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Change is today a continuous process, it is no longer a sequence of rare and punctual phenomena. Nothing escapes: Technology, your market, your customers, your competitors, your employees, etc. To thrive and succeed, your business need to adapt, learn, innovate and transform itself continuously. It will have to become "agile" from left to right, from top to bottom. The most important of all changes will likely be the evolution of your own leadership style and your ability to learn new skills and inspire your workforce. This presentation is a sharing of experiences and discoveries I made during the titanic transformation of La Presse since the creation of the revolutionary La Presse + application, the transformation of its workflow to mobile first and the launch of it magical new mobile app. Presentation made in november 2020 for Bell Business Market during an Inspire 2020 Conference

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What did Walt Disney, Steve Jobs, and Rosa Parks have in common? They each had a story that drove them, moved them to action, and ultimately inspired them and those around them to change the world. Each of us has stories that can propel us forward—or hold us back, if we’re not examining our stories with purpose. In this talk, you will learn how story not only flows through successful businesses and careers, but how to harness tools that you already have at your disposal to to identify, optimize, and ultimately bring your best story to life.

Leading with Story

Getting others to listen to you is hard. Whether those people are your team members, peers across your organization, the c-suite, or a board up above, you need to inspire them and move them to action to be most effective at your job. Storytelling is one of the most powerful ways you can get people to listen to you and to move them to action. But in a business context, the stories that you tell are only as effective as the stories that you build… and get others to build with you. We’ll look at how story drives some of the most successful product and service–driven organizations out there. Learn how story sparks systemic design thinking, collaboration, and innovation that enables you to more effectively build successful products and services that people get excited to work on… and use.

Storymapping: A MacGyver Approach to Content Strategy

** Authored and presented with Lis Hubert ** Need an organized and prioritized content assessment? Sure you do! Unfortunately, it’s not always possible on a short timeline, with low funds… or is it? What if there was a way to create and facilitate an in-depth assessment of company content with organizations that are short on time and cash? Enter the storymapping approach. Join Donna and Lis as they take you with them on their journey working with a New York City-based nonprofit to organize, prioritize, and manage program content in no time flat (and with little cash to boot). Instead of working with long research periods and deep-dive content approaches, they offer a creative method using storytelling to helping to map content needs to business and user goals. In this session you will learn: • How to do quality content strategy work even when constraints are many • How to use content strategy to increase your understanding of content, even when you can’t afford fancy resources to help you • How storymaps can be used across different touchpoints and content areas to improve the user experience.

Storymapping The User Experience

What does a great experience have in common with a great story? Everything. While creating an experience that engages, influences, and excites can sometimes seem daunting, crafting a great story is actually quite quick and easy. See how simple storytelling techniques can transform your next product, feature, UI, flow, or strategy from good to great. Whether you are creating a product, service, or feature from scratch or improving one for conversion, activation, or engagement, strategic storytelling will help you figure out what you need to do, when, and how you need to do it, so that you get the results you need. About Donna Lichaw Donna is the author of The User’s Journey: Storymapping Products That People Love. Through her writing, speaking, and much loved Storymapping Workshop, Donna guides startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement. Utilizing her ‘story first’ approach, she helps organizations define and refine their value proposition, transform their thinking, and better engage with their core customers. Recognized as a thought leader in storytelling and customer engagement strategies, she has presented as a keynote speaker at design and technology conferences in the US, Canada and Europe. She has also taught courses at New York University, Northwestern University, The School of Visual Arts, and Parsons the New School for Design. Prior to her career in technology, she refined her talent for storytelling and narrative development as an award-winning documentary filmmaker. You can find her on the web at www.donnalichaw.com.

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Confused by flat design? So is Apple. Since the announcement of iOS 7, "flatness" in mobile user interfaces has been a hot topic of conversation. Conversations have spanned from usability to aesthetics, from praise to skepticism. The problem is that since flatness is not and never was just an aesthetic innovation, we are having the wrong conversation. In other words, yes, Apple got it all wrong. In this talk, we'll learn about the evolution of the modern mobile OS, why and how flatness arose as a solution to what is now a century-old problem of visual representation in the age of technological reproduction. Through this journey, you will learn how and why to design interfaces for touch that are easy to use, elegant, and delightful.

How to Teach UX Design

"Bring cookies." As a graduate student at one of the top schools in the country, Donna worked first as a teaching assistant and then as an instructor. Exciting as the prospect was, she and her peers knew how to be students, but not how to teach. "Bring cookies" to your first and last day of class is basically what she learned in her first and only day of teacher training that first year. And you know what? It works. Since then, Donna has taught countless of courses and workshops at the undergraduate and graduate level as well as continuing education – In this workshop, she shares what she's learned, what works, what doesn't work, as well as general approaches to teaching, teaching designers, and particularly teaching user experience design. Expert tip: bring cookies. --- Adapted from Christina Wodtke's Teaching UX Design: http://www.slideshare.net/cwodtke/how-to-teach-ux-design Both versions presented at General Assembly in NYC.

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