This document discusses why small businesses need a mobile experience and mobile apps. It notes that mobile usage and app downloads have grown tremendously, with over 500 million Android phones and 300 million iPhones activated. Customers are using mobile to search for businesses, and not having a mobile experience can lose customers. Mobile apps are preferred over mobile websites. Having a mobile app or site allows businesses to connect with customers anywhere and drive more store traffic and leads. Going mobile helps businesses increase productivity, avoid lost opportunities, and grow their business in the large mobile market.