From Click Consult's Benchmark Search Conference 2016, Bridgewater Hall, 12th July. Presented by Nick Wilsdon, Vodafone - Mobile SEO Opportunities in 2016 Increased Visibility, Performance and Quick Wins. #benchmarkconf2016
From Click Consult's Benchmark Search Conference 2016, Bridgewater Hall, 12th July. Presented by Shane Cahill, Google - The Power of Audience. #benchmarkconf2016
From Click Consult's Benchmark Search Conference 2016, Bridgewater Hall, 12th July. Presented by Shane Cahill, Google - The Power of Audience. #benchmarkconf2016
Hotels.com's CTO & Button's CRO TAP London PresentationButton
TAP London gathered the top mobile and ecommerce leaders in London for an exclusive, invite-only night of drinks, networking, and a keynote from Hotels.com's CTO, Thierry Bedos, and Button's CRO, Mike Dudas. Take a look at their dual presentation highlighting Hotels.com's latest mobile strategy.
According to Forrester Research, today’s consumer is less brand loyal, less trusting and more independent. As affiliate marketers, how does one effectively reach and convert this new consumer?
The Mobile Travel Journey -- Phocuswright Europe PresentationButton
The mobile travel journey is broken, from inspiration to in-transit, users face a fragmented experience. Check out Button's Chief Revenue Officer and Co-Founder's, Mike Dudas, presentation from Phocuswright Europe 2018.
Stop Marketing At Millennials & Start Marketing With Them - Millennial 20/20Stackla
Millennials buy and interact with brands in a completely different way than the generations before them, so you need to sell to them differently.
In this Millennial 20/20 presentation, Stackla Co-Founder Pete Cassidy shares how to:
* Build and strength Millennials’ trust in your brand
* Leverage the social content Millennials create and interact with everyday to attract and engage them
* Create authentic, multi-channel brand experiences
World Travel Market - How UGC Fuels Travel BookingsStackla
At this World Travel Market event, Stackla's Andy Mallison shares why social media and user-generated content (UGC) are the future of travel marketing.
How Successful is Your Mobile Affiliate Channel? PerformanceIN Live Presentat...Button
We now live in a mobile-first world, but the affiliate channel has yet to translate.
That’s according to the CEO and co-founder of industry disruptor Button, Michael Jaconi, who along with Hotels.com’s Sam Richards, will argue that while mobile commerce has grown for consumers, the affiliate industry is missing the boat, with merchants leaving revenue behind and publishers losing out on significant commissions as a result. Check out the talk they gave at PI Live in London in October 2017.
Connected Commerce: Today’s Path-to-Purchase on Mobile Button
Button's third annual TAP conference took place on September 28th, 2017. Button's Co-Founder and CEO, Michael Jaconi, took the stage at TAP 2017 to discuss the latest mobile commerce trends.
Optimising Digital Marketing In A Shifting Consumer LandscapeStackla
The social sharing phenomenon has given marketers access to a giant footprint of authentic customer stories. Within this user-generated content (UGC) are the most credible, trusted and relevant customer experiences that people crave and brand’s can’t manufacture.
Stackla’s Noor Hammad will share how brands are optimising their digital marketing by leveraging UGC across their ads, websites, emails and all online touchpoints.
Exploring new means of Digital marketing in the current landscape and changing times.
Two people might often view paradigms very differently,
often seeing "different things" when looking at the same sorts of objects.
Mobile Travel Bookings: From Added Bonus to Core Revenue Channel [Phocuswrigh...Button
Mobile presents unique challenges and opportunities, especially when it comes to the travel industry. In this presentation, which Mike Dudas, the Co-Founder and CRO of Button, presented at Phocuswright 2016 highlights one new solution to the difficulties that have risen in recent years. Visit usebutton.com to learn more.
Burn The Sky mobile communication presentation to CIPRRob Thurner
This presentation to the CIPR addresses how marcomms professionals - client side and agency side - can get to grips with mobile and tablet as core comms channels.
- Why mobile is different
- Mobile success factors
- Opportunities for PR industry
- Getting started
Hope this is useful.
If this sparks ideas / interest for you or your clients, get in touch? Contact details on last slide.
@CIPR_Marcomms
From Click Consult's Benchmark Search Conference 2016, Bridgewater Hall, 12th July. Presented by Bas ven den Beld, State of Digital - The Psychology Behind The Content. #benchmarkconf2016
From Click Consult's Benchmark Search Conference 2016, Bridgewater Hall, 12th July. Presented by James Murray, Microsoft - The Future of Search Decoded. #benchmarkconf2016
Hotels.com's CTO & Button's CRO TAP London PresentationButton
TAP London gathered the top mobile and ecommerce leaders in London for an exclusive, invite-only night of drinks, networking, and a keynote from Hotels.com's CTO, Thierry Bedos, and Button's CRO, Mike Dudas. Take a look at their dual presentation highlighting Hotels.com's latest mobile strategy.
According to Forrester Research, today’s consumer is less brand loyal, less trusting and more independent. As affiliate marketers, how does one effectively reach and convert this new consumer?
The Mobile Travel Journey -- Phocuswright Europe PresentationButton
The mobile travel journey is broken, from inspiration to in-transit, users face a fragmented experience. Check out Button's Chief Revenue Officer and Co-Founder's, Mike Dudas, presentation from Phocuswright Europe 2018.
Stop Marketing At Millennials & Start Marketing With Them - Millennial 20/20Stackla
Millennials buy and interact with brands in a completely different way than the generations before them, so you need to sell to them differently.
In this Millennial 20/20 presentation, Stackla Co-Founder Pete Cassidy shares how to:
* Build and strength Millennials’ trust in your brand
* Leverage the social content Millennials create and interact with everyday to attract and engage them
* Create authentic, multi-channel brand experiences
World Travel Market - How UGC Fuels Travel BookingsStackla
At this World Travel Market event, Stackla's Andy Mallison shares why social media and user-generated content (UGC) are the future of travel marketing.
How Successful is Your Mobile Affiliate Channel? PerformanceIN Live Presentat...Button
We now live in a mobile-first world, but the affiliate channel has yet to translate.
That’s according to the CEO and co-founder of industry disruptor Button, Michael Jaconi, who along with Hotels.com’s Sam Richards, will argue that while mobile commerce has grown for consumers, the affiliate industry is missing the boat, with merchants leaving revenue behind and publishers losing out on significant commissions as a result. Check out the talk they gave at PI Live in London in October 2017.
Connected Commerce: Today’s Path-to-Purchase on Mobile Button
Button's third annual TAP conference took place on September 28th, 2017. Button's Co-Founder and CEO, Michael Jaconi, took the stage at TAP 2017 to discuss the latest mobile commerce trends.
Optimising Digital Marketing In A Shifting Consumer LandscapeStackla
The social sharing phenomenon has given marketers access to a giant footprint of authentic customer stories. Within this user-generated content (UGC) are the most credible, trusted and relevant customer experiences that people crave and brand’s can’t manufacture.
Stackla’s Noor Hammad will share how brands are optimising their digital marketing by leveraging UGC across their ads, websites, emails and all online touchpoints.
Exploring new means of Digital marketing in the current landscape and changing times.
Two people might often view paradigms very differently,
often seeing "different things" when looking at the same sorts of objects.
Mobile Travel Bookings: From Added Bonus to Core Revenue Channel [Phocuswrigh...Button
Mobile presents unique challenges and opportunities, especially when it comes to the travel industry. In this presentation, which Mike Dudas, the Co-Founder and CRO of Button, presented at Phocuswright 2016 highlights one new solution to the difficulties that have risen in recent years. Visit usebutton.com to learn more.
Burn The Sky mobile communication presentation to CIPRRob Thurner
This presentation to the CIPR addresses how marcomms professionals - client side and agency side - can get to grips with mobile and tablet as core comms channels.
- Why mobile is different
- Mobile success factors
- Opportunities for PR industry
- Getting started
Hope this is useful.
If this sparks ideas / interest for you or your clients, get in touch? Contact details on last slide.
@CIPR_Marcomms
From Click Consult's Benchmark Search Conference 2016, Bridgewater Hall, 12th July. Presented by Bas ven den Beld, State of Digital - The Psychology Behind The Content. #benchmarkconf2016
From Click Consult's Benchmark Search Conference 2016, Bridgewater Hall, 12th July. Presented by James Murray, Microsoft - The Future of Search Decoded. #benchmarkconf2016
From Click Consult's Benchmark Search Conference 2016, Bridgewater Hall, 12th July. Presented by Lukasz Zelezny, uSwitch - Social Media for Commerce: Monetize your Social Community and Boost your Organic Visibility. #benchmarkconf2016
From Click Consult's Benchmark Search Conference 2016, Bridgewater Hall, 12th July. Presented by Rob Hughes, JD Williams - Hamstrung SEO:
How to Attain Confidence and Trust in a Larger Business. #benchmarkconf2016
From Click Consult's Benchmark Search Conference 2016, Bridgewater Hall, 12th July. Presented by Amanda Coleman, Head of Corporate Communications, Greater Manchester Police - Social Media and Targeting: a Public Sector Perspective. #benchmarkconf2016
From Click Consult's Benchmark Search Conference 2016, Bridgewater Hall, 12th July. Presented by Arianne Donoghue, icelolly.com - Brand Bidding - Is It Right For You?. #benchmarkconf2016
Presentación corporativa del área de Contact Center de Mediapost. Las soluciones de Contact Centre de Mediapost ayudan a las empresas a establecer relaciones duraderas con los clientes basadas en el trato personalizado, la confianza y la participación. Además, son una herramienta muy eficaz para ofrecer una información puntual de forma inmediata.
Las soluciones del área de Contact Centre de Mediapost llegarán a tus clientes: la voz a través de nuestro Call Centre, y los datos, a través de nuestro servicio de SMS y Emailing. De esta manera, tu marca puede relacionarse con tus clientes a través del teléfono fijo, el móvil y su ordenador. En otras palabras, nuestras soluciones de Contact Centre te permiten relacionarte con tus clientes tanto si encuentran en su hogar como si se encuentran fuera de él.
Centralita Completa Vodafone en Red gracias al "Cloud Computing"
Sin la inversiones en centralitas convencionales.
Sin cableado y sin limitaciones de movilidad.
Sin limites de capacidad.
Sin costes de mantenimiento.
Telecom strategy review 2015: Europe (part 2)tmtventure
Orange SA, Telenor Group, Vimpelcom, Vodafone, Deustche Telecom, Telefonica and other leading European telecommunication companies.
2nd part of global telecoms strategy review. Total companies to be reviewed is about 16-18. We looked through their reports, interviews and made our own view on their strategy.
Feel free to contact us with your commentary or if you've found any mistakes.
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by James Wilsdon, Vodafone, @nickwilsdon - Understanding The Mobile SEO Opportunity. #benchmarksearchconf
2014 Digital Marketing Landscape Study: The Power of Digital Experiencesion interactive
The digital marketing landscape is evolving rapidly. Are you keeping pace with your competitors?
This fall, Demand Metric surveyed over 500 digital marketers across B2B, B2C and agency organizations on the landscape of digital marketing moving into 2014.
They found that sophisticated digital experiences are having a significant, measurable impact on brand perception and revenue growth. In fact, 76% of organizations who put a high priority on digital experience creation reported revenue growth this fiscal year.
Find out:
- What’s working now
- What organizations are planning to do in 2014
- The benefits & challenges of creating digital experiences
- How ingenuity & agility play a larger role than budget or company size
- Plus, analyst recommendations for increased brand perception & revenue growth in the new year
Mobile is driving an increasing share of commerce. If you're not optimizing purchase paths for smartphones and tablets, you can't miss this timely webinar by ecommerce expert Charles Nicholls.
Brands that have optimized for mobile devices are now getting as much as half of their sales from mobile devices. Yet for most retailers, abandonment rates on mobile continue to be dramatically higher than desktop. Why?
Join Charles in this encore performance of his recent Conversion Conference keynote session, in which he reveals:
* Who is spending money on mobile devices, what are they buying, where and how?
* 3 techniques for capturing the sale using mobile devices
* The secrets of success for conversions on both smartphones and tablets
A primer on the Fintech market in India, with infographics on the market landscape, size and evolution paths. Includes estimates on penetration levels of digital banking and category specific growth expectations.
Victoria's 2019 Benchmark talk focused on the growth of blockchain and it's impact on the digital environment. The talks covers blockchain basics, challenges and predictions for the future.
Arnoldo Cabrera, Global Digital Optimisation Manager, IKEA.
Arnoldo discusses the SEO strategy implemented across 30 international eCommerce markets for IKEA.
John Warner, Senior Content & Marketing Executive, Click Consult
In the new age of machine learning, John Warner walks through Google's latest patents and what this means for the future of sustainable SEO strategy.
Richard Wallis, Founder, Data Liberate
In this comprehensive talk, Richard provides insight into the semantic web and what it takes to become a success within Google Knowledge Graph.
Omi Sido, Senior Technical SEO, Canon Europe
Omi explains throughout his presentation how to best utilise Data Studio to present and visualize data. The talk provides a comprehensive overview of which data sources can be used and how this data can be pulled into bespoke report templates, fit for purpose, and for your business.
Nick Wilsdon, Search Product Owner, Vodafone
Nick walks through the endless possibilities when it comes to SEO reporting via Google's Data Studio. This talk covers how to automate your SEO reporting by pulling data from multiple sources.
Martin Williams, SEO Manager, AO.com
Martin discusses how 4 'failures' helped AO.com get stronger and increase the visiblility and importance of SEO within the company.
Lukasz Zelezny, SEO Consultant
Lukasz walks through his top tips and tactics for implementing a successful organic search (SEO) campaign and how best to utilise content marketing to support your efforts.
Joshua Hardwick, Head of Content, Ahrefs
Joshua walks through how to implement a link acquisition campaign (without spamming!) using a mixture of handy tips and best use of industry-leading software.
Ellie England, Sales Director, Microsoft Advertising.
Ellie walks through the benefits of inclusive marketing in relation to innovation, removing barriers and how it can be used to help marketing activities resonate with target audiences.
Dane Brookes, Head of Digital at Liverpool ONE discusses how Liverpool ONE's recent content marketing campaign increased footfall, first time visitors and overall sales.
From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Bas van den Beld, Digital Marketing Strategist, State of Digital
From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Nick Wilsdon, Search Product Owner, Vodafone.
From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Omi Sido, Senior Technical SEO, Canon Europe.
From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Presented by Kristal Ireland, Head of Ecommerce and Retail Technology, London North Eastern Railway.
From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Dave Karellen, Head of Paid Search, Click Consult
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mobile SEO Opportunities in 2016 Increased Visibility, Performance and Quick Wins | Benchmark Search Conference 2016
1. Mobile SEO
Opportunities in 2016
Increased Visibility,
Performance
and Quick Wins
• Nick Wilsdon
• Lead SEO, Vodafone Group
• @nickwilsdon
2. Mobile becoming the primary way users go online
Source: Google https://www.consumerbarometer.com
0%
10%
20%
30%
40%
50%
60%
70%
80%
Argentina
Australia
Austria
Belgium
Brazil
Bulgaria
Canada
China
Croatia
CzechRepublic
Denmark
Estonia
Finland
France
Germany
Greece
HongKong
Hungary
India
Indonesia
Ireland
Israel
Italy
Japan
Kenya
SouthKorea
Latvia
Lithuania
Malaysia
Mexico
Netherlands
Nigeria
NewZealand
Norway
Philippines
Poland
Portugal
Romania
Russia
SaudiArabia
Serbia
Singapore
Slovakia
Slovenia
SouthAfrica
Spain
Sweden
Switzerland
Taiwan
Thailand
Turkey
UAE
Ukraine
UnitedKingdom
USA
Vietnam
“I access the internet more often on smartphone than computer”
UK 27%
ZA 69%IN 57%
@NickWilsdon
3. We are past the mobile tipping
point
@NickWilsdon
4. But few are using mobile devices to purchase
0%
20%
40%
60%
80%
100%
120%
Argentina
Australia
Austria
Belgium
Brazil
Bulgaria
Canada
China
Croatia
CzechRepublic
Denmark
Estonia
Finland
France
Germany
Greece
HongKong
Hungary
India
Indonesia
Ireland
Israel
Italy
Japan
SouthKorea
Latvia
Lithuania
Malaysia
Mexico
Netherlands
NewZealand
Norway
Philippines
Poland
Portugal
Romania
Russia
SaudiArabia
Serbia
Singapore
Slovakia
Slovenia
SouthAfrica
Spain
Sweden
Switzerland
Taiwan
Thailand
Turkey
UAE
Ukraine
UnitedKingdom
USA
Vietnam
Which device do you use to make purchases?
Smartphone Tablet Computer @NickWilsdon
UK 7%
5. The worrying state of the mobile web
Question: What do you tend to do when you run
into problems using a website on a smartphone?
• Continue to use the same site on a smartphone
(15%)
• Use the same site but on another device (50%)
• Find another site that works better on a
smartphone (24%)
• Call or visit the store (7%)
• Try the same site via a smartphone again at a later
time (25%)
@NickWilsdon
6. There are success stories out there
1 in 8 people in the UK have downloaded app
Now 50%+ of orders come through the app
1%
27.5%
38.3% 40%
50%
2012 2013 2014 2015 2016
Dominos App Orders
Won by marketing app & reducing friction
@NickWilsdon
11. 3rd Pillar: Convert
Credential Management API
CRO
Forms are completed 25% more
when autofill is available
#io16
Web Payments
@NickWilsdon
12. 4th Pillar: Retain
Push Notifications
Users who enabled push
notifications opened those
notifications 38% of the time and
recovered carts 9x more often
than other users
- Google Study (Jumia)
Over 10 billion push notifications
are sent every day in Chrome, and
it’s growing quickly
@NickWilsdon
13. Android Native Solution (NEW)
“I am excited to say that
the mobile web is open
for business”
Rahul Roy-Chowdhury
VP Product Management, Chrome
#io16 2016
@NickWilsdon
14. Key steps in your mobile strategy
Performance
Responsive Web Design (RWD)
Secure Web
@NickWilsdon
15. Bypass development blocks with tag management
goo.gl/K8prKA
Create an SEO data layer to quickly
take advantage of changes in this
evolving field
@NickWilsdon
16. Plan your long-term mobile strategy
• Mobile-first often requires big changes to a
digital business. Start the planning now.
• Ensure SEO is getting credited with
mobile/app traffic and conversions
• Seek out cross-channel opportunities to
build support for the transformation
• Realise that mobile SEO can align and
drive larger objectives across the business
(e.g. customer experience)
@NickWilsdon
17. Summary
@NickWilsdon
Understand the new techniques available to you within Mobile SEO
Keep up-to-date with evolving mobile opportunities, not just within SEO
Start planning your long-term mobile strategy to keep ahead of the traffic