can run?

52. What’s the smallest
experiment you can run?
In the room
Right now
In the wild
Over two weeks

55. Challenge Superpower Experiment
Craftperson Problem solver Use craft to manage your team
Slow Detail-oriented High quality work, minimal bugs
Overthinker Strategic planner Automate and outsource details

58. You are the story

60. Find your story

61. Find your story
Bring your story to life
Donna Lichaw | donnalichaw.com | @dlichaw

62. Thank you
Donna Lichaw | donnalichaw.com | @dlichaw