This document analyzes the rise of social media usage through smartphones. It hypothesizes that as the number of smartphones has increased, the number of social media accounts has also risen. The objectives are to determine daily internet and social media usage on smartphones, compare smartphone usefulness to laptops, identify how many users have social media on phones, and examine smartphone trends. Key findings include over 80% of users having social media on phones, smartphones surpassing laptops for internet searches, and 94% being likely to purchase another smartphone. The conclusion is that smartphones are replacing laptops and driving increased social media account growth.

1. SOCIAL MEDIA RISE
SOCIAL MEDIA VS SMARTPHONES
BY: ERIC EXUM
MSMK 620: MARKETING ANALYTICS
BELLEVUE UNIVERSITY
DR. SHERYL OKASH

2. HYPOTHESIS
• If the number of smart phones consumers has
risen, then the number of social media accounts
have risen

3. OBJECTIVES
• Determine the use of internet and social media on a daily basis on a smartphone.
• Determine the usefulness of cell phones against laptops.
• How many users have social media on their smartphone.
• Determine the number of smartphones and the future of smartphones.

4. DETERMINE THE USE OF INTERNET AND SOCIAL
MEDIA ON A DAILY BASIS ON A SMARTPHONE
• Social media is what smartphones are used for the most
• The majority of users spend more than 10 hours a day on their phone

5. DETERMINE THE USEFULNESS OF CELL PHONES
AGAINST LAPTOPS
• 81% of respondents say they use their cellphone more than their laptop for
internet searches
• 74% say they use their laptop for just school or work and the cell phone is used
for everything else. The laptop is becoming obsolete.
Laptop Smartphone

6. HOW MANY USERS HAVE SOCIAL MEDIA ON THEIR
SMARTPHONE.
• Over 80% have social media on their phone and 50% have had an account for
over 10 years. Social media is becoming the primary use for smartphones.
2.77 Billion Social Media Accounts World
Wide

7. DETERMINE THE NUMBER OF SMARTPHONES AND THE
FUTURE OF SMARTPHONES
• 94% are very likely to buy a smart phone again.
• Smartphones are continuing to grow and will continue in the future
Rebuy Smartphone
Very Likley Possibley Likley Not Likley

8. DEMOGRAPHICS
• Most of the age group was the target age group of millennials.
• The interesting part was the education levels. There was some from almost all
categories.
0
20
40
60
13
Highest Grade Level Completed
Assocaites Bachelor's Master's

9. SUMMARY
• The number of smartphones is increasing, along with the number of users using
social media applications.
• The conclusion is that smartphones are being used more than the traditional
laptops. In retrospect the number of social media accounts will rise as the usage
of smartphones is rising and increasing.
• Laptops are becoming more obsolete and smartphones and social media
application are growing and becoming the new form of communication and
connectivity.