Presented by Claus Enevoldsen, Sr. Marketing Manager at Next Issue. Session: "Designing Newspaper Editions for Tablet Users." Conference: Tablet/Mobile Strategies and Visions for News Organizations sponsored by sponsored by the Reynolds Journalism Institute, the Digital Publishing Alliance, the American Society of News Editors and the Mid-America Press Institute.

1. THE NEWSPAPER IS DEAD LONG LIVE THE NEWSTABLET CLAUS ENEVOLDSEN NEXT ISSUE MEDIA @CENEVOLDSEN ABOUT.ME/CENEVOLDSEN

3. WHERE NEXT ISSUE FITS IN Magazine titles Newspaper titles Tablet only titles: The Daily, Project, Nomad, TRVL Flipboard Zite Pulse Editions by AOL Kindle Nook Zinio (iTunes Newsstand) Google Sony Kobo Next Issue AGGREGATORS EDITORIALS STORE FRONTS SkyGrid Float Ongo Trove

4. SO, IS THE NEWSPAPER DEAD?

5. OK, SO THE NEWSPAPER IS NOT DEAD…

6. AND TABLETS ARE STILL IN DIAPERS…

7. BUT THERE’S PROMISE Worldwide Sales of Media Tablets to End Users by OS (Thousands of Units) Source: Gartner (September 2011) OS Android iOS MeeGo Microsoft QNX WebOS Other OS 2010 2,512 14,685 179 0 0 0 235 2011 11,020 46,697 476 0 3,016 2,053 375 2012 22,875 69,025 490 4,348 6,274 0 467 2015 116,444 148,674 197 34,435 26,123 0 431

8. MEDIA USAGE PATTERNS

9. ERA OF CURATED COMPUTING Forrester defines “Curated Computing” as: “ A mode of computing where choice is constrained to deliver less complex, more relevant experiences.” Source: Sarah Rotman Epps, Forrester MORE SWIPE , LESS SCROLL

10. IT ’S ABOUT AUDIENCE CREATION OC REGISTER IPAD STRATEGY:

11. METRO NEWSPAPER REACH Source: Mori 2010 47% 60% 34% newspaper newspaper newspaper website website website website website website app app potential potential potential

13. WHERE ’S OUR PURPLE COW? Meets expectations Exceeds expectations Does not meet expectations Number of experiences 10% 10% 80%

14. IPAD USERS HAVE HIGH EXPECTATIONS Meets expectations Exceeds expectations Does not meet expectations 10% 10% Quality content Video and photos Weather and traffic Ability to share Fast load time News updated regularly Easy to use Simple navigation Clean and organized design Online and offline viewing “ like USA Today” Boring content Slow download Lack of news updates App crashes Confusing navigation Videos are hard to play Hyper-local content More interactivity Notifications Valuable ads Magazine like content Personalized Entertaining 80%

15. PRODUCT STRATEGY

16. PRODUCT TIMELINE AUGUST 2010 RSS feed Smartphone app optimized for iPad APRIL 2011 Purple Cow

17. DEMO

19. CONTENT STRATEGY

20. CONTENT WORKFLOW Target Users HIGHLY INTERACTIVE SPECIAL FEATURE CONTENT SOUGHT SPECIFICALLY FOR IPAD (WIRES, ETC.) CONTENT ALREADY BEING CREATED FOR WEB OR PRINT

21. PRODUCTION & ORGANIZATION CMS: CCI NewsGate IPAD READER: Woodwing DESIGN: CCI LayoutChamp HTML5 CONTENT Repurposed Unique Wires PRODUCTION: Sr. Producer Associate Producer 2x Graphic Designer/Programmer Video Producer ---------------- Photographer Graphic Designer Copy Editor Page Designers SUPPORT: Product management Ad Operations IT

22. REVENUE STRATEGIES

25. LEARNINGS

26. THEY LOVE IT! “ I like the pictorial layout and easy navigation!” “ Excellent visuals. Found myself reading stories I probably would have skipped reading online but was draw in by the photos. Nice mix of news and features.” “ It’s so much better than the previous version… Much better user experience this time around.” “ This is one of the best apps and uses for an app I have ever had to pleasure to enjoy.” “ Way better than reading the news on the Website. Simple, less cluttered, well organized.”

27. THEY HATE IT! “ You’re going to start charging for what was free? Laaame!” “ I loved the previous app. It wasn’t the prettiest, but it was efficient.” “ This is one of the best apps and uses for an app I have ever had to pleasure to enjoy.” “ It’s sad to me that they ruined this app. The first was version was so much better. Now you get yesterday’s news after waiting way too long. Much of the customization I loved in the first is now gone.”