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Mobile Presentation - Project 4
- 1. Impact of Mobile/Tablet Use on Web Design By: Nicholas Lenihan December 18, 2014
- 2. Growth and Future of Mobile/Tablet Use As of January 2014: • 90% of American adults have a cell phone • 58% of American adults have a smartphone • 32% of American adults own an e-reader • 42% of American adults own a tablet computer http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/ http://www.doxiadesign.com/mobile-website-custom-designed.htm
- 3. Mobile/Tablet Usage As of May 2013, 63% of cell phone users use their phones to go online and 34% of adults go online mostly with their phone. http://pewinternet.org/Reports/2013/Cell-Activities.aspx
- 4. Mobile Impact on Web Design • Requiring mobile optimized version of site. • Need to design site for user experience. • Shorter web pages with to the point text. • Images and Icons • The need for speed. http://www.hongkiat.com/blog/esigning-for-mobile-devices/
- 5. Technologies To Make Websites Accessible on Mobile Devices • Mobify • Wirenode • Mippin Mobilizer • Onbile • Winksite • MobilePress • iWebKit • MoFuse http://mashable.com/2010/12/16/create-mobile-site-tools/
- 10. My Recommendation For You • Redesign your entire website. • Design the site specially for the user. • Move unneeded images and links to internal pages. • Bare Minimum - Create a mobile version of your website.
Editor's Notes
- Hello, I’m Nicholas Lenihan and welcome to my presentation about the Impact of Mobile/Table Use on Web Design. Let’s get started.
- It should be no secret by now, but mobile device usage is on the rise. According to Pew Research, 90% of American adults have a cell phone, 58% of American adults have a smartphone, 32% of American adults own an e-reader, and 42% of American adults own a tablet computer and the future is only going to be bringing more mobile devices. Also, by 2015 it’s expected that mobile marketing will generate $400 billion, which is much more than 2012’s measly $139 billion. So more than half of American adults own some kind of mobile device and it’s clear the industry is growing, but how many of them are using it for browsing the Internet?
- Mobile/Tablet devices are already used by more than 50% of America to access the Internet. With technology continuously getting better and better, there isn’t a better time to get ahead of the game and have a mobile optimized website.
- As mobile keeps becoming bigger and bigger, the need for a mobile website also keeps becoming bigger. Everyone should have a mobile version of their website, or at least a version that is mobile friendly so you don’t loose out on potential clients. The site needs to be designed for the user experience. The users are going to be flicking and tapping around your site and if you have it full of hard to read text or images, they aren’t going to have a very good time. Webpages should be kept simple and to the point. Where you can you should also make files as small as possible to help ensure that users with any connection type, regardless of speed, can access your website. Finally, just like with a desktop version of you site, there is a need for speed. Every second that a visitor can’t load your page results in more people just pushing the back button and never returning again.
- By now you probably want a mobile friendly website more than anything, but just don’t quite know where to start. Designing a mobile site is easy. Basically, if you know how to install the Google Analytics script on your website, then you can make a mobile friendly version of your site that your visitors will absolutely love. Mobify, Wirenode, Mippin Mobilizer, Onbile, Winksite, MobilePress, iWebKit, and MoFuse are some of the most popular tools that people use to make a mobile friendly website. They work by detecting what user agent (or device) that you user is using and shows them the correct version of your website. If you use one of these tools then you should be able to have your mobile site up in minutes. Your visitors will love you for this. Trust me.
- 007museum.com, your website, is the perfect example of a website that isn’t good for users browsing with a mobile device. The text is all very hard to read and it actually requires the user to zoom in to read anything. This first impression could send the user away instantly, never to return again.
- gatesnfences.com is another example of a site that is bad for users that are browsing on a mobile device. There are so many images and text on the page that the user probably wouldn’t even know what to do. The images are going to increase the page load time quite significantly if they are on a mobile connection, so they may actually never make it to their website without pushing the back button!
- ebay.com is an example of a website that has a mobile optimized version. As you can see the navigation menu is very simple, they use large text for headlines, and further down the page they use images like icons.
- problogger.net is another example of a website that has a special version for the mobile user. They use large text that is easy to read, their images resize depending on the screen size, and all of the main features like navigation and other social features are easily accessible.
- As I’m sure that you can see by now, mobile optimized sites are the new thing. More and more people are getting mobile devices each and every day, meaning more and more mobile users are going to be visiting your site. If they arrive on your site and can’t find what they are looking for, or are greeted by the world’s ugliest website, they are likely to leave and never return. Thankfully there is something you can do about this problem. First you should really consider redesigning your entire site, as it’s not very user friendly even if someone views in on the desktop. If this choice isn’t an option, then at the bare minimum I would suggest you use one of the tools that I showed you earlier to develop a mobile version of your site that users will love. Many of them are free or no cost, so really, there’s nothing to lose.