Optimising Digital Marketing In A Shifting Consumer Landscape
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The social sharing phenomenon has given marketers access to a giant footprint of authentic customer stories. Within this user-generated content (UGC) are the most credible, trusted and relevant customer experiences that people crave and brand’s can’t manufacture. Stackla’s Noor Hammad will share how brands are optimising their digital marketing by leveraging UGC across their ads, websites, emails and all online touchpoints.
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As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. The wonders of technology are impressive, it’s true, but in order to effectively engage with people is also requiring us to look back to some of our intrinsic and ancient human qualities. Let’s explore the strategy required to create engagement in a digital world.
Michelle Killebrew is passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience – from initial acquisition through to loyal customer – and increase growth and profitability. She currently leads the go-to-market strategy for IBM Social Business, where her team focuses on messaging and solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce.
Digital Marketing Trends
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
Video game marketing
This document provides tips and strategies for effective video marketing. It discusses how video marketing has evolved and some best practices. Key points include:
- Video marketing is no longer just about promotions but establishing an ongoing presence through various online channels like social media.
- Marketers must be everywhere consumers are through various digital platforms and mobile devices to constantly engage with audiences.
- Online ads have become more interactive using videos, social media, and new technologies like augmented reality.
- Content marketing through original video series and user-generated content can subtly promote products while engaging audiences.
- Marketers can closely research target audiences through various online data and conversations to better understand their needs.
The State of the Creator Economy - Ryan Schram, IZEA
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Join IZEA's Ryan Schram for a deep dive into the 'State of the Creator Economy' - examining the latest trends and industry research on earnings, equity, and more. This interactive Master Class will equip current Influencer Marketing professionals, as well as those interested in potentially harnessing the power of this rapidly growing sector, with the latest insights to take back to their day to day efforts. Personalisation and Interactivity to Drive Customer Retention
EngageOne Video provides personalization and interactivity features to drive customer retention. It allows for personalized and interactive video experiences tailored to each viewer based on customer and environmental data. This helps increase engagement and understanding of services. Customers are seeing improved retention, understanding, engagement, and return on investment from using EngageOne Video for applications such as policy renewal, insurance claims, product education, and more.
Transforming Shoppers Into Lifetime Customers
Increasing repeat purchases among your existing customer base offers the most impactful way to grow customer lifetime value and create loyal shoppers. However, most retailers’ existing customer lists are largely underutilized. Discover the data model you need to tap into your entire customer list to increase repeat purchase rates and learn how leading retailers like Sephora and Jockey have made it happen.
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Digital Advertising Trends—Programmatic, Big Data, Native, Viewability
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Primary Learning Objective
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2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
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website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
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Optimising Digital Marketing In A Shifting Consumer Landscape
- 1. Optimising Digital Marketing in a Changing Consumer Landscape Masterclassing Noor Hammad Head of Product Marketing
- 2. 2Netgear Proposal Brand-generated content is being ignored Brands are spending more year-over-year increase in brand created content 3X For less return of all brand created content gets noticed 5% *Beckon Research
- 3. 3Netgear ProposalBrands created content for consumers Back then Consumers create content about brands But now
- 4. 4Netgear Proposal User-generated content is getting noticed of purchase decisions are peer influenced 81% Drive sales of consumers trust earned media more than owned media 92% Strengthen consumer trust *Nielsen *Forbes
- 5. 5Netgear Proposal are created every day 2.5 Billion pieces of user-generated content
- 6. And people trust people more than they trust brands.
- 7. 7Netgear Proposal Engage with customers anywhere they go Impactful Advertising Live Experiences Personalized Emails Engaging Websites Purchase Conversions
- 8. “We knew authenticity was the key. Slick product photography and cheesy montage videos weren’t going to resonate with our core audience of 18-24 year olds.” Kirsten Matthew Media Blanco, creative agency to TOYOTA Impactful Advertising
- 9. 9Netgear Proposal 440% Ad Engagement Impactful Advertising
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