Flatpack Your SEO | Arnoldo Cabrera, IKEA

•Download as PPTX, PDF•

0 likes•258 views

Arnoldo Cabrera, Global Digital Optimisation Manager, IKEA. Arnoldo discusses the SEO strategy implemented across 30 international eCommerce markets for IKEA.

Marketing

To create a better everyday life
for the many people

1999-2000
100-300K
2006-2012
1- 5 M
2012-2019
2 B

Source: https://sparktoro.com/blog/resources/google-ranking-factors-2019/

PLATFORM
GOOD ENGINEERING
SEO BEST PRACTICES

PLATFORM DOMAIN STRATEGY AND GOVERNANCE
.COM/US
.COM/DE
.COM/IT
.COM/AT
.COM
.DE
.IT
.AT
HREF LANG - SETUP
SITE STRUCTURE - URL STRUCTURE

FIND A SEAMLESS CONTENT DISTRIBUTION WORKFLOW
HREF LANG - SETUP
SITE STRUCTURE - URL STRUCTURE

PLATFORM
CONSOLIDATE YOUR STRUCTURE AND
IMPLEMENT YOUR MULTILINGUAL SEO SETUP

PLATFORM
https://www.thinkwithgoogle.com/advertising-channels/search/google-website-seo/

FIND YOUR MECHANISED WORKFLOW AND PROPER MULTILINGUAL SETUP
ALIGN YOUR SITE STRUCTURE – WHEN DELIVERING CONTENT, THINK MODULAR
DONT DEPEND ONLY IN TRANSLATION - LOCALIZE!
DON’T LET YOUR TEST, QA, EXTERNAL AGENCIES INDEX YOUR TESTS/STAGING ENVIRONMENTS ON
SEARCH ENGINES

Educate your content creators and developers

T
E
A
M
“IF WE WANT TO WIN THEN WE REALLY NEED TO SHARPEN
OUR TEAMS SEO SKILLS, THEN GET INTO THE GAME
WITH FOCUS ON BEING COMPETITIVE” BRUCE CLAY

FIRST - LET’S GO BACK IN HISTORY
1990 TODAY

THERE IS A TECHNOLOGY ISSUE BUT ALSO GENERATIONAL

THERE IS A TECHNOLOGY ISSUE BUT ALSO GENERATIONAL
1990 TODAY
HTML CSS
MODERN
JAVASCRIPT
FRAMEWORKS
1997-2000

Educate your content creators and developers
<<< FULLY VISIBLE TO THE USER

Educate your content creators and developers
PRODUCTION LOCAL TEAMS

EMBRACE THE PRESENT
SCALE UP YOUR EFFORTS
TRAIN YOUR TEAM
BRING NEW TALENT
CONNECT STRATEGIC TECHNOLOGY PARTNERS
2019

”There are also some tools that are showing the change as well, not all of the
tools because it might be too early for them to pick up on the changes yet. Some
tools are off the scale and some tools show nothing.”

1 Build you Toolbox wisely
OFFLINE CHANNELS CRM BI

The more tools the more risk you end up
going in circles and eventually falling…

KEY TAKE AWAYS
PLATFORM
TEAM
TOOLBOX
BREAK THE MONOLITIC CONCEPT EMBRACE THE PRESENT
UPSKILL YOUR STAFF
BRING SEO AND DEV TOGETHER
SAVE TIME: GET NATIVE LANGUAGE KNOWLEDGE
START SMALL
TOO MANY TOOLS = LESS EFFICIENCY –STICK TO A FEW ONES
MARKET AND COMPETITORS RESEARCH – PRIORITISE AND GO FOR IT
CONTENT
IT IS NOT A MONOLOGUE BUT A CONVERSATION

THANKS!
Twitter @SPANSKSEO
linkedin.com/in/arnoldocabrera
IM HIRING!! https://en-global-jobs.about.ikea.com/

We all want to be quicker, more productive and collaborate rapidly on any device at any time. The good news is that our technology continues to innovate at the speed of light. The bad news is true adoption is sorely lacking, we often stick to what we know. Join Heather Newman, Microsoft MVP and Chief Marketing Officer of Content Panda, as she uses real-world use cases to provide you the blueprint for a metamorphic change in employee productivity and simple tips and tricks for using Microsoft Teams and Microsoft Planner on the go. You’ll leave this session with a clear understanding of how your employees can leverage both Microsoft Teams and Planner together with OneNote, OneDrive and SharePoint. Shazam!

Five Digital Marketing ingredients for 2016

Cyber-Duck

State of Drupal keynote, DrupalCon New Orleans

Dries Buytaert

People are complex. Office 365 is complex. Add the two together and you get some of the most challenging, difficult, and stressful situations, especially if you are responsible for facilitating shared understanding between them. Join Richard Harbridge to learn about actionable techniques to improve, simplify and amplify your leadership, business analysis and information architecture efforts with Office 365. Walk away with improved confidence when dealing with business and non-technical related challenges of Office 365, and be familiarized with effective tools and techniques that make Office 365 implementations more successful.

resume_2016_low_rezJames Gray

Don't simply deploy, transform! Build your digital workplace in Office 365

BIWUG

Intranets With Office 365: What You Need To Know #spsdenver #spscolo #spsden

Kanwal Khipple

There is a growing trend of organisations moving to “the cloud” to meet their intranet needs. While many organisations are running their Intranets “on premise”, many are considering entirely cloud-based solutions or running them on platforms like Office 365. What's more organizations are challenging the Intranet to be more of an interactive and engaging digital hub for their digital workplace than just a communication centric portal. The top two questions for many companies is “should our intranet be built with Office 365?” and "how should we best leverage it with Office 365?" In this session lets explore: - The benefits Office 365 brings to an intranet... - Where the issues and challenges will lie... - When and how you may integrate Office 365 with your existing intranet and digital workplace today..

Fast and Easy Website Tune UpsJeff Wisniewski

Campbell's - SEO - Request For Proposal Example

Ryan Tyler Thomas

The future of designing collaboration experiences #spsottawa

Kanwal Khipple

Imagine a future where silo'd departments and legacy processes don’t stand in our way. Today’s collaboration needs go from complex collaboration portals to simple innovation hubs and most importantly need to work for our devices. Designing portals to enable a new kind of collaboration and communication is an absolute necessity today. For the past couple years, I’ve had the opportunity to study how successful teams collaborate and have helped to transform the way teams work and collaborate together. In this session, I'll share what I’ve learned about making effective cross-discipline collaboration possible, and leave you with actionable approaches you can use to unite your team's communication and collaboration needs. IN THIS SESSION YOU’LL HEAR: • Why cross-discipline collaboration is essential to future-ready digital design, and how you can play a key role in creating the cross-departmental teams to enable innovation • Real-life industry examples of what it takes to make effective collaboration possible • Practical techniques you can use to bridge silos, increase productivity, and deliver better outcomes for your teams

MICROSOFT 365 STRATEGY & SUCCESS: PRACTICAL TOOLS & TECHNIQUES FOR THE STRATE...

Richard Harbridge

MICROSOFT 365 STRATEGY & SUCCESS: PRACTICAL TOOLS & TECHNIQUES FOR THE STRATE...

Richard Harbridge

Beyond the Intranet: Digital Workplace Apps, Solutions n Bots #spc19

Kanwal Khipple

Many organizations have already established a powerful Office 365 Intranet, but they haven't answered the question What's next . In this session we will respond to the ever-increasing demand for powerful and integrated solutions that support users' needs across their digital workplace and beyond. Leveraging Office 365 means that you have access to entirely new ways of building solutions faster than ever before. The best part? It's not just IT that can build these great solutions! Join Kanwal Khipple as he shares real world examples, and best practices for how organizations can deliver more value with integrated solutions built by the business, by IT, or a combination of both. In this session, we will talk about Bots, Microsoft Flow, PowerApps, Microsoft Forms, Integrations, Office 365 development, industry innovation and more!

Holly Cross Ok Im On Linked In ... Now What

danielguelzo

Website Development for Crowdfunding Campaign / Roadmap to Success or Failure

Aurum IT

Is there a recipe for success in crowdfunding campaign? There is, but no recipe guarantees success, though it helps you move towards it. Those who think crowdfunding is easy money, tend to be disappointed once the actual work on the campaign kicks in. Crowdfunding is only one of the funding options, and it requires an enormous effort from the team to be successful. Building a web page and campaign page is our speciality, but that is only one part of the complex project.

01 #awesome admin tdx19 global gatherings highlights for admins final

szurley

How to remove rust from bumpersclayewi

Website Planning and strategy for Eig.Com v6.0

Fjord

Jax 2019 TrailheaDX Global Gathering Deck

Marc Lester

Practical Tips on Designing an effective Digital Workplace #m365vconf

Kanwal Khipple

Attend this session to better understand how you can build your digital hub powered by SharePoint Online. We’ll dive into how Hub Sites, Communication and broader team sites can support with your digital workplace strategy. Along-side, learning practical tips on how to build your own digital workplace, Kanwal will also share lessons learned on content strategy, migration strategy, brand strategy as well as governance strategy for your SharePoint sites. The Microsoft 365 Collaboration Conference

Example Web Development Presentation

DevLoadco

Achieve a truly individual customer experience: Hear how American Express are...

marketingfinder.co.uk

Establishing a global content strategy that relates to the needs of your regional internal teams and delivers a great experience to your customers presents a real challenge to the modern marketer. Join Aaron Suppel, Global Marketing Manager at American Express, to learn the core business principles that are essential for a successful content experience management strategy. In this webinar, Aaron will discuss how empowering editors, driving scalability and responsive web principles have all enabled American Express to deliver unique, personalised experiences to their customers around the globe.

Spend your cash on customer experience, not servers - No Code Conf 2019

Webflow

How Blockchain Will Impact Search Engines | Victoria Olsina, Consensys London

Click Consult (Part of Ceuta Group)

Why Google Isn't Giving Update Advice Anymore | John Warner, Click Consult

Click Consult (Part of Ceuta Group)

Similar to Flatpack Your SEO | Arnoldo Cabrera, IKEA

WORKSHOP: STRATEGY AND SUCCESS WITH OFFICE 365: PRACTICAL TOOLS AND TECHNIQUE...

Richard Harbridge

resume_2016_low_rezJames Gray

Don't simply deploy, transform! Build your digital workplace in Office 365

BIWUG

Intranets With Office 365: What You Need To Know #spsdenver #spscolo #spsden

Kanwal Khipple

Fast and Easy Website Tune UpsJeff Wisniewski

Campbell's - SEO - Request For Proposal Example

Ryan Tyler Thomas

The future of designing collaboration experiences #spsottawa

Kanwal Khipple

MICROSOFT 365 STRATEGY & SUCCESS: PRACTICAL TOOLS & TECHNIQUES FOR THE STRATE...

Richard Harbridge

MICROSOFT 365 STRATEGY & SUCCESS: PRACTICAL TOOLS & TECHNIQUES FOR THE STRATE...

Richard Harbridge

Beyond the Intranet: Digital Workplace Apps, Solutions n Bots #spc19

Kanwal Khipple

Holly Cross Ok Im On Linked In ... Now What

danielguelzo

Website Development for Crowdfunding Campaign / Roadmap to Success or Failure

Aurum IT

01 #awesome admin tdx19 global gatherings highlights for admins final

szurley

How to remove rust from bumpersclayewi

Website Planning and strategy for Eig.Com v6.0

Fjord

Jax 2019 TrailheaDX Global Gathering Deck

Marc Lester

Practical Tips on Designing an effective Digital Workplace #m365vconf

Kanwal Khipple

Example Web Development Presentation

DevLoadco

Achieve a truly individual customer experience: Hear how American Express are...

marketingfinder.co.uk

Spend your cash on customer experience, not servers - No Code Conf 2019

Webflow

Similar to Flatpack Your SEO | Arnoldo Cabrera, IKEA (20)

WORKSHOP: STRATEGY AND SUCCESS WITH OFFICE 365: PRACTICAL TOOLS AND TECHNIQUE...

resume_2016_low_rez

Don't simply deploy, transform! Build your digital workplace in Office 365

Intranets With Office 365: What You Need To Know #spsdenver #spscolo #spsden

Fast and Easy Website Tune Ups

Campbell's - SEO - Request For Proposal Example

The future of designing collaboration experiences #spsottawa

MICROSOFT 365 STRATEGY & SUCCESS: PRACTICAL TOOLS & TECHNIQUES FOR THE STRATE...

Beyond the Intranet: Digital Workplace Apps, Solutions n Bots #spc19

Holly Cross Ok Im On Linked In ... Now What

Website Development for Crowdfunding Campaign / Roadmap to Success or Failure

01 #awesome admin tdx19 global gatherings highlights for admins final

How to remove rust from bumpers

Website Planning and strategy for Eig.Com v6.0

Jax 2019 TrailheaDX Global Gathering Deck

Practical Tips on Designing an effective Digital Workplace #m365vconf

Example Web Development Presentation

Achieve a truly individual customer experience: Hear how American Express are...

Spend your cash on customer experience, not servers - No Code Conf 2019

Recently uploaded

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Core Web Vitals SEO Workshop - improve your performance [pdf]

Peter Mead

Monthly Social Media News Update May 2024

Andy Lambert

TL;DR. These are the three themes that stood out to us over the course of last month. 1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Playlist and Paint Event with Sony Music U

SemajahParker

Digital Marketing Training In Bangalore

syedasifsyed46

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

SMM Cheap - No. 1 SMM panel in the world

smmpanel567

Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.

How to Run Landing Page Tests On and Off Paid Social Platforms

VWO

Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion. This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights. The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation. The session will also cover data analysis techniques and criteria for graduating landing pages. In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.

DMF Portfolio Piece Smart Goals - Artist Management.docx

TravisMalana

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

offisadizayn

Recently uploaded (20)

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

ThinkNow 2024 Consumer Financial Wellness Report

Digital Strategy Master Class - Andrew Rupert

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

Core Web Vitals SEO Workshop - improve your performance [pdf]

Monthly Social Media News Update May 2024

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

Playlist and Paint Event with Sony Music U

Digital Marketing Training In Bangalore

How to Use AI to Write a High-Quality Article that Ranks

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

SMM Cheap - No. 1 SMM panel in the world

How to Run Landing Page Tests On and Off Paid Social Platforms

DMF Portfolio Piece Smart Goals - Artist Management.docx

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

Flatpack Your SEO | Arnoldo Cabrera, IKEA

1. Arnoldo Cabrera Global Digital Optimisation Manager

5. To create a better everyday life for the many people

6. 1999-2000 2006-2012 2012-2019

7. 1999-2000 100-300K 2006-2012 1- 5 M 2012-2019 2 B

9. FLATPACK YOU SEO!

10. SETTING THE GROUND

11.

12.

13. Source: https://sparktoro.com/blog/resources/google-ranking-factors-2019/

14. BUILDING BLOCKS

15. PLATFORM GOOD ENGINEERING SEO BEST PRACTICES

16. PLATFORM Source:https://www.red-hat.com

17. PLATFORM DOMAIN STRATEGY AND GOVERNANCE .COM/US .COM/DE .COM/IT .COM/AT .COM .DE .IT .AT HREF LANG - SETUP SITE STRUCTURE - URL STRUCTURE

18. FIND A SEAMLESS CONTENT DISTRIBUTION WORKFLOW HREF LANG - SETUP SITE STRUCTURE - URL STRUCTURE

19. PLATFORM CONSOLIDATE YOUR STRUCTURE AND IMPLEMENT YOUR MULTILINGUAL SEO SETUP

20. PLATFORM https://www.thinkwithgoogle.com/advertising-channels/search/google-website-seo/

21. FIND YOUR MECHANISED WORKFLOW AND PROPER MULTILINGUAL SETUP ALIGN YOUR SITE STRUCTURE – WHEN DELIVERING CONTENT, THINK MODULAR DONT DEPEND ONLY IN TRANSLATION - LOCALIZE! DON’T LET YOUR TEST, QA, EXTERNAL AGENCIES INDEX YOUR TESTS/STAGING ENVIRONMENTS ON SEARCH ENGINES

22. CONTENT

23.

24. CONTENT

25. Educate your content creators and developers

26. LISTEN TO YOUR CUSTOMERS

27.

28. Educate your content creators and developers

29.

30.

31. T E A M “IF WE WANT TO WIN THEN WE REALLY NEED TO SHARPEN OUR TEAMS SEO SKILLS, THEN GET INTO THE GAME WITH FOCUS ON BEING COMPETITIVE” BRUCE CLAY

32. T E A M

33. FIRST - LET’S GO BACK IN HISTORY 1990 TODAY

34. THERE IS A TECHNOLOGY ISSUE BUT ALSO GENERATIONAL

35. THERE IS A TECHNOLOGY ISSUE BUT ALSO GENERATIONAL 1990 TODAY HTML CSS MODERN JAVASCRIPT FRAMEWORKS 1997-2000

36. Educate your content creators and developers <<< FULLY VISIBLE TO THE USER

37. Educate your content creators and developers PRODUCTION LOCAL TEAMS

38. T E A M

39. EMBRACE THE PRESENT SCALE UP YOUR EFFORTS TRAIN YOUR TEAM BRING NEW TALENT CONNECT STRATEGIC TECHNOLOGY PARTNERS 2019

40. T O O L S

41. DECLUTTER YOUR METRICS

42. ”There are also some tools that are showing the change as well, not all of the tools because it might be too early for them to pick up on the changes yet. Some tools are off the scale and some tools show nothing.”

43.

44. 1 Build you Toolbox wisely OFFLINE CHANNELS CRM BI

45. The more tools the more risk you end up going in circles and eventually falling…

46. OFFLINE CHANNELS CRM BI

47. KEY TAKE AWAYS PLATFORM TEAM TOOLBOX BREAK THE MONOLITIC CONCEPT EMBRACE THE PRESENT UPSKILL YOUR STAFF BRING SEO AND DEV TOGETHER SAVE TIME: GET NATIVE LANGUAGE KNOWLEDGE START SMALL TOO MANY TOOLS = LESS EFFICIENCY –STICK TO A FEW ONES MARKET AND COMPETITORS RESEARCH – PRIORITISE AND GO FOR IT CONTENT IT IS NOT A MONOLOGUE BUT A CONVERSATION

48. THANKS! Twitter @SPANSKSEO linkedin.com/in/arnoldocabrera IM HIRING!! https://en-global-jobs.about.ikea.com/

Editor's Notes

At IKEA our vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
Mission – to make a better a life to the many people
Mission – to make a better a life to the many people
STATE OF INBOUND 2018 ---- SEO = blog content creation =Content distribution = how to videos /// I touch bases on three big factors, PLATFORM - TEAMS OR SPECIALISTS KNOWLEDEGE - AND TOOLS
STATE OF INBOUND 2018 ---- SEO = blog content creation =Content distribution = how to videos /// I touch bases on three big factors, PLATFORM - TEAMS OR SPECIALISTS KNOWLEDEGE - AND TOOLS
RAND SPARKTORO
STATE OF INBOUND 2018 ---- SEO = blog content creation =Content distribution = how to videos /// I touch bases on three big factors, PLATFORM - TEAMS OR SPECIALISTS KNOWLEDEGE - AND TOOLS
WE HAVE A LOOK TO THREE BI FACTORS IF YOU WANT TO SCALE YOUR SEO EFFORTS ACROSS DIFFERENT MARKETS /// PLATFORM /// TEAM –SKILL SETS /// TOOLS
Doest mantter if you are in waterfall – agile or devops
https://www.cmswire.com/web-cms/13-headless-cmss-to-put-on-your-radar/
Photo by Giulia Gasperini on Unsplash
https://www.cmswire.com/web-cms/13-headless-cmss-to-put-on-your-radar/
Inside Google Marketing: 3 ways we think about SEO Sean O'Keefe January 2019
CHECK LEGAL – CHINA FOR EXAMPLE REQUIRES LOCAL HOSTING
ORGANIC CLICS ARE IN DOWNWARD TREND OF ORGANIC CLICKS
IS GOOD FRIDAY?
Photo by Giulia Gasperini on Unsplash
Photo by Giulia Gasperini on Unsplash
Photo by Giulia Gasperini on Unsplash
Photo by Giulia Gasperini on Unsplash
Photo by Giulia Gasperini on Unsplash
Photo by Giulia Gasperini on Unsplash
Photo by Giulia Gasperini on Unsplash
Photo by Giulia Gasperini on Unsplash
GENERATIONAL SHIFT - OLD SCHOOL VS NEW DEVS – NEW TECHNOLOGY, EVEN GOOGLE NEEDS TO CATCHUP.
GENERATIONAL SHIFT - OLD SCHOOL VS NEW DEVS – NEW TECHNOLOGY, EVEN GOOGLE NEEDS TO CATCHUP.
Photo by Giulia Gasperini on Unsplash
Photo by Giulia Gasperini on Unsplash
Photo by Giulia Gasperini on Unsplash
Photo by Giulia Gasperini on Unsplash
Photo by Giulia Gasperini on Unsplash
WE HAVE A LOOK TO THREE BI FACTORS IF YOU WANT TO SCALE YOUR SEO EFFORTS ACROSS DIFFERENT MARKETS /// PLATFORM /// TEAM –SKILL SETS /// TOOLS
ALIGN YOUR CONTENT STAKEHOLDERS UNDE THE SAME FRAMEWORK – ORGANIC SEARCH AS A BASE
TOO MANY TOOLS = LESS EFFICIENCY –STICK TO A FEW ONES MARKET AND COMPETITORS RESEARCH – PRIORITISE AND GO FOR IT
Credits images drwing tools Photo by LUM3N on Unsplash

Flatpack Your SEO | Arnoldo Cabrera, IKEA

Recommended

Recommended

More Related Content

Similar to Flatpack Your SEO | Arnoldo Cabrera, IKEA

Similar to Flatpack Your SEO | Arnoldo Cabrera, IKEA (20)

More from Click Consult (Part of Ceuta Group)

More from Click Consult (Part of Ceuta Group) (20)

Recently uploaded

Recently uploaded (20)

Flatpack Your SEO | Arnoldo Cabrera, IKEA

Editor's Notes