Mobile apps are becoming increasingly important for reaching consumers and driving brand engagement. Nielsen's mobile research tools like MobileScan and Mobile Insights provide insights into mobile app usage, out-of-home purchasing behavior, and opportunities for brands. The data shows many Asian markets now have more smartphone than basic phone users, and consumers are spending more time with apps than mobile web. Forward-thinking marketers can use this information to enhance advertising, understand which apps and devices to focus on, and better activate brands throughout the consumer purchase journey.
The document discusses how the mobile ecosystem is influencing traditional media industries. It notes that media industries are facing a multidimensional crisis as revenue sources shrink due to declining advertising rates and changing consumption habits. Distribution models have also changed as application stores have become prevalent channels that platforms now control. Management structures in traditional media need to adapt to stay relevant in this new environment where users expect to engage with content across multiple screens.
Passbook. It tracks. It organizes. It reminds. It has everyone from marketers to retailers and event organizers really excited. This webinar discusses exactly how Apple's iOS Passbook factors in to an effective cross-channel mobile marketing strategy. It covers case studies, best practices and actionable next steps to help your business reach the next level. From Waterfall's Getting It Right In Mobile webinar series.
1) The document discusses several myths about internet usage in Vietnam, including that the internet is still new, only youth use it, and email is the most popular activity.
2) In reality, Vietnam has over 100 million internet users with penetration reaching 50% by 2012, and all ages and demographics are coming online.
3) Instant messaging, not email, is the most popular online activity in Vietnam, especially among younger users. However, usage patterns differ between genders and user types.
4) Not all internet users are the same - some segments like "Embracers" who focus on transactions are more valuable than others like "Casual Browsers".
The document discusses the growing smartphone market in China. It notes that smartphone shipments grew 36.2% year-over-year in the first half of 2011. Android has become the dominant operating system in China, accounting for 49% of smartphones shipped in 2011 compared to 14% in 2010. The document also examines trends in the mobile internet and app markets in China, such as rapid growth in mobile internet users and app downloads.
Mobile technologies are reshaping retail by enabling new consumer experiences and opportunities for retailers. Mobility is having the biggest impact in mobile marketing, shopper services, mobile payments, and mobile store operations. By focusing on these areas, retailers can increase net margins by as much as 10 percent through delivering instant, contextual answers to consumers' questions on mobile devices.
The document discusses the importance of integrating mobile into marketing strategies. It notes that mobile internet usage is growing rapidly and will soon surpass desktop usage. Marketers need to design websites for mobile, optimize campaigns for mobile, and harness new opportunities from understanding shifting mobile behaviors. The key is having a comprehensive mobile strategy that makes the consumer experience seamless across platforms and devices. Data and innovation should also be part of the strategy to create value for audiences.
Future of mobile media @ Future Ideas by h.kienhuis (sanoma)Herman Kienhuis
Mobile media is dominating consumer habits. Smartphones and tablets are driving explosive growth in mobile internet usage and time spent on apps. Hardware is becoming software as the app ecosystem fuels new mobile experiences and daily activities. Publishers are shifting content to snackable formats optimized for mobile, and monetization will increasingly involve transactions and targeted ads within apps. The future of media is personal, touch-based, and linked to physical behaviors and locations through mobile devices.
The document discusses how the mobile ecosystem is influencing traditional media industries. It notes that media industries are facing a multidimensional crisis as revenue sources shrink due to declining advertising rates and changing consumption habits. Distribution models have also changed as application stores have become prevalent channels that platforms now control. Management structures in traditional media need to adapt to stay relevant in this new environment where users expect to engage with content across multiple screens.
Passbook. It tracks. It organizes. It reminds. It has everyone from marketers to retailers and event organizers really excited. This webinar discusses exactly how Apple's iOS Passbook factors in to an effective cross-channel mobile marketing strategy. It covers case studies, best practices and actionable next steps to help your business reach the next level. From Waterfall's Getting It Right In Mobile webinar series.
1) The document discusses several myths about internet usage in Vietnam, including that the internet is still new, only youth use it, and email is the most popular activity.
2) In reality, Vietnam has over 100 million internet users with penetration reaching 50% by 2012, and all ages and demographics are coming online.
3) Instant messaging, not email, is the most popular online activity in Vietnam, especially among younger users. However, usage patterns differ between genders and user types.
4) Not all internet users are the same - some segments like "Embracers" who focus on transactions are more valuable than others like "Casual Browsers".
The document discusses the growing smartphone market in China. It notes that smartphone shipments grew 36.2% year-over-year in the first half of 2011. Android has become the dominant operating system in China, accounting for 49% of smartphones shipped in 2011 compared to 14% in 2010. The document also examines trends in the mobile internet and app markets in China, such as rapid growth in mobile internet users and app downloads.
Mobile technologies are reshaping retail by enabling new consumer experiences and opportunities for retailers. Mobility is having the biggest impact in mobile marketing, shopper services, mobile payments, and mobile store operations. By focusing on these areas, retailers can increase net margins by as much as 10 percent through delivering instant, contextual answers to consumers' questions on mobile devices.
The document discusses the importance of integrating mobile into marketing strategies. It notes that mobile internet usage is growing rapidly and will soon surpass desktop usage. Marketers need to design websites for mobile, optimize campaigns for mobile, and harness new opportunities from understanding shifting mobile behaviors. The key is having a comprehensive mobile strategy that makes the consumer experience seamless across platforms and devices. Data and innovation should also be part of the strategy to create value for audiences.
Future of mobile media @ Future Ideas by h.kienhuis (sanoma)Herman Kienhuis
Mobile media is dominating consumer habits. Smartphones and tablets are driving explosive growth in mobile internet usage and time spent on apps. Hardware is becoming software as the app ecosystem fuels new mobile experiences and daily activities. Publishers are shifting content to snackable formats optimized for mobile, and monetization will increasingly involve transactions and targeted ads within apps. The future of media is personal, touch-based, and linked to physical behaviors and locations through mobile devices.
The document discusses key trends in retail and customer experiences in 2011 and provides a forecast for 2012. It touches on the rise of smartphones, social media, mobile payments, geofencing, augmented reality, QR codes, digital signage, and 3D printing. Retailers are advised to focus on contextual interactions, loyalty programs, omnichannel experiences, and using new technologies like artificial intelligence to provide personalized service to customers.
International App development and challengesAffiliate Dag
Everything about international app development, the differences with webdevelopment and the future of mobile, differences between tablets and mobile and some great opportunities and examples.
This document discusses mobile internet trends in Asia. It shows that Asia now has over 1.4 billion mobile internet users, with China and India having the most users. It also shows that while smartphones are growing, basic feature phones still make up the majority of devices in Asia. The document discusses how mobile users in Asia spend 10-15 minutes per browsing session on their top 10 favorite sites, with brands aiming to become one of the 4 "floating" sites users frequently visit. It also provides country-specific insights into mobile usage in China and India.
TNS-NIPO - Mobile first presentation 18 september 2012 to be sharedMobylizr
The document is a presentation by Wally Tas from TNS NIPO on mobile research and insights. It discusses TNS NIPO's digital offerings related to researching mobile behaviors through smartphones, including location-based research, mystery shopping, and tracking online and mobile behaviors. It also covers international framing of mobile life research across 58 countries, and insights into mobile usage in the Netherlands, including ownership trends and entertainment feature usage on mobiles. Finally, it introduces Mobile 360 for providing a 360 degree view of mobile consumer behavior through a pilot study tracking over 1,000 Dutch smartphone and tablet users.
Mobile Technology In Travel Report The DetailEyeforTravel
The document provides an overview of how the travel industry has embraced mobile technology to date and profiles the mobile traveler. It then discusses how mobile is transforming each stage of the travel buying cycle. The bulk of the document focuses on the various mobile technologies and solutions available, including mobile internet/analytics, applications, search, marketing/advertising, customer service/CRM, location-based services, ticketing, and transactions. It concludes by offering advice on preparing to invest in mobile.
The document discusses opportunities for carriers and OTT providers in the changing mobile ecosystem. It notes that OTTs are accelerating changes in user behavior and the shift from voice to data revenues. However, the real threat to core revenues comes from local broadband competition rather than OTTs. While OTTs in voice and messaging represent zero new revenue, the overall OTT model provides opportunities to leverage infrastructure, gain closer access to customers, and offer new services like quality of experience guarantees. Telecom companies need to redefine their core assets and value proposition in order to capture new opportunities in this evolving landscape.
1. Christopher Billich presented on the Japanese mobile industry and the largest mobile service in Japan, mobagetown.
2. Mobagetown started as a social networking site and expanded into mobile advertising, premium games, online casinos, and mobile search.
3. The success of mobagetown was due to factors of the Japanese mobile market including widespread 3G adoption, high-spec phones, and a focus on user experience. Mobagetown generated revenues through advertising, affiliate programs, and selling virtual items.
Overcoming challenges of implementing mobile audience measurement studies in ...Merlien Institute
Presented by Beth Uyenco, Senior Vice President, International Research - ComScore
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
'Mobilising' growth for clients in times of economic pressures, media fragmen...Merlien Institute
The document is a presentation for the Mobile Research and Marketing World conference in Kuala Lumpur, Malaysia in January 2013. It discusses how clients want greater visibility into consumer behavior across emerging data sources like mobile networks, point of sale transactions, social media, and finances. New technologies allow combining these data sources to generate more powerful insights but also pose big challenges regarding privacy and data management.
The document discusses mobile trends based on insights from MediaCom. It notes that (1) media consumption is becoming more fragmented as people use multiple screens, (2) smartphone adoption is accelerating rapidly with over half of populations in countries like Denmark and the US now owning smartphones, and (3) for those aged 18-29 in Denmark, over 3/4 now own smartphones.
The document discusses SeventyNine, a company that aims to act as the next essential organ in the digital media ecosystem. It provides media distribution, monetization and audience engagement services. It has capabilities in mobile app development, video and rich media, and mobile advertising. The company offers targeting of audiences by location, device, context and demographics. It has a video network, pay-for-performance network and reaches engaged traffic across various verticals. Analytics tools provide both metrics and business insights about app and campaign performance.
This report summarizes findings from a survey of 246 Singaporean youth about their mobile phone usage and application behaviors. Key findings include:
- The iPhone is the most popular brand across occupations and age groups.
- Most users have access to application stores and visit them frequently, especially iPhone users.
- Females are more likely than males to pay for apps.
- Facebook is the most popular app, followed by chat and games apps.
- Location-based apps and secure purchasing apps are emerging trends.
The report recommends focusing app development on social media, games, and secure/privacy-focused apps to meet emerging needs and preferences. It also suggests leveraging popular platforms like Facebook and exploring opportunities in
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
Marty Cole, Chief Executive of Accenture's Technology Group, argues that mobility is driving major changes in business and technology. He notes that the number of mobile devices now exceeds the world's population, driving demand for more mobile apps and services. Enterprise customers want mobility solutions that seamlessly extend existing applications, leverage cloud and analytics, and support native mobile experiences. Cole concludes that the combination of applications, cloud, analytics, mobility, and social media will define the future of the enterprise.
This document discusses opportunities in the mobile advertising industry in Southeast Asia. It notes that the mobile internet user population is growing rapidly across Southeast Asian countries. Smartphone adoption is also increasing, though feature phones still dominate the market. The mobile advertising market is expected to grow significantly in coming years, reaching $1.3 billion in Indonesia alone by 2013. To capitalize on opportunities, the document recommends expanding mobile advertising campaigns into new verticals such as news, sports, technology and entertainment. It also stresses the importance of using mobile data to precisely target and optimize ad campaigns.
The document outlines an agenda for a mobile business conference happening from 1:30 pm to 6:00 pm. It includes sessions on defining business goals with mobile devices, mobile security strategies, managing and securing mobile devices, and a case study. There will also be a session on what mobile solutions can support businesses and a networking drink from 5:00 to 6:00 pm.
7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
Snapp' main services presentation :
Snapp'fid (white labeled mobile loyalty digitalization solutions)
FidMe (European loyalty mwallet leader)
Mobile agency (On demand mobile application development for every OS)
The document discusses key trends in retail and customer experiences in 2011 and provides a forecast for 2012. It touches on the rise of smartphones, social media, mobile payments, geofencing, augmented reality, QR codes, digital signage, and 3D printing. Retailers are advised to focus on contextual interactions, loyalty programs, omnichannel experiences, and using new technologies like artificial intelligence to provide personalized service to customers.
International App development and challengesAffiliate Dag
Everything about international app development, the differences with webdevelopment and the future of mobile, differences between tablets and mobile and some great opportunities and examples.
This document discusses mobile internet trends in Asia. It shows that Asia now has over 1.4 billion mobile internet users, with China and India having the most users. It also shows that while smartphones are growing, basic feature phones still make up the majority of devices in Asia. The document discusses how mobile users in Asia spend 10-15 minutes per browsing session on their top 10 favorite sites, with brands aiming to become one of the 4 "floating" sites users frequently visit. It also provides country-specific insights into mobile usage in China and India.
TNS-NIPO - Mobile first presentation 18 september 2012 to be sharedMobylizr
The document is a presentation by Wally Tas from TNS NIPO on mobile research and insights. It discusses TNS NIPO's digital offerings related to researching mobile behaviors through smartphones, including location-based research, mystery shopping, and tracking online and mobile behaviors. It also covers international framing of mobile life research across 58 countries, and insights into mobile usage in the Netherlands, including ownership trends and entertainment feature usage on mobiles. Finally, it introduces Mobile 360 for providing a 360 degree view of mobile consumer behavior through a pilot study tracking over 1,000 Dutch smartphone and tablet users.
Mobile Technology In Travel Report The DetailEyeforTravel
The document provides an overview of how the travel industry has embraced mobile technology to date and profiles the mobile traveler. It then discusses how mobile is transforming each stage of the travel buying cycle. The bulk of the document focuses on the various mobile technologies and solutions available, including mobile internet/analytics, applications, search, marketing/advertising, customer service/CRM, location-based services, ticketing, and transactions. It concludes by offering advice on preparing to invest in mobile.
The document discusses opportunities for carriers and OTT providers in the changing mobile ecosystem. It notes that OTTs are accelerating changes in user behavior and the shift from voice to data revenues. However, the real threat to core revenues comes from local broadband competition rather than OTTs. While OTTs in voice and messaging represent zero new revenue, the overall OTT model provides opportunities to leverage infrastructure, gain closer access to customers, and offer new services like quality of experience guarantees. Telecom companies need to redefine their core assets and value proposition in order to capture new opportunities in this evolving landscape.
1. Christopher Billich presented on the Japanese mobile industry and the largest mobile service in Japan, mobagetown.
2. Mobagetown started as a social networking site and expanded into mobile advertising, premium games, online casinos, and mobile search.
3. The success of mobagetown was due to factors of the Japanese mobile market including widespread 3G adoption, high-spec phones, and a focus on user experience. Mobagetown generated revenues through advertising, affiliate programs, and selling virtual items.
Overcoming challenges of implementing mobile audience measurement studies in ...Merlien Institute
Presented by Beth Uyenco, Senior Vice President, International Research - ComScore
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
'Mobilising' growth for clients in times of economic pressures, media fragmen...Merlien Institute
The document is a presentation for the Mobile Research and Marketing World conference in Kuala Lumpur, Malaysia in January 2013. It discusses how clients want greater visibility into consumer behavior across emerging data sources like mobile networks, point of sale transactions, social media, and finances. New technologies allow combining these data sources to generate more powerful insights but also pose big challenges regarding privacy and data management.
The document discusses mobile trends based on insights from MediaCom. It notes that (1) media consumption is becoming more fragmented as people use multiple screens, (2) smartphone adoption is accelerating rapidly with over half of populations in countries like Denmark and the US now owning smartphones, and (3) for those aged 18-29 in Denmark, over 3/4 now own smartphones.
The document discusses SeventyNine, a company that aims to act as the next essential organ in the digital media ecosystem. It provides media distribution, monetization and audience engagement services. It has capabilities in mobile app development, video and rich media, and mobile advertising. The company offers targeting of audiences by location, device, context and demographics. It has a video network, pay-for-performance network and reaches engaged traffic across various verticals. Analytics tools provide both metrics and business insights about app and campaign performance.
This report summarizes findings from a survey of 246 Singaporean youth about their mobile phone usage and application behaviors. Key findings include:
- The iPhone is the most popular brand across occupations and age groups.
- Most users have access to application stores and visit them frequently, especially iPhone users.
- Females are more likely than males to pay for apps.
- Facebook is the most popular app, followed by chat and games apps.
- Location-based apps and secure purchasing apps are emerging trends.
The report recommends focusing app development on social media, games, and secure/privacy-focused apps to meet emerging needs and preferences. It also suggests leveraging popular platforms like Facebook and exploring opportunities in
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
Marty Cole, Chief Executive of Accenture's Technology Group, argues that mobility is driving major changes in business and technology. He notes that the number of mobile devices now exceeds the world's population, driving demand for more mobile apps and services. Enterprise customers want mobility solutions that seamlessly extend existing applications, leverage cloud and analytics, and support native mobile experiences. Cole concludes that the combination of applications, cloud, analytics, mobility, and social media will define the future of the enterprise.
This document discusses opportunities in the mobile advertising industry in Southeast Asia. It notes that the mobile internet user population is growing rapidly across Southeast Asian countries. Smartphone adoption is also increasing, though feature phones still dominate the market. The mobile advertising market is expected to grow significantly in coming years, reaching $1.3 billion in Indonesia alone by 2013. To capitalize on opportunities, the document recommends expanding mobile advertising campaigns into new verticals such as news, sports, technology and entertainment. It also stresses the importance of using mobile data to precisely target and optimize ad campaigns.
The document outlines an agenda for a mobile business conference happening from 1:30 pm to 6:00 pm. It includes sessions on defining business goals with mobile devices, mobile security strategies, managing and securing mobile devices, and a case study. There will also be a session on what mobile solutions can support businesses and a networking drink from 5:00 to 6:00 pm.
7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
Snapp' main services presentation :
Snapp'fid (white labeled mobile loyalty digitalization solutions)
FidMe (European loyalty mwallet leader)
Mobile agency (On demand mobile application development for every OS)
This document provides an overview of mobile commerce in Japan. It notes that over 90% of Japanese use their mobile phones to access the mobile web on a daily basis. Operators in Japan control handset makers and SIM-lock all phones, helping drive uniform experiences. They also share significant revenue with content providers. As a result, Japan has seen rapid growth in mobile commerce, reaching over $9 billion in transaction value in 2011, with over 60% of mobile internet users making purchases on their phones. Common purchases include fashion, books/media, and cosmetics. Nearly two-thirds of mobile shoppers prefer paying with cash on delivery. The widespread adoption of 3G and rich messaging services have helped drive this mobile commerce transformation
Future Insight: Mobile Commerce in JapanInfinita Inc.
This document provides an overview of mobile commerce in Japan. It notes that over 90% of Japanese use their mobile phones to access the mobile web on a daily basis. Operators in Japan have played a key role in the growth of mobile commerce by providing high-quality handsets, near-ubiquitous 3G networks, messaging services, and revenue sharing agreements that benefit content providers. As a result, mobile commerce spending in Japan has grown significantly in recent years as users conduct transactions on their phones for products, services, and digital goods. The document examines usage patterns and preferences of Japanese mobile commerce customers.
Ever since the launch of the iPhone, the iTunes platform has brought together the mobile and web developers into the same space of development. How does the developer navigate in such a space filled with apps stores (Android Market, Apple iTunes and Nokia Ovi)? This talk addresses the trends and observations in the current market and seek to provide a perspective in where the roadmap for the mobile-web economy will head to.
Presented at 16th Infocomm & Media Horizons, 7th October, Genexis Theatre, Fusionopolis.
Building a Meaningful Customer Experience on a Global ScaleRoman Nedielka
This document discusses how telecom companies can become globally recognized leaders in customer experience. It notes that while telecoms invest heavily in customer experience, no operator is seen as a clear leader. To become one, telecoms should look to attributes of successful customer-centric companies like Apple, Amazon, and Disney that are globally recognized and provide meaningful experiences. However, telecom industries operate more locally than these companies. The document argues that telecoms can establish a global reputation by excelling in customer experience in select countries and addressing challenges like frequent customer interactions and increasing expectations set by global digital services. It provides examples from Etisalat, a large Middle Eastern operator, of how telecoms can balance rational and emotional elements to
Portrait of a tablet user - MMF OPA - Wave 2 - Juin 2012François Avril
The document summarizes findings from a study on tablet users conducted in June 2012 by Frank N. Magid Associates. Some key findings:
1. Tablet usage exploded over the past year, with 31% of respondents now owning or regularly using tablets, up from 12% in 2011.
2. Tablet ownership is becoming more balanced between males and females compared to 2011, and the user base is trending older.
3. Content consumption such as reading, games, and video remains the dominant usage of tablets, though users show an appetite for paid content as well.
The document provides a global snapshot of mobile consumer trends based on surveys conducted in 10 countries in 2012. It finds that:
1) Smartphone ownership has reached a majority in countries like the US and UK, but feature phones remain most common in India, Brazil, and Russia where infrastructure is still developing.
2) Younger consumers are more likely to adopt smartphones globally, and their interest is expected to drive further adoption.
3) Smartphone habits vary by country, with games and social media being most popular apps worldwide, though mobile shopping is still nascent in many markets.
Similar to Activating Apps in Market Research to Grow Brands & Businesses - The Nielsen Company (20)
Overcoming technical and infrastructure challenges for mobile research in Afr...Merlien Institute
The document summarizes a conference on overcoming technical and infrastructure challenges for mobile research in Africa. It discusses the opportunities for mobile research on the growing continent, but also outlines major challenges like inadequate broadband networks, low internet access, and urban-rural divides. It provides perspectives on bridging infrastructure gaps, optimal mobile research design for Africa, protecting research assets, and maintaining a trained technical workforce. The conclusion recognizes both the significant challenges and opportunities that mobile research in Africa presents.
Mobile Research – What’s the point - Millward BrownMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Clustering by mobile usage and behaviour – the many faces of smartphone users...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Cracking the code…Insights for mobile from behavioral sciences - Pondering PandaMerlien Institute
The document provides details about the Marketing Research Management Workshop (MRMW) that took place on November 5-6, 2014 at the DoubleTree by Hilton Hotel in Cape Town, South Africa. It was organized by the Association and included sponsors and media partners. The workshop featured speakers on topics related to cognitive biases, mobile research applications, and using behavioral economics and psychology in marketing research.
Understanding respondent’s interaction with household electronics – using tab...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
The why, what and how to use mobile marketing in Africa - MMA SAMerlien Institute
The document summarizes a presentation on mobile marketing in South Africa given at the 2014 Mobile and Retail Marketing World conference. It discusses why mobile marketing is important given South Africa's high mobile penetration rates. It outlines different mobile marketing tactics like SMS, USSD, mobile ads and coupons. It provides case studies of successful mobile campaigns run by brands like Weetbix, KFC and Tastic showing how mobile can engage customers and drive sales. The key to success is starting with basic phones, offering rewards and measuring results.
Maximising internet based mobile research in Africa - TNS & BinuMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Something fishy is going on in the world of mobile research - Sea Harvest & TNSMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Mobile Market Research - a brand owner's perspective - PZ CussonsMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Leveraging longitudinal communities for better, faster and cheaper insights -...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Insights and Innovations – today and the way forward for mobile research from...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Tablets killed the paper star – tablet usage in developing and emerging marke...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Leveraging mobile to bring overnight television ratings to Africa - GeoPollMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
In mobile diary research the map is not the territory - TNSMerlien Institute
The document announces a marketing and research conference to take place on November 5-6, 2014 at the DoubleTree by Hilton Hotel in Cape Town, South Africa. The conference is organized by an association and has title, silver, and bag sponsors as well as association and media partners. The conference hashtag is #MRMW.
Engaging youth – using social media networks to generate valuable insights - ...Merlien Institute
Bronwyn Johnson presented at the #MRMW conference on using social media for market research and marketing. She discussed how OLX used social media like Facebook and YouTube to build a large audience and drive awareness of their online classifieds site in South Africa. She emphasized the importance of measuring social media efforts, testing different strategies, and aligning social media with overall business goals. While growing social communities, brands must provide value to earn permission to engage people in their personal spaces.
The document outlines principles for building brands in a mobile world called "Mobi-Ready Branding". It discusses the need to balance the value exchange with consumers by providing additional value beyond products through entertainment, utility, community and advice. Brands also need to bring the real and virtual worlds together, have real-time relevance, innovate through partnerships, know their purpose and stand for it with actions. While technology changes, human needs do not, so brands must remember that consumers are still human beings with emotional decision making.
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata SkyMerlien Institute
This document describes an innovative approach called "contextual probing" that was used to evaluate a potential brand name for a new grooming and etiquette service for young men. The approach involved having respondents create a collage representing a story for the proposed name "Actve Smart Manager" and then modifying the collage as different contexts were introduced, such as the product category, marketer, and offering details. This allowed insights to be gained about how the name story and perceptions evolved with additional context. It revealed that the name had a stronger focus on grooming and etiquette rather than leadership skills. As a result, the client decided to modify the service communication to better portray workplace scenarios and skills of a manager. The contextual probing approach
at Qualitative360 Asia Pacific 2014
1-2 October 2014, Singapore
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://qual360.com/
Taming the raging river - Qualitative Research & Social Media - FireflyMerlien Institute
The document announces a qualitative research conference called #QUAL360 that will take place on October 1-2, 2014 at the Ramada Hotel in Singapore. It will be organized by various sponsors, associations, and media partners. The conference will focus on topics like using qualitative research and social media to understand customer conversations and stories in real-time across various social platforms.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Activating Apps in Market Research to Grow Brands & Businesses - The Nielsen Company
1. TM
Proudly supported by Kantar, the Leader in Mobile Marketing Research
January 30-31, 2013
Kuala Lumpur, Malaysia
Organized by
Asia-Pacific Edition 2013 WWW.MRMW.NET
2. Thank you to our sponsors!
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30. Thank you to our sponsors!
Title Sponsor Platinum Sponsor Gold Sponsors
Silver Sponsor Exhibitor Networking Evening Sponsor Networking Break Sponsor
Association Partners
Media Partners
31. TM
Proudly supported by Kantar, the Leader in Mobile Marketing Research
January 30-31, 2013
Kuala Lumpur, Malaysia
Organized by
Asia-Pacific Edition 2013 WWW.MRMW.NET