Gregan McMahon from Sensis talks mobile search at CeBit WebForward 09Deahn Dewar
The document discusses tapping into mobile search opportunities, noting that mobile search usage is approaching a tipping point as inhibitors have fallen away. It outlines Sensis' mobile search portfolio and strategies for businesses to harness mobile search, emphasizing the importance of optimizing user experience for mobile through features like one-click control, relevance and confidence. The document also stresses that one size does not fit all in mobile search and businesses should consider their users' specific search needs across local, map-based, event, product and general search.
The document discusses the need for 800 Charity Cars to redesign their website to be responsive for mobile users. A focus group found the current site to be text-heavy, dated, and unclear about the donation process. This results in lower conversions and engagement. The recommendations are to redesign the site using a responsive approach, simplify content for mobile, add visual elements and testimonials, and streamline the donation form and process.
The document discusses key digital marketing trends for 2017. Mobile will continue to dominate, with mobile-first design and Accelerated Mobile Pages (AMP) becoming critical for performance. Voice search will also grow rapidly through voice-activated devices. Brands need an online identity across channels to be found, and should develop omni-channel strategies to engage customers everywhere. Conversion optimization requires understanding the customer journey across devices and channels over multiple visits.
A responsive website is a website that 'responds' to the device it is being displayed in. This means that when viewing a responsive site on a mobile device, the user:
- doesn't have to scroll left or right
- Can find the information they are looking for quickly and easily
In addition, Google is a huge fan of responsive websites!
For more information on responsive web design, web development, web applications and more check out our blog at: www.webtogether.ie/blog
Hotels.com's CTO & Button's CRO TAP London PresentationButton
TAP London gathered the top mobile and ecommerce leaders in London for an exclusive, invite-only night of drinks, networking, and a keynote from Hotels.com's CTO, Thierry Bedos, and Button's CRO, Mike Dudas. Take a look at their dual presentation highlighting Hotels.com's latest mobile strategy.
ICE Portal - Deliver Visual from Travel Suppliers to TravelersEliana Gimenes
ICE Portal manages and distributes visual content such as videos and virtual tours from travel suppliers to over 11 million monthly visitors across thousands of websites in nine languages. Research shows that 83% of online travel shoppers consult visual content before booking. ICE Portal's content increases suppliers' booking conversions by up to 13%. The company curates visuals into relevant groups to engage the right audiences at the right time. On average, ICE Portal achieves a 538 to 1 return on investment for partners by increasing traffic, conversions, and sales.
From Click Consult's Benchmark Search Conference 2016, Bridgewater Hall, 12th July. Presented by Nick Wilsdon, Vodafone - Mobile SEO Opportunities in 2016 Increased Visibility, Performance and Quick Wins. #benchmarkconf2016
Mobile has changed the way we connect with people, products and services. As consumers increasingly go to their mobile devices to search for information or take action, companies need to ensure they are there in those moments and able to meet their needs. This presentation highlights some simple, yet impactful ways marketers can make that happen, with a focus on digital knowledge management, content creation and mobile app store optimization. It was shared at the April 2017 Next10x Digital Marketing Conference in Boston, hosted by Stone Temple Consulting (now Perficient Digital).
Gregan McMahon from Sensis talks mobile search at CeBit WebForward 09Deahn Dewar
The document discusses tapping into mobile search opportunities, noting that mobile search usage is approaching a tipping point as inhibitors have fallen away. It outlines Sensis' mobile search portfolio and strategies for businesses to harness mobile search, emphasizing the importance of optimizing user experience for mobile through features like one-click control, relevance and confidence. The document also stresses that one size does not fit all in mobile search and businesses should consider their users' specific search needs across local, map-based, event, product and general search.
The document discusses the need for 800 Charity Cars to redesign their website to be responsive for mobile users. A focus group found the current site to be text-heavy, dated, and unclear about the donation process. This results in lower conversions and engagement. The recommendations are to redesign the site using a responsive approach, simplify content for mobile, add visual elements and testimonials, and streamline the donation form and process.
The document discusses key digital marketing trends for 2017. Mobile will continue to dominate, with mobile-first design and Accelerated Mobile Pages (AMP) becoming critical for performance. Voice search will also grow rapidly through voice-activated devices. Brands need an online identity across channels to be found, and should develop omni-channel strategies to engage customers everywhere. Conversion optimization requires understanding the customer journey across devices and channels over multiple visits.
A responsive website is a website that 'responds' to the device it is being displayed in. This means that when viewing a responsive site on a mobile device, the user:
- doesn't have to scroll left or right
- Can find the information they are looking for quickly and easily
In addition, Google is a huge fan of responsive websites!
For more information on responsive web design, web development, web applications and more check out our blog at: www.webtogether.ie/blog
Hotels.com's CTO & Button's CRO TAP London PresentationButton
TAP London gathered the top mobile and ecommerce leaders in London for an exclusive, invite-only night of drinks, networking, and a keynote from Hotels.com's CTO, Thierry Bedos, and Button's CRO, Mike Dudas. Take a look at their dual presentation highlighting Hotels.com's latest mobile strategy.
ICE Portal - Deliver Visual from Travel Suppliers to TravelersEliana Gimenes
ICE Portal manages and distributes visual content such as videos and virtual tours from travel suppliers to over 11 million monthly visitors across thousands of websites in nine languages. Research shows that 83% of online travel shoppers consult visual content before booking. ICE Portal's content increases suppliers' booking conversions by up to 13%. The company curates visuals into relevant groups to engage the right audiences at the right time. On average, ICE Portal achieves a 538 to 1 return on investment for partners by increasing traffic, conversions, and sales.
From Click Consult's Benchmark Search Conference 2016, Bridgewater Hall, 12th July. Presented by Nick Wilsdon, Vodafone - Mobile SEO Opportunities in 2016 Increased Visibility, Performance and Quick Wins. #benchmarkconf2016
Mobile has changed the way we connect with people, products and services. As consumers increasingly go to their mobile devices to search for information or take action, companies need to ensure they are there in those moments and able to meet their needs. This presentation highlights some simple, yet impactful ways marketers can make that happen, with a focus on digital knowledge management, content creation and mobile app store optimization. It was shared at the April 2017 Next10x Digital Marketing Conference in Boston, hosted by Stone Temple Consulting (now Perficient Digital).
This document discusses how audiences can be used to find new customers, grow existing customer bases, and keep customers engaged through personalized experiences. It provides examples of how Ford increased website traffic and time spent on site by 60% and 3x respectively by targeting audiences. The document also notes that personalization can increase purchase frequency by 22% and website visits by 67%, and that many users appreciate and engage more with personalized experiences and advertising. Finally, it emphasizes the need to handle user data responsibly to build trust.
Mobile Friendly Web Design - Webinar - Mobile Responsive DesignTrustWorkz, Inc.
Learn more about mobile responsive web design from TrustWorkz and Party Center Software. This webinar was originally hosted on August 27, 2014.
TrustWorkz: http://trustworkz.com
Party Center Software: http://partycentersoftware.com
Mobile Travel Bookings: From Added Bonus to Core Revenue Channel [Phocuswrigh...Button
Mobile presents unique challenges and opportunities, especially when it comes to the travel industry. In this presentation, which Mike Dudas, the Co-Founder and CRO of Button, presented at Phocuswright 2016 highlights one new solution to the difficulties that have risen in recent years. Visit usebutton.com to learn more.
Best practice in online reputation management for hotelsAvvio
This document summarizes a presentation on best practices in online reputation management. The presentation covers: [1] how online reviews impact hotels through customer selection, sales conversion, and price setting; [2] key trends in reputation management like the importance of customer service and using semantic analysis; [3] different types of review sites; [4] tips for listening to customer feedback and using tools to analyze sentiment; and [5] best practices for responding to reviews and developing an organizational culture focused on reputation.
Mobile websites are more important than you thinkRobert McFrazier
Mobile websites are increasingly important as more searches occur on mobile devices. Users expect mobile websites to load quickly, be easy to use, and allow them to continue tasks seamlessly across devices. Google has emphasized the importance of mobile-friendly and fast websites, and will rank these sites higher in mobile search results. New technologies like Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA) allow sites to load nearly instantly and have app-like capabilities while still being based on web technologies.
This document discusses the rise of mobile access to websites and the importance of optimizing websites for mobile. Some key points:
- By 2015, mobile access will surpass desktop as the primary method for accessing the web.
- Mobile users have different needs and goals than desktop users, wanting quick access to key information like maps, contacts, social media, etc.
- Websites designed for desktops are often not optimized for smaller mobile screens. Responsive design and designated mobile sites are approaches to make sites mobile-friendly.
- Google Analytics can measure what percentage of a site's traffic and returning visitors come from mobile to determine if a mobile-optimized site is needed. Failing to do so can negatively impact user
The Mobile Travel Journey -- Phocuswright Europe PresentationButton
The mobile travel journey is broken, from inspiration to in-transit, users face a fragmented experience. Check out Button's Chief Revenue Officer and Co-Founder's, Mike Dudas, presentation from Phocuswright Europe 2018.
Mobile Search Marketing - SearchFest 2013Aaron Weiche
This slide deck on Mobile Search Marketing was presented at SearchFest 2013 in Portland. Covering mobile search for organic search, local search and paid search as well as the mobile experience. Tips for Responsive Web Design SEO, mobile Google AdWords, sitelinks and more.
Compuware ASEAN APM User Conference 2013 - University of Customer ExperienceCompuware ASEAN
Rafi Katanasho discusses effectively monitoring the customer experience across diverse platforms. He outlines 5 tips: 1) Analyze performance data in relation to user behavior to see where customers are dropping off and optimize key pages. 2) Speed up resolution of user complaints to improve their experience. 3) Report on key business metrics like conversions and revenue to understand the impact of performance issues. 4) Manage third-party services that can impact response times. 5) Unify oversight of different customer channels like web, mobile web, and native apps for a holistic view of the experience.
Yext is the world's #1 location management platform that manages over 650k locations for over 425 enterprise clients. It helps brands be connected to all location-based apps and services to allow mobile consumers to easily find, visit, and transact with their locations. Yext integrates with over 100 publishers and technology partners to reach customers wherever they search for local information on their mobile devices through location-based experiences.
14 Best Practices for Airlines to Maximize their Digital Dollars in 2014.Prantik Mazumdar
This 42 slider deck shares 14 ideas for airlines to study, evaluate & adopt as part of their digital marketing plans for 2014. The deck includes case studies to support each idea.
The fundamental premise being how can airlines leverage on digital to engage & add value to their customers before, during and after their flight?
This document discusses the importance of having a mobile-friendly website. It notes that 64% of U.S. adults now own a smartphone and 50% of mobile searches have local intent. Google also considers how mobile-friendly a site is in its search rankings. The document provides best practices for mobile websites, and outlines options for creating a dedicated mobile site or responsive website. It argues that a mobile website is preferable to an app as it allows customers to engage right away through search. Features like click-to-call can help drive business by enabling customers to easily contact businesses from their mobile searches.
Yext provides local cloud-computing services for marketers to manage their geodata and content to connect it everywhere. Over 200,000 businesses, including dozens of Fortune 500 companies and top retailers.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: This presentation will provide insights for implementing what matters now, like AMP, leveraging what’s new, like expanded text ads, and forecasting what’s next in order to dominate the digital space.
3. повышение эффективности рекламы на поиске google на всех устройствах крис...elenae00
1. Google Search provides advertisers access to a massive amount of demand from its over 450 billion queries per year from all devices.
2. Google uses signals like location, device, time of day, and demographic data to better understand users' context beyond just their search query to help advertisers target ads.
3. Advertisers can optimize their campaigns and bidding on Google Search by making adjustments for location, device type, and audience to reach the right customers at the right time across different formats like Dynamic Search Ads, Product Listing Ads, and video extensions.
This document discusses dynamic website personalization (DWP), which allows websites to change content based on visitor characteristics. DWP can increase sales by 19% on average by showing the most relevant information. The document provides examples of how businesses personalize their websites for holidays, first-time visitors, or after hours. It argues that DWP sets businesses apart from competitors and should be implemented even with limited budgets. Analyzing website usage is important to optimize content through DWP on an ongoing basis.
How we optimise content on Hotels.com appsAndy Braxton
This document discusses how Hotels.com optimizes content on their mobile apps. It outlines 4 key ways: 1) For user goals and behaviors like spontaneous bookings. 2) For point of sale with localization in 90 locales and 57 currencies. 3) For the operating system by integrating with other apps. 4) For user context with over 3,000 device models and screen resolutions using responsive, modular, and motion design.
Digital Marketing in a Mobile First World. This isn't just Google's world, this is the environment that every SEO, site owner or webmaster needs to be focused on. Everything is moving to Mobile First
What Would Google Do (If it were in charge of Economic Development)Atlas Integrated
Atlas Advertising CEO Ben Wright presents "What Would Google Do," a re-engineered version of the speech he gave with others at the International Economic Development Council's Annual Conference in Columbus Ohio.
Este documento fornece instruções sobre como usar fórmulas em uma planilha eletrônica para somar e calcular a média de vendas trimestrais. As instruções incluem como inserir dados, usar as fórmulas SOMA e MÉDIA, preencher células com fórmulas e salvar o arquivo.
This document discusses how audiences can be used to find new customers, grow existing customer bases, and keep customers engaged through personalized experiences. It provides examples of how Ford increased website traffic and time spent on site by 60% and 3x respectively by targeting audiences. The document also notes that personalization can increase purchase frequency by 22% and website visits by 67%, and that many users appreciate and engage more with personalized experiences and advertising. Finally, it emphasizes the need to handle user data responsibly to build trust.
Mobile Friendly Web Design - Webinar - Mobile Responsive DesignTrustWorkz, Inc.
Learn more about mobile responsive web design from TrustWorkz and Party Center Software. This webinar was originally hosted on August 27, 2014.
TrustWorkz: http://trustworkz.com
Party Center Software: http://partycentersoftware.com
Mobile Travel Bookings: From Added Bonus to Core Revenue Channel [Phocuswrigh...Button
Mobile presents unique challenges and opportunities, especially when it comes to the travel industry. In this presentation, which Mike Dudas, the Co-Founder and CRO of Button, presented at Phocuswright 2016 highlights one new solution to the difficulties that have risen in recent years. Visit usebutton.com to learn more.
Best practice in online reputation management for hotelsAvvio
This document summarizes a presentation on best practices in online reputation management. The presentation covers: [1] how online reviews impact hotels through customer selection, sales conversion, and price setting; [2] key trends in reputation management like the importance of customer service and using semantic analysis; [3] different types of review sites; [4] tips for listening to customer feedback and using tools to analyze sentiment; and [5] best practices for responding to reviews and developing an organizational culture focused on reputation.
Mobile websites are more important than you thinkRobert McFrazier
Mobile websites are increasingly important as more searches occur on mobile devices. Users expect mobile websites to load quickly, be easy to use, and allow them to continue tasks seamlessly across devices. Google has emphasized the importance of mobile-friendly and fast websites, and will rank these sites higher in mobile search results. New technologies like Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA) allow sites to load nearly instantly and have app-like capabilities while still being based on web technologies.
This document discusses the rise of mobile access to websites and the importance of optimizing websites for mobile. Some key points:
- By 2015, mobile access will surpass desktop as the primary method for accessing the web.
- Mobile users have different needs and goals than desktop users, wanting quick access to key information like maps, contacts, social media, etc.
- Websites designed for desktops are often not optimized for smaller mobile screens. Responsive design and designated mobile sites are approaches to make sites mobile-friendly.
- Google Analytics can measure what percentage of a site's traffic and returning visitors come from mobile to determine if a mobile-optimized site is needed. Failing to do so can negatively impact user
The Mobile Travel Journey -- Phocuswright Europe PresentationButton
The mobile travel journey is broken, from inspiration to in-transit, users face a fragmented experience. Check out Button's Chief Revenue Officer and Co-Founder's, Mike Dudas, presentation from Phocuswright Europe 2018.
Mobile Search Marketing - SearchFest 2013Aaron Weiche
This slide deck on Mobile Search Marketing was presented at SearchFest 2013 in Portland. Covering mobile search for organic search, local search and paid search as well as the mobile experience. Tips for Responsive Web Design SEO, mobile Google AdWords, sitelinks and more.
Compuware ASEAN APM User Conference 2013 - University of Customer ExperienceCompuware ASEAN
Rafi Katanasho discusses effectively monitoring the customer experience across diverse platforms. He outlines 5 tips: 1) Analyze performance data in relation to user behavior to see where customers are dropping off and optimize key pages. 2) Speed up resolution of user complaints to improve their experience. 3) Report on key business metrics like conversions and revenue to understand the impact of performance issues. 4) Manage third-party services that can impact response times. 5) Unify oversight of different customer channels like web, mobile web, and native apps for a holistic view of the experience.
Yext is the world's #1 location management platform that manages over 650k locations for over 425 enterprise clients. It helps brands be connected to all location-based apps and services to allow mobile consumers to easily find, visit, and transact with their locations. Yext integrates with over 100 publishers and technology partners to reach customers wherever they search for local information on their mobile devices through location-based experiences.
14 Best Practices for Airlines to Maximize their Digital Dollars in 2014.Prantik Mazumdar
This 42 slider deck shares 14 ideas for airlines to study, evaluate & adopt as part of their digital marketing plans for 2014. The deck includes case studies to support each idea.
The fundamental premise being how can airlines leverage on digital to engage & add value to their customers before, during and after their flight?
This document discusses the importance of having a mobile-friendly website. It notes that 64% of U.S. adults now own a smartphone and 50% of mobile searches have local intent. Google also considers how mobile-friendly a site is in its search rankings. The document provides best practices for mobile websites, and outlines options for creating a dedicated mobile site or responsive website. It argues that a mobile website is preferable to an app as it allows customers to engage right away through search. Features like click-to-call can help drive business by enabling customers to easily contact businesses from their mobile searches.
Yext provides local cloud-computing services for marketers to manage their geodata and content to connect it everywhere. Over 200,000 businesses, including dozens of Fortune 500 companies and top retailers.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: This presentation will provide insights for implementing what matters now, like AMP, leveraging what’s new, like expanded text ads, and forecasting what’s next in order to dominate the digital space.
3. повышение эффективности рекламы на поиске google на всех устройствах крис...elenae00
1. Google Search provides advertisers access to a massive amount of demand from its over 450 billion queries per year from all devices.
2. Google uses signals like location, device, time of day, and demographic data to better understand users' context beyond just their search query to help advertisers target ads.
3. Advertisers can optimize their campaigns and bidding on Google Search by making adjustments for location, device type, and audience to reach the right customers at the right time across different formats like Dynamic Search Ads, Product Listing Ads, and video extensions.
This document discusses dynamic website personalization (DWP), which allows websites to change content based on visitor characteristics. DWP can increase sales by 19% on average by showing the most relevant information. The document provides examples of how businesses personalize their websites for holidays, first-time visitors, or after hours. It argues that DWP sets businesses apart from competitors and should be implemented even with limited budgets. Analyzing website usage is important to optimize content through DWP on an ongoing basis.
How we optimise content on Hotels.com appsAndy Braxton
This document discusses how Hotels.com optimizes content on their mobile apps. It outlines 4 key ways: 1) For user goals and behaviors like spontaneous bookings. 2) For point of sale with localization in 90 locales and 57 currencies. 3) For the operating system by integrating with other apps. 4) For user context with over 3,000 device models and screen resolutions using responsive, modular, and motion design.
Digital Marketing in a Mobile First World. This isn't just Google's world, this is the environment that every SEO, site owner or webmaster needs to be focused on. Everything is moving to Mobile First
What Would Google Do (If it were in charge of Economic Development)Atlas Integrated
Atlas Advertising CEO Ben Wright presents "What Would Google Do," a re-engineered version of the speech he gave with others at the International Economic Development Council's Annual Conference in Columbus Ohio.
Este documento fornece instruções sobre como usar fórmulas em uma planilha eletrônica para somar e calcular a média de vendas trimestrais. As instruções incluem como inserir dados, usar as fórmulas SOMA e MÉDIA, preencher células com fórmulas e salvar o arquivo.
Este documento trata sobre las tecnologías de la información y la comunicación (TIC). Explica que las TIC incluyen recursos, procedimientos y técnicas para procesar, almacenar y transmitir información. También describe brevemente la historia de las TIC desde la invención de la escritura hasta Internet y la telefonía móvil. Finalmente, resume las principales tecnologías que comprenden las TIC como las redes, terminales y servicios.
The document provides instructions for performing various exercise circuits, including planks, sit ups, push ups, back extensions, squats, lunges, shuttle runs, star jumps, agility runs, burpees, and more. Proper form is emphasized for each exercise, such as maintaining a flat back, keeping the head aligned, and soft landings.
In de leergang maken we een verbinding tussen de theorie, praktijkopdrachten en uw dagelijkse praktijk. Gedurende de looptijd van de leergang werkt u aan het opzetten van opleidingsplannen, het ontwikkelen en implementeren van trainingen, het (mede) uit zetten van opleidingsbeleid en het aansturen en begeleiden van trainers/instructeurs. Bij het uitwerken van de opdrachten wordt u intensief begeleid door uw trainer.
Predicting performance in Recommender Systems - PosterAlejandro Bellogin
This document discusses predicting the performance of recommender systems. It proposes that data commonly available to recommender systems could enable estimating the success of recommendations. Specifically, it aims to 1) define a performance prediction theory for recommender systems, 2) adapt query performance techniques from information retrieval to recommendations, and 3) evaluate appropriate performance metrics. The research also explores applying these models when combining multiple recommendation strategies or hybrid recommender systems.
The document summarizes key points from an education program on digital marketing strategies for mobile devices. It discusses the importance of having an effective digital presence, transitioning websites to be mobile-friendly, and using local search and paid advertising on mobile. Some key recommendations include designing websites for mobile use cases, optimizing content for smaller screens, integrating calls to action, and claiming business listings on maps to improve local search visibility.
This document provides an overview of mobile-first indexing and how it differs from desktop search rankings. It discusses:
- Google switched to mobile-first indexing in 2019, so only the mobile version of pages are indexed, but desktop and mobile rankings can still differ.
- Rankings are personalized based on device context and user needs, like prioritizing local results for mobile.
- Pages should be tested for mobile usability issues using Google's Mobile-Friendly Test and the issues addressed.
- It's important to validate pages look good across different mobile devices using a browser simulator. Understanding mobile-first indexing helps optimize sites for the mobile user experience.
Mobile optimization is a top priority for companies in 2013 according to surveys. The document discusses various methods for mobile optimization including responsive design, dedicated mobile websites, mobile apps, and mobile landing pages. Responsive design allows one website to adapt to different devices but can be complex and slow. Dedicated mobile websites are optimized specifically for mobile but require more maintenance. Mobile apps are useful if they make tasks easier for users. Landing pages are effective for mobile advertising campaigns to capture leads. Case studies show that simplifying the mobile user experience can significantly increase conversions.
Local Search Optimization for Franchises & Large Dealer Networks with MozBridgeline Digital
Local Search Matters: 97% rely on local search when researching products or services in their local area.
Join experts David Mihm of MOZ Local and Jeremy LaDuque of Bridgeline Digital to learn from leading experts about how to optimize your local websites and listings as well as how mobile and social influence your local rankings.
Key Elements Discussed in this Webinar:
• The holy grail of local search at Google
• How to Leverage SEO best practices
• Ways to take advantage of the endless opportunities created from Local Search
A mobile responsive website automatically adjusts the layout and design to properly display on any device like desktops, laptops, smartphones, or tablets using the same HTML and CSS code, which is important as more people access the internet using mobile devices; having a mobile responsive website means users will have no difficulty viewing content regardless of device and ensures businesses only need one website instead of separate mobile and desktop sites.
Evolution & AMPlification of Mobile Search Marketing [Driving Traffic & Conve...LeadSquared
In this webinar, Abhishek Mehta from AdLift talks about the evolution and amplification of mobile search marketing! In the webinar, he also talks about:
1) Importance of Mobile SEO for driving traffic and conversions
2) AMP - How it can drive your business conversion rate
3) Why you should go mobile for Local SEO
4) Mobile UI/UX - How to create a mobile landing page that converts
Digital Prerequisites for Social Media StrategiesRandi Priluck
Digital marketing involves various online and digital channels including websites, search engine marketing, email marketing, social media, mobile marketing, and traditional media. Key prerequisites for effective digital marketing include a strong product/service offering, customer service capabilities, a clear brand positioning, customer knowledge, and a website that drives desired actions. Search engine marketing encompasses both organic search and paid search advertising. Organic search results outperform paid search on desktop, but paid search may perform better on mobile. Email marketing can be an effective lead generation and customer relationship management tool if best practices around opt-in lists and permission-based marketing are followed. Mobile marketing requires optimization of local listings, mobile websites, and voice search capabilities. Web analytics and tools like Google
14 Digital Trends You Need To Understand For The Upcoming Year The Web Showroom
Keeping up with the rapidly changing landscape of digital has always been a challenge for businesses regardless of the industry. To keep you ahead of the curve this SlideShare will provide you with the top 14 emerging trends that will impact the way your organisation operates in the digital space over the next 12 months.
A few of the trends covered are:
- The rise of mobile
- Facebook's influence on apps
- Differences in desktop and mobile user experiences
- Adblocking technology
- Where the big players are spending their money
- What type content is relevant to today's audiences
- SEO for voice search
- Practical applications to get you started now
- And, much, much more!
A brief Presentation about Digital Marketing. Its historical development, changes and its implications on Marketers. Here we talk a brief about Google Algorithm Updates since 2011 and SERP in general.
This document provides information from a seminar on mobile marketing. It discusses:
- Why mobile marketing is important as mobile device usage increases and more searches are done on mobile. Consumers are more likely to take immediate action on mobile-friendly sites.
- The differences between mobile apps and mobile websites. Apps provide additional features but both an app and mobile-optimized website are generally needed.
- Types of mobile websites, including responsive designs that adapt content for all devices and standalone mobile sites optimized specifically for mobile.
- Best practices for mobile sites like keeping content quick to load, simplifying navigation, and designing for usability on mobile devices.
- The seminar concluded with a demonstration
The document discusses website strategies for small and medium-sized businesses (SMBs) in 2012 and beyond. It outlines the importance of websites for SMBs to level the playing field and raise visibility. It then discusses strategies SMBs can take to improve search engine rankings and online presence, including ramping up search engine optimization efforts, paying for search engine marketing, utilizing local search options, and integrating social media while preparing for mobile access.
This document discusses the importance of organic search engine optimization (SEO) and how to set up an effective SEO program. It notes that organic traffic makes up the majority of website visits and outlines the benefits of a quality SEO program such as increased traffic, revenue, and search engine rankings. The document also addresses how the SEO landscape is constantly changing with new algorithm updates from Google and the need to adapt strategies accordingly. It provides recommendations for getting started with SEO, including involving various teams across the organization and tracking the right metrics to measure success.
This document discusses opportunities for businesses to utilize social media and digital marketing. It provides an overview of various social media platforms and strategies, including organizing content, listening to customers, customizing messages, video content, blogging, search engine optimization, LinkedIn, location-based platforms like Foursquare, mobile optimization, QR codes, SMS marketing, and emerging technologies. It aims to help businesses align their marketing strategies with changing communication channels and keep up with new developments.
While creating a website, you get a scope to impress your visitors. The internet is filled with lots of info and your website must be different to attract observers. Most seriously, it should engage them so they can operate your content.For this reason, we check out website design trends every year
Eight things you need to know about your web and social media content - ALHAUSAndy Buckley
1. The document discusses 8 key things to know about web and social media content. It emphasizes that relying only on quick SEO tactics is no longer enough, and success now depends on a complex mix of quality content, freshness, and timing.
2. You can no longer rely solely on demographics to identify customers. Understanding consumer intent in "micro-moments" is now critical for reaching consumers through search and social media.
3. Accessibility applies to and benefits everyone. Ensuring website accessibility improves the user experience, SEO, search rankings, and allows a company to reach a larger potential market share.
Next gen E-commerce. Focus on Mobile and Multichannel commerce Globant
Globant's E-comerce Breakfast. From Mobile to Social Commerce including Multi-Channel, Personalization, Customer Engagement , UX and UI, the workshop will definitely help you understand the new trends and how you can succeed with them in your business!
Smart insights mobile marketing trends 2014Rob Thurner
This document discusses key mobile marketing trends for 2014. It recommends developing a robust mobile strategy that focuses on both customer acquisition and long-term loyalty programs. Companies should track customer behaviors across multiple devices and optimize their mobile sites and apps for easy use and a good user experience. Location-based messaging, payments, and loyalty programs can help drive engagement when integrated properly. Ongoing testing and optimization of mobile marketing initiatives is important for success.
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). Visit: https://www.newvisiondigital.co
In today’s marketplace, a clunky desktop-centric website lacking intuitive mobile functionality virtually guarantees losing business. With smartphones outpacing computers for internet access, responsive web design now constitutes a mandatory cornerstone driving sales, not a “nice to have” feature. In this blog, Vxplore Technologies, a top Website Development Company in Kolkata, India, will discuss why responsive, multi-device websites deliver such a strong competitive edge that no company can afford to be without one. Before diving into the discussion, if you want to develop a high-functional and responsive website for your business, don’t forget to contact our experienced and expert website developers today.
For More Information Please Visit Our Site:
https://www.v-xplore.com/
Webinar: How to Create Meaningful Mobile Experience with Responsive DesignBridgeline Digital
Think of the last time you used your smartphone or tablet to access a website. Were you able to find the information you were looking for? Did you have trouble navigating the page because of screen size limitations? Did you leave the website before making a purchase due to these problems?
Responsive Design improves the customer experience and helps your customers find the product or service information they are looking for.
Watch our webinar to learn:
• The Importance of Mobile User Behavior Search Engine Optimization Considerations
• How To Create a Consistent User Experience Across All Channels
• Create Contextualized Interactions To Deliver the Right Experience to the Right Device
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
2. 1 Year of the QR Code
Smartphone Shipments overtake PC’s – it’s QR Code Time!
Mobile Optimized Websites become a necessity and Early Mover Opportunity!
3. 2 Local Results Take Over
Local Search Engine Results become Predominant no matter the device!!!
SEO becomes SELO – “Search Engine Local Optimizations”, the time is NOW!
4. 3 Smartphone/Tablet UX
Best User Experience does not mean Apps as Browser Experiences are Preferred
SEO becomes SELO – “Search Engine Local Optimizations”, the time is NOW!
5. 4 Mobile Data Collection
In the moment Data Collection is Facilitated by Mobile as Survey Taking Devices
Less Expensive & Less Intrusive, Permission Based Mobile Marketing takes off!
6. 5 Inverted Pyramid SEO
Your Website
Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Index Page 8 Page 9 Page 10 Page 11 Page 12 Page 13
Page
Optimizing for Multiple Landing Pages as Search Engine Results change from focus in Main Index Pages
The Need to Provide Satisfactory User Experiences across Multiple Webite Pages
7. From Social Networks to
6
Communities
Smaller, Targeted Digital Groupings
Greater Targeting with Increased Conversion Rates
8. 7 Above the Fold
2011 was the year of Google’s Panda updates, now 2012 starts with “Above the Fold”
The Latest Challenge will be to Make the User Experience SEO compliant
9. 8 Linking for Traffic
Linking to Thematically Relevant Content for both SEO and Increased Traffic
Finding those Links that Monetize your Website through Relevant Traffic
10. 9 Need for Social Proof
Social Networks and Websites are Intertwined to Today’s Visitors – Prove your popularity!
Incorporating Social Proof into your Digital Assets for Visitor Comfort and Assurance
11. 10 KeywordingDemographics
Enhanced PPC as Facebook & YouTube Pay per Click campaigns focus on Audiences
Choosing the correct Demographic Keyword volumes is the next step in Smart PPC
12. For new Digital
Marketing &
Traffic Building
Ideas please
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