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Making the most of mobile
The document discusses the massive changes in mobile technology over a short period of time. It notes that Facebook generates 78% of its advertising revenue from mobile. It also discusses how mobile traffic dominated for a book pre-order campaign. The document advocates developing mobile-first by optimizing sites for mobile, testing on mobile devices, and ensuring touchscreen optimization. It discusses how mobile gives opportunities for targeted messaging through location, apps, and social advertising.
Making the most of mobile
- 1. MAKING THE MOSTOF MOBILE JAMES LUSCOMBE
- 2. MASSIVE CHANGE INA SHORT AMOUNT OF TIME 1994 2007 2015 1985
- 3. MASSIVE CHANGE INA SHORT AMOUNT OF TIME ▸ The iPhone only launched 8 years ago ▸ 9 versions of iOS ▸ Android launched 7 years ago ▸ 11 versions of Android ▸ A big change in consumer behaviour
- 4. FACEBOOK - 78%ADVERTISING REVENUE FROM MOBILE ▸ Mobile advertising revenue represented approximately 78% of advertising revenue for the third quarter of 2015, up from 66% of advertising revenue in the third quarter of 2014. ▸ Mobile MAUs - Mobile MAUs were 1.39 billion as of September 30, 2015, an increase of 23% year-over-year. Source: Facebook third quarter results 2015
- 5. BOOK PRE-ORDER CAMPAIGN ‣85.95% - mobile traffic ‣ 65.8% email opens from mobile
- 6. MOBILE VS DESKTOP Duringthe Joe Wicks campaign A normal day's traffic
- 7. OPTIMISE EVERY CHANNEL ▸If you don't have a mobile optimised site, then you really need one ▸ Optimise for the entire consumer journey
- 8. MOBILE FIRST (DESKTOPLAST) ▸ Test on your mobile devices first ▸ Test in the 'wild' ▸ Ensure the experience is optimised for a touchscreen ▸ Forms ▸ Buttons ▸ Copy
- 9. MICRO MOMENTS ▸ Mobiledevices (and in a few years smart watches) give us a personal and direct way to get our message to consumers ▸ Creating content people will find through search ▸ Smart targeting through apps, email lists or social advertising ▸ Location
- 10. SEARCH ▸ People nowhave the worlds best crowd sourced resource in their pocket
- 11. HAVING A MOBILEFRIENDLY SITE WILL IMPACT HOW YOU RANK ON GOOGLE Source: http://moovweb.com/blog/mobile-friendly-sites-dominate-google-search-results
- 12. MORE SEARCH ISHAPPENING ON MOBILE
- 13. THE WAY PEOPLEUSE SEARCH IS BECOMING MORE COMPLEX
- 14. HOW WE INTERACTWITH OUR MOBILES WILL CHANGE THIS FURTHER
- 15. SEO IS THERESULT OF BEING EXCELLENT AT EVERYTHING ELSE
- 16. GETTING THE RIGHTMESSAGE AT THE RIGHT TIME
- 17. NEW DISCOVERY CHANNELS GoogleNow (Android) Google Now (iOS) Apple News (iOS)
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- 20. MOBILE VS DESKTOP(1 DAY) 11% 11% 79% Mobile Tablet Desktop
- 21. MOBILE VS DESKTOP(1 DAY)
- 22. MOBILE VS DESKTOP(60 DAYS) 34% 17% 48% Mobile Tablet Desktop
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