Little World Gifts offers an investment opportunity seeking £150,000 in exchange for 10% equity in the business. The company is positioned in high growth digital goods and mobile markets, turning over £2m in the first year with 50% profit. With a valuation of £2m based on first year profits, this early stage investment represents an opportunity for significant returns in dynamic, leading edge sectors.
During Social Media Week 2011, Saatchi & Saatchi Wellness hosted "Convergence: How Social Commerce and Mobile Change the Way We Make Decisions and Shop." The agency was joined by The Mobile Culture, 8th Bridge, Spa Week, and Haute Look to share this presentation.
Keynote presentation with Extole and Vistaprint from 2012 Social Commerce Strategies conference. The presentation includes an overview of social referral programs, as well as an overview of Vistaprint's social referral program and promotions powered by Extole.
During Social Media Week 2011, Saatchi & Saatchi Wellness hosted "Convergence: How Social Commerce and Mobile Change the Way We Make Decisions and Shop." The agency was joined by The Mobile Culture, 8th Bridge, Spa Week, and Haute Look to share this presentation.
Keynote presentation with Extole and Vistaprint from 2012 Social Commerce Strategies conference. The presentation includes an overview of social referral programs, as well as an overview of Vistaprint's social referral program and promotions powered by Extole.
160+ Companies, 7 layers, 9 megatrends, 1 creator-led future. The metaverse is not “a” metaverse. It is the next generation of the Internet: a decentralized multiverse, led by a new and abundant generation of creators.
Global brands are now focusing on generating personalised marketing campaigns using the latest Radio Frequency Identification (RFID) technology and producing truly unique marketing experiences for their ‘tribes’.
This presentation explores the technology in some detail as well as provide examples of how it can be used as part of experiential campaigns.
The document also explores the outcomes for brands already using RFID and the benefits for Experiential Marketers.
The latest news about digital goods in Asia, with a global perspective. Presentation given at the Virtual Goods Summit in San Francisco in October 2010.
OTOinsights "Serious Games for Marketing"One to One
http://www.onetooneinteractive.com
Second Life is a 3D immersive virtual world built primarily with user-generated content and a thriving in-world economy where this content, from virtual houses to exotic virtual fashions, is bought and sold. In recent years, corporate developers have created branded locations within Second Life. In this study, we compared the content of 20 of Second Life’s top builds—10 corporate and 10 user-created—to discover how the next generation of builds can be improved.
Womma Webinar with Extole & J. HilburnExtole, Inc.
WOMMA webinar featuring Extole and J. Hilburn discussing the power of social referrals and the impact of social on search. Learn how social referral programs increase new customer acquisition and sales, drive traffic, and improve SERP. J. Hilburn reviews its Extole social referral program and results.
Can China innovate? How does the Chinese Internet relate to Galapagos penguins? This -and more - unveiled for the price of free.
Talk given at the National University of Singapore in October 2011.
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
The slides to a quick presentation I gave as part of a panel on "Entertainment Gamification" at the Connected Creativity conference @ MIP TV in Cannes on 2011-04-05
160+ Companies, 7 layers, 9 megatrends, 1 creator-led future. The metaverse is not “a” metaverse. It is the next generation of the Internet: a decentralized multiverse, led by a new and abundant generation of creators.
Global brands are now focusing on generating personalised marketing campaigns using the latest Radio Frequency Identification (RFID) technology and producing truly unique marketing experiences for their ‘tribes’.
This presentation explores the technology in some detail as well as provide examples of how it can be used as part of experiential campaigns.
The document also explores the outcomes for brands already using RFID and the benefits for Experiential Marketers.
The latest news about digital goods in Asia, with a global perspective. Presentation given at the Virtual Goods Summit in San Francisco in October 2010.
OTOinsights "Serious Games for Marketing"One to One
http://www.onetooneinteractive.com
Second Life is a 3D immersive virtual world built primarily with user-generated content and a thriving in-world economy where this content, from virtual houses to exotic virtual fashions, is bought and sold. In recent years, corporate developers have created branded locations within Second Life. In this study, we compared the content of 20 of Second Life’s top builds—10 corporate and 10 user-created—to discover how the next generation of builds can be improved.
Womma Webinar with Extole & J. HilburnExtole, Inc.
WOMMA webinar featuring Extole and J. Hilburn discussing the power of social referrals and the impact of social on search. Learn how social referral programs increase new customer acquisition and sales, drive traffic, and improve SERP. J. Hilburn reviews its Extole social referral program and results.
Can China innovate? How does the Chinese Internet relate to Galapagos penguins? This -and more - unveiled for the price of free.
Talk given at the National University of Singapore in October 2011.
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
The slides to a quick presentation I gave as part of a panel on "Entertainment Gamification" at the Connected Creativity conference @ MIP TV in Cannes on 2011-04-05
Finding Money - 4YFN, Barcelona, 25 Feb 2014Volker Hirsch
The slides to my talk "Finding Money" delivered at 4YFN ("Four Years From Now"), the GSMA's Entrepreneurship Conference in Barcelona as part of the Mobile World Congress.
AI & The Future of Work - Work & Life in the Age of RobotsVolker Hirsch
The slides to my keynote at the annual conference for the Association of Business Psychology (ABP), held in London on 14 Oct 2016. It's a "shock & awe" take on what's coming and why we need to be alert to those changes.
Curious about Facebook’s new cryptocurrency Libra? Confused about the rise of video game partnerships through the likes of Fortnite? Or do you just want to know more about the latest influencer crackdown?
This edition of the State of Social explores these new trends, along with the latest stats and key format updates from all the major social platforms.
Traditional game industry failes the "mass market" mission. Beyond the platforms, there is a future where game mechanics invade every aspect of our lifes: health, work, free time adding fun and engagement.
Mobile Monday Riyadh - Launch Event Presentation September 3 2012Alper Celen
Launch event presentation for Mobile Monday Riyadh Chapter September 3, 2012. Presenters include Abdullah Al Kanhal, Alper Celen, Martti Ranin, Sebastien Marteau
The sea of services designed expressly to influence behaviors—Behavior Change as Value Proposition—is growing. Technology has allowed these services to have a more pervasive role in people's lives, influencing their everyday behaviors. We're exiting the proof-of-concept first generation and entering the second generation, where we have a deeper understanding what it means design these behavior-influencing products at scale. When targeting behavior change, how do we integrate new methods, or remix existing methods, into our design and product development process? What are the considerations when scaling a behavior change value proposition?
The sea of services designed expressly to influence behaviors—Behavior Change as Value Proposition—is growing. Technology has allowed these services to have a more pervasive role in people's lives, influencing their everyday behaviors. We're exiting the proof-of-concept first generation and entering the second generation, where we have a deeper understanding what it means design these behavior-influencing products at scale. When targeting behavior change, how do we integrate new methods, or remix existing methods, into our design and product development process? What are the considerations when scaling a behavior change value proposition?
Speak, tap & drag our digital future revealedjsilvian
An overview of how our future is going to look focusing on new ways to interact with ourselves and the quantity and intensity of information around us.
A few slides from my "investor spotlight" talk at BioCap 2023 at Alderley Park on 28/09/2023, shining a light on some things that improve a biotech startup's chances of successfully raising funding even in difficult times.
The Rise of the Machines: Understanding How Data Accelerates AIVolker Hirsch
These are my slides to a keynote I gave at the annual conference of the Association of Learned and Professional Society Publishers (ALPSP) in Noordwijk, Netherlands on 15 September 2017. They look at how data (and the increase of data sources we create) helps accelerate the power of AI.
They didn't shoot video but the audio is here: https://www.alpsp.org/write/MediaUploads/Conference/1709AIC/Audio/Plenary_5_-_Volker_Hirsch.mp3
"What Have You Done Tomorrow" @ HR Vision Amsterdam 2015Volker Hirsch
The slides to my keynote delivered at the opening dinner of the HR Vision Amsterdam 2015 conference. I am dealing with the rapid change societies around the world will face with the ascent of faster computing, AI and robotics. Not only dystopian, I also offer thoughts about some pathways to look at for humanity to start making the most of this.
These are the slides to my keynote on "Mobile Learning - Done Right", delivered at the Exec I/O Mobile event of the European Pirate Summit in Cologne on 5 September 2014.
Capturing Users / Using social, engagement and mobile to drive acquisition an...Volker Hirsch
The slides to my talk at StartUp Next Sofia (which I also gave at the LauncHub Long Weekend) - delivered on 29 and 30 November 2013 in Sofia, Bulgaria.
The slides to my little talk at TIGA GameDev Night in Leeds (6 Sept 2012). It is sort of an abbreviated version of some I did previously (plus pretty Pegasus)
The slides to my talk on "Conquering New Spaces: Bringing Social to Mobile" delivered at the Social Gaming Summit at Chelsea Football Club in London on 11 November 2010.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Connector Corner: Automate dynamic content and events by pushing a button
Mobile + Social: Show us the Money
1. Mobile + Social
Show us the Money!
Casual Connect Europe, Hamburg - 11 Feb 2010
Volker Hirsch (@vhirsch)
2. Who is this guy?
Co-Founder Strategy Advisor
Investment Opportunity: Little World Gifts
(redefining digital gifts)
Opportunity
Little World Gifts offers an appealing investment opportunity for
investors seeking significant returns from early stage investment in
!
high growth markets. Little World Gifts is positioned to maximise
returns through creating a new market for digital goods on mobile
starting with the iPhone platform with deep web and social network
(Facebook) integration. The opportunity builds on the exciting
landscape of the booming (yet still early and undeveloped) mobile
smartphone space, and the potentially enormous (and also early)
digital goods space. With extremely low overheads and high
margins, the company is set to turn over £2m in year 1, 50% of
which is profit. With a valuation of £2m (Year 1 profit x2), Little World Gifts is seeking £150,000 Angel investment
ahead of launch in exchange for 10% equity in the business. This is an opportunity to get involved early in a
dynamic business at the very leading edge of both the digital goods, and the iPhone / mobile 2.0 sectors.
Enormous Market Potential
14. Mobile is the most
powerful digital medium
to date.
Why?
1. It’s Big (numbers)
2.It’s Personal (nature)
3.It’s really personal
(Identification of needs)
15. 475,000,000
circulation of newspapers
825,000,000
registered cars
1,700,000,000
Internet users (PC, Mobile, Web Cafe)
1,800,000,000
unique credit card holders
2,250,000,000
tooth brushes in use
4,000,000,000
FM Radios
4,600,000,000
mobile phone subscriptions
various sources
16. Mobile is a 1st!
• Personal mass media
• Always carried
• Always on
• Built-in billing system
• Always present at the point of
creative impulse
• Accurate audience identification
• Captures social context
• Enables Augmented Reality
Tomi Ahonen, Mobile as 7th of Mass Media, 2008;
Alan Moore & Jonathan MacDonald, The Glittering
Allure of the Mobile Society, 2008
17. Significance to Users...
• 91% of people have their mobile within arm’s reach
24/7. Morgan Stanley 2007
• 64% of Americans are not willing to share their
mobile with anyone. 60% of married people will
not share their mobile with their spouse!
Wired Magazine 2006
• It takes an average of 26 h for a user to report
a lost wallet but only 68 minutes to report a
lost mobile phone.
Unisys Survey
• 8 out of 10 German men would rather lose their
wife than their mobile phone.
Jonathan MacDonald; Survey of 10 German
men at 1am in a bar...
18. OK, it’s big, we get it.
But How do I
convert that
into a
community?
27. Nine Inch Nails
- All Music free under CC license. CwF
- All videos by fans aggregated on
website.
- Free iPhone app: Fan Finder.
- Double Album for $10 RtB
- Deluxe Edition (Double Album + Photo
Book + BluRay + DVD) for $75
- 2,500 limited edition signed luxury sets
(with Vinyl + prints) for $300
Limited Edition sold out in 30 hours !!!
$750k revenue in 30 hours, $2.3m in week 1.
30. Engagement!
Games are perfect for this!
- Gamers Interact.
- The game is the social object!
- Turn Players into Fanatics!
- Interact with them IN context, i.e.
in the game!
- Let them interact between them
(they have a common object!)
32. Value Levers: the 6 M’s.
Movement
Me
Moment
Multi-User Money
Machines
Source: Tomi Ahonen
33. Mobile is a 1st!
• Personal mass media
• Always carried
• Always on
• Built-in billing system
• Always present at the point of
creative impulse
• Accurate audience identification
• Captures social context
• Enables Augmented Reality
35. What
- Create Fanatics.
- Provide avenues for players’
passion.
- Incorporate players’ strongest
community: his friends!
- Allow them Choice: if, when and
where to share. Just offer the
path.
- Keep it in context, i.e. in the game.
36. How
- High-Scores (Reward) but make
them customizable (Relevant).
- Connect to the community
(Avenues of Passion).
- Person-to-Person Challenges &
Tournaments (Playful contextual
interaction).
- Awards / Rewards (Fanatics).
- In-Game transactions & Virtual
Currencies (Contextual
Monetization).
37.
38. Real Cross-promotion
- General ads disregard the power
of context & relevance (“Spray-
and-Pray”).
- Players = Fanatics = Ambassadors.
- recommendations by friends: most
powerful promotion (74% buy on a
friend’s recommendation)*.
- Promotions by friends in context
are genuine cross-promotions. The
tools are there (e.g. Challenges).
* Source: Bain Consulting
47. People Decide!
1 - Permission
People decide what they see and
engage with.
2 - Privacy
People decide what, when and where
they share information.
3 - Preference
People decide what content is relevant
to them and when. Don’t make
assumptions!
Andrew Grill
49. Where it always was:
in your pocket...
Catchy phrase nicked from
Jonathan MacDonald
50. Summing up:
• Engage, don’t lecture.
• Observe the 3 P’s.
• Offer avenues to activate the
player’s passion.
• Deliver, and in big numbers.
Got all that? You have a winner!
And if the user wins, the rest (incl. $$ $) comes almost on its own...