The document is a presentation for the Mobile Research and Marketing World conference in Kuala Lumpur, Malaysia in January 2013. It discusses how clients want greater visibility into consumer behavior across emerging data sources like mobile networks, point of sale transactions, social media, and finances. New technologies allow combining these data sources to generate more powerful insights but also pose big challenges regarding privacy and data management.

1. TM
Proudly supported by Kantar, the Leader in Mobile Marketing Research
January 30-31, 2013
Kuala Lumpur, Malaysia
Organized by
Asia-Pacific Edition 2013 WWW.MRMW.NET

2. Thank you to our sponsors!
Title Sponsor Platinum Sponsor Gold Sponsors
Silver Sponsor Exhibitor Networking Evening Sponsor Networking Break Sponsor
Association Partners
Media Partners

3. MRMW Kuala Lumpur January 2013
Mobilising growth for clients in times of economic pressures, media
fragmentation and consumer control
GUY ROLFE
Head Global Mobile Practice
+44 (0) 1926 826866
guy.rolfe@kantarmobile.com
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5. Source Ericsson report Nov12
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6. Source Ericsson report Nov12
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7. Clients want greater visibility of consumer behaviour
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17. Connecting biometric data to real life tasks
Collect key biometrics through a biodegradable disposable patch connected to
an app as respondent records tasks and completes surveys on their mobile

18. Auto-coding facial recognition for sentiment during mobile use

19. The future of consumer engagement
SMS
Active
Apps
Passive
Browser
Social
Data fusion
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20. New more powerful insights – but also our biggest challenge
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21. Emerging data epicentres
Point of Sale – what
people buy from a Financial – How people
merchant, how much and spend their money across
when, all transactions merchants, across products
Internet & Social – What Mobile Networks – Where
people are saying , how they people are, what they do
find it , media effectiveness on their devices, how they
communicate
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23. Thank you to our sponsors!
Title Sponsor Platinum Sponsor Gold Sponsors
Silver Sponsor Exhibitor Networking Evening Sponsor Networking Break Sponsor
Association Partners
Media Partners

24. TM
Proudly supported by Kantar, the Leader in Mobile Marketing Research
January 30-31, 2013
Kuala Lumpur, Malaysia
Organized by
Asia-Pacific Edition 2013 WWW.MRMW.NET