Richard Firminger discusses marketing in the mobile first era. He outlines the rise of mobile apps and how usage is surpassing web browsing. Tablet usage is more concentrated during primetime and oriented towards media and entertainment compared to smartphones. Mobile ad spending is growing significantly as marketers increase their mobile budgets. Apps are becoming media properties that can attract premium brand advertising, providing publishers with higher eCPMs. To do this, publishers need audience scale and targeting capabilities.
Who Will Win the Mobile Industry War: Keynote by Richard Firminger, General Manager EMEA of Flurry Analytics at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
This document discusses the growth of the mobile games market and analyzes usage data from Flurry Analytics. Some key points:
- The mobile games market is growing rapidly, surpassing 1 billion users next year. Games are disrupting markets globally.
- Tablet usage is more concentrated in primetime and users trend older than smartphones. Tablet engagement is longer but less frequent than smartphones.
- The top successful game types are endless pass time, social RPGs, and "gamer's games" featuring high-end graphics.
- Flurry offers analytics, user acquisition, and monetization services to help developers increase engagement, revenue, and audience size.
Mobile application developers are increasingly targeting mobile platforms given the massive growth in the mobile market. The Kii Cloud platform provides developers with a suite of backend services including user management, data management, analytics, and monetization tools to help developers build, launch, and scale their mobile applications. By utilizing these services, developers can focus on building great user experiences rather than spending time and resources on backend infrastructure.
Quantacast Mobile Web trends report 2009guestd94b193
The document summarizes Quantcast's analysis of mobile web usage trends from 2007-2009. It finds that the share of web content consumed on mobile devices grew rapidly, with North American mobile web share up 110% in 2009. Apple continues to dominate the mobile market but its share has declined with increased competition from Android and other platforms. Android now accounts for over 12% of North American mobile pageviews, surpassing Blackberry. Motorola's Droid smartphone saw a 10x increase in Motorola's market share. The report provides insights into trends for major mobile platforms including Apple, Android, Blackberry, and others.
This document discusses the fragmentation of the app store marketplace and Distimo's role in providing analytics across stores. It finds that the Google Android Market has surpassed the Apple App Store for iPhone in free apps. Within 5 months, the Android Market is projected to become the largest overall as growth outpaces other stores. It also notes that the iPad App Store has grown significantly in its first year but will soon face competition from Android and BlackBerry tablets.
Mobile Marketing: 99 Ways to Get Your App Noticed - Parisa FosterParisa Foster
This document provides 99 tips for getting a mobile app noticed, as it has become very difficult in today's crowded app market. Some key tips include optimizing the app for discovery in app stores through things like name, description, screenshots and keywords. It also emphasizes the importance of the first two weeks after launch through marketing efforts like press releases, giveaways and social media. Overall the document stresses the need for ongoing marketing both before and after launch to drive downloads and engagement in the competitive mobile landscape.
The document discusses mobile messaging and provides statistics on smartphone usage and mobile activities in the UK. It shows that while smartphones are growing, non-smartphones still dominate the market. Android and iOS are the leading smartphone platforms. Messaging via text and pictures reaches more users than mobile internet or apps. The 18-24 age group uses mobile media like apps the most. Nearly half of UK firms fail to optimize their websites for mobile usage.
Who Will Win the Mobile Industry War: Keynote by Richard Firminger, General Manager EMEA of Flurry Analytics at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
This document discusses the growth of the mobile games market and analyzes usage data from Flurry Analytics. Some key points:
- The mobile games market is growing rapidly, surpassing 1 billion users next year. Games are disrupting markets globally.
- Tablet usage is more concentrated in primetime and users trend older than smartphones. Tablet engagement is longer but less frequent than smartphones.
- The top successful game types are endless pass time, social RPGs, and "gamer's games" featuring high-end graphics.
- Flurry offers analytics, user acquisition, and monetization services to help developers increase engagement, revenue, and audience size.
Mobile application developers are increasingly targeting mobile platforms given the massive growth in the mobile market. The Kii Cloud platform provides developers with a suite of backend services including user management, data management, analytics, and monetization tools to help developers build, launch, and scale their mobile applications. By utilizing these services, developers can focus on building great user experiences rather than spending time and resources on backend infrastructure.
Quantacast Mobile Web trends report 2009guestd94b193
The document summarizes Quantcast's analysis of mobile web usage trends from 2007-2009. It finds that the share of web content consumed on mobile devices grew rapidly, with North American mobile web share up 110% in 2009. Apple continues to dominate the mobile market but its share has declined with increased competition from Android and other platforms. Android now accounts for over 12% of North American mobile pageviews, surpassing Blackberry. Motorola's Droid smartphone saw a 10x increase in Motorola's market share. The report provides insights into trends for major mobile platforms including Apple, Android, Blackberry, and others.
This document discusses the fragmentation of the app store marketplace and Distimo's role in providing analytics across stores. It finds that the Google Android Market has surpassed the Apple App Store for iPhone in free apps. Within 5 months, the Android Market is projected to become the largest overall as growth outpaces other stores. It also notes that the iPad App Store has grown significantly in its first year but will soon face competition from Android and BlackBerry tablets.
Mobile Marketing: 99 Ways to Get Your App Noticed - Parisa FosterParisa Foster
This document provides 99 tips for getting a mobile app noticed, as it has become very difficult in today's crowded app market. Some key tips include optimizing the app for discovery in app stores through things like name, description, screenshots and keywords. It also emphasizes the importance of the first two weeks after launch through marketing efforts like press releases, giveaways and social media. Overall the document stresses the need for ongoing marketing both before and after launch to drive downloads and engagement in the competitive mobile landscape.
The document discusses mobile messaging and provides statistics on smartphone usage and mobile activities in the UK. It shows that while smartphones are growing, non-smartphones still dominate the market. Android and iOS are the leading smartphone platforms. Messaging via text and pictures reaches more users than mobile internet or apps. The 18-24 age group uses mobile media like apps the most. Nearly half of UK firms fail to optimize their websites for mobile usage.
AdMob stores and analyzes data from each ad request to serve the most relevant ad possible. AdMob Mobile Metrics offers a snapshot of this data to provide insight into trends in the mobile ecosystem.
Our March 2010 report examines the increasing diversity in the Android ecosystem and breaks out the traffic for each generation of iPhone OS devices.
The document summarizes the opportunity for mobile apps and content management systems. It notes that audiences want relevant mobile content through pull marketing. The MobilityCMS combines a cross-platform mobile app with a content management system to provide dynamic content updates and a consistent experience across devices. It then reviews mobile market trends and the MobilityCMS features, benefits, process and pricing.
AdMob's monthly report provides insights into mobile app and website usage trends based on data from their network of over 15,000 mobile sites and apps. Some key findings:
- Smartphone traffic increased 193% in the past year and accounted for 48% of traffic in February 2010, up from 35% in February 2009, driven primarily by growth in iPhone and Android devices.
- Feature phone traffic declined from 58% to 35% of total traffic as users switched to smartphones, though feature phone traffic still grew 31% overall.
- Mobile internet device traffic grew the most at 403%, with the iPod touch responsible for 93% of that category's traffic.
- The top smartphone platforms were the
Hot house istrategy_presentation_february_2012_original-1iStrategy
The document discusses how consumer usage of mobile devices for internet access and social media is growing rapidly, surpassing desktop usage. It notes that nearly half of smartphone users have Android devices, so brands need to support Android as well as iOS to reach the majority of mobile users. The document also provides tips on developing an effective mobile marketing strategy, such as understanding consumer mobile behaviors and choosing technologies like SMS that are widely used.
The mobile app market has grown significantly in recent years due to improvements in smartphones and the introduction of app stores. Apple's App Store currently dominates app revenues, though Android Market revenues are growing rapidly. Games are the most popular app category. While the app market remains relatively small, it is an important way for media companies to engage customers and generate additional revenues through new business models on mobile.
This document discusses approaches for delivering web content and services to mobile devices. It finds that mobile web usage is growing rapidly and will likely surpass desktop usage by 2015. Responsive web design, mobile-first approaches, and progressive enhancement can help optimize sites for multiple devices. Web apps and hybrid apps that use technologies like PhoneGap provide alternatives to native apps.
Benedict Evans, consultant with media & technology analyst firm Enders Analysis, believes we are in a fundamental transition in the way we use digital information. With HTML5, the way we receive that information is set to change too.
Distimo Report - Full Year 2010 Source and discription: http://blog.distimo.com/2011_01_distimo-releases-full-year-2010-report/
big thanks to Distimo: www.distimo.com
The document discusses the Waitrose Christmas app case study. It describes the objectives of building an innovative and useful mobile application for organizing Christmas. It provided features like a turkey timer, canape calculator, planner, recipes from celebrity chefs, and social media integration. The app was designed to be refreshed daily and useful beyond one download. It received 90,000 downloads in a month and saw 500,000 recipe views with 10% of users viewing videos and sharing recipes.
Facebook ads can be used to directly sell products in Eastern Europe where CTR is above 0.2% and CPC is below $0.05, but may be more difficult in Western Europe and the US where CTR is below 0.05% and CPC is above $0.50. The document provides two case studies on using additional Facebook tactics beyond ads to promote products and gain fans/signatures at lower costs: Case 1 leveraged OpenGraph to gain 93,000 product fans for free through a promotional video campaign. Case 2 leveraged Facebook apps and the newsfeed to gain 75,000 signatures for a petition at half the traditional media cost per signature.
The document discusses strategies for launching a new product. It emphasizes the importance of thorough pre-launch planning, including testing with customers and establishing goals and resources. During launch, it recommends promoting through multiple channels, including social networks, print, television, and web ads. Post-launch, companies should measure the results and make adjustments based on data analysis. Overall, the document argues for a comprehensive marketing approach that blends traditional and digital channels, with a focus on measurement and ongoing improvement.
TV Guide Magazine wanted to increase engagement on Facebook without spending money on apps, contests or advertising. They analyzed fan interests from post content to identify key passion points. In July, they ran a photo competition related to Comic-Con, posting behind-the-scenes photos and having fans vote on their favorites. This drove a 1,196% increase in total engagement over the previous month. Later initiatives like apps and discussion posts continued growing their fan base.
Social Gaming & Gambling Summit - London Chris AndersonMediabistro
The document discusses how apps and growth have changed in today's digital landscape. It notes the massive growth in internet users and smartphone adoption. It then provides examples of how apps like Instagram and Draw Something experienced explosive overnight growth when expanding to new platforms or going viral. The document emphasizes that for apps to handle unpredictable growth, they need scalable data architectures that can dynamically expand without disruptions. It reviews limitations of traditional SQL/MySQL approaches and outlines advantages of NoSQL databases in providing scalability and high availability. Finally, it provides a taxonomy of different NoSQL database categories like key-value stores, document databases and their features.
Tastemaking Through Curated CommunitiesMediabistro
This document outlines an agenda for a discussion on tastemaking through curated communities. The agenda includes a general discussion on the current state of tastemaking in curated communities from 9:45-10:15am, followed by an open question and answer period.
This document discusses optimizing user engagement on Facebook by leveraging user attributes and predictive algorithms. It introduces predictive best-fit optimization as an automated solution that can optimize in-app and open graph performance in real-time using various user data sources. This approach aims to provide insights and maximize key performance indicators like revenue, virality, and retention without the effort and limitations of traditional techniques like A/B testing and segmentation. The document also provides examples of how open graph optimizations around elements like publishing, creative, and timing increased user engagement for various games and apps.
This document discusses measuring social media engagement and marketing effectiveness on Facebook. It recommends targeting the right customers with permission-based audience targeting. It also recommends benchmarking Facebook page engagement against competitors by measuring fans, interactions, community management and core fans. Finally, it stresses the importance of measuring content engagement and conversion from intent to purchase.
Kelvin Wee_Inside 3D Printing Melbourne 2014Mediabistro
Materialise provides a platform and building blocks for 3D printing ecosystems that connects industries and applications to 3D printing technologies and software. The platform includes interfaces to CAD files, tools for large data handling and surface textures, links to various 3D printing techniques, and modules for design preparation, automation, and machine control. Materialise also offers its own ecosystems like i.materialise that provides an online 3D printing service and API, and RS Print that combines 3D scanning and printing technologies for applications like prosthetics.
This document discusses strategies for supercharging your brand on Facebook. It recommends defining desired marketing outcomes and focusing resources on driving behaviors that achieve those outcomes. Key points include building an in-house expert team, treating your Facebook fan base as multiple audiences that change over time, and ensuring every Facebook action is deliberate and has a clear monetary value assigned. Direct and indirect attribution from Facebook marketing should be evaluated using full media mix modeling.
Keynote - Who Will Win the Mobile Industry War by Richard Firminger, General Manager EMEA of Flurry Analytics at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
Flurry: миллиардная аудитория – насколько большим может быть рынок мобильных ...Leonid Bogolubov
This document discusses the growth of the mobile games market and analyzes usage trends across smartphones, tablets, and platforms. Some key points:
- The mobile games market is growing rapidly, surpassing 1 billion users next year, and apps are disrupting industries globally. Tablet usage is more concentrated during primetime and older users.
- The top successful game types are endless pass time, social RPGs, and "gamer's games" featuring high-end graphics. Flurry Services help developers increase engagement, acquire users, and maximize monetization.
- Tablet usage is longer per session but less frequent than smartphones. Entertainment dominates tablet time spent versus a mix of categories on smartphones.
This document provides an overview of the mobile application development market and opportunities. It discusses the rapid growth of the mobile market in terms of users and app usage. Key points made include that the worldwide mobile market is expected to surpass 1 billion users next year. Mobile gaming is a major revenue driver, with the top 1,000 iOS games generating over $0.25 per daily active user on average. The document also profiles some of the largest mobile markets, including the US, Japan, and China, and notes the opportunities for app developers in these regions. Kii is positioned as a platform that can help developers succeed by providing investment, monetization support, and cloud technology.
The document summarizes key trends in the mobile app economy in 2012. It notes that over 1 trillion events were measured per month on iOS and Android apps by Flurry. Time spent on mobile apps surpassed web browsing and was challenging television at around 168 minutes per day. Beyond gaming, social networking was the largest app category at 26% of time spent. Mobile revenue from virtual goods and advertising was growing rapidly and reached $18 billion in 2012. However, some investors remained skeptical that it was hard to make money from mobile apps, expensive to scale an app business, and that a minority of companies captured most revenue. The document addresses these concerns by showing lower customer acquisition costs and more distributed revenue for mobile apps compared to the web
AdMob stores and analyzes data from each ad request to serve the most relevant ad possible. AdMob Mobile Metrics offers a snapshot of this data to provide insight into trends in the mobile ecosystem.
Our March 2010 report examines the increasing diversity in the Android ecosystem and breaks out the traffic for each generation of iPhone OS devices.
The document summarizes the opportunity for mobile apps and content management systems. It notes that audiences want relevant mobile content through pull marketing. The MobilityCMS combines a cross-platform mobile app with a content management system to provide dynamic content updates and a consistent experience across devices. It then reviews mobile market trends and the MobilityCMS features, benefits, process and pricing.
AdMob's monthly report provides insights into mobile app and website usage trends based on data from their network of over 15,000 mobile sites and apps. Some key findings:
- Smartphone traffic increased 193% in the past year and accounted for 48% of traffic in February 2010, up from 35% in February 2009, driven primarily by growth in iPhone and Android devices.
- Feature phone traffic declined from 58% to 35% of total traffic as users switched to smartphones, though feature phone traffic still grew 31% overall.
- Mobile internet device traffic grew the most at 403%, with the iPod touch responsible for 93% of that category's traffic.
- The top smartphone platforms were the
Hot house istrategy_presentation_february_2012_original-1iStrategy
The document discusses how consumer usage of mobile devices for internet access and social media is growing rapidly, surpassing desktop usage. It notes that nearly half of smartphone users have Android devices, so brands need to support Android as well as iOS to reach the majority of mobile users. The document also provides tips on developing an effective mobile marketing strategy, such as understanding consumer mobile behaviors and choosing technologies like SMS that are widely used.
The mobile app market has grown significantly in recent years due to improvements in smartphones and the introduction of app stores. Apple's App Store currently dominates app revenues, though Android Market revenues are growing rapidly. Games are the most popular app category. While the app market remains relatively small, it is an important way for media companies to engage customers and generate additional revenues through new business models on mobile.
This document discusses approaches for delivering web content and services to mobile devices. It finds that mobile web usage is growing rapidly and will likely surpass desktop usage by 2015. Responsive web design, mobile-first approaches, and progressive enhancement can help optimize sites for multiple devices. Web apps and hybrid apps that use technologies like PhoneGap provide alternatives to native apps.
Benedict Evans, consultant with media & technology analyst firm Enders Analysis, believes we are in a fundamental transition in the way we use digital information. With HTML5, the way we receive that information is set to change too.
Distimo Report - Full Year 2010 Source and discription: http://blog.distimo.com/2011_01_distimo-releases-full-year-2010-report/
big thanks to Distimo: www.distimo.com
The document discusses the Waitrose Christmas app case study. It describes the objectives of building an innovative and useful mobile application for organizing Christmas. It provided features like a turkey timer, canape calculator, planner, recipes from celebrity chefs, and social media integration. The app was designed to be refreshed daily and useful beyond one download. It received 90,000 downloads in a month and saw 500,000 recipe views with 10% of users viewing videos and sharing recipes.
Facebook ads can be used to directly sell products in Eastern Europe where CTR is above 0.2% and CPC is below $0.05, but may be more difficult in Western Europe and the US where CTR is below 0.05% and CPC is above $0.50. The document provides two case studies on using additional Facebook tactics beyond ads to promote products and gain fans/signatures at lower costs: Case 1 leveraged OpenGraph to gain 93,000 product fans for free through a promotional video campaign. Case 2 leveraged Facebook apps and the newsfeed to gain 75,000 signatures for a petition at half the traditional media cost per signature.
The document discusses strategies for launching a new product. It emphasizes the importance of thorough pre-launch planning, including testing with customers and establishing goals and resources. During launch, it recommends promoting through multiple channels, including social networks, print, television, and web ads. Post-launch, companies should measure the results and make adjustments based on data analysis. Overall, the document argues for a comprehensive marketing approach that blends traditional and digital channels, with a focus on measurement and ongoing improvement.
TV Guide Magazine wanted to increase engagement on Facebook without spending money on apps, contests or advertising. They analyzed fan interests from post content to identify key passion points. In July, they ran a photo competition related to Comic-Con, posting behind-the-scenes photos and having fans vote on their favorites. This drove a 1,196% increase in total engagement over the previous month. Later initiatives like apps and discussion posts continued growing their fan base.
Social Gaming & Gambling Summit - London Chris AndersonMediabistro
The document discusses how apps and growth have changed in today's digital landscape. It notes the massive growth in internet users and smartphone adoption. It then provides examples of how apps like Instagram and Draw Something experienced explosive overnight growth when expanding to new platforms or going viral. The document emphasizes that for apps to handle unpredictable growth, they need scalable data architectures that can dynamically expand without disruptions. It reviews limitations of traditional SQL/MySQL approaches and outlines advantages of NoSQL databases in providing scalability and high availability. Finally, it provides a taxonomy of different NoSQL database categories like key-value stores, document databases and their features.
Tastemaking Through Curated CommunitiesMediabistro
This document outlines an agenda for a discussion on tastemaking through curated communities. The agenda includes a general discussion on the current state of tastemaking in curated communities from 9:45-10:15am, followed by an open question and answer period.
This document discusses optimizing user engagement on Facebook by leveraging user attributes and predictive algorithms. It introduces predictive best-fit optimization as an automated solution that can optimize in-app and open graph performance in real-time using various user data sources. This approach aims to provide insights and maximize key performance indicators like revenue, virality, and retention without the effort and limitations of traditional techniques like A/B testing and segmentation. The document also provides examples of how open graph optimizations around elements like publishing, creative, and timing increased user engagement for various games and apps.
This document discusses measuring social media engagement and marketing effectiveness on Facebook. It recommends targeting the right customers with permission-based audience targeting. It also recommends benchmarking Facebook page engagement against competitors by measuring fans, interactions, community management and core fans. Finally, it stresses the importance of measuring content engagement and conversion from intent to purchase.
Kelvin Wee_Inside 3D Printing Melbourne 2014Mediabistro
Materialise provides a platform and building blocks for 3D printing ecosystems that connects industries and applications to 3D printing technologies and software. The platform includes interfaces to CAD files, tools for large data handling and surface textures, links to various 3D printing techniques, and modules for design preparation, automation, and machine control. Materialise also offers its own ecosystems like i.materialise that provides an online 3D printing service and API, and RS Print that combines 3D scanning and printing technologies for applications like prosthetics.
This document discusses strategies for supercharging your brand on Facebook. It recommends defining desired marketing outcomes and focusing resources on driving behaviors that achieve those outcomes. Key points include building an in-house expert team, treating your Facebook fan base as multiple audiences that change over time, and ensuring every Facebook action is deliberate and has a clear monetary value assigned. Direct and indirect attribution from Facebook marketing should be evaluated using full media mix modeling.
Keynote - Who Will Win the Mobile Industry War by Richard Firminger, General Manager EMEA of Flurry Analytics at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
Flurry: миллиардная аудитория – насколько большим может быть рынок мобильных ...Leonid Bogolubov
This document discusses the growth of the mobile games market and analyzes usage trends across smartphones, tablets, and platforms. Some key points:
- The mobile games market is growing rapidly, surpassing 1 billion users next year, and apps are disrupting industries globally. Tablet usage is more concentrated during primetime and older users.
- The top successful game types are endless pass time, social RPGs, and "gamer's games" featuring high-end graphics. Flurry Services help developers increase engagement, acquire users, and maximize monetization.
- Tablet usage is longer per session but less frequent than smartphones. Entertainment dominates tablet time spent versus a mix of categories on smartphones.
This document provides an overview of the mobile application development market and opportunities. It discusses the rapid growth of the mobile market in terms of users and app usage. Key points made include that the worldwide mobile market is expected to surpass 1 billion users next year. Mobile gaming is a major revenue driver, with the top 1,000 iOS games generating over $0.25 per daily active user on average. The document also profiles some of the largest mobile markets, including the US, Japan, and China, and notes the opportunities for app developers in these regions. Kii is positioned as a platform that can help developers succeed by providing investment, monetization support, and cloud technology.
The document summarizes key trends in the mobile app economy in 2012. It notes that over 1 trillion events were measured per month on iOS and Android apps by Flurry. Time spent on mobile apps surpassed web browsing and was challenging television at around 168 minutes per day. Beyond gaming, social networking was the largest app category at 26% of time spent. Mobile revenue from virtual goods and advertising was growing rapidly and reached $18 billion in 2012. However, some investors remained skeptical that it was hard to make money from mobile apps, expensive to scale an app business, and that a minority of companies captured most revenue. The document addresses these concerns by showing lower customer acquisition costs and more distributed revenue for mobile apps compared to the web
Mobile apps present a new and unique channel that all hotels must consider if they are serious about a comprehensive mobile marketing strategy. This webinar will clear up many of the myths that exist out there and that are incorrectly spreading through the hospitality industry.
The document summarizes market growth trends in the mobile app industry from 2008 to 2012 based on data from Flurry Analytics. It shows:
1) Worldwide in-application events measured by Flurry grew dramatically from 100 billion in 2008 to over 1 trillion in 2012.
2) The top countries by active iOS and Android devices in October 2012 were the US, China, UK, Japan, and South Korea.
3) Emerging markets like China, Vietnam, and Colombia doubled their active devices in the last 12 months.
4) Time spent on mobile apps surpassed web browsing and is nearing time spent watching TV in the US.
Mobile Marketer App Usage with Primary Impact and The Weather ChannelKathryn Koegel
Webinar with primary research on how consumers use apps: which ones they value, which ones they keep frequently. Features examples of how advertisers are using in app advertising
Mobile Marketer App Usage The Weather ChannelKathryn Koegel
Educational webinar about how marketers can use apps to reach new generatons of consumers. Data from proprietary study of app usage sponsored by The Weather Channel.
This document summarizes the rise of the Android mobile operating system. It notes that Android has grown rapidly since its introduction in 2008 and now has the largest market share of any mobile platform. The document provides statistics showing Android surpassing other platforms like iOS, Blackberry and Windows Mobile in terms of market share, app downloads, and data usage. It also discusses how Android is expanding beyond smartphones into new devices and product categories.
Games on Smartphones & Tablets: Demand, Revenue, Cost, Business Model, Usage,...Flurry, Inc.
iOS and Android game insights presented at Smartphone and Tablet Gaming Summit in SF, garnered from Flurry and Activision mobile game publishing partnership. Insights and data include: market size; expected DAUs; revenue potential; demographic differences, etc. per game type / genre; usage behavior; spending behavior; demographic (age, gender) differences across tablet vs. smartphone form factor and game genres.
This document discusses mobile app usage statistics from Flurry Analytics. It provides data on the large and growing number of mobile app developers, devices, and users accessing apps each month. Charts show that iOS and Android now reach over 550 million users, representing 24% of internet users and 9% of the global population. Games are shown to be highly engaging mobile apps that are eating into other forms of media consumption like web browsing and portable gaming devices.
Digital media has been growing exponentially in India. Here are some interesting statistics Snapshot of Digital India in a report compiles by Ethinos Digital Marketing
1) Mobile app usage and the mobile apps market is surging worldwide, with 44 billion mobile app downloads expected by 2016.
2) Enterprise apps are the fastest growing category on app stores, yet many enterprises lack mobile app developers.
3) Only 10% of global web traffic originates from mobile devices, yet mobile is critical for mCommerce as 44% of shoppers lookup retailers online while shopping.
This document discusses the rapid growth of mobile apps and their impact on various industries. Some key points:
1) Worldwide mobile app usage has grown exponentially from 2009 to 2013 according to data from Flurry Analytics.
2) Time spent on mobile apps now surpasses time spent on the web and television in the U.S. based on data from comScore, Alexa and Flurry.
3) Mobile app revenue, driven by virtual goods and advertising, has grown faster than web revenue and reached $16 billion in 2012 according to eMarketer and Mary Meeker from KPCB.
4) Mobile apps are disrupting industries like social media, shopping, media and entertainment,
SIM Partners - Mobile Marketing CapabilitiesSIM Partners
Mobile marketing capabilities include developing native mobile applications, mobile web applications, and SMS marketing. A document outlines the growth of smartphones and mobile internet usage. It provides examples of mobile apps developed for state tourism boards in Virginia and Illinois to provide information on attractions, accommodations, events, and more. The document discusses integrating mobile ads, coupons, and other features to engage users.
Flurry the appside_publishing_june2012themusically
The document summarizes statistics about the mobile app market from 2011-2012. It finds that there were over 190,000 live apps with 70,000 developers reaching 530 million devices per month. The largest categories of apps by time spent were social networking at 30% and entertainment at 7%. The US saw 94 minutes per day on mobile apps compared to 81 minutes on the web. Book apps made up only 5% of the total app market but saw strong growth from 2011-2012. Paid book apps focused more on traditional experiences while free apps emphasized audio books, comics and library apps.
The document summarizes mobile app usage trends from 2008-2012 based on data from Flurry Analytics. Key points include:
- Worldwide in-app events have grown exponentially from 100 billion in 2008 to over 1 trillion in 2012.
- The US, China, UK, Japan, and South Korea have the most active iOS and Android devices. Emerging markets like China and Vietnam have seen the fastest growth over the last year.
- Time spent on mobile apps now exceeds time spent on the web and is approaching TV viewing levels in the US.
- Gaming dominates app usage but social, media, and shopping apps are growing rapidly. Disruption is occurring across many industries like retail, media, and travel
The document summarizes mobile app usage trends from 2008-2012 based on data from Flurry Analytics. Key points include:
- Worldwide in-app events have grown exponentially from 100 billion in 2008 to over 1 trillion in 2012.
- The US, China, UK, Japan, and South Korea have the most active iOS and Android devices. Emerging markets like China, Vietnam and Colombia doubled their active users in the last 12 months.
- Time spent on mobile apps surpassed web browsing in 2012 and is on par with time spent watching TV.
- Gaming, social networking, and entertainment are the most popular app categories but usage is growing across media, shopping, productivity and other app types.
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This document discusses trends in mobile technology and their impact on advertising. It summarizes Chi-Hua Chien's presentation at KPCB on mobile trends and opportunities. The presentation shows how mobile phone adoption has surpassed PCs, with the iPhone driving major changes in user behavior. It highlights the success of the iPod, iTunes, and App Store. Chien argues that mobile will change businesses by prioritizing context over content, focusing on utility rather than interruption, and enabling perpetual personalization through hyper-fragmentation. The presentation provides an update on KPCB's iFund and the companies it has funded.
Materialise provides a platform and building blocks for 3D printing ecosystems that connects industries and applications to 3D printing technologies and software. The platform includes interfaces to CAD file formats, tools for large data handling and surface textures, links to AM design and build preparation, and a framework for automation and control. Materialise also offers i.materialise, a 3D print lab and API that allows for team collaboration and commission order handling to provide localized 3D printing services with reduced errors.
This document discusses Hasq, an innovative new technology with applications in cryptocurrency and other industries. It introduces digital objects that can be owned similarly to real objects and transferred between parties. The technology is implemented through a distributed network of servers running Hasq software. It offers advantages over other systems like anonymity, low costs, and not requiring a physical device for ownership. Potential solutions using Hasq include financial applications, copyright management, messaging, and serving as a DNS alternative. The company developing Hasq is seeking commercial partners and licenses.
Paul Taylor_Inside 3D Printing MelbourneMediabistro
The document discusses using 3D printing, hacking, and making in education. It describes how students can be motivated to learn when they are curious and interested in projects, as shown through programs like "Hole in the wall" computers. Educators like Gary Stager advocate for constructing modern knowledge and using inventions to inspire learning. The document outlines how hacking and making skills can be taught in schools and imagines students learning to create original objects using these techniques in the future.
Paul Mignone_Inside 3D Printing MelbourneMediabistro
This document discusses how researchers can take a more open and collaborative "hacker" approach to conducting research in the face of declining government funding. It promotes sharing resources through cloud-based research apps and data services, as well as adopting open-source tools and techniques. The document highlights examples of research communities that have formed around 3D printing and software skills who have helped researchers improve designs, save costs and time through collaboration and open knowledge sharing. It envisions growing these communities to support more researchers and establish best practices for areas like CAD, imaging and simulation.
Angela Daly_Inside 3D Printing MelbourneMediabistro
- Researchers analyzed how intellectual property is shared on Thingiverse, the largest online 3D printing design repository, by examining license choices and interactions among users and between users and MakerBot, the owner of Thingiverse. They found that while most public designs use open licenses, 42% of all designs are kept private, and MakerBot has moved away from open practices around its own hardware and software designs. The analysis reveals inconsistencies between the rhetoric of open sharing promoted by Thingiverse and the realities of both user and company behaviors regarding intellectual property.
Chris Leigh-Lancaster_Inside 3D Printing MelbourneMediabistro
The document describes Invetech's NovoGen MMX Bioprinter, which is the world's first commercial 3D bioprinter. It can print layers of cell aggregates and biogel to construct tissues and blood vessels. The bioprinter has high precision motion axes and dual print heads to print both biogel and cells. It also has thermal control of the biogel and automated cartridge loading. The bioprinter reduces the time needed for blood vessel printing from over 8 hours previously to less than an hour. It provides precise printing down to 20 microns and uses laser calibration and closed-loop motor control. Examples are given of tissues and applications printed so far, ranging from liver tissue to cartilage
Terry Wohlers_Inside 3D Printing MelbourneMediabistro
3D printing has reached a tipping point of widespread adoption, with the market nearly tripling in the past 4 years to $3.07 billion. Metal 3D printer sales grew 75.8% and the use of 3D printing for final part production increased 65.4% from 2013. The presentation discusses new developments in 3D printer technologies that enable more complex designs through features like topology optimization and lattice structures. Investment in 3D printing is unprecedented, with institutional investors, governments, and corporations showing growing interest. The industry has strong growth potential as manufacturing represents a $10.5 trillion global market, and 3D printing could capture just 2% of that.
This document summarizes a presentation on Bitcoin and anti-money laundering (AML) regulation strategies. It discusses key risks like money laundering that virtual currency companies need to focus on mitigating. It provides tips for designing effective AML programs, including mapping money flows and processes. It also outlines tools for customer identification and behavioral analytics to help "de-anonymize" transactions. The presentation emphasizes the importance of substance over form in AML compliance and moving beyond a minimal compliance culture to a values-based, risk-focused approach to regulatory relationships.
Gary Anderson_Inside 3D Printing MelbourneMediabistro
This document summarizes and discusses several alternative 3D printing stocks, including:
- The 3D Printing and Technology Fund (TDPNX), a mutual fund composed of 42 global 3D printing companies.
- Groupe Gorge (GOE) and MGI Digital Graphic Technology (ALMDG), French companies that recently acquired 3D printing subsidiaries.
- ARC Group Worldwide (ARCW), a metal injection molding company that recently launched a 3D printing service bureau.
- Graphene 3D Lab Inc. (GGG.V), a new graphene company focused on developing 3D printing materials and printers optimized for multi-material printing.
James canning inside bitcoin melbourne finalMediabistro
This document discusses how bitcoin is fueling the growth of online gambling. Some key points:
- Roughly 50% of bitcoin transactions are related to gambling.
- Bitcoin allows for instant, anonymous deposits and withdrawals without fees which reduces friction for customers compared to traditional online gambling.
- This lower friction leads to much higher conversion rates and fewer customer dropouts for gambling operators using bitcoin.
- Provably fair gambling technologies allow customers to verify games are truly random using cryptography.
- As the gambling industry is a $3 trillion per year business, bitcoin is poised to capture a large share of this market due to its advantages over fiat currencies for both customers and operators.
This document discusses potential GST issues related to bitcoin transactions in Australia. It notes that if a GST registered business sells bitcoins or uses bitcoins to purchase goods and services in Australia, a GST liability may arise. However, bitcoins are not clearly defined as "money" under the GST Act, so bitcoin transactions could be considered barter transactions subject to GST. The document also discusses practical challenges of calculating GST on bitcoin transactions and potential double taxation in some cross-border situations.
Building a trading platform from scratchMediabistro
This document discusses building a cryptocurrency trading platform from scratch. It outlines choosing the best opportunity in the financial services sector and assembling a team with financial and technical expertise. The platform was developed with a lean startup approach, focusing on the front-end user experience and back-end risk management. Key challenges included internal communication, work-life balance, and prioritizing development. Going forward, the company aims to continue its lean process while expanding its product offerings in the growing cryptocurrency investment field.
1. The document discusses bitcoin and how it functions as a public good that is privately provided through a decentralized network.
2. It analyzes money and how it has emerged as a public good, comparing bitcoin to traditional forms of money provided by centralized banks and governments.
3. The document argues that bitcoin has the potential to disrupt existing financial systems by reducing transaction costs and enabling innovation due to its decentralized structure and negligible transaction fees.
This document summarizes the state of Ethereum and cryptocurrency mining in 2014. It discusses features enabled by Ethereum like decentralized applications and smart contracts. It outlines progress made in technical areas like client implementations and applications built on Ethereum. It also discusses challenges remaining around efficiency, security, and client implementations. The document concludes that Ethereum is at the halfway point and more work is needed to address remaining issues.
This document summarizes key aspects of bitcoin mining:
- Mining serves to verify and add transactions to the blockchain through a process of solving computational puzzles and is incentivized by block rewards and transaction fees.
- As the block reward decreases over time, transaction fees will become a greater incentive for miners to prioritize processing transactions.
- Maintaining large-scale mining operations will allow companies to process high volumes of transactions at low or no cost, and also earn revenue from processing other transactions.
Evan Wagner and Robby Dermody PresentationMediabistro
This document discusses peer-to-peer financial platforms and the Counterparty protocol. It summarizes that Counterparty removes the middleman by enabling decentralized financial instruments on the Bitcoin blockchain, including user-defined assets, decentralized exchanges, dividends, and betting. It provides examples of how the Counterparty protocol is currently being used to power applications like crowdfunding platforms, asset-backed tokens, and artist coins.
Cryptocurrencies and blockchain technology provide opportunities to shape legal systems in the 21st century. Key applications include [1] self-executing financial contracts that reduce enforcement costs, [2] decentralized organizations that manage shareholder relations and elections, and [3] oracles that facilitate trustless access to real-world data. However, open challenges remain around determining legal precedents for new situations, defining quality standards, and overcoming network effects to achieve widespread adoption.
Bobby Lee, CEO of BTC China and board member of the Bitcoin Foundation, gave a presentation on the past, present, and future of Bitcoin in China. He discussed how Bitcoin first emerged in China in 2011 with the founding of BTC China. While regulatory uncertainty caused volatility, Bitcoin trading and mining have continued growing. Lee framed Bitcoin as a potential new asset class and store of value, arguing its value per capita is still relatively low. He believes China's regulation seeks to manage risks rather than ban Bitcoin, and sees opportunities for Bitcoin to develop alongside China's expanding internet finance sector. Going forward, Lee expects China's Bitcoin industry to grow globally while adapting to ongoing regulatory trends within China.
Yuan Bao is the first and most successful Chinese cryptocurrency, currently ranking as the top Chinese cryptocurrency and in the top 20 globally. It uses a hybrid Proof-of-Work and Proof-of-Stake system along with an ASIC-resistant algorithm. Yuan Bao aims to serve the Asian markets and support entrepreneurship through its digital asset trading platform YBEX.CO, which facilitates crowdfunding and trading in a secure, third-party verified manner. It also hopes to promote charity and public welfare through a "Proof of Contribution" system where cryptocurrency is distributed based on good deeds rather than mining.
3. STAGE 3: THE TWO-SIDED PLATFORM
3 2 3
ANALYTICS
APPSPOT
Advertisers
Publishers
AD
APPCIRCLE
APP MEASUREMENT AND
ADVERTISING PLATFOM
1 Flurry Analytics
LAUNCHED JUNE 2012- THE TWO-SIDED PLATFORM
PUBLISHERS: DIRECT, INDIRECT, DESK TRADED AD MONETIZATION
ADVERTISERS: AD EFFECTIVENESS, MEASUREMENT AND ROI ANALYSIS
BUILT IN NETWORK EFFECTS
4. The Rise of Mobile Apps
Flurry Sessions per Month
Facebook vs. Social Apps
Billions
50
26
21 MINS
40 MINS
Web Apps
30 Web Browsing vs. Apps
20 74 81
MINS MINS
Web Apps
10
-
Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul
08 08 08 09 09 09 09 09 09 10 10 10 10 10 10 11 11 11 11 11 11 12 12 12 12
5.
6. Competition for Consumers Continues to Increase
Over 1 million available apps on iOS and Android
600
GOOGLE PLAY iTUNES APP STORE
500
460
425
400
350
250 250
200
160
80
28 20
2
March 2009 December 2009 August 2010 May 2011 July 2011 October 2011 April 2012
7. Addressable Market to Surpass 1 Billion Next Year
Active smartphone & tablet devices
Total Addressable Market
Aggressive: 5B WW Mobile Device Owners
Conservative: 2B WW Adults, Middle Class or higher
1.1 B
Upside:
Smartphones – dropping prices, especially Android
Tablets – little replacement, mainly new; sub for PCs
Connected TVs – to be shipped
Reference:
660 M
2.3 Billion Internet Subscribers today
331 M
76 M
23 M
Aug 2009 Aug 2010 Aug 2011 Aug 2012 Aug 2013E
Source: Flurry Analytics
8. Apps Are Disrupting the World
Top Countries by Active iOS & Android Devices (millions)
Source: Flurry Analytics active devices July 2012
9. Apps Are Disrupting Emerging Markets
Fastest Growing iOS & Android Markets by Active Devices
401%
279%
220% 217%
196% 193% 193% 189% 185% 171%
China Chile Brazil Argentina Iran Vietnam Mexico Russia Turkey India
Source: Flurry Analytics, July 2011 – July 2012, countries with at least 500k active devices as of July 2011
10. Microsoft Blows by a Beleaguered Research in Motion
Flurry New Project Starts, RIM vs. Microsoft
6%
6%
WINDOWS PHONE BLACKBERRY
5%
4%
4%
3%
3% 3% 2% 3%
2%
2%
2%
1% 1%
1% 1% 1%
1% 1%
1% 1% 1% 1%
1% 2% 1% 1%
1% 1% 1%
1%
0%
Jun 2011 Jul 2011 Aug 2011 Sep 2011 Oct 2011 Nov 2011 Dec 2011 Jan 2012 Feb 2012 Mar 2012 Apr 2012 May 2012 Jun 2012
Source: Flurry Analytics
11. Microsoft Sets Its Sights on Android
Flurry New Project Starts Q2 2011 vs. Q2 2012
1% 1% 3% 1%
27%
28%
71% 68%
Q2 2011 Q2 2012
iOS Android Windows Phone BlackBerry
Source: Flurry Analytics
12. Mobile App Usage Overtook Online in 2011
U.S. mobile apps vs. web consumption, minutes per day
WEB BROWSING MOBILE APPS
94
81 MINUTES
70 66 74 MINUTES 72
64 MINUTES
MINUTES
MINUTES MINUTES
MINUTES
43
MINUTES
Sources: comScore, Alexa, Flurry Analytics; data includes Smartphones & Tablets, U.S. only
13. Mobile Apps Dominate Time Spent on Smartphones
Share of time spent on smartphones
More than
18.5%
Browser
80%
of mobile minutes
81.5% are spent in apps
Apps
Source: comScore, March 2012
16. Tablet Usage Is More Concentrated during Primetime
Usage by Hour, Smartphones versus Tablets
9%
% of Audience
Using
Smartphones
8%
Tablets
7%
6%
5%
4%
3%
2%
1%
0%
5am 6am 7am 8am 9am 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 1am 2am 3am 4am
Hour of Day
Source: Flurry Analytics, Sep 2012
17. Tablet Usage is Longer but Less Often
App Engagement, Smartphones versus Tablets
12.9
9.5
8.2
4.1
Weekly Frequency of Use Minutes per Session
Smartphones Tablets
19. Tablet Usage is More Gender Balanced
Gender Comparison, Smartphones versus Tablets
44% 56% 49% 51%
Smartphones Tablets
Source: Flurry Analytics, Sep 2012
20. Tablet Usage More Media & Entertainment Oriented
Time Spent per Category, Smartphones versus Tablets
Productivity
Entertainment News 1%
3% 2%
Other Other
Lifestyle Utilities
11% 7%
3% 4%
Health &
Fitness
Games Entertainment
3%
39% 9%
Social
Utilities Networking
17% 10%
Games
67%
Social
Networking
24%
Smartphones Tablets
21. Even Canabilising Prime Time TV Viewing
Time spent using smart devices while watching TV
1.61.6
HRS
HOURS
1.7
HOURS
84%
of mobile device
owners spend over
1.6 hours
per day using mobile
devices while watching TV
TABLET SMARTPHONE
OWNERS OWNERS
Sources: OPA / Magid Portrait of Today’s Tablet User Wave II, July 2012; Portrait of Today’s Smartphone User, August 2012
23. A Shift in Ad Spending Is Inevitable
2011 U.S. ad spending vs. consumer time spent
43%
40% AD SPEND PER MEDIA
TIME SPENT PER MEDIA
29%
22% 23%
16%
11%
9%
6%
1%
TV Print Web Radio Mobile
Sources: VSS, Mary Meeker (KPCB), comScore, Alexa, Flurry Analytics
24. Marketers Are Already Committed
% of marketers in 2011 that planned to:
Increase 2012 Mobile Ad Budget 72%
Increase Mobile Ad Budget
BY OVER 50% 35%
Source: IAB / Ovum Marketer Perceptions Of Mobile Advertising July 2011
27. Mobile App Media Maturing
TODAY OVER NEXT 12 MONTHS
Loosely-targeted Target User Interest, Age,
Campaigns Gender and Location
Unable to Measure Track Conversion Quality and
Campaign Effectiveness Brand Metrics Impact
Fragmented Media Is Purchase at Scale via Agency
Hard to Buy Trading Desks and Premium
Media Representatives
29. The New App Marketing Virtuous Cycle
1. The Current State of App Marketing
2. Can We Find Another Way?
3. The New App Marketing Virtuous Cycle
30. Today App Marketing = App Store Rank
• Buy enough thrust to get into orbit (downloads in 24 hours)
• Don’t worry about the quality of users you’re using as thrust
• Once you rank, your app gets an organic lift
• And then, when you run the numbers, blended CPA is “cheap”
• What’s wrong with this picture?
32. It’s Already Expensive
Rank Required Subsequent
1 150,000 180,000
Top 5 125,000 150,000
Top 10 100,000 125,000
Top 15 75,000 100,000
Top 25 50,000 75,000
Top 50 30,000 45,000
Required = number of downloads required in 24 hours to reach position
Subsequent = number of downloads per day once position is reached
33. Retaining Users Is a Challenge
94% of all acquired users churn out
1.9 Billion
120 Million
USERS ACQUIRED STILL USING DURING
JAN – JUN 2012 1ST WEEK OF OCTOBER
Source: Downloads and Usage Tracked Across All Acquisition Channels by Flurry Analytics
34. What if You Could Bring Back Your Best Users?
1.9 Billion Heavy Users
Used Before Last Update
In Favorable Geo
Key Target Demo
Social
Used
Influencers
More
Than
Spenders Once
120 Million
USERS ACQUIRED STILL USING DURING
JAN – JUN 2011 1ST WEEK OF OCTOBER
Source: Downloads and Usage Tracked Across All Acquisition Channels by Flurry Analytics
35. A New Approach to Break the Churn Cycle
CURRENT APPROACH: A BETTER APPROACH:
RANK DRIVEN CONSUMER LTV
RE-ENGAGE ACQUIRE
ORGANIC ACQUIRE
LIFT TO RANK
SEGMENT
36. Leverage Engaging Units and Optimized Pricing
New Re-Engagement Trailers Custom Creative
CPI basis, bidded CPR basis, bidded CPCV basis, bidded CPC basis*
$0.75 minimum bid $0.50 minimum bid $0.02 minimum bid (to App Stores)
bidded, no min bid
*Flurry Ad Analytics is required to track installs
37. Get Unmatched Reach and Targeting Options
• Reach over 250 million mobile app users through AppCircle
• Get the deepest targeting on mobile
–Device and OS
–Geography, down to the city level
–Age and gender
–Personas (over 22 to choose from)
• Re-target your valuable segments
–Based on segments and analytics events in your app
–Based on time lapsed since last use
38. Flurry Ad Analytics: Optimize User Acquisition Spending
Measure cost and quality of users by acquisition channel
• Measure the performance of all user acquisition channels
• Track the performance of quality conversions the way you define it
• Automatically create segments to track retention and churn per channel
• Absolutely no disruption to the user experience or flow
This is a big deal for mobile app developers and marketers because, currently, these folks
are buying from something like ten to fifteen ad networks, and yet have little visibility into the
types of users being returned. TechCrunch, June 2012
Buying from so many sources, brands are often left to question whether the acquisitions they
receive are of value to the brand and its success metrics. Ad Analytics automatically tracks
clicks and installations and attributes them to the correct campaigns and traffic sources. It
then allows marketers to view the behavior of users after they download. AdAge, June
2012
40. The Great Mobile Advertising Gap
2011 U.S. ad spend versus time spend per media
43%
40% Ad Spend per Media
Time Spent per Media
29%
22% 23%
16%
11%
9%
6%
1%
TV Print Web Radio Mobile
Sources: VSS, Mary Meeker (KPCB), comScore, Alexa, Flurry Analytics
42. The eCPM Impact of Attracting Premium Advertising
Mobile Publisher eCPMs
Optimizing your ad mix
$5+ can increase
ad revenues
by more than
$1.5
Today Optimized
3X
44. So What Do Brands Need?
Audience Scale Audience Targeting
You Have It You Need It
45. How to Make Your Applications Media-ready
1. Understand your audience
2. Define the advertisers you want to attract
3. Come up with an immersive, quality experience
4. Package it right
5. Get your sales team: Build or Outsource
6. Execute the campaign