Social media has both positive and negative impacts. It allows for easy sharing of information worldwide but can also be distracting and cause psychological issues when overused. The top social media platforms are Facebook, WhatsApp, Twitter, YouTube, and Instagram, with over 3 billion global users spending on average 2 hours and 22 minutes per day on social networks. While social media allows businesses to expand and find new customers, it can also lead to issues like cyberbullying, online harassment, and increased social comparisons. Care must be taken to control cybercrimes and use social media in a positive manner.

1. GROUP MEMBERS
• JAWARIA IMRAN
SHAFAQ SAQIB
MAISOORA BILAL
1

2. CONTENTS
 Positive impacts
 Negative impacts
2
 Introduction to social media
 Brief history of social
media(1999-2013)
 Top five time saving social media
tools
 Founders of popular social media
sites
 social media platform
 social media users
statistics2019
 importance of social media

3. WHAT IS
SOCIAL
MEDIA?
3

4. SOCIAL MEDIA
 According to Oxford Dictionaries,
 “websites and applications that
enable users to create and share
content or to participate in social
networking”
4

5.  WHAT IS SOCIAL MEDIA?
“SOCIAL”-refers to
instinctual needs human have
to connect with other
humans
“MEDIA”-what we
use to make connections
with other humans
“SOCIAL
MEDIA”-
media used
for social
interaction
5

6. SOCIAL MEDIA SHORT
HISTORY (1999-2013)
6

7. SOCIAL MEDIA
TOOLS
Social media tools
consists of
specialized digital
technologies to
help marketers
accomplish
functions more
efficiently.
 FIVE TOP TIME
SAVING SOCIAL
MEDIA TOOLS
 1-Hootsuite
 2-Buffer
 3-Hubspot
 4-Postcron
 5-Meet Edger
7

8. TOOLS
 1-Hootsuite is a free tool
 Helps you track and manage your social media posts
 2-BUFFER makes social media scheduling simple
 Makes it easy to share other people Tweets
 3-Hub Spot’s social publishing tool
 4-postcron
 Allows you to schedule posts to Facebook, Twitter
and Linkedln
8

9. FOUNDERS OF POPULAR SOCIAL MEDIA
SITES
 1-Facebook was founded by Mark Zuckerberg in 2004.
 2-WhatsApp Messenger was founded in 2005 by Brian
Acton and Jan Koum.
 3-YouTube was founded in 2005 by Chad Hurley, Steve
Chen and Jawed Karim.
 4-Instagram, the photo sharing app was founded by
Kevin Systrom and Mike Krieger in 2010.
 5-Twitter was created in March, 2006 by Jack Dorsey,
Noah Glass, Biz Stone and Evan William.
 7-Snapchat was founded in 2011 by Bobby Murphy, Evan
Spiegel and Reggie Brown.
9

10. MARK ZUCKERBURG
10

11. BRIAN ACTON ,JAN KOUM
11

12. CHAD HURLEY,STEVE CHEN,JAWED KARIM
12

13. Importance of Social M
1. IN MODERN WORLD, YOUR BUSINESS DEPENDS ON SOCIAL MEDIA
PRESENCE.
2. SOCIAL MEDIA IS A CRUCIAL TOOL FOR YOUR BUSINESS MARKETIN
STRATEGY.
3. INCREASE AWARENESS,LEADS AND INCOME OF YOUR BUSINESS.
4. SOCIAL MEDIA IS USE TO ENGAGE WITH BRANDS AND FASHION.
5. SOCAIL MEDIA IS A MEDIUM OF COMMUNICATION.

14. SOCIALMEDIAPLATFORMS
Top 10 mostly used social
media platforms are :
1. Facebook
2. Watsapp
3. Twitter
4. YouTube
5. Messenger
6. Instagram
7. LinkedIn
8. Skype
9. Snapchat
10. Telegram

15. STATISTICS OF SOCIAL MEDIA PLATFORMS
Social media has
changed the way
we live our
lives.Social media
is everywhere,
unavoidable and
powerful.
Since 2004, it has
been growing
exponentially and
it hasn’t reached
the peak of it’s
popularity yet.

16. STATISTICS OF PLATFORMS GRAPHICALLY

17. SOCIAL MEDIA USERS
STATISTICS 2019
• 3.2 millions social media users worldwide.
• Facebook is the most popular social media
platform.
• 90.4% Millennials,77.5% of Generation X and
48.2% of Baby Boomers are active social media
users.
• Users spends average of 2 hours and 22 minutes
per day on social networks and messaging.
• 73% of marketers believe that social media
marketing has been “somewhat effective” or
“very effective” for their business.

18. SOCIAL MEDIA
USERS STATISTICS
2019
• 51% of social browsers use social media to
research products.
• 71% of consumers who have had a positive
experience with a brand on social media are
likely to recommend the brand to their friends
and family.
• 49% of consumers depends on influencer
recommendation on social media.
• 500 million daily active Instagram stories are
uploaded worldwide.
• 91% of all social media users access social
channels via mobile devices.

19. SOCIAL MEDIA STATISTICS 2019

20. MOBILE PLATFORMS
 Hardware/software environment for laptops, tablets, smartphones and other
portable devices. Windows and Mac dominate the laptop world, with Linux a
distant third. While iOS (Apple) and Android (Google) rule the smartphone
universe, tablet platforms are iOS (Apple), Android (Google) and Windows
(Microsoft). See iOS, Android and Windows tablet.

21. iOS (Apple)
 iOS (formerly iPhone OS) is an mobile
operating system developed and created
by Apple Inc. It is the secondly most
popular operating system globally after
Android.

22. Android (Google)
 Android is a mobile operating system
based on a modified version of Linux
Kernel and other open source
software.Designed primarily for
touchscreen mobile devices such as
Smartphone and tablets.

23. POSITIVE EFFECTS
 Helps in conversation around the world
 Data , information can be exchanged easily
 Information can be directly sent to large number of
people easily
 Helps in avoiding boredom.
 A local businessman can expand his business over
websites.
23

24. POSITIVE EFFECTS
 Help in making friends and meeting new people.
 Help in seeking new jobs offers.
24

25. NEGATIVE EFFECTS
 Teen who use Facebook more have psychological
disorder, including antisocial behavior, mania and
aggressive tendencies.
 Can be distractive people check Facebook & WhatsApp
very frequently.
 EYE PROBLEMS: Prolonged use of display screens may
weaken eye sight.
25

26. NEGATIVE EFFECTS (CONTINUED)
26
THE DESIRE TO COMPARE: we compare ourselves to others in terms
of looks, travelled destinations, shopping, friends and so on.

27. NEGATIVE EFFECTS(CONTINUE)
27
CYBER BULLYING & ONLINE HARASSMENT:
Cyber Bullying & online harassment is when
a person is tormented ,threatened,
harassed, humiliated, embarrassed or
otherwise targeted by another person using
the internet and other digital devices.

28. CYBER CRIME(BULLYING):
28

29. STEPS TO CONTROL CYBER CRIMES
29
STEPS
Be carefull about adding
any person into your friend
list
Never share personal
information online
Don’t visit inappropriate
websites
REPORT TO
 FIA(National
Response
Center for
Cyber
Crime)
 CPLC(Citiz
en-Police
Liaison
Committee)

30.  To be fair and honest we
need to mention that social
media has its positive
outcomes and has its
drawbacks as well. As it have
been explained in our
presentation at the end it is
your choice to either use
social media in a positive way
and benefit from it in your
social and academic life, or
fall as victim of social media’s
negative impacts.
Conclusion:
30

31. REFERENCES
31
 www.internetlivestats.com
 www.techjuice.pk
 learn.g2.com
 community.com
 www.dgtraffic.com

32. 32

33. 33