Social Media for Commerce: Monetize your Social Community and Boost your Organic Visibility | Benchmark Search Conference 2016

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Track Your Brand discusses the importance of tracking your brand across various online platforms and networks. It recommends monitoring how your brand is being shared and mentioned, including tracking organic backlinks to your website, in order to understand how your brand is performing and being perceived online in 3 sentences or less.

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Social Media for Commerce: Monetize your Social Community and Boost your Organic Visibility | Benchmark Search Conference 2016

Any commercial transaction conducted electronically on the internet is called e-Commerce. Weird right? For us e-Commerce is Flipkart, Amazon, Snapdeal, Myntra and others. Not just these websites but a BookMyShow, Uber, Ola, MeraEvents, Explara, Insider are all e-Commerce websites. E-Commerce and Social Media started more or less during the same time. Social media platforms like Facebook, Twitter started to gain traction as Facebook launched its own advertising platform while e-Commerce was beginning to gain more attention with Flipkart growing in India. E-Commerce took to Social Media as a fish to water.

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