The document summarizes findings from a study on tablet users conducted in June 2012 by Frank N. Magid Associates. Some key findings:
1. Tablet usage exploded over the past year, with 31% of respondents now owning or regularly using tablets, up from 12% in 2011.
2. Tablet ownership is becoming more balanced between males and females compared to 2011, and the user base is trending older.
3. Content consumption such as reading, games, and video remains the dominant usage of tablets, though users show an appetite for paid content as well.
The document summarizes findings from a study about smartphone users conducted in 2012. It found that 44% of respondents owned smartphones, up from 31% in 2011. The most popular platforms were Android at 46% and iPhone at 35%. Smartphone users tended to be older, with more balanced gender representation compared to 2011. They also tended to come from higher-income households, with over half of smartphone users having household incomes over $50,000.
Online Publishers Association: Portrait of US smartphone users - Aug 2012Brian Crotty
The document summarizes findings from a study about smartphone users conducted in 2012. It found that 44% of respondents owned smartphones, up from 31% in 2011. Android was the most popular platform with 46% of users, followed by iPhone at 35%. Smartphone users tended to be older, with more balanced gender representation compared to 2011. They also tended to come from higher-income households, with over half of smartphone users having household incomes over $50,000.
The document discusses the rise of mobile dependence among consumers as smartphones have become ubiquitous. It notes that over 40% of the US population has experienced their personal "Year of Mobile" with their first smartphone purchase. However, the true revolution has been the gradual rise of "Mobile Dependence Day" for each individual. The mobile market has seen tremendous growth, with smartphone usage up 60% in the past year alone, and worldwide smartphone growth expected to be 4x the overall mobile phone market growth. Currently 41% of online US consumers own a smartphone, with Android being the most popular platform at 33% of owners, followed by iPhone. This new mobile dependence has major implications for how marketers must engage with consumers across channels and platforms
BIC5 Ian morgan google uk Making the Web Work for You 2012Wavelength
This document discusses how the internet economy in the UK is worth £100 billion and driven by online consumption. It notes that mobile devices are enabling new kinds of interactions, with 40% of tweets coming from mobile and 50% of map usage on mobile. The document also highlights that 74% of people use mobile in the shopping process and that mobile will soon surpass desktop internet usage. It argues companies need to have mobile-optimized websites to keep up with these trends of an increasingly mobile-focused internet.
2011 pop cap_mobile_phone_games_presentationMarketingfacts
- The document provides an overview of research conducted on mobile phone gaming. It analyzes demographics of mobile phone gamers such as gender, age, income and phone ownership.
- Key findings include that half of mobile phone owners have played a game on their phone, with one third playing in the past month. The average gamer is 39 years old and more likely to own a smartphone.
- Frequency of mobile phone gaming has increased significantly in the past two years, with over 80% of gamers now playing weekly compared to 40% in 2009. However, the number of weekly playing hours has not increased much.
Do you have a global, mobile strategy?
Are you involving your audience and brand through creativity?
Are you ready for mobile payment?
Do you have a multi-screen strategy?
You should. Because...
ONE YEAR AGO
A new age began to emerge. Mobile technology was freeing humanity from the ball and chain of the personal computer.
It was predicted that by the end of 2011 mobile technology would reach full adoption...
THAT DAY HAS COME
Presentación de Geoff Ramsey en IAB Conecta 2012IAB México
This document discusses key trends in digital media consumption and advertising. It notes that over 40% of the global population is now online, with penetration over 50% in many countries. Mobile internet usage and smartphone ownership are also growing rapidly worldwide. Social media engagement is widespread, with over 20% of online time spent on social networks in some markets. The document outlines challenges marketers face in keeping up with evolving consumer digital behaviors and technology, and it shows that while interest in mobile and social media is high, actual spending on these channels remains relatively low compared to total digital advertising expenditures.
The AppStore Business Model: A Survey With Case StudiesiStartApp
This document provides an overview of the app store business model and case studies on mobile app marketing. It includes facts about smartphone usage and operating system market shares globally and in various countries. It also outlines the differences between the App Store and Android Market business models, including their pricing structures and how much of app downloads and revenues come from paid vs free apps. The document concludes with two case studies on apps that saw increased downloads after an update was released and when the app price was dropped.
The document summarizes findings from a study about smartphone users conducted in 2012. It found that 44% of respondents owned smartphones, up from 31% in 2011. The most popular platforms were Android at 46% and iPhone at 35%. Smartphone users tended to be older, with more balanced gender representation compared to 2011. They also tended to come from higher-income households, with over half of smartphone users having household incomes over $50,000.
Online Publishers Association: Portrait of US smartphone users - Aug 2012Brian Crotty
The document summarizes findings from a study about smartphone users conducted in 2012. It found that 44% of respondents owned smartphones, up from 31% in 2011. Android was the most popular platform with 46% of users, followed by iPhone at 35%. Smartphone users tended to be older, with more balanced gender representation compared to 2011. They also tended to come from higher-income households, with over half of smartphone users having household incomes over $50,000.
The document discusses the rise of mobile dependence among consumers as smartphones have become ubiquitous. It notes that over 40% of the US population has experienced their personal "Year of Mobile" with their first smartphone purchase. However, the true revolution has been the gradual rise of "Mobile Dependence Day" for each individual. The mobile market has seen tremendous growth, with smartphone usage up 60% in the past year alone, and worldwide smartphone growth expected to be 4x the overall mobile phone market growth. Currently 41% of online US consumers own a smartphone, with Android being the most popular platform at 33% of owners, followed by iPhone. This new mobile dependence has major implications for how marketers must engage with consumers across channels and platforms
BIC5 Ian morgan google uk Making the Web Work for You 2012Wavelength
This document discusses how the internet economy in the UK is worth £100 billion and driven by online consumption. It notes that mobile devices are enabling new kinds of interactions, with 40% of tweets coming from mobile and 50% of map usage on mobile. The document also highlights that 74% of people use mobile in the shopping process and that mobile will soon surpass desktop internet usage. It argues companies need to have mobile-optimized websites to keep up with these trends of an increasingly mobile-focused internet.
2011 pop cap_mobile_phone_games_presentationMarketingfacts
- The document provides an overview of research conducted on mobile phone gaming. It analyzes demographics of mobile phone gamers such as gender, age, income and phone ownership.
- Key findings include that half of mobile phone owners have played a game on their phone, with one third playing in the past month. The average gamer is 39 years old and more likely to own a smartphone.
- Frequency of mobile phone gaming has increased significantly in the past two years, with over 80% of gamers now playing weekly compared to 40% in 2009. However, the number of weekly playing hours has not increased much.
Do you have a global, mobile strategy?
Are you involving your audience and brand through creativity?
Are you ready for mobile payment?
Do you have a multi-screen strategy?
You should. Because...
ONE YEAR AGO
A new age began to emerge. Mobile technology was freeing humanity from the ball and chain of the personal computer.
It was predicted that by the end of 2011 mobile technology would reach full adoption...
THAT DAY HAS COME
Presentación de Geoff Ramsey en IAB Conecta 2012IAB México
This document discusses key trends in digital media consumption and advertising. It notes that over 40% of the global population is now online, with penetration over 50% in many countries. Mobile internet usage and smartphone ownership are also growing rapidly worldwide. Social media engagement is widespread, with over 20% of online time spent on social networks in some markets. The document outlines challenges marketers face in keeping up with evolving consumer digital behaviors and technology, and it shows that while interest in mobile and social media is high, actual spending on these channels remains relatively low compared to total digital advertising expenditures.
The AppStore Business Model: A Survey With Case StudiesiStartApp
This document provides an overview of the app store business model and case studies on mobile app marketing. It includes facts about smartphone usage and operating system market shares globally and in various countries. It also outlines the differences between the App Store and Android Market business models, including their pricing structures and how much of app downloads and revenues come from paid vs free apps. The document concludes with two case studies on apps that saw increased downloads after an update was released and when the app price was dropped.
The document discusses mobile messaging and provides statistics on smartphone usage and mobile activities in the UK. It shows that while smartphones are growing, non-smartphones still dominate the market. Android and iOS are the leading smartphone platforms. Messaging via text and pictures reaches more users than mobile internet or apps. The 18-24 age group uses mobile media like apps the most. Nearly half of UK firms fail to optimize their websites for mobile usage.
In 2011, smartphones gained widespread adoption and drove increased mobile media usage. The rise of smartphones contributed to mobile media usage surpassing 50% in many markets. The Google Android and Apple iOS platforms emerged as leaders in the US and EU5 smartphone markets, with Android in particular seeing significant gains. The Apple iPhone 4 was the top acquired phone in the US and EU5 in 2011. This mobile landscape shifts consumption patterns and opportunities for publishers, developers and retailers.
The document summarizes key findings from Nielsen's Q3 2011 report on mobile media usage in the U.S. Some key points:
1) Smartphone ownership has more than doubled over the past two years, with 44% of mobile subscribers now owning smartphones. Younger age groups have led adoption but ownership is growing across all ages.
2) Apple has the largest share of the U.S. smartphone market at 28.6% while Android has the largest operating system share at 44%. Application downloads are dominated by Android and Apple iOS devices.
3) Smartphone owners are engaging more with rich media like mobile video, games, and streaming music. Social networking and search engines are among the most
The document discusses the Waitrose Christmas app case study. It describes the objectives of building an innovative and useful mobile application for organizing Christmas. It provided features like a turkey timer, canape calculator, planner, recipes from celebrity chefs, and social media integration. The app was designed to be refreshed daily and useful beyond one download. It received 90,000 downloads in a month and saw 500,000 recipe views with 10% of users viewing videos and sharing recipes.
Singapore has a large mobile market with high smartphone penetration and mobile internet usage concentrated on entertainment, social media, and media activities. Local developers and entrepreneurs create many mobile apps, and the government supports the mobile app sector through programs and grants. Major telcos like Singtel, Starhub and M1 provide platforms for developers to distribute apps to subscribers. The mobile market in Singapore presents opportunities for developers but also faces limitations around a small domestic market size.
Mobilizing The Shopping Experience: Tips for Building Relevant mCommerce Rela...G3 Communications
This webinar is designed to help retailers move off the sidelines offering how-to tips for:
* Getting started with mobile
* Getting buy-in for mobile apps in the store
Industry analysts have predicted that retailers that get in early and learn what their customers want from their mobile experience will drive the evolutionary curve of mobile shopping. Those who sit on the sidelines watching will quickly find themselves too far behind to catch up with any competitively differentiating capabilities.
Market research on mobile phone market in Chinakwanghan
The document discusses mobile phone usage trends in China. It provides breakdowns of total users, smartphone vs non-smartphone users, operating systems, phone brands, demographics and internet usage. Key points include: China Mobile has 70% market share; 51% of users are male; usage of SMS, games and web browsing are high. It suggests opportunities for mobile games and ads to promote pharmaceutical brands to doctors and students.
Millennial Media's 2014 State of the Apps Report Vikrant Mudaliar
Millennial Media's 2014 State of the Apps Report
Millennial Media's State of the Apps report takes a closer look into the app economy.
Through a survey of app developers and publishers, this report features insights into monetization trends, as well as developers' goals and priorities for last year and this coming year.
The report also captures what developers are designing for and the platforms on which they see their impressions.
1) Smartphones and tablets are shifting media consumption habits, with mobile traffic gaining a larger share.
2) Apple continues to demonstrate leadership in the mobile ecosystem, with the iOS having 30% of the market share in Europe.
3) Mobile commerce is booming, with over 20% of smartphone users accessing bank accounts and nearly 14% accessing online retail through their phones.
Multiscreen Email Design: Lessons from the ProsLitmus
Recently it seems as if mobile email has become the new hot topic among digital marketers. Much of this conversation centers around the on-screen experience: What's the best way to design an email so it renders well and drives opens, clicks and most importantly conversions and other desired goals on the tiny screen of a smartphone, mid-sized tablet and larger monitor on a laptop or desktop PC? While certainly important questions to ask, this is only one aspect of an effective mobile and multiscreen email marketing strategy. Before you make over the email message itself, you must first work out many other aspects of your multiscreen strategy.
In this Webinar, Loren McDonald will assemble a team of some of the smartest thinkers in the mobile/multiscreen email marketing design arena. Together they will tackle some of the toughest questions and offer real-life advice for getting multiscreen email right.
Among the specific topics will include the following:
Learning the implications of each major screen size and device
Determining what devices your subscriber base is using and how and where they are converting
Discussing the different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
Creating a consistent user experience across email and Web/landing pages
Examples and key best practices
Communicating with your designer and programmer
Testing, learning, optimization and measurement/analysis
Future trends and predictions - where is it all going
This document discusses digital communications and marketing trends. It finds that smartphones are becoming indispensable, with 22% of Belgians owning one. It also finds that TV remains important for advertising, as mobile users are multi-tasking with devices and 51% search online after TV ads. The document recommends responsive web design to optimize for mobile, and using real-time bidding (RTB) to target mobile ads more cost-effectively.
AdMob Mobile Metrics Report - January 2010AdMob Inc
AdMob stores and analyzes data from each ad request to serve the most relevant ad possible. AdMob Mobile Metrics offers a snapshot of this data to provide insight into trends in the mobile ecosystem.
Our January 2010 report features the results of a survey of consumer usage and attitudes across the Android, iPhone and webOS application platforms
This document discusses opportunities in the mobile advertising industry in Southeast Asia. It notes that the mobile internet user population is growing rapidly across Southeast Asian countries. Smartphone adoption is also increasing, though feature phones still dominate the market. The mobile advertising market is expected to grow significantly in coming years, reaching $1.3 billion in Indonesia alone by 2013. To capitalize on opportunities, the document recommends expanding mobile advertising campaigns into new verticals such as news, sports, technology and entertainment. It also stresses the importance of using mobile data to precisely target and optimize ad campaigns.
This document provides perspectives on mobile media from IABs around the world. It finds that the mobile landscape varies widely by country in terms of adoption, devices, and priority for local IABs. While mobile is not yet a priority for some countries like Denmark, most see it as an increasing focus. The US compares favorably to other developed countries in smartphone adoption and mobile internet usage. The document also summarizes mobile trends in Argentina specifically, finding that value added services currently outweigh voice revenues and that rich media is expected to be a major trend in 2012.
Ways to Change - Insight on How to Succeed in the Digital Future of Magazine ...jackgriffinesa
This document discusses ways for magazines to succeed in the digital future. It notes that digital media is growing rapidly and will dominate the future. The mobile world is always connected and growing. Print circulation is declining as more transition to digital. Tablets are a major disruptor for print publishing. To transform, magazines must embrace perpetual change, have content on every platform, and develop new digital roles and skills. Success requires a commitment to ongoing adaptation and evolution.
The document discusses mobile marketing trends based on research from various sources. It finds that while making phone calls ranks as the 4th most essential smartphone function, activities like texting, using the internet, and apps are driving significant growth in data usage and time spent on smartphones. Android and iOS are neck-in-neck in market share and desirability. The data shows solid and consistent growth across most mobile activities between 5-10% quarter-over-quarter.
This document provides an overview of mobile internet and applications. It discusses how mobile media usage has grown significantly, with over 35% of mobile users now browsing, downloading apps or using other internet-based services on their phones. Mobile internet and app usage is driven by improving device technology, the expansion of 3G networks and data plans. Popular mobile activities include messaging, photography, games and mobile browsing for information. Traditional media brands have also seen strong mobile growth. The document reviews mobile internet and app usage data and trends to give insights into this growing space.
Mobile usage is growing exponentially, eclipsing desktop usage. Brands must have a mobile presence to engage consumers across devices. Data shows tablets are optimally suited for multimedia content like videos, while smartphones are best for quick tasks on the go. A mobile website reaches broader audiences, while apps allow deeper engagement.
The poem lists things the author is thankful for, including their family for loving them, their wild curly hair, pretty cats, karate school, ability to swim in Palm Springs and speak two languages, and playing Wii on weekends. But most of all, the author is thankful for their lovely teacher Laura.
The document discusses mobile messaging and provides statistics on smartphone usage and mobile activities in the UK. It shows that while smartphones are growing, non-smartphones still dominate the market. Android and iOS are the leading smartphone platforms. Messaging via text and pictures reaches more users than mobile internet or apps. The 18-24 age group uses mobile media like apps the most. Nearly half of UK firms fail to optimize their websites for mobile usage.
In 2011, smartphones gained widespread adoption and drove increased mobile media usage. The rise of smartphones contributed to mobile media usage surpassing 50% in many markets. The Google Android and Apple iOS platforms emerged as leaders in the US and EU5 smartphone markets, with Android in particular seeing significant gains. The Apple iPhone 4 was the top acquired phone in the US and EU5 in 2011. This mobile landscape shifts consumption patterns and opportunities for publishers, developers and retailers.
The document summarizes key findings from Nielsen's Q3 2011 report on mobile media usage in the U.S. Some key points:
1) Smartphone ownership has more than doubled over the past two years, with 44% of mobile subscribers now owning smartphones. Younger age groups have led adoption but ownership is growing across all ages.
2) Apple has the largest share of the U.S. smartphone market at 28.6% while Android has the largest operating system share at 44%. Application downloads are dominated by Android and Apple iOS devices.
3) Smartphone owners are engaging more with rich media like mobile video, games, and streaming music. Social networking and search engines are among the most
The document discusses the Waitrose Christmas app case study. It describes the objectives of building an innovative and useful mobile application for organizing Christmas. It provided features like a turkey timer, canape calculator, planner, recipes from celebrity chefs, and social media integration. The app was designed to be refreshed daily and useful beyond one download. It received 90,000 downloads in a month and saw 500,000 recipe views with 10% of users viewing videos and sharing recipes.
Singapore has a large mobile market with high smartphone penetration and mobile internet usage concentrated on entertainment, social media, and media activities. Local developers and entrepreneurs create many mobile apps, and the government supports the mobile app sector through programs and grants. Major telcos like Singtel, Starhub and M1 provide platforms for developers to distribute apps to subscribers. The mobile market in Singapore presents opportunities for developers but also faces limitations around a small domestic market size.
Mobilizing The Shopping Experience: Tips for Building Relevant mCommerce Rela...G3 Communications
This webinar is designed to help retailers move off the sidelines offering how-to tips for:
* Getting started with mobile
* Getting buy-in for mobile apps in the store
Industry analysts have predicted that retailers that get in early and learn what their customers want from their mobile experience will drive the evolutionary curve of mobile shopping. Those who sit on the sidelines watching will quickly find themselves too far behind to catch up with any competitively differentiating capabilities.
Market research on mobile phone market in Chinakwanghan
The document discusses mobile phone usage trends in China. It provides breakdowns of total users, smartphone vs non-smartphone users, operating systems, phone brands, demographics and internet usage. Key points include: China Mobile has 70% market share; 51% of users are male; usage of SMS, games and web browsing are high. It suggests opportunities for mobile games and ads to promote pharmaceutical brands to doctors and students.
Millennial Media's 2014 State of the Apps Report Vikrant Mudaliar
Millennial Media's 2014 State of the Apps Report
Millennial Media's State of the Apps report takes a closer look into the app economy.
Through a survey of app developers and publishers, this report features insights into monetization trends, as well as developers' goals and priorities for last year and this coming year.
The report also captures what developers are designing for and the platforms on which they see their impressions.
1) Smartphones and tablets are shifting media consumption habits, with mobile traffic gaining a larger share.
2) Apple continues to demonstrate leadership in the mobile ecosystem, with the iOS having 30% of the market share in Europe.
3) Mobile commerce is booming, with over 20% of smartphone users accessing bank accounts and nearly 14% accessing online retail through their phones.
Multiscreen Email Design: Lessons from the ProsLitmus
Recently it seems as if mobile email has become the new hot topic among digital marketers. Much of this conversation centers around the on-screen experience: What's the best way to design an email so it renders well and drives opens, clicks and most importantly conversions and other desired goals on the tiny screen of a smartphone, mid-sized tablet and larger monitor on a laptop or desktop PC? While certainly important questions to ask, this is only one aspect of an effective mobile and multiscreen email marketing strategy. Before you make over the email message itself, you must first work out many other aspects of your multiscreen strategy.
In this Webinar, Loren McDonald will assemble a team of some of the smartest thinkers in the mobile/multiscreen email marketing design arena. Together they will tackle some of the toughest questions and offer real-life advice for getting multiscreen email right.
Among the specific topics will include the following:
Learning the implications of each major screen size and device
Determining what devices your subscriber base is using and how and where they are converting
Discussing the different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
Creating a consistent user experience across email and Web/landing pages
Examples and key best practices
Communicating with your designer and programmer
Testing, learning, optimization and measurement/analysis
Future trends and predictions - where is it all going
This document discusses digital communications and marketing trends. It finds that smartphones are becoming indispensable, with 22% of Belgians owning one. It also finds that TV remains important for advertising, as mobile users are multi-tasking with devices and 51% search online after TV ads. The document recommends responsive web design to optimize for mobile, and using real-time bidding (RTB) to target mobile ads more cost-effectively.
AdMob Mobile Metrics Report - January 2010AdMob Inc
AdMob stores and analyzes data from each ad request to serve the most relevant ad possible. AdMob Mobile Metrics offers a snapshot of this data to provide insight into trends in the mobile ecosystem.
Our January 2010 report features the results of a survey of consumer usage and attitudes across the Android, iPhone and webOS application platforms
This document discusses opportunities in the mobile advertising industry in Southeast Asia. It notes that the mobile internet user population is growing rapidly across Southeast Asian countries. Smartphone adoption is also increasing, though feature phones still dominate the market. The mobile advertising market is expected to grow significantly in coming years, reaching $1.3 billion in Indonesia alone by 2013. To capitalize on opportunities, the document recommends expanding mobile advertising campaigns into new verticals such as news, sports, technology and entertainment. It also stresses the importance of using mobile data to precisely target and optimize ad campaigns.
This document provides perspectives on mobile media from IABs around the world. It finds that the mobile landscape varies widely by country in terms of adoption, devices, and priority for local IABs. While mobile is not yet a priority for some countries like Denmark, most see it as an increasing focus. The US compares favorably to other developed countries in smartphone adoption and mobile internet usage. The document also summarizes mobile trends in Argentina specifically, finding that value added services currently outweigh voice revenues and that rich media is expected to be a major trend in 2012.
Ways to Change - Insight on How to Succeed in the Digital Future of Magazine ...jackgriffinesa
This document discusses ways for magazines to succeed in the digital future. It notes that digital media is growing rapidly and will dominate the future. The mobile world is always connected and growing. Print circulation is declining as more transition to digital. Tablets are a major disruptor for print publishing. To transform, magazines must embrace perpetual change, have content on every platform, and develop new digital roles and skills. Success requires a commitment to ongoing adaptation and evolution.
The document discusses mobile marketing trends based on research from various sources. It finds that while making phone calls ranks as the 4th most essential smartphone function, activities like texting, using the internet, and apps are driving significant growth in data usage and time spent on smartphones. Android and iOS are neck-in-neck in market share and desirability. The data shows solid and consistent growth across most mobile activities between 5-10% quarter-over-quarter.
This document provides an overview of mobile internet and applications. It discusses how mobile media usage has grown significantly, with over 35% of mobile users now browsing, downloading apps or using other internet-based services on their phones. Mobile internet and app usage is driven by improving device technology, the expansion of 3G networks and data plans. Popular mobile activities include messaging, photography, games and mobile browsing for information. Traditional media brands have also seen strong mobile growth. The document reviews mobile internet and app usage data and trends to give insights into this growing space.
Mobile usage is growing exponentially, eclipsing desktop usage. Brands must have a mobile presence to engage consumers across devices. Data shows tablets are optimally suited for multimedia content like videos, while smartphones are best for quick tasks on the go. A mobile website reaches broader audiences, while apps allow deeper engagement.
The poem lists things the author is thankful for, including their family for loving them, their wild curly hair, pretty cats, karate school, ability to swim in Palm Springs and speak two languages, and playing Wii on weekends. But most of all, the author is thankful for their lovely teacher Laura.
This document discusses message queues, which allow for the asynchronous and reliable communication between systems. Message queues provide benefits like durability, scalability, and offline processing. Examples are given where message queues could be used for asynchronous tasks like sending notification emails after a photo upload or processing videos after upload. Common message queue services and servers are listed.
NGINX is used by more than 130 million websites as a lightweight way to serve web content. Use it to decrease costs, improve performance and open up bottlenecks in web and application server environments without a major architectural overhaul. In this talk, we'll cover the three most basic use cases of static content delivery, application load balancing, and web proxying with caching; and touch on the NGINX maintained Docker container.
Este documento describe un curso de inglés elemental para situaciones profesionales que incluye el desarrollo de habilidades orales y escritas. El curso utiliza el libro Start-up 1 de Cambridge y fotocopias. Durante el primer trimestre, los estudiantes aprenderán a presentarse, pedir información personal y de contacto, hablar sobre el trabajo y la rutina diaria, y describir empresas. Serán evaluados a través de tareas, exámenes escritos y orales al final de cada unidad, y su participación en clase.
This document provides an overview of global social media trends in 2009. It discusses increasing broadband access around the world and time spent online, with the US leading at over 15 hours per week. Social networks like Facebook, YouTube and Twitter are growing rapidly globally. Mobile social networking is also increasing, with nearly half of social network users accessing sites on mobile devices. The document includes statistics on key countries and regions around the world.
Este documento presenta varios ejercicios sobre el comportamiento de los gases ideales y la teoría cinético-molecular. Se revisan las leyes de Boyle, Charles y Avogadro, y la ecuación de estado de los gases ideales. Los ejercicios cubren temas como las propiedades de los gases individuales y las mezclas de gases, y conceptos como presión parcial, velocidad molecular y energía cinética. Se proporcionan las respuestas detalladas a cada ejercicio.
Enterprise Social Software Executive Introductionsharonmichnay
The document discusses how collective intelligence software and social tools can benefit organizations. It provides examples of how companies have realized measurable benefits such as increased speed of access to knowledge, reduced communication costs, and improved collaboration. Best practices for integration include embedding collaborative capabilities within business processes and enabling users to comment on and rate information.
This document provides information about the MSP (Measurements of Student Progress) tests in math, reading, and writing that students will take. It outlines the format and content of the math, reading, and writing assessments. It also provides tips for parents on how to help their children prepare, such as practicing math facts and reading comprehension skills. The purpose of the MSP is to measure student learning in key skills and ensure consistent standards across the state.
The Mediator pattern promotes loose coupling by defining an object that encapsulates interactions between other objects. It defines an intermediary object that decouples classes that might otherwise be tightly coupled. The Mediator pattern allows for many-to-many relationships between interacting peers to be promoted to full object status. A mediator design example shows how a mediator class can be used to send messages between worker objects without tight coupling.
This document summarizes 5 key things to know about MySQL if you don't have a dedicated database administrator (DBA). It covers MySQL versions, storage engines and locking, backups, scaling options, and free tools for monitoring and troubleshooting MySQL.
El documento resume el libro "Constructivismo y Educación" de Mario Carretero. Analiza las principales ideas del constructivismo en relación al aprendizaje y la educación. Examina las teorías de Piaget y Vigotski sobre el desarrollo cognitivo y el papel de la interacción social. También critica algunos aspectos del constructivismo y propone un enfoque que combine contenidos académicos, comprensión y motivación para lograr aprendizajes duraderos.
Maximes Presentation For Rubyconf China 2009Robbin Fan
The document appears to be an agenda or program for RubyConf China on May 21, 2009. It lists several speakers, including Robbin Fan, Ouspec, Stephen Kung, Zhang Yuan Yi, Maggie Meng, Nini Sum, Scott Ballantyne, Daniel Lv, and Koz Masumitsu. It also includes brief sections on innovation, GitHub traffic by country, pair programming, the Scrum methodology, burn-down charts, and links to photos.
Collaborative Assessment: Working Together Toward Institutional ChangeElizabeth Nesius
This presentation discusses methods of collaborative assessment used at Passaic County Community College to assess student writing, critical thinking, and information literacy skills across writing intensive courses, as well as to assess the courses and the overall writing program. Assessment methods include the use of rubrics to evaluate student work, surveys of students and faculty, and analysis of student ePortfolios, which collect student assignments and reflections. The goal is to improve student learning outcomes through improved course design and professional development for faculty.
This document introduces economic concepts and reasoning by using the example of sedentary lifestyles in America. It will analyze why more Americans are overweight by applying the six principles of economic reasoning: people choose, choices involve costs, people respond to incentives, people create economic systems, people gain from trade, and choices have future consequences. The principles will be used to solve the "mystery" of why Americans admire fit bodies but exercise little and eat too much.
Inbooki is a social reading platform that allows readers to have an immersive and interactive experience when reading ebooks through "in-books". In-books are enhanced ebooks that include features like choices that determine the story's progression, ability to read from different characters' perspectives, and adaptations based on the reader's profile or environment. Inbooki aims to launch in the US and Italian markets, targeting genres like fantasy and thriller, and will generate revenue through an in-app store and partnerships with publishers.
This presentation discusses the collaborative assessment process used by Passaic County Community College's Writing Initiative. The assessment incorporates input from students, instructors, tutors, the writing center, and institutional research to evaluate student writing at different points. Instructors provide assignments and grades using tools like LibGuides. Tutors and the writing center provide feedback through the online tutoring system. Students contribute writing samples and reflections through eFolios. Institutional research analyzes test scores and surveys. Initial results found improved student writing and high satisfaction with support services.
Disruptive innovation refers to products or services that allow new groups of consumers access to products or services previously only available to those with more money or specialized skills. These innovations start simply and cheaply, then improve to appeal to more consumers, eventually displacing established competitors. Examples include Web 3.0, Walmart disrupting retail, Amazon disrupting shopping, Netflix disrupting theaters, Wikipedia disrupting Britannica, and e-learning disrupting brick-and-mortar schools. Sustaining innovation improves existing products for current consumers, while disruptive innovation targets new groups and eventually changes an entire industry. Successful disruptors can catalyze change in competitors who adapt to remain competitive.
Wikipedia: A Tool for Teaching (Skeptical) Research Elizabeth Nesius
Wikipedia is one form of social media, and often at the bull’s eye of “new media myopia” (Obar, 2012). When asked to do research, Wikipedia is usually the first place students look. While we might want to teach students that Wikipedia is one place to start, it usually is not the one place where we want them to end. Therefore, incorporating Wikipedia into classroom instruction is a powerful way to teach students how to analyze the sources they use. This presentation will introduce educators to possible ways Wikipedia can be utilized in the classroom as a teaching and learning tool.
This document provides a summary of tablet apps from major UK news publishers, including audience metrics and advertising opportunities. It covers apps from The Guardian, Daily Telegraph, London Evening Standard, The Independent, The Times, and Daily Mail. For each publisher, it provides key details on the app, subscription prices, downloads and active users, as well as the types of advertisements available and analytics capabilities. The document is intended to help advertisers understand the tablet app landscape and how to leverage these channels in their campaigns.
Harrison Group: "Devices, Consumption and the Digital Landscape"Digiday
hat can 1,800 digital consumers and 1,200 digital business professionals tell you about the market? The 2012 digital publishing survey by Harrison Group, supported by Digiday and Deloitte, underscores the interactions among tablets, laptops, smartphones and e-readers in the systematic management of personal communications, research, shopping and publishing. What is clear from this study is that consumers are not only in charge, but they are charging ahead. Prepare to be surprised!
Speaker: Jim Taylor, vice chairman, Harrison Group
2013 accenture-consumer-electronics-products-and-services-usage-reportFrançois Avril
Consumers are focusing their technology purchases on multi-function devices like smartphones, tablets, PCs, and HDTVs. Purchase intentions for these devices are much stronger than for single-function devices. Ownership of multi-function devices like smartphones and tablets has grown substantially in recent years, while ownership of single-function devices has declined or remained flat as their functionality is incorporated into multi-function devices. This trend signals consumers valuing devices that can perform multiple tasks rather than separate devices for each individual task.
Consumers are focusing their technology purchases on multi-function devices like smartphones, tablets, PCs, and HDTVs. Purchase intentions for these devices are much stronger than for single-function devices. Ownership of multi-function devices has greatly increased from 2009 to 2012, while ownership of single-function devices has remained flat or declined as their functionality is absorbed by multi-function devices. This shift reflects consumers' preference for devices that can perform multiple activities.
The document summarizes research on tablet users conducted in 2012. Some key findings include:
- Tablet usage has exploded, with 31% of internet users now using tablets compared to 12% in 2011.
- Tablets have become embedded in people's daily lives, with 74% using their tablet daily averaging 14 hours per week.
- Content consumption, especially video, news, and weather, dominates tablet activities.
- Tablet users prefer reading on their tablet compared to other devices like phones and e-readers.
The document summarizes key findings from a 2012 study conducted by BlogHer on mothers' technology usage, social media habits, and trust in various media for parenting advice. Some of the main findings include:
- Mothers are highly connected, with 99% owning computers and 83% owning smartphones. More than half of toddlers use their mothers' devices.
- Blogs are the most trusted social media channel for parenting information and advice. Blogs also build more confidence in parenting skills than other channels.
- More than half of mothers make family purchasing or viewing decisions based on blog recommendations.
- Mothers increasingly hand devices like laptops, cameras and mp3 players to children at younger ages.
04 2 00 mobext global tablet research final v2MediaPost
This document summarizes research from a study on tablet and smartphone usage in several countries including the UK. The key findings are:
1) Tablet owners spend significantly more time using digital devices each day and tablets are used equally for entertainment and tasks.
2) Tablet usage in the UK is higher than other countries and the UK shows the highest levels of "dual screening" like using a tablet while watching TV.
3) Tablets play an important role across the consumer purchase funnel, from awareness to the post-purchase experience.
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
'Minimising the experiential gap in today’s digital world' - Kantar (Mobile R...QuestBack AG
A look at how mobile research can help close the experiential gap between how everyday consumers engage in digital environments, and how traditional research is conducted. Doing so may help researchers overcome declining response rates, engage and retain more research panellists/community members, and protect data quality.
The document discusses SeventyNine, a company that aims to act as the next essential organ in the digital media ecosystem. It provides media distribution, monetization and audience engagement services. It has capabilities in mobile app development, video and rich media, and mobile advertising. The company offers targeting of audiences by location, device, context and demographics. It has a video network, pay-for-performance network and reaches engaged traffic across various verticals. Analytics tools provide both metrics and business insights about app and campaign performance.
The document discusses trends in connected devices and media consumption across different screens. It provides statistics showing that most mobile data usage occurs at home or work, not when mobile. It also notes rapid growth in streaming video to mobile devices and across screens. The document discusses growing needs for in-home storage and cloud storage. It envisions new cross-screen experiences and immersive communication apps that could virtually transport users.
The document discusses mobile trends based on insights from MediaCom. It notes that (1) media consumption is becoming more fragmented as people use multiple screens, (2) smartphone adoption is accelerating rapidly with over half of populations in countries like Denmark and the US now owning smartphones, and (3) for those aged 18-29 in Denmark, over 3/4 now own smartphones.
The document summarizes findings from iMonitor, a service that tracks developments in tablet apps. It monitors over 100 variables for over 1500 apps from magazines, newspapers, and other publishers. Each app is evaluated on a scale for design, functionality, and media. By February 2011, the number of apps tracked surpassed 1400. While tablet adoption is still in early stages, the U.S. tablet user base is projected to grow significantly by 2015. Apple dominates the tablet market currently and its app store drives further consumer preference for the iPad. Most magazine apps are still basic replicas on tablets rather than optimized for the platform.
A 2012 survey of over 5,000 mobile device users explored usage patterns and preferences. For smartphones, Android was the most popular OS at 43% and top activities included accessing local information, searching online, and social media. Users preferred mobile apps over mobile websites for many tasks but preferred websites for news, entertainment, and shopping information. Two-thirds of users wanted sites to load within 4 seconds and slow loading was a top frustration.
Pocket Power: Directions in Mobile Device TechnologiesConnected-Blog
Annette Zimmermann, Pocket Power: Directions in Mobile Device Technologies, Gartner
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
Multiscreen mobile email design strategy silverpopSilverpop
Webinar held on February 26, 2013 discussing the challenges of designing emails in a mobile and multiscreen world; outlines the different design approaches; shares tips/best practices. Webinar features Justine Jordan of Litmus; Brian Sisolak of Trilogy Interactive and Loren McDonald, Silverpop
thinkLA Mobile 101 presentation - Deborah LammonthinkLA
This document provides an overview of mobile trends and consumer behaviors from an educational series on mobile marketing. Some key points:
1) Smartphones have become ubiquitous, with over half of US mobile subscribers owning smartphones. Smartphone users tend to be younger and higher income. They consume more media and content on their phones.
2) Top mobile activities center around entertainment, utility apps, social networking, photos and videos. Brands can engage consumers through mobile apps, search, video, and social media by providing personal and local value.
3) Consumers are increasingly using multiple devices simultaneously. During live events like March Madness, many will use their mobile devices to look up scores, stats, and share content
India Tablets Market Report - By Convergence CatalystJayanth Kolla
Tablets offer a single device for accessing multiple services like music, video, books, email and social networking. Their intuitive touchscreen interface, portability, and instant access to digital content make tablets ideal for consuming multimedia. However, connectivity through mobile networks and WiFi is required to take full advantage of tablets' multifunctional capabilities.
Similar to Portrait of a tablet user - MMF OPA - Wave 2 - Juin 2012 (20)
The document discusses research from comScore on cross-platform media usage. Key findings include:
- Over 2/3 of online adults use multiple devices to access digital content. Time spent online has doubled with the rise of smartphones and tablets.
- Younger audiences and women ages 25-49 spend the most time with mobile and are more likely to be mobile-only users. Tablet ownership is growing the fastest.
- Content engagement varies significantly by platform. For example, food content is preferred on larger screens like PCs and tablets, while weather is heavily accessed on smartphones.
The document shows smartphone operating system market shares in percentages for various regions in July 2012 and July 2013. It shows that globally, Android increased its market share the most over this period, rising 3.4 percentage points to 76.8%, while iOS rose 2.1 percentage points to 35.6%. Windows also increased substantially in some regions like Australia and Mexico. Blackberry saw declines across most regions.
This document shows smartphone operating system market share percentages for various countries and regions over time. The market share of Android increased significantly across most areas from 2012 to 2013, while the shares of Blackberry, Symbian, and other platforms generally decreased. iOS market share remained relatively stable or increased slightly in most countries except for Spain and Italy where it decreased.
This document shows smartphone operating system market shares in percentages for various countries from the first quarter of 2012 to the first quarter of 2013. Android saw significant increases in market share across most countries, ranging from 1.4 percentage points in Australia to 16.7 percentage points in the US. iOS market share increased in some countries like Australia and Spain but decreased in others such as Japan and China. The market shares of other OSes like RIM, Symbian, and Windows decreased substantially in most countries over this period.
The document shows smartphone operating system market shares in several countries between January 2012 and January 2013. It found that Android grew significantly in most markets while Blackberry declined sharply. iOS increased its share in the US but lost share in some international markets as Android grew more popular globally.
The document shows data on smartphone operating system market shares in different countries and regions between November 2011 and November 2012. It found that Android grew its market share the most during this period, increasing by over 10% in the US, UK, Germany, and Spain. iOS also increased significantly in some markets like the US and UK. Meanwhile, Blackberry and Symbian saw major declines globally over the one-year period. Windows phone grew more modestly in some European countries.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdfTechgropse Pvt.Ltd.
In this blog post, we'll delve into the intersection of AI and app development in Saudi Arabia, focusing on the food delivery sector. We'll explore how AI is revolutionizing the way Saudi consumers order food, how restaurants manage their operations, and how delivery partners navigate the bustling streets of cities like Riyadh, Jeddah, and Dammam. Through real-world case studies, we'll showcase how leading Saudi food delivery apps are leveraging AI to redefine convenience, personalization, and efficiency.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Full-RAG: A modern architecture for hyper-personalization
Portrait of a tablet user - MMF OPA - Wave 2 - Juin 2012
1. A Portrait of
Today’s Tablet User
Wave II
June 2012
Conducted in partnership with
www.online-publishers.org
2. Frank N. Magid Associates, Inc.
Who We Are: Frank N. Magid Associates, Inc. is a leading research-based consulting firm with
expertise in media, communications and entertainment.
Fifty Years and Counting: Since our first engagement with a local television station 50 years
ago, we have been at the forefront of innovation in the media, entertainment and
communications industries.
Coverage of Multiple Media Platforms: We boast robust practices across all media
platforms including print, broadcast and cable television, the Web, gaming and wireless.
Exceptionally Qualified Team: Our team possesses PhDs and Master’s degrees in statistics,
marketing, media, engineering, journalism, anthropology, sociology, strategic communications
and business, including analysts with advanced capabilities in qualitative and quantitative
research methodologies.
Experienced Strategic Consultants: Our strategic consultants include past operators in
the print, television, Web, gaming and mobile industries.
Global Coverage: Our team of 150 professionals operates out of offices in Minneapolis,
Mumbai, New York, Los Angeles, San Francisco, Chicago, Atlanta, Dallas and Cedar Rapids.
Magid’s global network of partners extends across 44 countries to support our portfolio of
international clients.
1
3. Background: Methodology
• OPA collaborated with Frank N. Magid Associates, Inc. for data analysis
and insight. The Magid Media Futures study evaluates attitudes and
behaviors of media and entertainment consumers.
• Data comes from a nationally representative online survey of 2,540
internet users between the ages of 8 and 64. The sample is matched to the
U.S. Census with regard to age and gender1.
• Data was collected from March 19 through March 26, 2012.
• A high-quality, third-party online research panel and data collection firm
was used for recruitment and data collection.
• U.S. internet population estimates are derived from U.S. Census Bureau
and eMarketer data2.
Notes:
(1) Margin of error on the entire sample was ±1.94%;
(2) Audience size references the portion of U.S. Internet population reflected in the sample (ages 8-64) as 236.2 million
people in 2011, 243.2 million in 2012 and 249.7 million in 2013. (Source: U.S. Census Bureau, eMarketer).
2
4. Background: Study Objectives
• To gain insight into the key dynamics of the tablet user:
– Who are tablet users?
– How are they using tablets?
– How has tablet usage changed over the past year?
• To understand trends around tablet advertising, content buying
and e-commerce:
– How do tablet users feel about tablet advertising?
– What types of content are they paying for?
– Are they purchasing products using their tablets, and how much are
they spending?
3
5. Summary Findings: Six Key Takeaways
1. Tablet usage is exploding.
2. Tablets have become embedded in people’s lives.
3. Content consumption continues to dominate tablet
usage.
4. Tablet users have an appetite for paid content.
5. After seeing tablet ads, tablet users are driven to actions.
6. Tablet content purchasers and cross-platform tablet
users are more positive about tablet ads and are
more likely to purchase products from their tablets.
4
6. The Tablet Audience
• How Many Consumers
Are Using Tablets?
• Which Tablets Are
They Using?
• Who Are Tablet
Users?
• Who Intends to Buy
Tablets?
5
7. Tablet Adoption Has Exploded to 31%, Up
From 12% in 2011, Representing 74MM Users
Tablet Owners/Regular Users1
(% of Respondents)
74.1MM
31% Tablet
28.3MM
Users2
Tablet Users2
12%
2011 2012
[1]: 94% of 758 “tablet users” sampled indicate that they “own” their tablets; however, the bulk of this survey will focus more on the broader “tablet user” base.
[2]: Based on estimated U.S. Internet population data (ages 8-64) from the U.S. Census Bureau and eMarketer.
Base: Total sample, N=2,482. SCR.I and SCR.J: Which of the following do you own or use regularly? Select all that apply.
6
8. Android Platform Penetration Reaches iOS
Level on Strength of Kindle Fire
Types of Tablet(s) Owned, by Device* Adoption by
Operating System*
(% of Tablet Owners)
2011 2012
iPad 2 31%
iPad 22% 72% 52%
iOS
iPad 3 8% TM
Kindle Fire 28%
Samsung Galaxy 13%
Android 23% 47%
Other Android 10%
TM
Barnes & Noble Nook 9%
HP Touchpad 8%
Blackberry Playbook 8%
Other 12% 14%
* Note: Percentages do not add up to 100% because some tablet users own/use more than one type of tablet. Values are de-duplicated for
adoption by operating system.
Base: Wireless tablet owners/users, N=758. Q.6: Which of the following brands of wireless tablets do you currently own in your household?
7
9. Overall, Tablet Satisfaction Has Increased
Based on More “Very Satisfied” Users
Tablet Satisfaction
(% of Tablet Users)
58% 2011 2012 Satisfaction* by
Operating System
50%
39%
32%
95% 87%
TM
TM
8% 8%
2% 2% 1% 0%
Very Satisfied Indifferent Not Satisfied Not At All
Satisfied Satisfied
* Satisfaction indicates either “very satisfied” or “satisfied”
Base: Tablet owners/users, N=710. Q.7.B: How satisfied are you with your wireless tablet?
8
10. Tablet User Base is Trending Older and to a
More Balanced Male/Female Split
2012
VS. 2011
Male Female Age Breakout
Tablet Users Total Sample
Tablet Users
56% 44% 6%
N=758 8-11
8%
12-17 11%
YOY Change
vs. 2011
-4% +4% 18-24 15%
25-34 28%
35-44 21%
Total Sample 45-54 13% 8%
N=2,540
49% 51%
55-64 7%
Base: Total sample, N=2,482; Tablet owners/users, N=758.
SCR.B: What is your gender?; SCR.C: How old are you?
9
11. Tablet Users Are Coming Increasingly From
Higher Income Households
Household Income for Total Sample vs.Tablet Users
(% of Respondents, % of Tablet Users)
2012 2012
Total Tablet
HH Income Sample Users
Total Sample Tablet Users
23% $50K+: 41% 59%
19%
16% 16%
15%
13% 13%
12%
11%
10% 10%
9%
7% 7%
6% 6%
5%
3%
< $15K $15-25K $25-35K $35-50K $50-75K $75-100K $100-150K $150K+ Don't
Know
Base: Total sample, N=2,540; tablet users, N=758. CLASS.E: What is your approximate annual household income before taxes? This
includes the combined salary of all household members who work, income from pension, Social Security, etc.
10
12. Tablet Penetration is Expected to Reach
47% by 2013; 16% are New Tablet Buyers
Current and Projected Tablet
Owners/Regular Users
(% of Respondents) 2013 Projected
Tablet Penetration:
47%
47%
New Tablet Buyers (117.4MM users*)
16%
31% 31%
12%
2011 2012 2013E
* Source: U.S. Census Bureau and eMarketer.
Base: Total sample, N=2,540. SCR.K: Even if already owned, which of the following devices will you purchase within the next 12 months?
Select all that apply.
11
13. New Tablet Buyers Skew Even More Female
and Older
2012
AHEAD
Male Female Age Breakout
New Buyers Tablet Users
New Buyers
N=401
48% 52% 8-11 7%
12-17 10%
18-24 19%
Tablet Users 18%
N=758
56% 44% 25-34
35-44 15%
45-54 18%
55-64 13%
Base: Respondents who plan to purchase a wireless tablet in the next 12 months but do not currently own one, N=401.
SCR.K: Even if already owned, which of the following devices will you purchase within the next 12 months? Select all that apply.
12
14. The Tablet Audience: Who Are Tablet Users?
• An estimated 31% of the U.S. Internet population, ages 8-64,
uses a tablet (estimated 74.1 million consumers*), up from 12%
(28.3 million consumers*) in 2011.
• Android device penetration has grown, and is now nearly
even with iOS device penetration.
• Tablet satisfaction has increased with 58% of tablet users
very satisfied with their tablet, up from 50% in 2011.
• Tablet adoption is trending older, more balanced between
males and females and more affluent—the majority of tablet
users come from households earning $50K or more.
• Tablet penetration is expected to reach 47% by early 2013
(estimated 117.4 million consumers*).
*Note: Based on estimated U.S. Internet population data (ages 8-64) from the U.S. Census Bureau and eMarketer.
13
15. Primary Activities
• How and When Are
Tablets Used?
• What Content Are They
Accessing?
• How Are Tablet Users
Accessing Content?
• How Are Tablet Users
Multitasking with Other
Devices?
14
16. Tablets Have Become Embedded in People’s
Lives; 74% Use Their Tablet Daily
Frequency of Tablet Use
(% of Tablet Users)
60%
17%
14%
3% 3% 1% 2%
Several Once a day Several Once a Once a Less than Never
times a day times a week month or once a
week more month
Base: Tablet owners/users, N=724. Q.6.1: About how often would you say you use your wireless tablet?
15
17. Time Spent With Tablet is High, Averaging
14 Hours Per Week; Evening Dominates
Weekly Tablet Usage, by Time Spent Tablet Usage, by Time of Day
(% of Tablet Users) (% of Tablet Users)
Avg.Time Spent Using Tablet
2-5am 5%
13.9 hours per week
30%
5-8am 18%
8-11am 33%
20%
17% 11am-2pm 34%
15%
11% 2-5pm 42%
7%
5-8pm 59%
0% 8-11pm 53%
0 1-3 4-6 7-10 11-20 21-30 30+ 11pm -2am 22%
hours hours hours hours hours hours hours
Base: Tablet owners/users whose usage is weekly, N=621. Q.6.2: About how much time approximately do you spend using your wireless tablet in a
typical week? Tablet owners/users, N=710. Q.7.A: During which time periods do you typically use your wireless tablet? Select all that apply.
16
18. Nearly Three-Quarters of Tablet Users Access
Content Daily; Content is Driving Frequency
Frequency of Tablet Usage / Content Access
(% of Tablet Users)
60% 60%
Any Type of Tablet Use
Using Tablets to Access Content
17% 15%
14% 13%
3% 5% 3% 3% 1% 2% 2% 2%
Several Once a day Several Once a Once a Less than Never
times a day times a week month or once a
week more month
Base: Tablet owners/users, N=724. Q.6.1: About how often would you say you use your wireless tablet?
Base: Tablet owners/users, N=724. Q.6.1.1: About how often do you access content on your tablet?
17
19. A Third of Tablet Usage Is Coming From Out
of The Home
Location of Tablet Usage
(% Time)
At home At work / school In the car / commuting While shopping
Tablet Usage,
67% 15% 14% 4%
By Location
Magid Mobile Landscape Study
Base: Wireless tablet users N=1592
Q13A-E_1. In a typical month, what percentage of time do you spend using your wireless tablet in the following locations?
18
20. Accessing Content / Information Remains the
Dominant Tablet Activity And Is Increasing
Regular (Weekly) Tablet Activities
(% of Tablet Users)
Access content / 94%
information 87%
Access the Internet 67%
63%
Check email 66%
64%
Play games 61%
58%
Use a social network 53%
51%
Listen to music 51%
58% 2012
Read books 42% 2011
42%
Make purchases 31%
31%
*Source: U.S. Census Bureau and eMarketer.
Base: Wireless tablet owners/users, N=710. Q.7.8: Which of the following things do you do regularly (at least once per week) on your wireless
tablet?
19
21. Increasing Tablet Penetration Has Created a
Much Larger Market for Content
Regular (Weekly) Tablet Activities
(Millions of Tablet Users*)
Access content / 69.7
information 24.4
Access the Internet 49.6
17.6
Check email 48.9
17.9
Play games 45.2
16.2
Use a social network 39.3
14.3
Listen to music 37.8
16.2 2012
Read books 31.1 2011
11.8
Make purchases 23.0
8.7
*Source: U.S. Census Bureau and eMarketer.
Base: Wireless tablet owners/users, N=710. Q.7.8: Which of the following things do you do regularly (at least once per week) on your wireless
tablet?
20
22. Tablet Users Are Accessing a Variety of
Content; Top Are Video, Weather & News
Regular (Weekly) Tablet Activities
(% of Tablet Users)
Est. Market Size
(# of Tablet Users)
Watch video 54% 40MM
Get weather information 49%
Get local news 41%
Get national news 37%
Access entertainment content 36%
Get sports information 32%
Read newspaper content 32%
Read magazine content 31%
Access reference materials 26%
Get financial information 25%
Access lifestyle content 21%
Get stock market/business info 18% 13MM
*Source: U.S. Census Bureau and eMarketer.
Base: Wireless tablet owners/users, N=710. Q.7.8: Which of the following things do you do regularly (at least once per week) on your wireless
tablet?
21
23. Short-Form News & Entertainment Videos
Are The Most Popular Type of Tablet Videos
Video Regularly Watched on Tablets
(% of Tablet Users)
Includes: Short-form
• News clips news & entertainment 92%
• Sports clips
• TV show clips UGC like YouTube 64%
• Weather forecasts
Music videos 60%
Movie trailers or clips 56%
Full-length TV shows 47%
Full-length movies 43%
Professional Web original
shorts 36%
Full-length sports 19%
Other 3%
Base: Respondents who watch video on their wireless tablets, N=384.
Which of the following types of video do you watch regularly on your wireless tablet? Select all that apply.
22
24. Tablet Owners Prefer Reading on Tablets vs.
Mobile Phones and Other Media
Device Preference for Reading
(% of Tablet Users)
Yes No Don't Know
Prefer Tablet to Mobile Phone 71% 23% 5%
Prefer Tablet to Online/Computer 59% 32% 9%
Prefer Tablet to Newspaper 58% 35% 7%
Prefer Tablet to Magazine 53% 41% 6%
Prefer Tablet to Dedicated eReader
48% 33% 19%
(e.g. Amazon Kindle)
Base: Wireless Tablet Owners/Users who have downloaded apps, N=330.
Q.7.3: Do you prefer reading on a wireless tablet to (choice)?
23
25. Users Prefer Mobile Web for Newspaper/
Magazine Content; Apps Also Popular
Preferred Way to Access Newspaper/Magazine Content
(% of Tablet Users)
Mobile Web 41%
Publication-Specific App
(e.g. WSJ, LA Times)
30%
Newsstand App
(e.g. Apple Newsstand, Zinio)
22%
Not Sure 7%
Base: Wireless tablet owners/users who have purchased a digital newspaper (subscription) or magazine (issue or subscription) on their tablet,
N=256. Q7.12.1A: How would you most prefer to access newspaper or magazine content on your wireless tablet? Please choose only one.
24
26. 70% of Tablet Users Regularly Use Over Half
of The Apps They Have Downloaded
Percent of Apps Ever Downloaded That Are Used Regularly
(% of Tablet Users)
Tablet Users
27% 28%
Tablet Content Buyers
(Book, TV, Movie, Mag., Newsp.) 22%
20%
15% 14% 16% 16%
14% 15%
5% 6%
1% 0%
0% 1-20% 21-49% 50-74% 75-89% 90-99% 100%
Base: Wireless tablet owners/users who have downloaded apps in the past 12 months N=526, Tablet owners/users who bought any content,
N=434. Q.7.1B: What percent of the total amount of apps that you have ever downloaded on your wireless tablet do you keep and use on a
weekly basis?
25
27. Tablet Users Show Strong Cross-Platform
Tendencies; 85% on 2 Screen, 66% on 3 Screen
Multitasking During TV Consumption
(% of Tablet Users, Time Spent Multitasking)
85%
66%
1 1
/ 2
Avg. Time Spent
2
1.6 hrs Multitasking
Per Day*:
1.2 hrs 3
/
2-Screen: 3-Screen:
TV + Mobile Phone/Tablet TV + PC + Mobile Phone/Tablet
* Note: Time spent is calculated by combining percent of time spent multitasking with time spent watching TV, which equals 4.9 hours per day (Q.9)
Base: Wireless tablet owners/users, N=758. Indicates percent of tablet users who responded to any of the following questions:
What percent of the time that you’re watching TV on a TV set… Q.55: … are you also online on your computer at the same time? Q.56: …are you
using your mobile phone or tablet at the same time? Q.57: …are you online on your computer and using your mobile phone and/or tablet all at the
same time?
26
28. Heavy1 Two- and Three-Screen Multitaskers
Are Cross-Platform Approx. 3 Hours Per Day
Multitasking During TV Consumption,
Heavy1 Multitaskers
(% of Tablet Users, Time Spent Multitasking)
32%
29%
1 1
/ 2
Avg. Time Spent
2
3.1 hrs Multitasking
Per Day2:
2.8 hrs 3
/
Heavy 2-Screen: Heavy 3-Screen:
TV + Mobile Phone/Tablet TV + PC + Mobile Phone/Tablet
[1]: “Heavy” users are defined as those who use two or three screens simultaneously for a greater percentage of time than the mean value.
[2]: Time spent is calculated by combining percent of time spent multitasking with time spent watching TV, which equals 4.9 hours per day (Q.9)
Base: Wireless tablet owners/users, N=758. Indicates percent of tablet users who responded to any of the following questions:
What percent of the time that you’re watching TV on a TV set… Q.55: … are you also online on your computer at the same time? Q.56: …are you
using your mobile phone or tablet at the same time? Q.57: …are you online on your computer and using your mobile phone and/or tablet all at the
same time?
27
29. Primary Activities: How Are They Using
Tablets?
• Tablets have become embedded in people’s lives with the
majority of tablet users on their tablets several times a day,
averaging 14 hours per week.
• Accessing content and information remains the dominant
tablet activity and is also driving high frequency in tablet usage.
• Shelf life for tablet apps is high with 70% of tablet users
keeping and regularly using at least 50% of the tablet
apps that they have ever downloaded.
• Tablet users have strong cross-platform tendencies; 85%
identify themselves as two-screen multitaskers (TV +
mobile phone/tablet) and 66% identify themselves as three-
screen multitaskers (TV + PC + mobile phone/tablet).
28
30. Monetization
• What Types of Apps
and Content are
Tablet Users Buying?
• How Do They
Purchase Content?
• How Much Do They
Spend?
• How Do They Feel
About Tablet
Advertising?
29
31. Appetite For Apps Remains Strong; Tablet
Users Downloaded an Average of 22 Apps
Number of Tablet Apps Downloaded in Last 12 Months
(% of Tablet Users)
2011 2012
% Tablet Users Who
Download Apps:
93% 96%
2011 2012
# Tablet App
Downloaders:
26MM 70MM
25% 24%
Avg. # Apps
21% Downloaded:
20 22
15% 15%
11% 11% 11% 12%
9% 10% 10%
7% 6%
4% 4%
2% 3%
0 1 2-5 6-10 11-15 16-20 21-30 30-49 50+
Base: Wireless tablet owners/users, N=710. Q.7.1AA: About how many apps for your wireless tablet have you downloaded in the last 12 months?
Note: in 2011, question was worded ‘ever downloaded’.
30
32. Paid Apps Account for 23% of All Tablet
Apps Downloaded in Past 12 Months
Paid vs. Free Tablet Apps
(% of Tablet Users)
23%
Free
Paid
77%
Base: Wireless tablet owners/users who have downloaded apps in the past year, N=524.
Q. 7.1AAA: What percentage of the total amount of apps that you have ever downloaded on your wireless tablet in the last 12 months were
free apps versus paid apps? Must add up to 100%.
31
33. 72% of App Downloaders Paid for Apps;
Tablet App Market Has Almost Doubled
Amount of Money Spent on Tablet Apps in the Last Year
(% of Tablet App Downloaders)
A Growing U.S. Tablet App Market…*
28% 2011 2012
$1.4B $2.6B
13% 13%
10% 9% 10% 10%
7%
$0 $1-5 $6-10 $11-20 $21-30 $31-50 $51-100 $100+
* Based on estimated U.S. Internet population data (ages 8-64) from the U.S. Census Bureau and eMarketer.
Base: Those who downloaded apps on a tablet in the past year, N=524,
Q. 7.2: About how much did you spend in total on apps on your wireless tablet in the last 12 months?
32
34. 79% of iPad Owners Buy Apps, Compared to
73% of Android Tablet Owners
Amount of Money Spent on Tablet Apps in the Last Year,
by Operating System (iOS vs. Android)
(% of Tablet App Downloaders)
27%
21% iOS Tablet Owners Android Tablet Owners
14% 14% 14%
13%
12% 12% 12%
11%
10%
9%
8% 8% 8%
7%
$0 $1-5 $6-10 $11-20 $21-30 $31-50 $51-100 $100+
* Based on estimated U.S. Internet population data (ages 8-64) from the U.S. Census Bureau and eMarketer.
Base: Those who downloaded apps on a tablet in the past year, N=524,
Q. 7.2: About how much did you spend in total on apps on your wireless tablet in the last 12 months?
33
35. 61% of Tablet Users Have Purchased Any
Type of Digital Content on Their Tablet
Content Purchased for Tablet
(% of Tablet Users)
Includes any
Any Type of Content 61%
of the
categories Single Issue Digital Subscript.
below Magazine 20% 19% 39%
Reading Digital book 35%
Material
Digital newspaper
subscription 15%
Full length movie 26%
Video
Material
Full length TV show 18%
Base: Wireless tablet owners/users, N=710.
Q.7.12.1: Which of the following content have you purchased on your wireless tablet? Select all that apply.
34
36. Top Paid Content Areas Are Entertainment,
Sports and Weather
Types of Tablet Content Paid For
(% of Tablet Users)
Entertainment 8%
Sports 6%
Weather 6%
Shopping 5%
Fitness and Health 5%
News 4%
Business/Professional 4%
Fashion/Beauty 4%
Travel 4%
Finance 4%
Lifestyle 3%
Reference 3%
Base: Wireless tablet owners/users interested in accessing content on their tablets, N=692.
Q7.10A: What types of wireless tablet content have you paid for on: (1) mobile web or (2) in an app? Select all that apply.
35
37. Tablet Users Increasingly Prefer Free Apps
with Ads vs. Paid Apps
Preference of Tablet App Business Model
(% of Tablet Users)
2011 2012
54%
40%
30%
19% 19%
13% 12% 15%
Pay Slightly More for Pay Slightly Less for Free App with Ads Not Sure
App with No Ads App with Some Ads
Base: Wireless tablet owners/users, N=710.
Q7.12.2: How would you prefer to access apps on your wireless tablet? Please choose only one.
36
38. Consumers Continue to Prefer a Variety of
Content Bundles and Payment Options
Purchase Type Preferences for Paid Content
(% of Tablet Users)
Standalone online subscript. Bundled with offline sub. at added cost One-time online purchase
Newspaper 38% 27% 36%
Magazine 39% 24% 37%
TV Show 31% 23% 46%
Base: Wireless tablet owners/users, N=710.
Q7.12.3: For the following types of content, how would you most prefer to purchase it on your wireless tablet?
37
39. Tablet Ads Are More Impactful on Purchasers
of Tablet Content
Opinion of Tablet Advertising on Apps & Mobile Web
(% of Tablet Users)
39%
Same as Internet Ads
42%
37%
Hard to Ignore
47%
33%
Eye-Catching
47%
29% Tablet Owners
Unique & Interesting
40% (N=710)
28%
Relevant
41%
Tablet Content Buyers
27%
Motivates me to Purchase Products (Newsp., Mag., TV,
39%
Book, Movie)
26% (N=434)
Motivates me to Research Products
37%
Base: Wireless tablet owners/users, N=710; Tablet owners/users who bought any content, N=434. Q.7.11 In your experience, which of the
following describes tablet advertising on apps and the mobile web? Select all that apply.
38
40. Heavy* Two- and Three-Screen Multitaskers
Are Also More Positive About Tablet Ads
Opinion of Tablet Advertising on Apps & Mobile Web
(% of Tablet Users)
39%
Same as Internet Ads 42%
43%
37%
Hard to Ignore 42%
44%
/
33%
Eye-Catching 40%
39%
Tablet Owners
29% (N=710)
Unique & Interesting 34%
37%
28%
Relevant 37% Heavy* 2-Screen Multitaskers
38% (TV+Phone/Tablet)
27%
(N=243)
Motivates me to Purchase Products 32%
37% Heavy* 3-Screen Multitaskers
26% (TV+PC+Phone/Tablet)
Motivates me to Research Products 34% (N=222)
35%
* Note: “Heavy” users are defined as those who use two or three screens simultaneously for a greater percentage than the mean value.
Base: Wireless tablet owners/users, N=710;. Q7.11 In your experience, which of the following describes tablet advertising on apps and the
mobile web? Select all that apply.
39
41. Tablet Content Buyers Are More Likely to
Purchase or Research After Seeing Ads
Action After Seeing Advertisement On Tablet in Last Six Months *
(% of Tablet Users)
Made a Purchase 38%
54%
Researched a Product 29%
38%
Clicked On Ad 23%
30% Tablet users
(N=710)
Used a Special Offer or Coupon 20%
28%
Tablet Content Buyers
Visited Product Website 19%
25% (Newsp., Mag., TV,
Book, Movie)
15% (N=434)
Gone to a Product/Business Facebook Page
20%
* Note: ‘Made a Purchase’ includes: on a tablet, PC, mobile phone, at a store or by phone; ‘Research a Product’ includes: looked at a professional
review and researched a product/service/brand/business on a search engine
Base: Wireless tablet users, N=710. Tablet owners/users who bought any content, N=434. Q. 7.11A: What have you done in the last 6 months as
a result of seeing an advertisement on a tablet?
40
42. Heavy* Multi-Screen Multitaskers Are Also
More Likely to Take Action After Seeing Ads
Action After Seeing Advertisement On Tablet in Last Six Months1
(% of Tablet Users)
38%
Made a Purchase 45%
50%
29%
Researched a Product 32%
36%
/ Clicked On Ad
23%
29%
28%
Tablet users
(N=710)
20%
Used a Special Offer or Coupon 28% Heavy* 2-Screen Multitaskers
29%
(TV+Phone/Tablet)
19% (N=243)
Visited Product Website 23%
24%
Heavy* 3-Screen Multitaskers
15% (TV+PC+Phone/Tablet)
Gone to a Product/Business Facebook Page 23% (N=222)
26%
[1]: ‘Made a Purchase’ includes: on a tablet, PC, mobile phone, at a store or by phone; ‘Research a Product’ includes: looked at a professional
review and researched a product/service/brand/business on a search engine.
* Note: “Heavy” users are defined as those who use two or three screens simultaneously for a greater percentage of time than the mean value.
Base: Wireless tablet users, N=710. Q. 7.11A: What have you done in the last 6 months as a result of seeing an advertisement on a tablet?
41
43. Tablet Users Heavily Research Products
Across All Ad Categories
Products Researched On Tablet in Past Six Months
(% of Tablet Users)
Consumer Electronics 37%
Restaurants/Fast Food 36%
Media and Entertainment 35%
Retail and Apparel 35%
Food and Beverage 30%
Sports/Recreation/Hobbies 30%
Travel Service 30%
Personal Care and Beauty 28%
Automotive (incl. Parts) 25%
Health, Healthcare and Pharma 24%
Fin.Services, Insurance, Real Estate 23%
Telecom., B2B/B2C Services 22%
Home Furnishings 21%
Base: Wireless tablet owners/users, N=710. Q.7.14 Which of the following products did you (research, purchase) on your wireless tablet in the
last 6 months?
42
44. Tablet Users Bought an Avg. $359 in Products
From Tablets in Last 12 Months
Products Purchased From Tablet in Past Six Months
(% of Tablet Users)
Media and Entertainment 22%
Retail and Apparel 21%
Consumer Electronics 19%
Personal Care and Beauty 17%
Restaurants/Fast Food 16%
Users Spent an Avg.
Food and Beverage 15%
Travel Service 13% $359
Sports/Recreation/Hobbies 11% Purchasing Products
Fin.Services, Insurance, Real Estate 10% from Tablets in the
Last 12 Months
Home Furnishings 10%
Health, Healthcare and Pharma 9%
Telecom., B2B/B2C Services 9%
Automotive (incl. Parts) 7%
Base: Wireless tablet owners/users, N=710. Q.7.14 Which of the following products did you (research, purchase) on your wireless tablet in the last 6 months?
Base: Wireless tablet users who have purchased products, N=357. Q.7.15 About how much did you spend in total on purchasing products from
your wireless tablet in the last 12 months?
43
45. Monetization: Preferences for Tablet
Advertising and Purchasing Content
• The appetite for app downloading remains strong. In the past year, 96% of
tablet users download apps and averaged 22 apps downloaded.
• Paid apps account for 23% of all apps downloaded in the past year.
• iTunes and Amazon are the preferred app purchase channels.
• 72% of tablet app downloaders have paid for apps in the past year with
the top paid apps being in entertainment, sports and weather.
• 61% of tablet users have purchased any sort of content.
• Both content buyers and two- and three-screen multitaskers view
tablet advertising more favorably than tablet users, overall.
• Tablet ads are driving tablet users to action with 38% having made a
purchase after seeing a tablet ad, and the average tablet user buying
$359 worth of products from their tablet in the past year.
44
46. Summary Findings: Six Key Takeaways
1. Tablet usage is exploding; 31% of the U.S. internet population, ages 8-64,
uses a tablet, up from 12% in 2011 and projected to rise to 47% by early 2013.
2. Tablets have become embedded in people’s lives; the majority of tablet
users are on their tablets several times a day, averaging 14 hours per week.
3. Content consumption continues to dominate tablet usage with 94% of
tablet users accessing content & information regularly, and nearly
three-quarters of tablet users accessing content at least daily.
4. Tablet users have an appetite for paid content; 72% of tablet users have
paid for tablet apps in the past year, and 61% of tablet users have
purchased any tablet content in the past year.
5. After seeing tablet ads, tablet users are driven to actions, including
research and product purchase. Tablet users spent an average of $359
purchasing products using their tablets in the past year.
6. Tablet content purchasers and cross-platform tablet users are more
positive about tablet ads and are more likely to purchase products from
their tablets.
45
47. Contacts
Eleanor Powers
SVP, Research & Strategy
Online Publishers Association
(212) 204-1489
epowers@online-publishers.org
For press inquiries, please contact:
Emily Peck
Kwittken & Company
(646) 747-7149
epeck@kwitco.com
46