This document discusses the growth of mobile and its importance for brands. Some key points made include: - Mobile usage has grown tremendously globally with over 6 billion users. - Mobile media consumption and time spent on mobile is surpassing other platforms like TV, print, and desktop. - Mobile drives in-store purchases and location-based searches that often lead to quick offline actions. - App marketing and optimizing the mobile experience for search and user behaviors are critical for success on mobile. - The document advocates that brands develop their next billion dollar businesses through mobile strategies and emphasizes mobile's role in paid, owned, and earned media.